Ways to Make Your Website Design Simple and Attractive

The design of your website is important to attract the right audience and keep them engaged. It's therefore important to consider certain things when getting the site designed. In this article, we will discuss ways to make your website design simple and attractive.

Plan for a simple layoutThe first thing you need to do is to create a simple layout for pages of the site. Make sure to strictly go according the plan. This includes elements of alignment, spread of white space, positioning, size, etc. of the elements on the page.

The objective of a simple layout is to make pages usable, neat and making them look professional. This will benefit your audiences because it will not present too many options that may confuse them, and thus helps you to convert regular visitors into clients/customers.

Include all the necessary elementsThe elements that need to be included are the elements that attract the right audience and grow sales: a responsive design, an efficient navigation, an appropriate content management system (CMS), a products/services page, and so on.

Focus on attracting audience making the page design attractive and content engaging. This will bring positive outcome in the long run.

Organize navigation and elementsNavigationNavigation should be simple and easy to use. Make sure to use the same navigation system in all the pages. Navigation that is inconsistent is likely to give an impression to visitors that they are on a site other than yours. In addition, use features such as a page indicator so that visitors know easily where they are on the site by just looking at the background color, or the name of the page.

Organize elementsThe elements that should be organized include pages, icons, call-to-action buttons, links, font types, images, search box, sliders, footers, forms, and so on. Make sure these elements do not confuse your audience.

Consider user experienceAccording to the international standard on ergonomics of human system interaction, user experience is a person's perceptions and responses that result from the use or anticipated use of a product, service or a system. Make sure the website is user friendly, fast loading, has a simple structure, has proper positioning of content, colors, has appropriate type-style of fonts, and is cross-device and cross-platform compatible.

Consider the mobile viewAccording to Kleiner Perkins Caulfield Byers Internet Trends D11 Conference, 61% people have better opinion of brands offering good mobile experience. And, mobile originated searches constitute 25% of the total number of searches. These points underscore the importance of mobile device compatibility of business websites.Mobile devices include smartphones and tablet devices. While designing, ensure usability of your website does not get affected when users visit the site via any of these devices.

Plan and organize the contentYou need to create a content strategy for your website. This makes it easy for you to create content according to your audiences' needs, periodicity (how often to publish, what to publish, etc.). Make sure to publish good quality content that is error free, unique and duly updated.Organize content based on the objective of your website – what type of content you are going to post, who the audience are, etc. From the view point of these aspects, divide content into appropriate logical units based on hierarchy and taxonomy.

Avoid blingBlinging involves using flashy things that blink (in bright colors).Using blinging leads to distraction of users' attention from the website, and thus leads to bad user experience.

Refined color schemeColors play an important role in making your website look professional and clean. Avoid using bright colors. They may create a negative impression on your website. Ensure ambiance in using color schemes. When visitors visit your site, they should feel the cool in their eyes.

The bottom line is KIS – keep it simple. This is in the greater interest of your audiences/visitors that come to your site today and could become your customers/clients by getting them back to your site.

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