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    WatchWorldhigh-end brands, models, technology and design

    An uplifting new tourbillon from Herms New models from Hublot, Longines, Chopard, Arnold & Son

    and many more Whats the most popular young watch brand? A book about a Breitling: chapter 1

    olume 9 issue 30, 2014 6,99

    0024

    AudemarsPiguetJaeger-LeCoultreA.Lange&ShneBaume&MercierMontblancCartierParmigianiFleurier

    IWCGreubelForsey

    RalphLaurenPanerai

    M

    o n t b l a n

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    i e r

    P a r m

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    l e u r i e r

    I W C

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    F o r s e y

    R

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    P a n e r a i

    PiagetRichardMil

    leRogerDubuisVanCleef&Arpel

    sVacheronConstantin

    A

    A

    AudemarsPiguetACEtheplays

    ThenewRoyalOakOffshoreChronograph42mmisourfutureiconAPsOctavioGarcia

    page31

    0 1

    771567 671002

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    RUBRIEK

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    CONTENT

    MOMENT IN TIME10 1/1,000th of a second makes the difference between gold or silver

    SMALL SECONDS

    12 Novak Djokovic with Seiko on centre court, four times the Chinese Year

    of the Horse, two typical British watches plus more news, facts & figures

    and key players from the world of haute horlogerie

    ARTISTS IMPRESSION16 The time in black and white, thanks to the Domino Clock

    WHATS GOING ON(LINE)18 0024 on the world wide web: what can you expect from us?

    RETROSPECTIVE20 With Shakespeares Full fathom five thy father lies in mind Blancpain

    dove to the depths of the sea

    0024 MARKET SCAN22 The resurrection of the haute horlogerie after the turbulent eighties

    analysed with figures

    SIHH 201425 The house of cards built by the Salon International de la Haute Horlogerie

    was sturdy and solidly: all 16 brands of the Richemont Group surprised the

    audience with exciting trump cards and haute horlogerie novelties

    54 One of the highlights of the SIHH: planetary poetry above Paris and the

    Dutch village Nijehaske, with Van Cleef & Arpels

    PHOTOSHOOT58 Time goes round: 11 watches with a round case

    INTERVIEW

    66 Since the launch of the Arceau Lift, Herms writes Haute Horlogerie with

    a capital H, according to Luc Perramond

    ESSAY70 First chapter of the book Once Upon a Timepiece, a novel made of

    12 short stories starring a Breitling Chronomat from 1946

    PRE-BASELWORLD 201474 A whirlwind of new models is on its way, so to be save weve already

    picked 21 interesting BaselWorld novelties

    COLUMN

    80 Simon says: follow us online!

    82 Karel Hubert wants to ask you one tiny favour: give a watch to your

    beloved ones

    SERVICE

    35 Contact/subscription

    WATCHWORLD

    22

    7

    5

    7

    10

    7

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    725

    12

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    66

    K

    K

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    TO BREAK THE RULES,

    YOU MUST FIRST MASTER

    THEM.

    THE ROYAL OAK CONCEPT SERIES CONTINUES TO PUSH THE

    BOUNDARIES OF AUDEMARS PIGUET SAVOIR-FAIRE. THIS

    CONCEPT GMT TOURBILLON, WITH DUAL TIME FUNCTION,

    FEATURES WHITE CERAMIC BEZEL, CROWN, PUSHER AND

    BRIDGE. NINE TIMES HARDER THAN STEEL, CERAMIC IS

    EXCEPTIONALLY DIFFICULT TO WORK, YET HERE IT IS FINELY

    BRUSHED AND POLISHED AS IF IT WERE PRECIOUS METAL.

    THE COMPLEX FORM OF THE CASE IS MILLED FROM A SOLID

    BLOCK OF TITANIUM. THE INDIVIDUAL FACETS ARE THEN

    MICRO SAND BLASTED TO ACHIEVE THE DISTINCTIVE MATT

    GRAINING. AUDACIOUS STYLING, PEERLESS CRAFTSMANSHIP.

    ROYAL OAKCONCEPT GMT

    TOURBILLONIN TITANIUM,

    WHITE CERAMIC BEZEL.

    AUDEMARS PIGUET UK LTDTEL: + 44 207 409 0782WWW.AUDEMARSPIGUET.COM

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    Lex

    Sto

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    0024 WATCHWORLD6

    FOREWORD

    More than 20 years ago I entered the parallel world

    of the mechanical watch via a kind of inter-

    dimensional portal in Antwerp, and underwent

    a transformation. From the moment I entered

    that Flemish jewellery store, I wanted to feel, understand, possess,

    experience, talk about watches: I was never the same again. In

    fact it is the friend who enticed me to board the train to Antwerp

    who is responsible for the change in me. He knew why he was

    going there: to score a mechanical watch in the sales. On the way

    to Antwerp I read through a German watch annual, which my

    friend already knew by heart, from Audemars Piguet to Zenith. His

    passionate comments, page after page, became an emotion that

    settled somewhere between head and heart. I was being prepped

    for my initiation a little later that

    same day.

    On the way back I did little else but

    stare at my left wrist, which was

    now graced by a Baume & Mercier

    Formula S. Is it pathetic to say that

    this chronograph finally made me

    feel complete? Probably, but it is

    the truth. The watch told so many

    stories: of the illustrious history of

    the house of Baume & Mercier, of

    attention for every single detail, of miniaturised technology of the

    highest level, of adventurous motor sport the word Formula

    was written large on the bezel. I sensed all those stories and the

    fact that I could understand them gave me a feeling of self-

    assurance. It gave me a sensation of sophisticated depth. Later

    that evening I entered the dark dorm room of my then girlfriend

    surrounded by an aura of superiority, of someone who had been

    admitted to an elite club of aficionados.

    So, did you get a new watch? Expensive?. She was already half

    asleep in the pitch dark but still she noticed my radiant new aura

    immediately, that much was clear. In my surprise I must have

    mumbled something, put the watch on the bedside table and went

    to sleep next to her. But I knew that when I woke up my world

    would have changed for ever. The very next morning my daily,

    unchanging ritual of looking at the watch by my bedside before

    strapping it onto my wrist started...

    Never thesame again

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    WatchWorld0024

    International editor-in-chiefLex Stolk

    International editorial supervisorHarry H.R. Wijnschenk

    Senior editor UKSimon Cudd

    Contributing editorsEllen Dobbelaar

    Kristian Haagen

    Karel Hubert

    Britta Rossander

    BloggersSimon Cudd

    Ellen Dobbelaar

    Kristian Haagen

    Karel Hubert

    Lex Stolk

    Translat ionsHarald European Translation Partners

    www.harald.nl

    Art direction and graphic designNextdoor Design, Almere (The Netherlands)

    Michel Pleiter

    Production managementSandy Hoogendijk

    Digital mediaMarco Postma

    MarketingSandy Hoogendijk

    Public RelationsAnnet C. Hoveling

    Founding editor & founding publisherKarel Hubert & Harry H.R. Wijnschenk

    ISSN: 1567-6714

    Editorial office0024 WatchWorld

    Musicalstraat 34 | 1323 VP Almere (The Netherlands)

    p+31 (0)36 546 01 55 | f+31 (0)36 546 01 50

    e [email protected]|i www.0024watchworld.com

    Digital subscription0024 WatchWorld is also available via

    Zinio.com, Google Play Store and the App Store

    International watch magazines0024 Horloges in the Netherlands and Belgium

    0024 WatchWorld in Scandinavia

    (Denmark, Norway, Sweden and Finland)

    CoverAudemars Piguet Royal Oak Offshore Chronograph 42mm

    Read more about it on page 31.

    IS A PUBLICATION OF MOTOMAX MEDIA B.V.

    Musicalstraat 34 | 1323 VP Almere (The Netherlands)

    p+31 (0)36 546 01 55 |f+31 (0)36 546 01 50

    [email protected] | i www.motomax.nl

    Printed byAlbe De Coker, Antwerp (Belgium)

    DistributionMarketforce Ltd, London (United Kingdom)

    Betapress, Gilze (The Netherlands)

    Circulation marketingIntermedia Brand Marketing Ltd, Plymouth (United Kingdom)

    SubscriptionsSubscriptions are provided by: Intermedia Brand Marketing Ltd,

    Abbey House, Clarendon Road, Redhill,

    Surrey RH1 1QZ (United Kingdom)

    P+ 44 (0) 1737 457340 | e [email protected]

    Please visit www.0024watchworld.co.uk/uksub

    for our online subscription page.Cover price per issue: 6,99

    CancellationsCancellations in writing, no later than 6 weeks

    before expiry of the subscription period.

    Change of addressSend a change of address to

    [email protected]

    MotoMax Media B.V. is a solar powered company. We drive environmental friendly hybrid cars. Our magazines are CO2 neutrally produced, using 100% vegetable inks and environmental friendly paper.

    All rights reserved. No unauthorised reproduction permitted, without written permission of the publisher. Copyright 2014 MotoMax Media B.V.

    10506-1301-1001

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    la montre herms tames time, mastering its measurement.

    one press on the pushbutton and the chronographs second hand starts moving,

    the counter hands hot on its heels. beneath the dial ticks the steady beat of the manufacture

    h1925mechanical movement, embodiment of the houses high standards.

    precision and elegance meet and merge, reminding us that each second is truly unique.

    dressage

    herms. time reinvented.

    Hermes.com

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    ACCURATE TO ONE THOUSANDTH

    OF A SECOND

    It isnt the person who puts down the fastest time; the

    person who is first to finish is the winner in short track

    speed skating. The sport got a lot of attention during the

    Olympic Winter Games in Sochi, because the ice skaters

    flew across the short oval track at speeds of 55 km/h

    and pulled out all the stops to overtake their opponents.

    Slaloms, cutting the inside corner, going around the

    outside, and often touching the ice with their hands in

    the corners. It was up to Omega, the official timekeeper

    during the Winter Olympics, to not only measure accu-

    rately who was first to finish, but also clock the starting

    times, for example during the ice skating. A huge job,

    but Omega was well prepared. An amazing 230 tonnes

    of materials were needed to make sure everything ran

    smoothly: starting gates, the photoelectric cell, ankle

    bands, miles of cable, scoreboards etc. Important,

    because a difference of just 0.003 seconds decides

    whether you win gold or silver, as Dutch ice skater

    Koen Verweij found out. And for Slovenian Tina Maze

    and Swiss Dominique Gisin the high-tech time recording

    methods confirmed that for the first time in the history

    of the Winter Games they had both won gold in alpine

    skiing. Both finished in the exact same time of 1:42.57.

    0024 WATCHWORLD 11

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    SMALL SECONDS By Ellen Dobbelaar

    The Internet is the perfect tool for measuring the mood

    among watch lovers. We do this in conjunction with the

    Dutch/German company Chronolytics, which analyses

    the data of the worlds biggest online provider of (second-

    hand) watches, www.chrono24.com. Looking back at

    2013 we see that, as in 2012, Rolex remains the most

    popular watch brand among Europeans and Americans.

    And whether that is because of the 50th birthday of the

    Daytona or because of the virtually unassailable, mythical

    image of the brand We think it might be the latter.

    www.rolex.com

    1SEIKO on centre court

    NOSTALGIALongines concluded the year 2013 in style with the Heritage

    1973, an amazing chronograph which, with respect to its look

    and feel, is based on its retro-elegant predecessor. A 40mm,

    cushion-shaped steel case with a silvered or black dial,

    nine unusually shaped hour indicators, a tachymeter scale,

    chronograph functions and a date indicator. Apparently

    Longines was feeling nostalgic last year, because the

    companys rich watch history had already been a source of

    inspiration for the Longines designers twice before: in the

    case of the Heritage 1968, a chic and avant-garde design

    thanks to its square case and Roman numerals, and the

    Heritage Military 1938, a simple but tasteful design based

    on a pilots watch from the 1930s that has been restyled into

    three contemporary versions: with date indicator, 24-hour

    indicator and chronograph function. www.longines.com

    HeritageMilitary1938

    Heritage 1968

    Heritage 1973

    Rolex Cosmograph Daytona

    0024 WATCHWORLD2

    ROLEX:the undisputednumber

    Those who watched the Australian Open carefully may have noticed something

    about top tennis player Novak Djokovic: there is no longer an Audemars Piguet on his

    wrist but a Seiko. For the next three years the Japanese watch brand will be Djokovics

    new Watch Partner, as it is officially called. Seiko has selected a number of models

    for Djokovic: a Sportura for training, a Premier Kinetic Perpetual for official occasions

    and a Divers for when he isnt on the tennis court. Also: an Astron GPS Solar, the

    perfect tool for a world traveller like Djokovic, which was personally presented to him

    in Melbourne by Shinji Hattori, Seikos Watch Corporation President. What else the

    next three years with Seiko will bring is not clear at this point, but during the quarter-

    finals of the Australian open Djokovic had to concede his position: ironically enough

    his Swiss opponent Stanislas Wawrinka, from Lausanne, who was the overall winner

    at the final game, was too strong for him.www.seiko.co.uk

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    THE C3H5N3O9 ZR012 explainedBe warned: the ZR012 is an explosive experiment. C3H5N3O9 is the molecular formula for nitro-glycerine, a highly flammable substance but also the

    brand name of a unique watch laboratory that is managed by Felix Baumgartner and Martin Frei (Urwerk), Maximilian Bsser and Serge Kriknoff

    (MB&F) and Eric Giroud (independent watch designer). These geniuses wanted to experiment with technologies, materials and designs without any

    obligations to a specific brand, and consequently formed a platform in which their combined characteristics created a true horological chain reaction.

    In 2012 they introduced the ZR012, a limited edition of 12 zirconium watches based on a number of mathematical principles. The wankel motor, named

    after its constructor Felix Wankel, which functions like a triangular rotor, the Reuleaux polygon, which serves as the hour and minute hand and the

    epitrochoid, a mathematical planar curve used to shape the indicators. Twelve new copies of this scientific marvel are now available, this time finishedwith a black PVD zirconium case. This watch can be yours for around 130,000 Swiss francs and it is only available through a unique outlet in Singapore,

    The Hour Glass, although online orders are also accepted. www.c3h5n3o9.com

    The watch features a manual movement that can be operated via the

    (large) screwed-in crown characteristic of MB&F.

    The scale for the hours and minutes is found on the bottom half of twoellipses. This scale was created by 180 points, each of which forms part of

    an epitrochoid, a mathematical planar curve. In other words: the pointsthat are indicated by the corners of the polygon as soon as the polygon

    revolves around its axis.

    The hands consist of Reuleaux polygons, triangles with rounded sides.In this example it is 8.28 AM.

    The case (55 x 44mm) is made of zirconium, derived from the mineralzircon. It is comparable to titanium the material the lugs are made of

    and it is extremely corrosion-resistant.

    The sealed case-back reveals only the power reserve: 39 hours to be exact.

    For many years the Olympic Games have been

    dominated by timekeeper Omega. And in keeping

    with such a grand event, Omega has issued a

    limited edition of 100 watches as a tribute to the

    host country Russia. The Sochi Petrograd between

    1914 and 1924 the former capital of Russia was

    called Petrograd is based on a historical piece

    from Omegas museum collection. Omega opted

    for the colours of the Russian flag (white, blue and

    red) which have been incorporated in the dial of

    the yellow gold, tonneau-shaped case. The case-

    back is graced by the Sochi 2014 logo. But German

    company Grieb & Benzinger is also seizing this

    opportunity with both hands to keep its hordes

    of faithful Russian fans happy. The brand does

    this with the Saint George, the patron depicted on

    Russias Coat of Arms. This patron saint has beenskeletonised and engraved on the case-back:

    For the RUSSIA LOVERSonly seven copies of this watch will be made and all of them

    are probably sold to Russian customers.

    www.omegawatches.com, www.grieb-benzinger.com

    0024 WATCHWORLD 13

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    that pay tribute to the Chinese Year of the Horse.

    WATCHESelevated

    to works ofART

    Sarah Illenberger is a renowned artist and illustrator from Berlin. German

    brand Nomos has engaged her for a unique collaboration: thanks to Sarah

    the Bauhaus-inspired watches have been transformed into totally diffe-

    rent but everyday objects. With just a few simple things like stones, paper

    and even autumn leaves or biscuits, the Club, Orion and Tangente become

    wittyobjets dart, because Sarahs creations consists of a light-hearted mix

    of photography, art and graphic design and with a few simple but care-

    fully thought-out modifications an image is created that says much more

    than a thousand words. www.nomos-glashuette.com

    More examples of Sarahs creations using the Nomos watches may be found

    on www.0024watchworld.com.

    CARTIER

    MUST-HAVES

    Early this year Cartier not only introduced a number of impres-

    sive watches more about those elsewhere in this magazine

    but also a number of beautiful accessories, each of which was

    totally Cartier. Like this watch and jewellery box, made of fig

    wood and featuring a kaleidoscopic pattern. There are separate

    compartments for rings, earrings, cufflinks, bracelets and

    necklaces, and there is room for at least six watches.

    www.cartier.com

    WATCHES

    Jaquet DrozPetite Heure Minute Relief

    Horse

    ChopardL.U.C XP Urushi

    Would you like to own a special Year of the Horse watch for just 50?On www.0024watchworld.com international editor-in-chief Lex Stolk tells you which watch it is.

    Ulysse NardinClassico Horse

    4Arnold & SonHM Horses

    0024 WATCHWORLD4

    SMALL SECONDS

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    TheAFFORDABLEautomatic watch

    Restraint, elegant and affordable: that describes

    this re-interpretation of Les Classiques Auto-matic in a nutshell. Sandro Reginelli, Product

    Director at Maurice Lacroix, took the Les Clas-

    siques and made changes to the bezel, among

    other things, creating a slimmer version with a

    beautifully finished dial and a domed, polished

    surface. The dial has been given new hour indi-

    cators, the date window has moved to 3 oclock

    and the watch is now available in several

    colours and with Roman or Arabic numerals.

    A neat 38mm steel case surrounds the ML115

    calibre with its 38-hour power reserve for the

    hours, minutes, seconds and date. At approxi-

    mately 825 this is a worthy watch that looks

    good on any wrist.www.mauricelacroix.com

    To celebrate the 225th birthday of Backes & Strauss,

    the London-based and by Franck Muller Group owned

    watch and jewellery brand, created a masterpiece with

    225 natural diamonds (66 different colour hues), one to

    mark every year since Backes & Strauss was founded. A

    white gold watch, with sword-shaped hands, a quartz

    movement, but with at least 10 different diamond cuts,

    that cost 1,975 hours of master craftsmen work and

    25 months to design and craft the watch. And as the

    name suggests, its of course a ladys cocktail watch.

    www.backesandstrauss.com

    TB VictoryArnold & Son pays a tribute to Britains

    National Museum of the Royal Navy, that is

    comprised by five museums. One of those

    museums is HMS Victory, one of Britains

    most famous warships, which had her finest

    hour as Lord Nelsons flagship at the Battle of

    Trafalgar in 1805. The cream dial of the watch, thats fitted in a 44mm rose gold case,

    unveils a beautiful solid gold miniature of the HMS Victory. A case-back see-through

    shows you the National Museum logo executed in metallic palladium and the A&S

    26103 calibre, an automatic movement thats entirely developed, designed and manu-factured at Arnold & Sons workshop in La Chaux-de-Fonds. Only one piece will be

    made and it will be presented to the National Museum of the Royal Navy.

    www.arnoldandson.com

    Spectacularnew venue forLONGINES'GTCLongines is the undisputable partner when it

    comes to equestrian. The Saint-Imier based brand

    is the Official Timing Partner of the Global Cham-

    pions Tour, the worlds leading show jumping

    series, that will take place in 14 different cities, likeAntwerp, Shanghai, Lausanne and London. This

    year the GTC will take place from 14 till 16th of

    August in London and the organisation announced

    a spectacular new venue at historic Horse Guards

    Parade this summer. The site has been used for

    parades, pageants and ceremonies since the 17th

    century and is world famous for the Trooping The

    Colour on the Queens Birthday Parade. During

    those days its possible to see the best riders com-

    peting for the highest price money in the sport and

    of course Longines will be there to measure all the

    times and to hand over some beautiful watches

    to the winners. To give you an example: last year

    British Olympic team gold medallists Nick Skelton

    and Ben Maher battled for the Grand Prix honours

    in one of the most exciting jump-offs.

    www.longines.com,

    www.globalchampionstour.com

    0024 WATCHWORLD 15

    Piccadilly PrincessROYAL COLOURS EspeciallyFOR U(K)Both born in the 18th cen-

    tury, both with an English

    background: Backes & Strauss

    and Arnold & Son. Both brands

    announced that they will pro-

    duce a limited edition watch that

    pays tribute to its British heri-

    tage, each with its own identity.

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    ARTISTS IMPRESSION By Ellen Dobbelaar, picture Carbon Design Group

    The domino effect

    These simple dominoes hide an interesting story,

    literally and figuratively. The Seattle-based desig-

    ners of the Carbon Design Group have given the

    three dominoes articulating dots that flip back

    and forth between black and white to show the

    time. Being wireless, the clock can be mounted

    on the wall or positioned on the floor. The minds

    behind the domino clock have taken a familiar,

    iconic object out of its usual environment and

    given it an entirely new function, so the domi-

    noes get a totally different meaning. The num-

    bers on the dominoes and dice are recognisable

    to everyone, so it was immediately clear to us

    that this object would be an ideal starting point

    for a clock, Joe Sullivan, industrial designer,

    explains. Most people own a set of dominoes,

    but because they are not used to seeing them

    that big, and mounted on the wall, it becomes a

    pleasant surprise. Of course the dominoes have

    to look like the real thing, but if you enlarge those

    small ceramic blocks to a huge size they become

    almost impossible to lift. Whats more, the white

    and black dots flip back and forth soundlessly,

    simultaneously and slowly, and the mechanism

    also has to be energy-efficient for a long battery

    life. A small, electromagnetic coil fitted behind

    each dot is the solution. The magnet and the iron

    revolve around the coil and because the mecha-

    nism is attached to the dots the colour automa-

    tically changes from white to black and back.

    That way the hours and minutes pass slowly and

    unnoticeably and you will experience time in a

    more relaxed manner at least that is what the

    designers hope.

    www.carbondesign.com

    0024 WATCHWORLD6

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    WHATS GOING ON(LINE)

    W E B S I T E

    T W I T T E RI N S T A G R A M

    F A C E B O O K

    0024

    0024

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    RETROSPECTIVE By Ellen Dobbelaar, picture Blancpain

    0024 WatchWorld looks back in time, when innovative watches

    were born that would prove to have a major impact on the

    development of the watch industry. We follow the trail of these

    icons, by reminiscing with the use of old advertising campaigns. In

    this third edition we would like to take you back to 1960, the year

    in which the Blancpain Fifty Fathoms crosses the Atlantic Ocean

    and the American Marines can dive fifty fathoms deep as well.

    T

    he story of the Fifty Fathoms starts

    in 1953 and in two locations. In

    France, where the lead roles are

    played by Captain Robert Bob

    Maloubier and Claude Riffaud, two French

    Marines, and in the neighbouring Switzerland,

    where Blancpain CEO Jean-Jacques Fiechter is

    an avid diver in his spare time. What the

    Marines and the CEO have in common without

    being aware of it is their quest for the perfect

    divers watch. Maloubier and Riffaud have been

    testing existing divers watches, but the results

    prove to be disappointing: too small, unreada-

    ble, and a lot of leaks. The two French Marines

    approach the watch industry but are told that

    their plans are unlikely to have a future. Only

    Blancpain responds positively, as Fiechter has a

    list of technical requirements: water resistance,

    accuracy and readability are the spear points.In concrete terms this means that a revolving

    BLANCPAINFifty Fathoms

    Back in time1960

    bezel, screwed-in case-back, a double, sealed

    crown, white indicators against a black back-

    ground, an automatic movement and a soft-iron

    inner case are absolute essentials. It is Fiechter

    who comes up with the name Fifty Fathoms,

    after hearing Ariels Song from Shakespeares

    The Tempest. Full fathoms five thy father lies;

    Of his bones are coral made. He puts the Fifty

    in front, because five fathoms doesnt really

    have much to do with deep sea diving. Fifty

    fathoms equal 91.45m, the maximum diving

    depth in those days, when fathoms were used

    to measure the depth of the water. A fathom

    stands for 6 feet, or 1.829m: the width of the two

    outstretched arms of a grown man. A length of

    rope with a piece of lead attached is lowered

    into the water to determine the depth, and the

    section of rope that disappeared underwater is

    measured between the outstretched arms, indi-

    cating the number of fathoms. The collaboration

    proves to be a huge success: the Navy embraces

    the Fifty Fathoms, underwater photographers

    take it down into the depths (thanks to Jacques-

    Yves Cousteau) and other diving watch aficio-

    nados are also impatiently treading water. The

    watch pictured in the advertisement is the Fifty

    Fathoms Mil-Spec Navy, a 41mm divers watchthat was developed especially for the US Navy.

    0024 WATCHWORLD20

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    0024 MARKET SCAN By Lex Stolk

    What is the most popular young brand?

    Those who haveyouth on their side

    Azimuth

    Bedat & Co

    Bell & Ross

    Chronoswiss

    Clerc

    Concord

    Cvstos

    De Bethune

    deLaCour

    DeWitt

    F.P. Journe

    Franc Vila

    Franck Muller

    Frdrique Constant

    Graham

    Greubel Forsey

    Harry Winston

    Hautlence

    HD3 Slyde

    Hublot

    Hysek

    Ikepod

    Linde Werdelin

    Maurice de Mauriac

    MB&F

    Michel Jordi

    Parmigiani Fleurier

    Rama Swiss Watch

    Rebellion

    Richard Mille

    Roger Dubuis

    Romain Jerome

    Sarpaneva

    Urwerk

    Valbray

    Zeitwinkel

    THE COMPLETE LIST WITH YOUNG BRANDS

    0024 WATCHWORLD2

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    10TOP

    twelve percent and the number three, Bell &

    Ross (established in 1992) only gets a meagre

    seven percent of all searches. It must be said of

    the Master of Complications that, despite its

    decreasing prominence among the bundled

    marketing power of groups like LVMH, Riche-

    mont and the Swatch Group, the ridiculously

    creative Crazy Hours and of course the volup-

    tuous tonneau shape of the Conquistador are

    so recognisable that the watch aficionados

    remain loyal to the brand.

    For every brand in the top 3 it can be said that

    a modern icon from the collection guarantees

    the place of honour. Whereas Hublot has

    an absolute winner with the Big Bang and

    Franck Muller very appropriately gets the

    silver medal for the Conquistador, Bell & Ross

    largely owes the bronze medal to its square

    BR 01 and to an intensive online campaign

    that reached and inspired a lot of aficiona-

    dos. Watches that have a strong identity can

    withstand the vagaries of fashion, although it

    must be said that with respect to its appea-

    rance and image these days there are more

    limited models in the collection than regular

    models the Hublot Big Bang is a kind of

    chameleon that sets the trend and continues

    to change.

    Winners and losersAlso remarkable is the fourth place of

    Chronoswiss (1983) that very recently changed

    owners, which may be an explanation for its

    high ranking. Maybe collectors are now loo-

    king for models from the period when founder

    Gerd-Rdiger Lang was still in charge. Richard

    Mille (2001) ranks highly, despite the high

    prices paid for the RM, and jeweller Harry

    Winston (we start counting Harry Winston as

    a watch house when the brand introduced the

    Opus series in 2000) is a remarkable presence

    in 9th place. This position indicates that Opus

    1 through 13 resonates strongly among aficio-

    nados and collectors ; so strongly, in fact, that

    watch master F.P. Journe is trumped (by two-tenth of a percent). We expected Parmigiani

    (1996) and Romain Jerome (2004) to rank

    higher than 13th and 14th place respectively,

    S

    omeone who starts with a blank

    piece of paper has a lot more free-

    dom than someone who simply

    has to colour in an existing picture.

    People who have the courage to draw their

    own lines and refuse to be limited by others,

    and who dont appreciate being told off for

    colouring outside the lines. Look at men

    like Richard Mille, Roger Dubuis and Michel

    Parmigiani, and the even younger generation,

    responsible for the creations of Urwerk and

    MB&F. But what is the web-surfing watch

    lover looking for? What is the most popular

    watch brand after 1980? Thanks to Chrono-

    lytics we can see which of the 36 young

    brands selected by us are the most sought

    after. Thanks to Chrono24.com a website

    that permanently offers nearly 120,000

    watches for sale and has at least 50 million

    visitors looking for all types and brands of

    watches we saw our suppositions confirmed

    and got some remarkable surprises, as well.

    Thanks to its high-tech data analysis Chrono-

    lytics enables us to compile rankings for dif-

    ferent watch markets. Over a 3-month period

    2.5 million unique visitors are tracked to find

    out which watches for sale on Chrono24.com

    are viewed in the Dutch, Belgian and UK

    markets and the four Scandinavian countries

    Denmark, Norway, Sweden and Finland.

    Among other things, Chronolytics bases its

    analysis on the IP address and, at the request

    of 0024 WatchWorld, the search this time

    was for the most popular watches of brands

    established after 1980, in the combined mar-

    kets listed above.

    Top 3The fact that Hublot (established in 1980)

    made the top of the list doesnt come as any

    kind of surprise. In a relatively short space of

    time watch guru Biver was able to explode

    the brand into a serious player in the luxury

    sports segment. What is surprising is the fact

    that of the 36 selected brands, Hublot takesan amazing 40 percent of the pie. Even more

    so because Franck Muller (established in 1991

    as Franck Mller) has to make do with just

    The history of haute horlogerie often reads like a history book, but

    the enormous growth in the watch market has also resulted in a

    number of new watch houses of more recent vintage: pure post-

    Quartz-Crisis brands that were born in the world of emotion and are

    therefore unburdened by rigid and limiting traditions. What is the

    most popular young watch house?

    but we are happy to see couple Stas in a very

    deserving fifth place with their independent

    brand Frdrique Constant.

    As you can see, the German brands are notmentioned on the list. You will find the ranking

    of these brands in the upcoming issue of

    0024 WatchWorld.

    1. HUBLOT40%

    2. FRANCKMULLER12%

    3. BELL&ROSS

    7%

    4. CHRONOSWISS 6%

    5. FRDRIQUECONSTANT 5%

    6. RICHARDMILLE4.4%

    7. GRAHAM4.2%

    8. ROGERDUBUIS2.9%

    9. HARRYWINSTON1.5%

    10. F.P.JOURNE1.3%

    0024 WATCHWORLD 23

    Franck Muller

    Crazy Hours

    Bell & Ross BR 01 Heading Indicator

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    FIND OUT MORE AT

    WWW.AWC.CH AND ORDER

    YOUR FAVORITE WATCH

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    AAAA

    0024 WATCHWORLD 25

    The cardsare on the table

    A

    SIHH 2014

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    1815 Tourbillon

    This 39.5mm 1815 Tourbillon is a true beauty,

    but that was not the first priority of the German

    watchmakers. The sizeable 13.2mm tourbillon

    that dominates the view in a grand manner does

    not revolve for aesthetic reasons but with the

    objective of realising the most accurate possible

    movement. Function over form, therefore. This is

    also evident from the presence of both the Stop-

    Seconds and Zero-Reset mechanisms. When the

    crown is pulled out it activates a spring that stops

    the balance and propels the seconds hand back to

    zero so the time can be adjusted easily

    and accurately down to the last second.

    This is made possible by its calibre

    L102.1. Available in rose gold as well as

    a limited edition of 100 platinum pieces.

    8

    8

    8

    8

    9

    8

    8

    GrandLange1MoonPhase

    Everything about the Grand Lange1

    Moon Phase isbig; the 41mm case, the

    date and especially the moon phase

    indicator.Thislatest scionintheiconicLange1

    family (the revival and steady advance of the

    brandfromtheisolatedhinterlandofSaxony)

    not only stands out for the size of the moon,

    but especially for the excellent readability

    andtheminuteattentiontodetail.Thegolden

    moonglowsgentlyand382(!)starsindifferent

    sizes have been etched into a midnightblue

    universe with laser accuracy. Only once every

    122yearsisthereaminor discrepancycompared

    totherealmooninthesky.Thepositionofthe

    moonphaseonthedial,showingtheminutes

    andhours, differsfromthetraditionalplaceon

    thesmallsecondsdial,andthat givesthewatch

    anevenmoreindividualisticlookthanit

    hadbefore.Thesublimemanuallywound

    calibreL095.3, whichisbuiltinGlashtte,

    drivesthetime,dateandmoon.

    9

    9

    Lange1Tourbillon

    PerpetualCalendarNothingmore thananew colour, but toobeautiful not to show you: the rose goldversion of the Lange 1 Tourbillon Perpe-

    tualCalendar.Introducedtwoyearsagoasalimi-ted edition of 100 and now also on themarketinanunlimited41.9mmrosegoldcase.As farasthe technology goes (invisible tourbillon,ultra-fastjumping perpetual calendarmechanism),nothinghaschanged.ThewatchmastersinthehillsofSaxony didnt think any chan-ges were needed and theywereabsolutelyright.

    9

    LangesmanufacturecalibreL082.1

    LangesmanufacturecalibreL102.1

    A. Lange&ShnealsounveiledanewSaxonia.On

    www.0024watchworld.comyoucanreadeverything

    about thisstylishwatchforwomen.

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    29/8400/24 HORLOGES 9700/24 WATCHWORLD 97

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    8

    8

    SIHH 2014

    AudemarsPiguet

    7

    7

    7

    7

    Threeofakind

    8

    8

    RoyalOakOffshore

    Chronograph

    The 44mm Offshore stays, but with th

    e

    significantly updated 42mm variant

    it

    nowhas a small bigbrotherthattakesup

    a prominent position. Unchanged is the

    familiarMegaTapisseriepatternonthedial

    ,

    newisthecircularpatternonthesubsidiary

    dials, the more sophisticated hands, th

    e

    date disc that matches the dial colou

    r

    and the more subtly

    embossed

    numerals.Twovariants ingoldand

    fourversions in steel announcethe

    42mmmessageloudandclear. And

    themessagewillbereceived.

    8

    Royal OakOffshoreChronographVampireNicknames are part of theOffshore. Now there is even a

    special nickname for the basic blackversion. Thanks to the red details on thedial and the blood-red stitching on thehornback alligator strap this versionwas nicknamed Vampire. This sinisterchronographhousestheAPcalibre3126.Sostillnointegratedchro

    nographmovementfrom the companys own manufacture,butabasicproprietarymovementwithaDuboisDprazmodule.

    7

    7

    RoyalOakOffshore

    ChronographSafari

    The first Safari dates back to2007

    and, togetherwiththeblue Navy,was

    presented as a more contemporary and

    daringvariation onthe Offshoretheme.

    ThecompletelyupdatedOffshore isonce

    again available intwoversions. Likethe

    original, the Safari has a characteristic

    hornback leather strap and with its

    sand-coloureddialandbrowndetailstheoverall model is extremelytasteful

    and

    restrained.

    J

    J

    10

    10

    RoyalOakConcept

    GMTTourbillon

    This 2014 edition of the Royal

    Oak Concept GMT Tourbillon

    combinesa44mmtitaniumcase

    withabezel, crownandpush-butto

    nof

    whiteceramicandanintegratedru

    bber

    strapin(still)immaculatewhite.Pict

    ures

    dontdojusticetothisdaringtrump

    card

    intheRoyal Oakfamily.Onpaperthe

    whitelookstoohardandcold.Thea

    ctual

    watchhasaninvitingsoftsheenan

    dthe

    intricatelymachined andvery dif

    ficult

    tomakeceramicupperbridgestradd

    ling

    the calibre 2930 is an intriguing

    eye

    catcher. Becauseof the shape, co

    lour

    andmaterial ofthisbridgethe

    eyeisautomaticallydrawntothe

    tourbillon andthe secondtime

    zoneindicator.

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    SUBSCRIBENOW:

    For information about digital magazines and subscriptions

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    including postage and packaging. Subscriptions outside the UK in

    Europe cost 48. The price for the rest of the world is 68.

    Please go to 0024watchworld.co.uk/uksubto visit our online subscription page, send

    an email with your name, address and phone

    number to [email protected]

    or call +44 (0) 1737 457340.

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    now for only 35 in the UK (usual price 40).

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    0024 WATCHWORLD 35

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    Aquatimer ChronographEdition 50 Years Science

    for GalapagosDefinitely a limited edition is the

    version clad entirely in intensely black rub-

    ber with striking blue details. The 44mm

    Chronograph Edition 50 Years Science for

    Galapagos is limited to 500 pieces and, like

    the Charles Darwin, uses the manufacture

    calibre 89365 with a 68-hour power reserve.

    Of all the models the external/internal diving

    ring with SafeDive system (turn the bezel to

    the left and the internal dive time indicator

    revolves simultaneously, turn to the right

    and the indicator remains safely

    in place) on this watch feels the

    most pleasant of all nine Aqua-timers, because this version comes

    in beautifully tactile rubber.4

    4

    7 9

    7

    3

    AquatimerPerpetual

    CalendarDigital

    Date-Month

    For dedicatedIWCfanswhoare

    notafraidofapieceofhautehorlogerie

    the fully redesigned Aquatime

    r

    collection,consistingofninewatchesin

    total,offersa49mmperpetualcalendar

    withdigitaldateandmonthindicators.

    Thistitaniumwatch,finished in ro

    se

    goldandclad in rubber, isthebigges

    t

    IWC wristwatch since the illustriou

    s

    B-UhrorBigPilotfrom1940.Wekno

    w

    the automatic calendar movemen

    t

    usedforthiswatchfromotherproduc

    t

    families.This perpetual diver

    comes in a limited edition of

    50pieces.

    AquatimerChronographEditionExpeditionCharlesDarwinAs if the striking manufacture

    chronograph movement with the

    intuitive monocounter wasnt

    enough, this 44mm divers chrono-

    graph also has a high-quality

    bronze alloy case. This material

    is alivewithout staining and it is

    also a direct nautical referenceto

    Darwins shiptheHMSBeagle.FYI:

    this first IWCwatch inbronze isnotalimitededition.

    AquatimerDeepThreeAfter the iconic Deep

    One and the not-quite-as-

    successful Deep Two thereis

    now,entirelyinlinewithexpec-

    tations, a DeepThree. Andthis

    onedefinitelyhitsthemark.The

    46mm watch is made of tita-

    nium, sports the immaculately

    functioning SafeDive mecha-

    nism and features an appea-

    ling mechanical depth gauge.

    In its designthewatch is also

    reminiscent of the legendary

    Ocean2000.

    3

    3

    SIHH 2014

    IWC

    8

    8

    2

    3

    3

    4

    4

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    K

    K

    AquatimerAutomatic2000

    The name Big Diver would be appro-

    priateforthiswatchwhich, interms of

    appeal,rivalsIWCsBigPilot.Itisafunctio-

    nalmasterpiecewithcarefullyconsidered

    aesthetics.Water resistantto 2,000m, a

    46mmtitaniumcase,a robust 80110 cali-

    brefromthecompanysownmanufacture

    inSchaffhausenandtwodifferentSuper-

    Luminovacoloursonthedialsforoptimal

    readabilitywithoutdangerouserrors.Also

    strikingaretheblack crownpro-tectorandthebeautifuld

    ial.

    TWO SYSTEMS

    IN ONE

    K

    K

    Accordingtothehead

    ofthedesigndepartment,

    ChristianKnoop,IWCis

    muchmorethanjustawatch

    brand.Surprising.He

    explainswhyandofcourse

    wealsotalkaboutthe

    redesignedAquatimers.

    W

    hile the main courses

    are being served in the

    restaurant, ChristianKnoop talks about his five years at

    IWC. The new Aquatimers are the

    dessert. A headhunter approached

    me about his job, but didnt tell me what

    company it was. They were looking for a

    creative person for a watch brand that had a

    360-degree view of the brand as a whole and

    was not just knowledgeable about watches.

    When the mystery brand turned out to be IWC

    I was extremely pleased. The broad approach I

    would be able to adopt particularly appealed to

    me. As a child I was always drawing, but I cant

    remember ever sketching a watch... Needless

    to say, my interest in watches has developed

    enormously these past few years

    and working with a team of 15 highly

    talented designers has taught me a

    lot. From the watch to the brochure

    to the interior of the boutique, I enjoy

    designing the entire package. Dont

    get me wrong, I love designing a watch, but I

    dont consider myself a watch designer.

    Memories of 1967

    And so we noiselessly and smoothly transition

    to the underwater world of the Aquatimer:

    I consider the 1982 Porsche Design Ocean 2000

    an iconic watch. This first titanium watch ever

    made by IWC was designed by Ferdinand A.

    Porsche, a man who designed many different

    objects, a legend. The 2014 Aquatimers may

    not look much like the illustrious

    8

    9

    Ocean 2000, but I definitely wasinspired by the pure design andperfect aesthetics. Still, the bezelinparticularisreminiscentofthefirst Aquatimer from 1967. Thiswatchhad thediving ringon theedge of the dial instead of the traditionalringontopof thecase.ThenewAquatimeractually has a dual system: by turningthe outer bezel the diving ring inside thewatch revolves. IWC called thismechanismthe SafeDive system and combines theadvantagesofbothsystems. Aribbedbezeliseasiertooperatewhenwearingdivingglovesthananextracrown,andascaleonthedialcanbe readmore accurately than numbersonan external bezel. A linkingmechanisminstalledontheoutsideofthecaseat9oclockconnectsthetworings.Thesystem works extremely smoothlyand accurately and because it

    isopen,watercanautomaticallyrinsethemechanismclean.

    9

    9

    5

    5

    6

    6

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    5

    5

    9

    reservethankstotwospringbarrels.The 43.5mm white gold QuantimePerptuel Equation is 16mmhigh andin this modest space the movement,consistingof570decoratedcomponents,does itsperpetualjob.Thestartingpointwas the development of an easy-to-operate calendar movement that couldbemoved forward aswell as backward.Clear readability was also high on thelistofprioritiesforbothmen,plusanewway to show the equation of time, thedifference between the local mean time and thesolartime.GreubelFo

    rseyoptedforasystemusingtwotransparentdiscs,whichshowswhenthesolartimeandthetimeweuseonadailybasisoverlap.The result of years of thinking, building, testingand startingall over again is a completelynew and fully integratedmechanism thatrequires a lot of knowledgeofmovementstofullyunderstandit.

    9

    SIHH 2014

    8

    Quantime Perptuel Equation GF 07Robert Greubel and Stephen Forsey have a

    revolving obsession called a tourbillon and they

    have shared their obsession with the public on

    several occasions in many different but always

    dazzling manifestations. And now they have

    set their sights on the perpetual calendar

    which comes with an ultra-accurate tourbillon,

    obviously. The patented 24-second tourbillon,

    positioned at a 25-degree angle, serves as the

    regulating body for a movement

    that ticks at 21,600 vibrations per

    hour and has a 72-hour power

    GreubelForsey

    AutomotiveFlying

    Tourbillon

    AmericanfashionkingRalph

    Laurenis a

    passionate collector of classic

    cars and a

    serious connoisseur ofhaute

    horlogerie.

    Thefleetofthemostsuccessfulp

    olosalesmaninthe

    worldisimpressive,andthesa

    mecanbesaidofhis

    watchcollection.Whatisimpossible

    withclassical

    cars canbe donewhenit co

    mestomechanical

    watches:sellinghautehorlog

    erieunderyourown

    name andthenputtingtho

    se creationsunder

    theumbrellaoftheRichemon

    tGroupsoyouhave

    accesstomovementslikethos

    eofJaeger-LeCoultre,

    forexample.Surprisinglyenou

    ghthecalibreRL167

    thatisusedinthe Automoti

    veFlyingTourbillon

    is built by La Fabrique du T

    emps, a movement

    companythatisnowpartofth

    ecompetingLVMH

    conglomerate.Abeautiful au

    tomaticmovement,

    incidentally,featuringadelica

    temicro-rotor.

    The watch combines the p

    assions of Ralph

    Lauren in every detail. The

    complicated

    tourbillonmovement satisfi

    esthewatch

    connoisseur in him andthe appearance

    ofthewatchreflectshisdeep

    loveforthe

    classical automobile. This is because the

    black steel Automotive Flying Tourbillon

    with a sizeable diameter of 45mm is

    modelled after one of the most famous

    cars in history, a jet-black 1938 Bugatti

    57SC Atlantic Coup that occupies a prominent

    spot in Ralph Laurens coach house. The elm

    burlwood around the edge of the dial is alsoused in the dashboard of this voluptuously

    shaped top classic, of which four were only ever

    built, and both the Arabic numerals and the

    plain hands of the watch are modelled after

    the Jaeger instruments in the Bugattis cockpit.

    For $80,000 a pittance compared to the cars

    estimated value of $40 million you can buy

    this interpretation of Ralph Laurens passion,

    which will look particularly good when you are

    driving a restored cabriolet through a sleepy

    Provenal town with your arm resting casually

    on the drivers door. Please make sure to wear

    a polo shirt featuring the logo of a polo

    player rather than a crocodile... Ralphwill appreciate that.

    Lauren6

    6

    Ralph

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    Collection Villeret 1885Exo-Tourbillon RattrapanteThe word exo means on the outside and

    this applies to two aspects of this complicated

    pinnacle of the new SIHH 2014 collection. Firstly,

    the sizeable tourbillon mechanism is positioned

    next to and therefore outside the movement

    and secondly the balance doesnt oscillate inside

    but outside the tourbillon cage. Furthermore, the

    tourbillon cage is smaller than the balance, which

    is positioned above the tourbillon. This mechanism

    was constructed to save energy and the

    effort has been successful. Because the

    balance doesnt have to support the weight

    of the tourbillon cage the ExoTourbillon

    needs 30% less energy than comparable

    traditional movements with tourbillon.

    The construction method with the two different-

    sized movement components provides an optical

    treat, as the revolving tourbillon is beautifully

    visible in the heart of the oscillating balance.

    The white gold 47mm watch provides even more

    visual spectacle. The ExoTourbillon Rattrapante

    is a regulator watch with a large central minute

    hand, a minute indicator at 9 oclock and two hour

    hands (the blued hand for the local time and the

    grey hand for the second time zone) and a day/

    night indicator at 4 oclock. The cherry on the top is

    formed by the two central seconds handsfor the rattrapante function that move,

    stop, jump and reunite like an haute

    horlogerie ballet. Only 18 copies will be

    made of this watch.76

    SIHH 2014

    Meisterstck HeritagePerpetual CalendarWith the Meisterstck Montblanc not only

    aims to show its heritage in the form of a clas-

    sic watch collection, the Watch House which

    originates from Hamburg also wants to demon-

    strate and expand its Swiss watch side and access a

    large target group. By opting for a series of recognisa-

    ble watches that comfortably meet all the criteria of

    a classic wristwatch and, at the same time, keeping

    the prices in the entry-level category, Montblanc is

    playing a trump card. An achievable high point in

    the Meisterstck Heritage collection is undoubte-

    dly this model with perpetual calendar. In steel this

    watch costs 10,000 euro and a price of 16,500 euro

    has been set for the rose gold version. Serious money,

    obviously, but in the world of the perpetual calendar

    this is extremely competitive, maybe even aggressive

    pricing. For this serious amount you will get a dial

    with a harmonious layout. This is what a perpetual

    calendar looks like: no frills, no surprises,

    Mont

    blanc5

    3

    3

    8

    8

    8

    MeisterstckHeritageMoonphaseYou cant get more classic than with

    a moon phase watch. It is a highly

    traditional complication that has been

    perfected many times and yet never

    tsboring. The moon may no longer play a

    ominent roleinmodernlife,buttheaesthetic

    ualities of the moon are indisputable. The

    oon phase indicator of the Meisterstck

    eritage Moonphase has been integrated in

    hesubsidiarydatedialat6oclock. Themoondisplayedinabeautifullytraditional manner

    ndsoitshouldbe inawatchthatnotonlyhas

    classic name but, at 39mm, also has avery

    onservativecasesize. Thebezelisnarrowand

    olished, sothe39mmlooksanythingbutsmall.

    he automatic calibre MB 29.14 is revealed

    hroughthesapphirecrystal case-backandthe

    otor and golden balance are particularly eye-

    atching. The alligator strap completes

    hisMeisterstck.Inthesummerof2014

    ouwill be able to choose between a

    ery subtle and accessible steel version

    rawarmlyglowingvariant inrosegold.3

    andthatwas exactlytheintentio

    n.

    Thisisanarchetypalcalendarwatc

    h

    andthatisalsoclearfromthemodest39mm

    caseinwhichtheautomaticcalibre

    MB29.15

    powersthetimeandcalendarfunc

    tionsfor

    alleternity.Masterfulhautehorlog

    erieforthemas-

    ses.Orsomeofthemasses,anyway.

    8

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    7

    3

    SIHH 2014Malte Tourbillon

    Those who would like a tonneau-shaped, platinum

    Malte and also appreciate an accurately

    spinning tourbillon but dont feel the need for

    a transparent mechanism on their wrist can

    always opt for the Malte Tourbillon that was

    added to the Collection Excellence Platine this

    year. Both the case and the dial are made of

    intensely shiny, heavy platinum. Platinum

    is also used in the silk thread used to stitch

    the alligator strap. The 38 x 48.24mm casehouses the custom-shaped calibre 2795

    that was designed and built in Vacheron

    Constantins own manufacture. It has a

    frequency of 18,000 vibrations per hour and

    a power reserve of 45 hours. All 50 copies to

    be made of this Malte Tourbillon

    will have the Geneva quality seal.

    Mtiers dArt McaniquesAjouresSkeletonising is a painfully precise job that

    requires tremendous handcrafting skills.

    It is sometimes considered a complication, but in

    real terms skeletonising has no functional qualities,

    just aesthetic ones, and is therefore not recognised

    as such. However, that doesnt make a meticulously

    skeletonised movement any less impressive. Vacheron

    Constantin has a rich tradition of skeletonised

    watches in which the four new Mtiers dArt

    Mcaniques Ajoures watches three versions with aring on the outside of the dial in black, blue and grey

    Grand Feu enamel and one variant with black enamel

    and a bezel set with baguette-cut diamonds have a

    prominent position. The calibre 4400 SQ is an open-

    worked variant of the hand-wound calibre 4400, and

    the way in which the excess material is removed is

    inspired by the arches found in architecture. Picture

    19th-century train stations with their arched

    steel constructions, or the arches in a Gothic

    cathedral.

    MalteTourbillon

    Openworked

    Delicate and prestigious, the Malte

    Tourbillon Openworked has an almost

    diaphanous skeletonised calibre 2790

    SQthat needs no architectural inspiratio

    n.This

    movement is a more traditional but n

    o less

    artistically designed tour de force, whic

    h is

    essentially the custom-shaped calibre 27

    90

    thatticksat18,000steadyvibrationsperho

    ur.

    Althoughalotofmaterialhasbeenremov

    ed,

    somethingshavebeen added, aswell:tw

    o

    functions, namely apower reserve indica

    tor

    andadate indicator. Thisnot only increases

    thenumberofcomponentsbutalsotheheig

    ht.

    Notthataheightof6.1mmisparticularlyt

    hick,

    but we thought wed mention it. The M

    alte

    TourbillonOpenworked, which is only ava

    ilable

    inplatinum,measures38x48.24x12.73mm

    .

    3

    8

    8

    8

    8

    7

    Vacheron

    Constantin

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    SIHH 2014 By Lex Stolk

    Complicated,

    fashionable trumpcards

    SIHH flashback

    The deck has been shuffled and split and the

    cards are face-up on the table. As always,

    Richard Mille was bluffing and mocking with

    G-forces, with a complete poker face A. Lange

    & Shne presents yet another astonishing

    German complication and this year Panerai

    hid two trump cards in its vest pocket.

    However, once analysed, the trend of the

    most-visited SIHH ever is more substantial,

    subtle and level than the previous edition.

    F

    ashionable horloge-

    rieand small, thin

    complications, two

    trends that stand

    out at the Salon International

    de la Haute Horlogerie (SIHH).

    We start with relatively little

    complexity but a high level of

    style. Audemars Piguets Royal

    Oak Offshore Chronograph in a

    steel 42mm case is available in

    a number of versions. The Navy

    in blue with orange and the

    sand-coloured Safari with brown details look

    fresh and modern, but it is definitely the version

    with a subtle slate-grey dial and perfectly mat-

    ching alligator strap with sharp crease in the

    middle (referred to as hornback) that stands

    out as the most trendy and ultra-modern. Its

    look is perfect and subtly sophisticated and

    just one more year we will overlook the fact

    that the watch does not have an integrated

    proprietary chronograph movement. As a side

    note, to the somewhat sarcastic comment that

    the lack of a manufacture movement is not

    (yet) a problem for the companys clientele and

    Audemars Piguet therefore doesnt have to rush

    to create a new proprietary calibre, head desig-

    ner Octavio Garcia responded with an equally

    sarcastic Yeah, thats exactly why. Or was he

    serious? Either way, this year the vulnerable

    rubber has been replaced by ceramic and the

    overall package of details has been given a

    much more subtle and top-quality style with

    the intriguing grey, glowing variant as the

    luxury trendsetter.

    When Roger Dubuis focuses on the past and

    exercises restraint the brand comes up with an

    unexpectedly strong contender. Forget double

    flying tourbillons and behold the 42mm white

    gold Hommage Automatic. This basic model

    combines an almost disco-worthy exterior that

    shimmers like the interior of a trendy club with

    Poinon de Genve quality. The Hommage

    Automatic is basic as only a Roger Dubuis watch

    can be basic. This effect is achieved with thecombination of a dial with manually applied

    guilloch that throws back the light and the

    automatic calibre RD620 manufacture move-

    7

    7

    Rog

    er

    Du

    bu

    isH

    ommage

    Auto

    mati

    c

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    7

    ment with micro-rotor. The signature of master

    watchmaker Roger Dubuis, which is engraved

    in the sapphire crystal case-back, is a subtle and

    dignified tribute.

    Extremes with substance

    Complexity in increasingly smaller spaces

    is the motto. At Jaeger-LeCoultre the

    complicated movements increasingly show

    up in shrinking watch cases and the rose

    gold 41mm Vacheron Constantin Patrimony

    Contemporaine Ultra-Thin Calibre 1731

    is equally modest in its dimensions. This

    model was actually presented just before the

    SIHH, but the Geneva watch salon was the

    7

    7

    DEVILISHDILEMMAIWCAQUATIMERAUTOMATIC VS. CARTIERCALIBREDECARTIERDIVER

    first opportunity to experience the model

    physically and acoustically. Named for the

    year founder Jean-Marc Vacheron was born,

    the calibre 1731 movement with minute

    repetition has a height of just 3.9mm and

    the watch as a whole is a mere 8.09mm high;

    the thinnest watch of its kind currently in

    production. Incidentally, the movement is not

    just thin, it is also ingenious with the use of

    a completely silent striking mechanism. The

    fact that the watch is the epitome of carefully

    balanced style with small seconds between

    7 and 9 oclock makes it even more desirable.

    Equally small, subtle and restrained, but

    many times more accessible, is the Montblanc

    Meisterstck Heritage Perpetual Calendar,

    with a highly traditional steel 39mm case.

    Within the restrictions of a classical calendar

    watch this creation is a resounding surprise.

    For approximately 8,000 you will get a

    perpetual calendar that is accurate until 2100,

    in a classic design that was realised under the

    supervision of former Jaeger-LeCoultre top

    man Jrme Lambert pedigree always shows.

    With the Meisterstck collection as a whole,

    but particularly with this model, the new CEO

    of Montblanc is showing us the direction he

    plans to take and that gives the critical watch

    aficionado courage and confidence. What a

    strong trump card.

    Whichof thesetwowatches doyouprefer?Tell us onwww.0024watchworld.com,whereyouwill alsocanfindthetop5favouriteSIHHwatches from0024editors LexStolkandKristianHaagen.

    IWC

    42mm steelwater resistantto300m automaticmovementbasedonthe ETA2892-Awitha42-hour powerreserve external/internal divingring withSafeDive

    system price: 4,990

    CARTIER42mm steel waterresistantto300m automaticmanufacture

    movement1904MCwith48-hourpower reservedivingringfea-turesADLCcoatingforsmoothoperation ISO6425-certieddiverswatch price:5,700

    7

    7M

    ontbla

    nc

    Me

    iste

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    erit

    age

    Perpetua

    lC

    ale

    nd

    ar

    Au

    demarsPiguetRoyalOakOffsho

    re

    Chronograph42mm

    Vacheron Constantin Patrimony

    Contemporaine Ultra-Thin Calibre 1731

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    SIHH 2014 By Lex Stolk, pictures Van Cleef & Arpels

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    PLANETARY

    POETRYover

    Paris andNijehaske

    Let me start by confessing something.

    I am not a patriot. I dont feel proud

    of my homeland Holland to me

    it is simply a random geographical

    location on our planet in an endless universe

    where I was plonked down unasked and

    yet, I have recently started to understand a

    little of how it feels to burst with pride when

    the Netherlands is in the game. Strangely

    enough this revelation did not come to me

    while watching football or some other sport,

    but in a temporary presentation room during

    the Geneva SIHH watch salon, when the name

    Christiaan van der Klaauw was mentioned

    during the unveiling of the Midnight

    Plantarium Poetic Complication by Van Cleef

    & Arpels. The astronomical masterpiece was

    realised in collaboration with the Watch House

    from Friesland, a region in the Northern part of

    the Netherlands, and that announcement made

    me nudge the people to the right and left of me

    and nod at them with a self-satisfied expression.

    There you go, thats the Netherlands for you, is

    the message.

    Obviously there isnt really anything for me

    to be proud of. However, Danil Reintjes,

    co-owner of the Watch House that specialises

    in celestial bodies definitely has reason to feel

    proud. Together with the team of specialists in

    the workshop in the Dutch village Nijehaske

    he made sure that the poetic dream of VanCleef & Arpels could become reality. It is an

    honour that the famous Parisian jeweller, who

    has been based in the famous Place Vendme

    Planets like precious stones in a miniature universe. The jewelexperts at Van Cleef & Arpels are responsible for designing the

    44mm firmament and the specialists in the area of astronomi-

    cal complications at Christiaan van der Klaauw Astronomical

    Watches ensure that everything rotates around each other.

    Parisian flair and precision from the Dutch village Nijehaske

    combine to make astronomically correct watch poetry.

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    since 1906 and whose creations are worn by

    Royals, jetsetters and idols like Grace Kelly and

    Elizabeth Taylor, contacted a watchmaker in a

    Dutch province.

    But at the same time, its only logical: Christiaan

    van der Klaauws Planetarium watch from the

    late 1990s has earned a very prominent place

    in the history of the astronomical watch. The

    watch is among the high points of the haute

    horlogerie and obviously the people in Paris

    came to the same conclusion. For the realisation

    of a much-talked-about and visually astounding

    complication they had to get in touch with

    Friesland.

    That initial contact was made around

    three years ago, Reintjes tells us after the

    presentation which is accompanied by

    thrumming animated films when we are

    walking to the glass case where the real watch

    sparkles in a bright spotlight. I was invited to

    come to Paris to talk about the idea. Once we

    agreed on the basics it became a long process

    of back and forth suggestions, he explains

    while he opens a notebook. Look, these are

    the first sketches and suggestions for the case.

    Obviously it had to be a Van Cleef watch and

    not a Van der Klaauw, so in my capacity asdesigner I had to work in a different way. Now

    I tend to be stubborn, so we had our moments

    along the way.

    Celestial body on the wristThe French/Dutch collaboration ultimately

    resulted in the Van Cleef & Arpels Midnight

    Plantarium Poetic Complication, a 44mm

    rose gold watch that is surprisingly thin for

    such a complicated creation, but more about

    that later. First lets take a look at the dial.

    This is dominated by seven discs made of

    aventurine (a quartz crystal with encapsulated

    sparkling mineral particles) with in between,

    on miniscule stems, the different planets in our

    solar system that revolve at the true speed of

    their orbit around the central sun. For the sake

    of clarity and from slow to fast: Saturn (sugilite)

    makes one full revolution of the dial in 29 years,

    Jupiter (blue agate) does it in just under 12 years,

    Mars (red jasper) in 687 days, Earth (turquoise)

    in the familiar 365 days, Venus (rubellite) a little

    faster in 224 days and Mercury (serpentine)

    much faster in 88 days. The mechanism,

    which is added as a module to the basic RD821

    movement by Roger Dubuis, is a creation of the

    specialists at Van der Klaauw and consists of an

    impressive 396 components.

    The astronomical module in combination

    with the basic automatic movement caused

    quite a few headaches, says Reintjes: We have

    a Planetarium watch in our own collection

    and although we were able to draw on our

    knowledge of that watch, this is quite a

    different, much smaller planetarium. So really

    we started from scratch. Because the hour

    display was positioned on the outside we had

    to start working from the inside with the sun

    as the centre, and that requires quite a different

    construction than our own planetarium.

    Furthermore, we encountered the problem of

    the rotor when we decided to put the calendar

    indicators on the back.

    The influence of Van Cleef & Arpels can be seen

    in a number of different aesthetic aspects. The

    Watch House has considerable expertise when

    it comes to precious stones, and that manifests

    itself in the different types of gemstones used

    for the planets. Each planet is made from a

    characteristic stone not perfectly round like

    the planets themselves and they circle around

    a rose gold sun.However accurately everything revolves, it

    is impossible to tell the time intuitively

    and anyway, that wouldnt be poetic at all.

    Van Cleef & Arpels Midnight

    Plantarium Poetic Complication

    SIHH 2014

    We didnt start with a mechanical

    concept, but with an idea

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    Consequently there are no traditional hands

    and those who want to tell the time must

    search the firmament for a shooting star thatrevolves around the scale on the outside of the

    dial in a 24-hour period. Incidentally, the watch

    also shows the day, date and year, and these can

    be set via the push-buttons on the side of the

    case. To read these functions the watch must be

    turned upside down: the transparent case-back

    reveals these earthly functionalities.

    Shooting starsThe frivolous, unique and poetic highpoint of

    the watch is the star engraved in the crystal.

    By revolving the beautifully notched bezel and

    indicating a special day with the use of a red

    triangle a birthday, Mothers Day, Valentines

    Day, a wedding day, you name it the user will

    see that when that special day has arrived the

    blue earth is positioned exactly underneath

    the star. Astronomical precision and a touch

    of eccentric poetry is obviously limited and

    doesnt come cheap. The final price of the

    Midnight Plantarium Poetic Complicationwill be somewhere around 185,800. But apart

    from a unique, creative piece, this watch is

    also a technical masterpiece. Just look at the

    relatively thin case. This is the hobbyhorse of

    Denis Giguet, Technical Director of the horology

    department at Van Cleef & Arpels.

    It was a fight for millimetres, no, tenths of

    millimetres, Giguet tells us with a proud

    smile. Everything had to be kept as thin as

    possible. The module on the basic movement,

    but especially also the planets that had to move

    between the discs of the dial components, had

    to be kept as low as possible. I dont know how

    many times I sent people back to their desk

    disappointed with the instruction to go lower.

    Im afraid for a while I wasnt very popular.

    An astronomical module deals with strong

    forces and when the cogwheels become too

    thin the functioning of the watch may be

    jeopardised, so it was quite a tall order to

    stay within the set limits of 13.4mm, but we

    managed to do it without compromising on the

    very highest quality. This insistence on a certain

    maximum height has mostly to do with our

    philosophy, because at Van Cleef we dont start

    with a mechanical concept but with an idea,

    a story we want to tell. This idea then comes

    to life for our CEO Nicolas Bos, the marketing

    department in Paris, our designers in Geneva

    and, in the case of our astronomical tour de

    force, the people at Van der Klaauw as well. Only

    once the idea is sufficiently crystallised and it

    looks as if from a technical point of view the

    watch is possible do we make the first sketches.

    Some of those early sketches in Danil Reintjes

    notebook feature the shooting star that is also

    present in the final watch, although not quite

    the same. I really wanted to do something

    exciting with that shooting star, Reintjes

    explains. Instead of letting that star revolve in

    a 24-hour period I thought it would be a nice

    idea to let the star shoot to the right time by

    means of a special system. By pushing a button

    you would change the static star into a shooting

    star. But that would have taken far too much

    space and unfortunately that is something we

    didnt have. I also had to give up my idea of

    excentric orbits for the planets.

    It may be a pity that Reintjes idea died a quiet

    death, but in the name of the all-important

    aesthetics even the brand name Van Cleef

    & Arpels didnt manage to make it into the

    foreground. Of course we could have put

    the name somewhere on the dial or in the

    crystal, but that wouldnt have done justice to

    the watch so we didnt, Giguet explains this

    integrity. Nothing is allowed to compromisethe aesthetics of our watches, not even our own

    logo. This is the kind of French hard-headedness

    they understand in Friesland.

    I wanted to use a shooting star,but that took too much space

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    Time

    Every day the watch confronts us

    with the passing of the hours and

    minutes: the hands spin round

    and round and the time is elusive.

    For some the traditional, round

    watch cases are an ironic symbol

    of the treadmill on which we find

    ourselves, but for watch aficiona-

    dos the circle represents eternity

    and perfection. The perfect sym-metry, the countless ways to lay

    out the dial, the division into

    hours and minutes... And, every

    day again: a new round, new

    opportunities, as soon as the hour

    hand and the seconds hand join

    each other at 12 oclock.

    PHOTOSHOOT

    By: Britta Rossander, pictures: Eric SattenSet designer: Niklas Hansen/Link Details

    Special thanks to: Nymans Ur 1851, Krons Ur and Bo Berggren Urhandel

    0024 WATCHWORLD58

    goesround

    roundand

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    HERMS DRESSAGE QUANTIME SIMPLEMaterial: steelSize: 40.5 x 38.4mmMovement: automatic, calibre Vaucher H1837Power reserve:

    50 hoursFunctions:

    hours, minutes, seconds, date at 6 oclock

    BREGUET MARINE AUTOMATIC BIG DATEMaterial: steelDiameter: 39mmMovement: automatic, calibre 517GGPower reserve: 65 hoursFunctions: hours, minutes, seconds, date

    0024 WATCHWORLD 59

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    TAG HEUER CARRERA CALIBRE 1887 JACK HEUER CHRONOGRAPHMaterial: titaniumDiameter: 45mmMovement: automatic, calibre 1887

    Power reserve: 50 hoursFunctions: chronograph, pulsometer, tachymeter, date

    BULGARI ENDURER CHRONOSPRINT

    Material: steel Diameter: 56mmMovement: automatic, calibre DR 1306

    Power reserve: 45 hoursFunctions: date, second time zone

    0024 WATCHWORLD60

    PHOTOSHOOT

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    BREITLING TRANSOCEAN CHRONOGRAPHMaterial: steeland rose goldDiameter: 43mm

    Movement: automatic, calibre Breitling 01

    Power reserve: 70 hours

    Functions: chronograph, date

    0024 WATCHWORLD 61

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    PHOTOSHOOT

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    CHOPARDCLASSIC

    Material:white goldDiameter:33mm

    Movement: automatic,calibreSellitaSW300

    Powerreserve: 42hours

    Functions:hours,minutes,seconds, date

    LOUISVUITTONTAMBOUR

    EVOLUTIONGMTCHRONOGRAPH

    Material: steelDiameter: 45mm

    Movement:automatic, calibre LV92

    Power reserve:42 hoursFunctions:chronograph,

    GMT, dayandnight indicator

    0024 WATCHWORLD 63

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    OMEGASEAMASTERAQUATERRA>15000GAUSS

    Material: steelDiameter:41.5mmMovement:automatic,Co-Axial calibre8508

    Powerreserve:60hoursFunctions:chronometer,date

    IWC PORTOFINOAUTOMATIC

    Material:steelDiameter: 40mmMovement:automatic,calibre35110

    Power reserve:42hoursFunctions:hours,minutes,seconds,date

    0024 WATCHWORLD64

    PHOTOSHOOT

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    ROLEXOYSTERPERPETUAL DAY-DATEMaterial:white goldDiameter: 36mmMovement: automatic, calibre 3155Powerreserve: 48hoursFunctions:day anddate indicator,stopseconds

    0024 WATCHWORLD 65

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    INTERVIEW By Lex Stolk, pictures Herms

    Arceau Lift

    0024 WATCHWORLD66

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    WATCHEShave moregrowth potentialthan LEATHER

    and SILK

    The watch campaign ofHerms CEO Luc Perramond

    The Herms flagship store in the

    Rue du Faubourg Saint-Honor

    in Paris looks like a fortress.

    Look up from the street and see

    how a horseman keeps a close

    eye on everything from the roof.

    The saddle makers of yesteryear

    built an emporium based on

    traditional quality and today it

    is filled with a range of luxury

    goods, including watches.

    Increasingly complicated

    watches intended to conquer

    the world. 0024 WatchWorld

    talks to CEO Luc Perramond in

    the Parisian bulwark.

    The Herms head office is a real

    labyrinth. Behind the facade of

    the several-stories-high flagship

    people are hard at work in countless

    uneven-floored offices in narrow hallways that

    unpredictably meander to the left and then

    suddenly veer off at right angles. In one of these

    rooms CEO Luc Perramond awaits us to talk

    about the Arceau Lift the most complicated

    Herms watch creation and the watch strategy

    of the house in general. Luc Perramond never

    gives the impression that he is holding anything

    back. He tells things the way they are, nothing

    more, nothing less. So no diversions or smokes-

    creens when we ask him about the movement

    of the recently revealed Arceau Lift. The

    movement was built in conjunction with the

    specialists at La Joux-Perret, Perramond tells us.

    Since 2006 we have been investing in Vaucher

    for the manufacture of our own movements

    Luc Perramond

    0024 WATCHWORLD 67

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    but this highly complicated calibre, of which

    only very few copies are being made, is a job for

    specialists.

    Which doesnt mean that the integration of the

    different facets of watchmaking doesnt keep

    on progressing. Since 2011 we have shares in

    case producer Erard and last year we became

    the full owner of Nateber, a producer of dials.

    That shows that we are ambitiously working

    on establishing Herms as an integrated watch

    producer.

    The magic (marketing) word manufacture

    comes up. We currently control three strate-

    gic components of a watch: the movement,

    the case and the hands, Perramond explains.

    That we make our own leather straps goes

    without saying and together with those other

    three components around 95 percent and

    sometimes even more of the components of

    a Herms watch actually come from Herms.

    Talking about manufacture; we are the only

    watch house that makes its own leather straps.

    Every watch has hands, but they are still

    lacking in the component chain forged by Her-

    ms. Perramond knows why this is: Although

    the hands are an essential component of a

    watch, I still think they are a component that

    we have to integrate in our house. To be cost-

    efficient hands must be produced on a large

    scale, and we are simply not big enough. Other

    watch brands dont really have something that

    fits in with our strategy, so we purchase hands

    elsewhere. We do business with the best Swiss

    hand makers to make sure that our quality

    standards are never compromised. Now we can

    focus on our latest acquisitions and develop

    them to the best of our ability; in the area of

    quality as well as quantity.

    That comment takes us to the growth of Her-

    ms as a watch brand. Haute horlogerie has

    conquered the world and Herms wants a sha-

    re of it, but that is only possible if enough inte-

    resting mechanical watches can distributed

    around the world. At Herms watches are con-

    sidered a growth product, Perramond reveals,

    not entirely unexpectedly. Luxury watches are

    a business unit that has more growth potential

    than the more established product catego-

    ries like leather and silk. We have enormous

    potential with our watches. With a turnover of

    176 million, watches currently constitute 5% of

    the total Herms turnover. I believe that with

    the production of our watches we can grow

    that to a 10% share, which is why we continue

    to invest in products with added value that

    will surprise our customer base when it comes

    to creativity and innovation. With the new

    Arceau Lift we have created a serious complica-

    tion that will stand firmly alongside our poetic

    complications like Le Temps Suspendu. When it

    comes to traditional as well as c reative compli-

    cations, the world will hear from us. Come and

    take a look at BaselWorld 2014, when it is once

    again time for complicated technology and

    poetry i