Ways to use Social Media for Personal Branding

By: Kothapally Arun

Personal Branding

Personal Branding is the process whereby people and their careers are marked as brands.

Why is Personal Branding so important?

To position yourself as the person you wish to be perceived as.

Increase YOUR market value in the industry

Recognition and Fame

Personal Branding Process

Know Thy Self

It is about differentiating YOURSELF in your industry.

Personal Branding is an inside out approach.

It is the brand you want to convey to people who matter to you

Identify your Unique Selling Proposition

Know what you do better than any one else in your industry.

Discover your passion and follow it.

Learn to use Social Media Tools

Use of Blogging for Personal Branding

Buy http://www.yourname.com/.

Blog about your industry.

Solve a burning problem relating to your industry.

Brand Your Social Network Profiles

Brand your , and profiles with custom designs and completely filled out details.

You are what

says about you.

yourself and optimize your profiles so that the right profile comes up first.

Engage with people with in your industry

Listen to what other people are saying about you or topics which interests you.

Be part of the community relating to your industry and interest. (Niche Forums and Blogs)

Start genuine conversations with people.

Attend Meetups

Be consistent with your brand

Are your Personal Branding efforts in line with the brand which you want to establish?

A Presentation by -Kothapally Arunkothapally.arun09@gmail.comhttp://twitter.com/kothapallyarun