Ways Events WillChange in a PostCOVID-19 World

Hygiene

Standards That

Are Second to

None

Whilst venues are sure to be subject

to massive scrutiny to demonstrate

that they have top level hygiene

standards in place, other event

suppliers and planners also have a

key part to play in encouraging

confidence for delegates.

Planners will have to look out at how

the activities they have planned can

be performed in a safe and hygienic

manner. For example, simple things

such as passing a roving microphone

between delegates to ask questions

will need to be factored in and

managed safely.

Social

Distancing that

Works

Event delegates will want to be sure

that the activities on offer have been

fully considered to ensure that they

are safe. Some delegates will care

more about this than others.

In the design of your event you will

need to go through everything with

the venue to ensure that

expectations can be met on all sides.

But how does this work in reality? It’s

easy to state that your programme is

socially distant. For this to be the

case you need to be thinking about

people flow (not just delegates but

other staff as well) and their

behaviour.

Intelligent

Catering

How will food and drink be served?

How will the venue work with you to

keep social distancing and safety as

priorities, whilst at the same time

delivering delicious food?

What is apparent to many planners is

that buffets are no longer on the menu.

They are gone – at least for the

foreseeable future – so too are any

communal condiments.

Plus, there will be other touches such

as venues not having people waiting in

line to be served.

Acceleration

of Contactless

For some planners the COVID-19

crisis has acted as a catalyst that’s

accelerated some of their activities

especially when it comes to going

contactless.

Technology has enabled planners to

provide delegates with touch

screens, event apps, sensor beacons

and facial recognition to name but a

few. For those planners that

embraced this technology at their

events, the idea of accelerating

contactless will not be a surprise.

And the more contactless, the better.

Reduced

Numbers of

Delegates

Even if all lockdowns were lifted

tomorrow and there was no threat to

the safety of any delegate, it’s

possible that attendance numbers

would be reduced. Some people will

not want to travel to events, especially

if they have become fans of virtual

ones.

At the moment, with governments

across the globe issuing edicts and

guidance it is an uncertain period and

is not the time to expect the same

delegate numbers as pre COVID-19.

That said a reduction in numbers that

physically attend can also be a

positive change.

Content That

Truly Stands

Out

The content offered by planners has

to be even more enticing and

valuable than it was pre COVID-19 for

all the reasons mentioned above. But

basically because, people are likely

to be making different choices than

they were before. Being in lockdown

will have enabled people to stop and

think about what they are doing and

what they want to do. And that

includes looking at their travel habits.

Also, if they have been experiencing

good virtual events, they may want to

continue that on from the comfort of

their home, rather than come to your

live event.

Curated

Networking

Smaller events are perfect for

curated networking. There are

technology tools that can easily

assist with matching people of

similar roles or interests who can

then be put together.

Some networking at pre COVID-19

events was nothing more than

meeting people by chance. You

either happened to be in the same

line waiting for food or you might

bump into someone whilst waiting

to be checked in at registration.

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