Use Catchy Cover PhotosIt is the first image your fans see, so select a

professional cover photo that represents

your brand and entices at the onset.

Focus on Quality PostsPosting too frequently can actually reduce

the likelihood you will appear in fans’ News

Feeds, so concentrate on quality to boost

your engagement.

Set Your TargetsUse Facebook’s post targeting options, like

city and language filters, to personalize and

increase relevancy for a subset of fans.

Keep It BriefNo need for lengthy intros, keep your

brand’s ‘About’ section short and provide

contact information or website so people

don’t have to dig for it.

Be PresentContinually respond to comments and wall

posts to show current and potential

customers that you’re listening and willing to

participate in conversation.

Enable Wall PostsNothing says “we don’t care” or “we’re not

listening” like not allowing your fans to post

to your wall, so keep the lines of

communication open.

Mix and Match ContentDon’t be afraid to take risks, simply test

di�erent types of content to see what

resonates then adjust as necessary.

Get Back to BusinessDetermine your business goals for social,

and then post digestible and shareable

content that aligns to those goals.

Highlight Third-PartiesShare useful news, tips, and information

from other sources—it shows you’re

informed about your industry and not solely

self-promotional.

Humanize and Have FunThere are always people behind the pages,

so show your true colors and you’ll better

create and better connect with advocates

and evangelists.

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TIP SHEET

10 Ways to Engage on Facebook

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Adopt these Facebook tactics to maximize your brand's social

reach and create authentic, lasting customer relationships.

Learn more or sign up for a FREE 30-day trial: sproutsocial.com 1.866.878.3231 sales@sproutsocial.com