Ways to Improve Surabaya Cuisine

By: Culinary 1

Food Tasting

Wednesday, 6th February 2013

Ms Tracey tasted Rujak CingurMr Tom tasted Fried Duck

Ms Anita and Mr Eric tasted Lontong Balap

Ms Moira tasted Ronde

Mr Lyndon tasted Sate Kelopo

Ms Toyin tasted Tahu Campur

Complete Survey FormLike/Dislike, Reasons

and Suggestions

Survey Result

Ronde

Like Reasons Dislike Reasons Suggestions

Taste 4 The peanut flavor and ginger.

- - Make outside flavorful.

Ingredients Very sweet, healthy.

Add to vanilla ice cream, white color, make the ronde smaller

Serving/appearance

like Very attractive,

-

packaging Great packaging

Metal bowl is good

Not too good

It’s using plastic spoon it’s not good for environment

Use metal spoon, no plastic.

Lontong BalapLike Reasons Dislike Reasons Suggestions

Taste 6 Chili, flavor, smokey, spicey

Make sure the food is still fresh.

Ingredients Good, sprout, tofu

Do not add any more spicy, add some meat, chicken. Add cilantro, remove MSG and veggies.

Serving/appearance

Like all Good size, neatly prepare

Add colourful veggies and make the soup more not brown.

packaging Good, like all

Separate, then we can mix by ourselves, a perfect size bowl for 1 person

Don’t change it. No plastic, serve it in traditional reusable dishes.

Satay KelopoLike Reasons Dislike Reason

sSuggestions

Taste 5 (like, good, tasty, yummy)

Delicious bbq taste, sweat, smokey,yummy.

- Not very flavorful

Don’t add anything, good sauces, make it less fat

Ingredients 6 (like, nice,)

Meat is clean, not fatty, peanut sauce, very tasty, yummy and fresh

A little fatty, more sate sauce, mix with chili and mint or cilantro. Add anything

Serving/appearance

packaging Easy to handle,

Very neat, wood is biodegrabdable

Need to be cover, decoration on the plate

Lontong Balap

Like Reasons Dislike Reasons Suggestions

Taste

Ingredients

Serving/appearance

packaging

Lontong Balap

Like Reasons Dislike Reasons Suggestions

Taste

Ingredients

Serving/appearance

packaging

Survey ResultLontong Balap

Like Reasons Dislike Reasons Suggestions

Taste

Ingredients

Serving/appearance

packaging

Conclusion

From the taste of the food, people have many different kinds of perspective from like to dislike. Also based from the ingredients. There’s many kinds of people perspective like thinking about the healthy and some people think about the taste like too spicy or normal. From the serving sometimes they thing about the portion from small to large. And some expatriate think that the appearance is colorful but sometimes expatriate thing that the appearance is not to good like the color. And also more adding the garnish to make it interesting. The packaging is also not eco-friendly because they use plastic and Styrofoam. Maybe people need to use an eco-friendly packaging to save the earth. And adding more dishes/food utensil like n\knife, and spoon. To make it easy to eat.

What has government done to promote Surabaya Cuisine?

Usually Bu Risma , Surabaya city mayor, serves Rawon and other Surabaya cuisine to the visitor from other regions or other country.

www.sparklingsurabaya.com

Create Web/Blog

http://gresik.co/surabaya/event-surabaya/festival-makanan-surabaya-2013-dihebohkan-50-umkm

What has government done to promote Surabaya Cuisine?

Food Festival

http://bola.komoas.comread/2011/ob/01/04335220/melestarikan.makanan.lhas.arek.suroboyo

http://www.surabayafood.com/

What has public done to promote Surabaya Cuisine?

They keep eating Surabaya food.

Open stalls in the mall/Foodcourt

Strategies to Promote Surabaya Cuisine

Advertise Brochure Join some sponsor Modify it to have better garnice and various packaging Educate the seller to improve there hygiene, packaging Making blog Not only eating western food, try eating Surabaya food. Opening more traditional food restaurant Make the young generation likes to eat Surabaya food.