wave trip launch campaign
DESCRIPTION
Wave Trip is a musical arcade game for iPad and iPhone by Lucky Frame. This presentation was part of the planning process, as such was being updated continuously. This is the most recent version.TRANSCRIPT
![Page 1: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/1.jpg)
Marketing ShizzleJan/Feb 2013
#wavetrip
![Page 2: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/2.jpg)
What we want
Top Bad Hotel sales
Get some buzz around the game
![Page 3: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/3.jpg)
ProblemGet discovered on the App Store is a mess
![Page 4: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/4.jpg)
How we fix it
*Inbound marketing, creating content that educates/entertain people. Those people then become more exposed to the idea, creating a sense of familiarity, likability and trust
Generating organic traffic*
Leading people to the landing pageCreating great content
Seeding the game to influential websites
![Page 5: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/5.jpg)
Before Launch
![Page 6: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/6.jpg)
Videos3 videos based on familiar situation where Wavelit
appears to the actor while playing the game
![Page 7: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/7.jpg)
Microsite
?Design to be decided
Small tweaks to the Wave Trip page to make it look more in line with the campaign
![Page 8: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/8.jpg)
https://tapstream.com free for 45 days
Set up a tracking system to judge effectiveness
Tracking system
![Page 9: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/9.jpg)
Send out beta codes to influential websites and bloggers
Beta seeding
![Page 10: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/10.jpg)
Try to reach a different crowd seeding the gameto big tech/gadgets blogs and magazines
Beta seeding
![Page 11: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/11.jpg)
Create a Wavelit print-out, ask people to share pictures with it in common situations and give away codes to
the best ones
Beta giveaways
![Page 12: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/12.jpg)
After Launch
![Page 13: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/13.jpg)
“Gameplay” videoA funny “Gameplay” video showing people reaction instead of the actual game to create more excitement
![Page 14: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/14.jpg)
Prizes giveawaysTo reward the best scores/levels shared via
Twitter/Facebook/Instagram*
![Page 15: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/15.jpg)
Social Media PresenceProduce a series of images with
the character in funny situations (paper foldable Wavelit?), to release regular-
ly on Facebook/Twitter/Instagram
![Page 16: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/16.jpg)
Timescale
week 1
week 2
week 3
week 4
week 5
![Page 17: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/17.jpg)
Future Ideas
![Page 18: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/18.jpg)
More content
New prize competition
Create more videos using wavelit costume (wavelit running no stop)
![Page 19: Wave Trip Launch campaign](https://reader033.vdocuments.net/reader033/viewer/2022051610/54851b3db4795984178b4901/html5/thumbnails/19.jpg)
Measure effectiveness
Number of views on YT (at least 20k in total)
Number of sales (10k target)