wave of change how pr increases our collective impact kamali brooks, public relations manager, sia
TRANSCRIPT
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Governors Round TableJune 23-24
WAVE OF CHANGE
How PR Increases our Collective ImpactKamali Brooks, Public Relations Manager, SIA
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PR and Collective Impact
CollectiveImpact
IncreasedRecognition
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Recognition Goal
Soroptimist will be recognized for its efforts to improve the lives of women and girls.
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Collective Impact
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Social & Economic Empowerment
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How people hear about SIA
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Number of introduction forms received 1,023 1,058 1,138 1,161 1,267
Word of mouth (friend, family, co-worker, another member, etc.)
43% 43% 38% 39% 35%
Internet/web search (trafficking, scholarships, women’s organizations, etc.)
12% 17% 20% 23% 19%
Local project or event or the promotion of a local project or event
9% 8% 10% 8% 8%
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How people hear about SIA
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Number of introduction forms received 1,023 1,058 1,138 1,161 1,267
Word of mouth (friend, family, co-worker, another member, etc.)
43% 43% 38% 39% 35%
Internet/web search (trafficking, scholarships, women’s organizations, etc.)
12% 17% 20% 23% 19%
Local project or event or the promotion of a local project or event
9% 8% 10% 8% 8%
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Search Engine Optimization
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Live Your Dream
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Increase
Collective
Impact
Promote Women’s Opportunity Awards Promote women- and girl-focused
projects Promote and support Live Your Dream Implement SIA’s visual identity Develop club website Use social media
Increase Awareness
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Promote Women’s
Opportunity Awards
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Benefits
of
Promoting
Get more women to apply Improves recipients’ quality of life Helps recipients build confidence Strengthens self-determination Multiplies cycle of growth
Women’s Opportunity Awards
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Benefits
of
Promoting
Increase donations for award More financial support = Help more
women Increase amount of money given to each
recipient (award dollars) Increase total number of awards given
Women’s Opportunity Awards
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Benefits
of
Promoting
Program becomes synonymous with Soroptimist and its mission.
Women’s Opportunity Awards
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Promote women- and girl-focused projects
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PR Resources
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Logos
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Customizable
Templates
Club and region website templates
Media templates
Club stationery templates
Customizable Templates
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Local
Publicity
Tools
New club publicity template
Publicity kits
Speeches
Audio PSAs
Media Kit 101
Local Publicity Tools
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PR
Guides
Website guidelines
Graphic Identity & Style Manual
Exhibit Guide
Photo Guide
PR Guides
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Translated Resources
臺灣資源
Español
Português
한국 자원
日本語資料
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Benefits
of
Promoting
Clubs will be known for helping women and girls
Global recognition Increase # people interested in
Soroptimist Potential to increase financial support
Mission-focused Projects
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Promote Live Your Dream
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Deliver our mission Engage members at club and individual
level Cultivate Soroptimist brand Increase financial resources
Live Your Dream
Offers
Alternative
Ways to
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Promote Live Your Dream
Post Live Your Dream song online
Encourage people to download
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Promote Live Your Dream
Share promotional videos
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Promote Live Your Dream
Share virtual badges
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Promote Live Your Dream
Sport Live Your Dream merchandise!
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Promote Live Your Dream
Hand out promotional materials
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Increase recognition Strengthen Soroptimist brand Engage more people in mission Enable us to help more women Relieve financial burden on members
Live Your Dream
Benefits
of
Promoting
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Success of Live Your Dream = YOU!
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Implement SIA’s Visual Identity
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Implement SIA’s Visual Identity
SIA SI
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Our unique look becomes synonymous with organization and mission
Using Soroptimist and Live Your Dream logos together shows relationship between them
Soroptimist’s Visual Identifiers
Benefits
of
Using
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Soroptimist’s Visual Identifiers
Graphic Identity& Style Manual
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Club/Region Website
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Inform people about Soroptimist Provides instant visualization Accessible 24/7 Easily updated Save on printing costs
Club/Region Website
Benefits
of
Having
Website
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Use Social Media
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Eliminates gatekeepers Adds value to membership Communicate with a lot of people at
once Cost efficient
Social Media
Benefits
of Using
Social
Media
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Increase
Public
Awareness
Promote Women’s Opportunity Awards Promote women- and girl-focused
projects Promote and support Live Your Dream Implement SIA’s visual identity Develop club website Use social media
TO SUM IT UP!
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Increase Awareness, Increase Collective Impact
Help women and girls around the world to live their dreams!