ways to increase sales volume
TRANSCRIPT
Ways to Increase Sales Volume
Chau Trieu Luan | [email protected]
Expanding the Number of Potential Users
Increasing the Usage Rates Among Users
Convert nonusers. Attract potential users who ever have not buy and use our products to buy and use our products. Tide detergent attracts customers to switch from Viso detergent to buy and use it.
Have consumers use the product on more occasions. Dr Thanh Tea advise its users to it more often such as in parties, cinema, universities.
Enter new market segments. Bauda wine now is sold at Co-op mart chain and Big C to increase its market share.
Have consumers use more of the product on each occasion. Drink more or use a larger glass of orange juice of Twister.
Attract competitors’ customers. Marketers of MaiLinh long-run transport attract customers of other competitors like Thuan Thao, Cuc Tung to buy and use its service.
Have consumers use the product in new ways. TanTan coconut encourages its users to buy and use as providing more energy in working environment.