Join GroupsSelect and contribute to brand owned and

third-party content, just be sure to like posts

that you think are valuable and relevant.

Link to InfluencersExperts in a variety of fields are featured

on LinkedIn Today Influencer posts, so

share appropriately to cultivate new and

interesting conversations.

Complete Your ProfileTake advantage of your full profile to show

o� what you've done, but keep it

professional and don't go overboard on

content to just fill up space.

Check out 'Manager's Choice'Highlighted at the top right of each group for

content, these are often popular subjects and

areas of heated discussion.

Utilize Home Page AdvantageShare updates from your brand’s home page

so that they appear in the newsfeeds of all

your network connections.

Don’t Bury the LeadOptimize your headline with industry

terminology so your brand stays relevant

and more searchable.

Recruit Early & OftenIf you manage your company's page, post

job openings and encourage employees to

share openings so job seekers are easily

able to find the position.

Note Your NewsPost company updates including high profile

hirings, funding and community service

activities to keep your brand followers

updated and interested.

Recognize it as a ResourceAvoid content that is too self-serving to keep

your company page as a viable resource for

employees and interested connections.

Educate and EntertainUse sharing tools like SlideShare to publicize

your business or release research, data and

infographics.

01

02

03

04

05

TIP SHEET

10 Ways to Engage on LinkedIn

06

07

08

09

10

Check out these often under-utilized but extremely influential

features to better your brand's LinkedIn profile and presence.

Learn more or sign up for a FREE 30-day trial: sproutsocial.com 1.866.878.3231 sales@sproutsocial.com