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Preliminary

Smoking tobacco is widely considered as a part of food behavior. But because of tobacco’s negative effects over direct and indirect smokers are well studied during last couple of years. Unlike other parts of the world, India is also one of the largest producer and consumer of these products. Primary Smokers: chronicle smoking is a result of psychological phenomenon of an individual- where they feel the factor of RELAX. Initially smoking helps to develop ‘Concentric Thinking’ to the smoker. Progressively in latter phases it becomes a tool for psychological ‘Time-Filling’ and then lead the smoker into a ‘world of relax’. But in latter phase this leads the smoker into ‘Depressive Thinking’. Secondary smokers: Secondary or Passive smoking is usually seen around the close habitat territories where the Primary Smoker lives in. In this category family members, friends, colleagues etc of a primary smoker might in-circle. Contents a smoker inhales with every individual puff of smoke: Tar + Carbon Monoxide + Hydrogen Cyanide + Free Radicals + Metals (Arsenic, Cadmium, Lead) + Radioactive Compounds etc.

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Effects

Before Smoke After Smoke

According to my studies from Batter Health Channel, smoking effects badly our Respiratory System, Circulatory System, Immune System, Musculoskeletal System along with other issues like- reduce ability to smell & taste, premature wrinkling of skin, blindness etc. The most dangerous segments associated with smoking are: (1.) Male Smokers: Lower sperm count, Higher percentage of deformed sperm, Genetic damage to sperm, Impotence, which may be due to the effects of smoking on blood flow and damage to the blood vessels of the penis. (2.) Female Smokers: Reduced fertility, Menstrual cycle irregularities or absence of menstruation, Menopause reached one or two years earlier, Increased risk of cancer of the cervix, Greatly increased risk of stroke and heart attack if the smoker is aged over 35 years and taking the oral contraceptive pill (3.) Smoker’s Unborn Baby: Increased risk of miscarriage, stillbirth and premature birth, Low birth weight, which may have a lasting effect of the growth and development of children. Low birth weight is associated with an increased risk for heart disease, stroke, high blood pressure, being overweight and diabetes in adulthood, Increased risk of cleft palate and

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cleft lip, Paternal smoking can also harm the fetus if the non-smoking mother is exposed to second-hand smoke.

(4.) Chronicle or Life Time Smokers: Cancer of the lung, mouth, nose, voice box, tongue, nasal sinus, esophagus, throat, pancreas, bone marrow (myeloid leukaemia), kidney, cervix, ovary, ureter, liver, bladder, bowel and stomach, Lung diseases such as chronic obstructive pulmonary disease, which includes chronic bronchitis and emphysema, Coronary artery disease, heart disease, heart attack, Ulcers in digestive system, Osteoporosis, Poor blood circulation in feet and hands etc.

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Product

Ash Tray! This psychologically repels the tendency

to smoke! This product is primarily focused over chronicle or life-time smokers as well for new and frequent smokers and because of its form and functional clarities accepted by both of the genders of smokers of any age- as “Everyone Loves A Beautiful Heart”! This Product is made up of Wax, Terracotta, Coated Paper and Poster Color.

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Concept

You Smoke OR It Smokes You! Actually it is a dramatic pallet of demonstration… with a self-explanatory appeal:

LOOK! WHAT IS GOIN INSIDE YOUR LUNGS!!

Psychological Metamorphosis

WHAT IS IT? It is an ash-tray. It is basically made for the smoke-edicts to motivate them for avoid smoking. It is a visually demonstrative product which stimulated physiological metamorphosis to chronicle and life-long smokers.

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How Does It Works?

I explained this process through a comic representation. There are two characters in this comic conversation, named Mr. Chimni and Ms. Chokha. Mr. Chimni is representing the community of active chronic smokers and Ms. Chokha is representing the community of Passive smokers. Ms. Chokha loves Mr. Chimni but at same time hates his smoking. As Ms. Chokha is careful about Mr. Chimni so she explored several ways to make Mr. Chimni aware of the hazards of smoking. After lots of failure finally she reach to a shop and purchased a “Wax Ash Tray” and offered Mr. Chimni as a ‘Gift of Love’! It worked! Mr. Chimni finally quit smoking!!

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Form Materials

Texture Color

FORM: As smoking effects our heart so I focused over heart form. But as the real heart form is socially not so appealing that’s why I shifted to ‘Literative Heart Form’:

MATERIALS: As I want to make a pallet of melting which may demonstrate the symbolic statement- “Look…What Is Going Inside Your Heart!” So selected Wax as primary material- as it melts at temperature of ash. To avoid the issue of spoiling wooden table-tops I used terracotta- as it’s is respectively less priced material and available in abundance for outer cover of ash tray. I used a thin & soft fabric sheet over terracotta bottom to protect table top from scratches. I also used a thick paper strip- metal sheet covered on top as cigarette platform. TEXTURE: I used the texture of blood droplets over the surface of wax coated inner bottom part of the ash tray. This helps to recall the fact- “We Need Fresh Blood Within Our Heart to Live Healthy”!

COLOR: I used Crimson Red to provide a feel of Pure Blood. During melting on heat it converts into grey and black rustic color sheds. It gives the feel of death!!

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Drawing Orthographic

Terracotta Outer Dimensions (Without Wax)

Terracotta Outer Dimensions (With Wax)

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Production &

Marketing Map

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Product Modeling

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Unique Features

■■ It is a purely non-medicinal product which is helpful to motivate smoking-addicts to avoid smoking psychologically. ■■ It is a self motivating smoke-avoiding product. ■■ This product favors Indian government’s recent policies against tobacco-smoking , this will help this product to market. ■■ It also supports international tobacco-policies of different countries like Japan, European union, Malaysia etc. ■■ Light weight, easy in handling, attractive size, shape and form and function. ■■ It can be produce through handicraft or through industrial craft. ■■ Completely eco-friendly. ■■ Low cost product. Expected cost per unit will be Rs.25 to Rs.50.

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Perspective Customers

Bulk Buying: Mass purchase is expecting by Indian Railways, Airports Authority of India, Tourism Corporation of India and other public-concerned departments for their canteens, hospitals, Nasha Mukti Kendra(s) and others etc. Individual Buyers: Well-wishing individuals who wants to avoid smoking by his or her friend or relative.

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About Designer

Santosh Kumar Jha

Santosh is an alumnus of Indian Institute of Crafts and Design, Jaipur from 2004 Batch of its MEP-PG program and specialized in Hard Goods. Presently he is working as a Senior Designer, Department of Leather Goods & Accessory Design, Footwear Design & Development Institute, Noida.