ways to effective online marketing for businesses
TRANSCRIPT
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● Most popular search engine● Holds the first place● Occupies 68.75 percent of the global
search engine pie● 1,100,000,000 - Estimated Unique
Monthly Visitors● Google is also dominating the
mobile/tablet search engine market share with 89%
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Search Engine Marketing
● Start by focusing on Google since it handles over 80% of all searches, and it makes the process easy for site owners
● Since a growing number of consumers are shopping online, search engine marketing has become one of the most important ways to increase a company’s reach
● It is necessary to focus SEO effort on search engine
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Keyword
● Keywords plays a crucial role in searching titles
● Keywords can make or break your website
● The rightly chosen keywords help your website in scoring higher ranks in the search results
● Lets more customers to find your business
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How To Choose Right Keywords?
● Keywords should guide your overall content strategy
● Keyword should match what your business does or whom it targets
● Keywords should match the terms your potential customers would use to find your services or products
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Quality Content- Vital Part Of Website
● Content has become King● Without high quality content, your
website would be a void with much left to be filled
● In order to sustain in today’s ruthless business environment, it is mandatory to produce compelling content
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Focus On Content
● Content needs to be appealing to consumers as well as to search engines
● Content needs to satisfy your customer’s thirst for quality material
● Your content should be relevant, powerful and enjoyable so that it will stick and be remembered
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Social Media
● The most affordable way to brand your business
● Brings high volume of traffic to your website
● Leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users
● Handling a strong social media presence is an best way to build your company’s reputation and showcase your business
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Social Media Marketing
● Concentrate on the top three social media : Facebook, Twitter and LinkedIn
● Set up a business page on social media
● Post special offers ● Post/share interesting or unusual facts
about your business or products
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Landing Page
● A landing page is a page where your visitors “land” from any other sources, such as social media or search engines
● Landing pages are where the visitor conversion occurs
● Allows you greater control to direct visitors and help them find what they’re looking for
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Focus On Your Landing Page● Develop a different landing page for
each keyword and group● Use a compelling title
● Place all of your content above the fold
● Keep your opening and closing paragraphs to 3-5 sentences
● Use bullet points to clearly display your value propositions
● Add a compelling image that is clearly relevant to your offer
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Lead Nurturing
● Lead conversion is a critical success factor for all businesses
● Lead nurturing is the process of sending a series of automated emails
● Helps to build relationships with potential clients
● Allows you to track qualified sales leads and automate content delivery
● A best opportunity to keep in touch with leads
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Lead Nurturing
● Be conversational
● Create a content map
● Have one clear call-to-action
● Set Objectives, Goals and Timeline for Each Email
● Segment and automate your campaigns
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Generosity Is Good For Business
● Generosity is the key to getting ahead
● Best way to attract visitors by giving away information, access to tools
● It helps your business in earning inbound links
● It Improves your page ranks in search engine
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Tracking Progress
● The key question for marketing a business website is, how do you know if the website is effective and helping the business succeed?
● Keeping records of everything is beneficial for business growth
● If you really want to take your business to a professional level, tracking your progress is mandatory
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