Watson in the Cognitive Era

Steven PinchukWW Lead Customer Intelligence & Revenue Management,Advanced Analytics Center of Competencestevenpinchuk@us.ibm.com407-516-5447

Why do we need cognitive systems?

What’s different about cognitive?

What are others doing with cognitive?

How can airlines use cognitive?

The worlds largesttaxi company…

Owns no vehicles

The worlds largestaccommodation company…

Owns no real estate

The worlds largestretailer…

Carries no inventory

The worlds largestmedia company…

Creates no content

Disruption is upon us

10 Terabytes of commercial aircraft and engine data every 30 minutes

800K Facebook status updates & Tweets every 30 seconds

20 million+ passenger posts on FlyerTalk since its inception

26 billion weather forecasts per day

BigDoesn’t describe it…..

UnstructuredStreamedNon-linearDecentralizedDisconnectedNon-discrete

Traditional systems and databases are inadequate

80% of the world’s data is unstructured20% can be understood by traditional computer systems90% was created in the past two years

…Text, speech, video, photos, music, sensors, and more

Welcome to the cognitive era

Data is the new natural resource

But there is too much data coming too fast for any human to understand and act on it

ProgrammableSystems Era

CognitiveSystems Era

TabulatingSystems Era

LearnUnderstand Reason

Three key capabilities that differentiate cognitive systems from any traditional

programmed system

Cognitive Systemsexcel at:

Natural language

Locating knowledgePattern identification

Machine learningEliminating biasEndless capacity

Humans excel at:

Dilemmas

Compassion

Dreaming

Abstraction

ImaginationMorals

Generalization

Common sense

Cognitive systems are creating new partnerships to enhance human expertise

Data, information, and expertise

ReportsImagesSocial mediaMapsWeatherInternal documents

PatentsLegislationRegulationNewspapersBlogs & WikisEconomic reports

ForecastsCollege classesVideo librariesNews librariesHealth dataSensors Machine Logs

Cognitive systems discover, assimilate and understand data and information

Over 80,000 developers and entrepreneurs are already building cognitive solutions on the Watson Developer Cloud

Connie - The world’s first cognitive hotel concierge- Interacts with customers using natural language- Senses and adapts to customer expressions and tone

3

“We’re focused on reimagining the entire travel experience to make it smarter, easier and more enjoyable for guests,”

Jonathan Wilson, Vice President, Product Innovation and Brand Services, Hilton Worldwide

Reinventing cancer diagnosis and treatment

Watson performs accurate genomic analysis of a cancer’s DNA by cross-referencing the sequencing data with a comprehensive database of existing medical literature. It can create, within minutes, a report for physicians identifying likely cancer-causing mutations and provides a list of potential therapies ranked by levels of evidence, replacing a time-intensive process.

News Flash - August 8, 2016 - TokyoIBM Watson pinpoints rare form of leukemia in just 10 minutes after doctors had misdiagnosed patient.

Doctors had been unsuccessfully treating the patient for a different type of cancer for months before turning to Watson.

©2016 IBM Corporation

Helping doctors read and diagnose MRI images

Part toy - Part pal - All awesome

How It WorksCogniToys educate and entertain.

Dinos listen to kids’ questions and adapt to their age and abilities, allowing them to grow over time - just like kids do.

Dinos can answer lots of questions, tell bedtime stories and even tell jokes!

Vocabulary words and math questions are sprinkled throughout the toy's many games and stories to ensure kids and their Dinos are always learning.

Local Motors debuts "Olli", the first self-driving vehicle to tap the power of Watson

Olli is the first vehicle to use the cloud-based cognitive capability of Watson IoT to analyze and learn from high volumes of transport data, produced by more than 30 sensors embedded throughout the vehicle.

Customers OverallEmployees Operations

Differentiate the experience through 1-1 personalization

Process and efficiency improvements.

Harvest, share, retain and build expertise

Asset availability and situational awareness, leveraging weather and

IOT insights

Combine cognitive analytics and the power of machine

learning

Cognitive can help airlines innovate in multiple areas

IBM, our clients, and our partners are developing a broad ecosystem of cognitive solutions for airlines

Watson Travel Retail

DigitalTransformation

Best-in-class airline retailing

A comprehensive cognitive commerce platform enabling personalized travel retailing, driving revenue lift and improving distribution agility

Delivers the best offer or guidance• to the right customer• at the right time• at every stage of their journey

Considers customer profile, history, context, location, current situation

Learns and improves over time

Transforms cross channel distribution using IATA NDC

Solution-as-a-Service on cloud

Custom made for airlines

Watson / Cognitive

Personalized Pricing and Offers delivers the offer with the best odds of acceptance to each customer

Call Center Enablement analyzes caller profile, emotion and tone to recommend best response

EmotionAnalysisProfile

ToneAnalysis

Line Maintenance - Analyze and find patterns in unstructured data and maintenance logs written in natural language

NR No : 2950896

NR Summary : DURING TAXI, F/CTL FLAP SYS2 FAULT APPEAR

AC Type / AC No. : 330 / AB8276

Malfunction ATA / Corrective Action ATA : 27-51, 27-51

Corrective Action : MAINT MSG:275134, ACCORDING TO TSM 27-51-00-810-880-A, REPLACED NO.2 SFCC AND THEN SYS OP’ CHECKED NORMAL PER AMM TASK 27-51-34-400-801-A AND REMOVED PLACARD

Message No. : 275134

Request Date : 2014-05-04

Unstructured Maintenance Data Dashboards and Analysis

Predictive maintenanceBetter diagnosticsResolve issues fasterInform parts planningReduce down time

Safety Turbulence Avoidance Ramp Safety Global Tracking

Requirements

Efficiency Route Optimization Resource OptimizationFuel Optimization

Insights from up to 26B weather forecasts per day

Customer Experience Trip planning & prep En route At destination

Delay AvoidancePerformance Diversion Management Irregular Operations

Rules & RegulationsGathers and maintains all of the relevant rules and regulations.

Employees or customers use natural language to assess their requirements, applicable rules, and possible alternatives.

Sample data needed:• Port / point pair• Commodity type• Conveyance model• Hazmat classification• Quantity being shipped

WatsonandH&RBlock

Questions &

Answers

Text to Speech

Tradeoff Analytic

sSpeech to Text

Concept Insights

Retrieve & Rank

Watson News

Dialog

Tone Analyzer

Concept Tagging

Image Tagging

Relationship Extraction

Personality Insights

Natural Language Classifier

Visual Recognition

Image LinkExtraction

SentimentAnalysis

MessageResonance

FaceDetection

Relationship Extraction

Taxonomy

AuthorExtraction

KeywordExtraction

LanguageTranslation

Text Extraction

EntityExtraction

LanguageDetection

ConceptExpansion

EasyAdaptation

KnowledgeStudioService

StatisticalDialog

Q&AQualification

EmotionAnalysis

DecisionSupport

CriteriaClassification

KnowledgeCanvas

DecisionOptimization

KnowledgeGraph

RiskStratification

PolicyIdentification

AnswerGeneration

UsageInsights

FusionQ&A

VideoAugmentation

CaseEvaluation

FactoidPipeline

20162011

is a portfolio of APIs on the cloud in Bluemix

Easy access, modular capabilities, rapid development, modest cost

Please contact me to determine how we can build custom solutions for you.

What will you build with

Watson?

Thank You !

IBM Reinvented…

A Cognitive Solutions and Cloud Platform Company

…with our clients informing everything we do

Steven PinchukWWLeadCustomerIntelligence&RevenueManagement,AdvancedAnalyticsCenterofCompetencestevenpinchuk@us.ibm.com407-516-5447