SALMAN RAFFIQE BSME 01113105

“To win the utmost satisfaction, trust and loyalty Of our valued customers”

Aim to serve the needs of our customers and build value for our stakeholders by continuing to remain an efficient and profitable company.

“To be the market leader in every of our products, nationally and regionally.

Repairing of Refrigerator, Repairing of Washing Machine, Microwave oven

Waves after sales service is the only service who provide the facility to customers by meeting complaints

Division by function

Division by product

Division based on geographical location

In waves cool industries (pvt) ltd various functions are marketing ,sale, after sale quality ,research and development, Human Resources department , finance department ,production department

Division based on nature of product in the plant are Refrigerators, Deep Freezers, Air Conditioners and other home appliances.

Manufacturing facility is set up at different locations to avail economic benefits of proximity to market availability of raw material and tax exemptions .

waves industry set up in 1973 on Multan road Lahore. At that time geographical location was supportive for such industry . It has its fully automated manufacturing plants at Lahore

In season 1500 employee

Out season 1300 employee

Management 600

Worker 900

16 ware houses all over the Pakistan

Sole proprietorship organization

Single person own it he alone enjoy the profit and is responsible for all loss.

Owner of waves is Butt family

Ceo is Mr. Wahid Ahktar butt

Chief Executive Officer

Executive director officer

Chief financial officer

Board of directors

Department head manager

Zonal manager

Branch manager

Regional manager

Sales manager

Technical supervisor

Accountants

As far as its human resource department is concerned, waves has no proper HRM department.

Although focuses on the proper hiring of the employees but all this is done under a combined roof of the administration, there is no separate HRM department. Waves to gather the cream of skillful workers focuses its team to be

Production efficient Market efficient

Its technicians have to be fully aware of the new trends changing in the market. And also the new techniques used by the competitors as well so that waves can at the right time produce a counter for the competition. About this, it however full care of while hiring employees

Waves provides monetary bonuses to its deserving employees and also annual bonuses. It also gives medical facilities and ration cards to employees in addition to monthly salaries and payrolls. Deserving employees are also given timely promotions

SALAHUDDIN

Waves is one of the leading brand in home appliance industry after Dawlance. It has been competing for the market share by producing the best ever products using the latest technological advancements in design and manufacture. Waves undisputed name is not just by its product quality but its highly skilled workforce as well.

The decision making at waves cool industries is highly centralized. All the policy formation and strategy formation lies with the top management. The operating authorities are given to the middle management and it is bound to take work from the lower lever workforce. The lower level workforce is only bound for the operations and tasks. However 30-40% of the lower level decision making regarding simple operations can be done by the lower management

Waves is being administered by a collaborative effort of every department. However the entire administration is under the supervision of a managing director

He in the fact deals with the entire recruiting process while hiring the employees. Then comes

Admin manager

who takes of the payroll system and other benefits of the employees. He uses his own points of views while deciding policies about there enforcement of the employees.

The policies that waves is using for Quality control are that first of all waves has created a quality assurance team This team is responsible for checking every product at required stags of manufacture and at all departments. The techniques they use are

Sample checking

Random checking

Sampling Checking At sampling checking stage the products are

checked while being manufactured and it is assured that no product is faulty.

Random Checking At random checking stage the products are taken

at random for an assurance check to see whether the products are accurately manufactured or not.

Cool industry uses latest technology equipment. They have procured 80% of the raw material from foreign markets. They have also procured parts and molds local markets also. They have also imported CRC sheet(coal rolled coil). They are also providing full range of their latest product on their service centers.

Continues production

It has production capacity of 500 Refrigerators 400 Deep freezers and 500 Split AC per day that means refrigerators 182500 per annum, Deep Freezers 14600 per annum and Split AC 182500 per annum.

As highly skilled professionals, With the most modern and high-tech CAD manufacturing facilities, their products capture over 80% of the local market for Refrigerators, Deep Freezers, Air Conditioners and other home appliances. The company manufactures Refrigerators, Deep Freezers, Air Conditioners, Washing Machines, Microwave Ovens and many other quality home appliances, with the production ratio exceeding the overall production of Pakistan's appliances

High cost of production

Centralized decision making

Weak image in the international market

Small international market share

Less promotional activities

Lack of benefits and rewards for the employees

Cost / Expenditure Main

Administrative expenses, Rs. 609,004,

Profits

Profits of 2014 is Rs. 280,546,000

Revenue

In 2014 revenue is Rs16, 621,612