Ways to BOOST Your Social Media Traffic

Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day

after day. However, it also requires lots of constant hard work and usually it can take some time before

you can actually see the results.

One of the best things about social media is that you get lots of different results. By following the tips in

this article, you will not just increase your traffic, but you will also get more fans and followers, get more

social media engagement, build relationships with your audience and reach a wider audience.

One of the great things about social media is that you can apply very similar techniques between

different social networks. Twitter and Facebook, for example, might not have anything in common

except the social aspect, but in the end, posting great, valuable content is one of the best ways of

increasing your traffic.

Here are some of the ways that Immortal Technologies use to increase your social media traffic:

1. Profile

It all starts with the profile – no matter the social network, a complete profile is a must-have. Spend

some time to make sure you complete all the relevant categories and fields, and most importantly, that

you provide links to all your websites. On Twitter, I would also recommend you write down your website

address in your description so that people can easily see it. On LinkedIn, you have the option to

personalize your links. It’s very easy to do, and can make a big difference, as seeing “company website”

might not entice lots of people to click on it.

2. Join Different Social Networks

Social media traffic is at its best when you use more than one social network. I personally believe it is

best to try out several social networks, in order to figure out which ones bring you the most traffic.

However do consider where your audience is, it’s important you focus your time and efforts where they

are engaging so that you can listen and engage with them.

3. Post Regularly

Once you start posting on social media, it’s very important to keep it up regularly and be consistent. You

won’t keep getting traffic from social media unless you keep posting and engaging constantly

(preferably daily, or at least during weekdays). It pays to be human on social media – don’t just post

links all the time, but also images, videos, text only posts and even posts that don’t have anything to do

with your business. It might not get you traffic, but by only posting links you will put most people off by

being too sales-y.

4. Post links to your blog posts

Posting links to valuable resources is one of the top ways of getting traffic from social media. Whenever

you write a new blog post, article or have a new valuable resource on your website, make sure you post

it on your social media profiles. However, don’t just post the link and the title of the article/resource –

rather, try to write a short introduction that will make people want to click on the link and read more.

You could also ask a question within the post, so that you can also attract some more engagement to

the post – more engagement often times leads to more traffic!

5. Engage!

The ‘secret’ to social media success is lots of engagement. By engaging regularly with other people on

social networks, you will drive more people to your profile and updates, and therefore ultimately

increase your traffic. Commenting, liking, sharing of other people’s posts and updates, asking and

answering questions all help increase engagement.

6. Join some of the lesser-known social networks

Facebook, Twitter and the like might be the top social media traffic generators, but sometimes the

smaller and niche social networks can also be great sources of traffic. First of all, try to find out if there

are any social networks that deal directly with your niche (Like GoodReads for book authors) and join

them. This is where you can find lots of people that could genuinely be interested in what you have to

offer – which results in more traffic. I would also recommend trying out some of the smaller social

networks, like StumbleUpon – you can simply share your content on these types of social networks,

which wouldn’t take too much time and can still bring in some extra traffic.

Photo of Byron Bay - one of Australia's best beaches!

7. Create and join groups/communities etc.

Groups and communities on social networks can be great sources of traffic. If possible, start by creating

your own group and then join other groups that relate to your niche. Make sure you join groups that are

active – meaning people are engaging constantly.

You can then post your link updates in these groups, but make sure you also check out the rules and

regulations of each group. It’s very important not to focus on sales updates, but rather engage with

other group members. This way, you won’t be too sales-y and people will be more inclined to read your

updates and eventually click on your links.

8. Use hashtags

Hashtags are on most major social networks – Instagram, Twitter, Google+, Facebook etc. Hashtags can

help grow your traffic by making your social updates more easily discoverable. I recommend using no

more than two or three hashtags per update, as too many of them will put off some people.

Try to also look at which hashtags are trending for the day and use them in your updates wherever

possible. There will be more people searching for those hashtags, so your updates have better chances

of being seen.

9. Post at the right time

The time when you post a new update can have a huge influence on its success. If you post at the right

time, more people will see it – and therefore, you will get more traffic and more engagement.

Unfortunately, there is no right time there works for everybody across all social networks. And one of

the main characteristics of social networks is that they have no geographical barriers, meaning that you

can have fans and followers everywhere in the world.

Although there are different studies that show when people are most active on the different social

networks, the best way to find out the best hours to post updates is by trial and error. Try posting at

different times during the day and night and see at what times you get the most engagement and clicks.

You can then use scheduling tools to schedule your updates so that they go at those exact times, even if

you are not available.

10. Add social sharing buttons to each of your blog posts

By adding social sharing buttons to each of your blog posts, you make it much easier for your readers to

share your posts to their own friends and followers. This way, you increase your reach within social

media with minimal efforts on your part and more people will be able to see your link and therefore,

drive more traffic.