Water and the Future of the Canadian Economy… A Business Perspective

Photo by: Geoffrey Whiteway

Why are We Talking About Water?

Global Water Facts 97-2-1 Over 1 Billion don’t have access to clean drinking water 2/3’s of the world population suffers from water shortages

Molson Coors’ Circle of Blue/Globescan Survey Water was Number One Environmental Concern Globally Concerns Transcended Local Circumstances Governments Most Responsible, Corporations Expected to Play

a Role Specific to Canada

97% Agreed Important People have Access to Fresh Water

94% Worry Fresh Water Shortages will Become Global Issue

Why are We Talking About Water (Cont)? Reporting and Awareness

Media NGO’s Academia and Research Sustainability Reports Blogs

Percent of People who say they know a Lot/Fair Amount about Environmental Issues and Problems

51

6572

4248494948

53

0

20

40

60

80

1995 1999 2000 2001 2002 2003 2005 2007 2008

In-person Online

Methodology Switch

Source: gfk Roper Consulting

52

33 3530

26

4047

0

20

40

60

80

2000 2001 2002 2003 2005 2007 2008

Percent of people who say they follow the environmental records of large companies

very/somewhat closely

More People Following the Environmental Records of Large Companies

In-person Online

Methodology Switch

Source:gfk Roper Consulting

A Sustainable Economy relies on Businesses that utilize Sustainable

Resources – that the Local Communities Support.

Molson Coors’ Water Heritage Fresh Water is our PRIME Ingredient Founders of our Breweries were

Water Focused

John Molson - 1786 Banks of the St. Lawrence River in Montreal

Adolph Coors - 1873 Banks of Clear Creek in Colorado

William Bass – 1777 Burton-on-Trent for the “Burton Salts”

We focus on Cost, Innovation and Brands

We Care about our Communities

What’s the Big Deal?

Direct Risk to: Operations Suppliers Brands Reputation People

HERE’S TO GOOD NATURE™

What are we Doing to Minimize Risk? Communication, Education and

Engagement

Global Water Stewardship Strategy Commitments from the highest levels 3 – year achievable plan Global to regional to brewery specific

objectives and responsibilities

GLOBAL WATER STRATEGY Approved by Executive Leadership Team

DECEMBER 2009

Direct Operations

Watershed &

Supply Chain

Collective Action

Community Engagement

Transparency

Public Policy

CEO Water Mandate

Key Strategic PrinciplesBe good stewards of the drops we use. (Direct Operations)

Be community minded about the ripples we leave. (Supply Chain & Watershed)

Understand and educate others about emerging global water issues. (Collective Action)

Engage with local stakeholders to promote sustainable fresh water for ourselves and others wherever we do business.(Community Engagement)

Say what we’re doing and show others we’re doing it. (Public Policy and Transparency)

Water is a Local Issue!

Water Quality and QuantityDownstream Users (Reuse)

• Drinking Water• Agriculture • Recreation• Endangered Species

Water Quality and QuantityUpstream Users

• Operations• Stormwater• Orphan Sites• Urban Development• Wildfires

Water Demand Ratio(WDR)

Water Consumption Ratio(WCR)

Brewery

Community Engagement

April - Month of Action

September - Water Stewardship Month - Global!

Internal Scorekeeping, Reviews and Committee Assessments

External Independent Assessments

How do we Track Progress

• Backed by 137 investor signatories with combined assets of $16 trillion

• In 2010 targets 302 of the world’s largest companies from sectors that are water intensive or subject to water-related risk, but all companies are encouraged to respond

• Questionnaire covers water management, risks, opportunities, linkages with carbon/energy, and water accounting

CDP WATER DISCLOSURE

CDP Water Disclosure

“CDP Water Disclosure is an important new initiative as water issues are increasingly impacting companies’ ability to uphold competitive advantage in many global industries.” Marc Fox, GS SUSTAIN,Goldman, Sachs & Co

Lead Sponsors:

Water and the Canadian Economy? Existing Business

Stakeholder Engagement Disclosures & Public Policy Expectations Start the Conversations Now

New Business Investors Care and Will Influence Decisions

Prepared for Possible Influx of Business? Water Risk and Scarcity Factors

Positive?

Public Policy Discussions More than just Legislation and Regulation

Water Management Infrastructure and Operations Environmental Protection Emerging Technologies and Research

Where are you at, where do you want to be? Communication, Education, Engagement

All Stakeholders Locally Relevant

Keys to Success/Recommendations Turn Global Lessons into Local Solutions

Leverage Those That Have Gone Before Work with those that you even don’t like

Create Realistic Strategies and Policies Supported from the Top More Than Just Water Demand Ratios

Communication, Communication, Communication

Internal and External Proactive versus Reactive

Watch out for Redundancy “do-loops” Find Canada’s Water Sustainability “Sweet-Spot”

“Whiskey is for drinking; water is for fighting over.” – Mark Twain Thank you!

Photo by: Geoffrey Whiteway