Women’s Business Development Council

2011 Strategic Plan

Mission To advocate for our members and for women in business who

are seeking economic opportunities with local, national and global corporations, as well as government entities.

The WBDC offers a networking resource for the women business community to develop relationships amongst themselves, and with other companies. We believe in advancing diversity in the world of commerce through initiatives designed to eliminate barriers in the business arena for women business enterprises.

Our programs, webinars and networking events are aimed at providing insight and learning about current trends and issues that affect women in business and their lives.

Vision Our vision is to evolve into the women’s

business organization in Florida and Puerto Rico. Our success will be measured by our membership growth and the business relationships we create and cultivate along the way.

Strategic Plan Goal This progressive strategic plan provides the

framework for the Council to achieve its goals for the next five (5) years while fulfilling our mission.

Strategic Areas of Focus

Committee Members

FinancialDevelopment Marketing

ProgramDevelopment

BoardDevelopment Certification H.R. Finance

             

Glenis Henriquez,Chair Andrew Gordon, Chair Lynn Griffith, Chair LaRae Floyd, Chair Sam Hines, Chair Shari Francis, Treasurer

 Lynn GriffithSam Hines

Anne Marie Richards, Co-Chair  Glenis Henriquez

Glenis Henriquez, Co-Chair

     LaRae Floyd,

Co - Chair

Members:         Members: Members: 

             

Leonor Duran  

 Tampa: Sherry Woodruff (Regional Chair)     Candice Angulo  Glenis Henriquez

Miguel Centeno    Sheri Taber, WBE     Debra Paul  Sam Hines

Fred Pazmino    Terri Hall, WBE     Cassandra Wiggins  Lynn Griffith

Dr. Reggie Lewis  

 South Florida: Elena Brouwer, Reginal Chair     Debra McCollough  

     Nancy Rackear        

             

Financial Development Committee

Objective: To expand the pool of funds available for program expansion and sustainability of the WBDC-FL

FDC Action Plan Support the WBDC-FL initiatives to increase WBE certification

Secure diverse sources of revenue i.e. Corporate Sponsorships/Foundations/Grants/Personal donation programs

Organize sustainability initiatives

How? By When? Resources? Who will it impact?

Apply to and pursue foundation support Apply to and pursue grants Planned giving strategies Online donation efforts

Responsibility: Committee Chair and Marketing Department of WBDC

Start Date: February & March, 2011

Resources: FDC Budget

Stakeholders: WBEs, Foundations, Board, Sponsors, & Staff

Marketing Committee Objective: To provide marketing initiatives

to support the WBDC’s overall strategic goals and objectives

Marketing Committee’s Action Plan

Support the WBDC initiatives to increase WBE certifications and corporate sponsorships by creating a consistent message throughout the council’s collateral.

Ensure WBDC name recognition throughout Florida and Puerto Rico, by sending out a consistent message.

Provide opportunities for members to network.

Program Committee Objective: Design and implement

programming and events that respond to the needs of the stakeholders. Design and develop educational opportunities and business enhancement opportunities for WBEs, sponsors and corporate partners.

Program Committee’s Action Plan

Create a questionnaire and distribute to the stakeholders requesting their input on what kind of programs and incentives they would be interested in.

Use the experts within our constituency to develop and implement these programs

Bring back some of the previous activities and programs of the WBDC that really made an impact on the WBEs.

Working closer with the marketing committee to insure that the committee’s efforts are inline with the council’s branding.

Working closer with the finance committee in order to ensure support from a financial standpoint, assuring that the Program Committee could play a role in assisting in the fundraising efforts.

How? By When? Resources? Who will it impact?

Develop and distribute questionnaire Develop and implement 6 networking educational events within the Tampa and South Florida

area. Annual Expo Annual Awards/Gala Banquet Series of internal programs/webinars/speed dating concept/member match up

Responsibility: Program Committee, Staff, and Meeting Planner

Start Date: Jan – Jun, 2011

Resources: $39,000 (some are from existing line items planned, i.e. Expo)

Stakeholders: WBEs, Board, Sponsors, & Staff

Board Development Committee Objective: Recruit the remaining 11 open slots

on the board with members that bring to the Council a specialized in-kind service as well as minimal annual financial contribution.

Board Development Committee’s

Action Plan Send out Board Member application forms to targeted members that fill a specific need on the Board, i.e. legal experience with institutional property knowledge, accounting experts, etc.

Ensure that future members have governance and non-profit experience.

Certification Committee Objective: Process certification and recertification within a 90

day period. Recruit more Certification committee members and site visit volunteers. Educate the board on the certification program process. Ensure that the Certification process is in line with Council’s marketing efforts and it is being promoted in a consistent manner. Track progress of certification by creating a monthly analysis report. Implement a ‘Retention Certification Survey” in the format of an Anecdotal survey in order to target those that have not renewed in the last 3-5 yrs.

2011 Goal: New WBEs – 166 Recertified WBEs – 320

Certification Committee’s Action Plan

Ensure applications are processed within the required WBENC and internal guidelines/procedures.

Ask the Board Members to recruit one new Certification Committee Member each.

Recruit new sponsors to commit to the Certification Committee by participating in the Certification Committee Review Meetings or identifying members that we can recruit.

Continue informing all WBEs regarding incentive program for site visit volunteers.

Engage WBEs, staff, and Marketing Committee to establish new ideas to increase new and re-certifications, in addition to promoting new events that will benefit our WBEs.

Provide the current board members training once a year to inform them regarding the certification procedures. Also meet with new board members individually to educate them on the certification program.

Develop a strategy for retention based on the results of the Retention Certification Survey.

How? By When? Resources? Who will it impact?

Process applications within the 90 day period Growing the Certification Committee Growing the Site Visit Volunteers Work with the Marketing Department/Committee towards new programs to grow

in certifications Work with the Board on certification education Work with a consultant to develop a Retention Certification Survey

Responsibility: Board Members, Committee Chair, Marketing Committee, Sponsors, Volunteers, and staff.

Start Date: Jan – Dec, 2011 ( a year long process)

Resources: $1,000 (this line item is probably already planned)

Stakeholders: WBEs, Board, Sponsors, & Staff

Human Resources Committee Objective: Develop and implement a Human

Resources function that supports the growth and sustainability of the Women’s Business Development Council Florida.

Human Resources Committee’s Action Plan

Develop and implement human resources policies that support the Council’s business objectives

Develop and implement human resources processes to ensure administrative due diligence on all matters pertaining to employee classification, position descriptions, employee relations, talent acquisition, terminations, independent contractor hiring, etc

Develop and present to the finance committee the business case for offering employee benefits for WBDC staff

Develop and implement performance management program

How? By When? Resources? Who will it impact?

Expand HR Committee and convene quarterly meetings Complete review and implementation of HR policies Present business case for employee benefits

Responsibility: Committee Chair and members at large.

Start Date: Jan – Dec, 2011

Resources: Committee Members, Board members

Stakeholders: WBEs, Board, Sponsors, & Staff

Finance Committee Objective: The Finance Committee will

provide financial oversight for the organization to include budgeting, financial planning, financial reporting, and the creation and monitoring of internal controls and accountability policies.

WBDC-FL Overall Goalfor the next 1-3 years

The council will seek to:

Internally: We will have to build and reinforce our internal infrastructure in order to sustain the impact of

set goals. The weight of these infrastructure strategies will lay on the Board Development Committee, Human Resource Committee, and the Finance Committee.

Provide, in a timely manner, a more efficient certification process.

Externally: Provide more services and networking opportunities to our clients Create additional funding sources to grow our sustainability Create marketing collateral and implement marketing strategies that will add value and

promote the Council in a consistent manner throughout the State of Florida and Puerto Rico. Recruit more sponsors and WBEs through the joint venture of both the Marketing and

Programs Committee.

WBDC-FL Action Plan for Recruitment

Marketing and Programs will play a bigger role by merging their resources and efforts in the development and/or enhancement of the sales of its products and services.

While it’s understood that Marketing is about Branding:

Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty

Marketing and Programs will need to create the “Pretty Package” for:

Recruiting of new WBEs, Enhancement of new products and services for returning WBEs Set definitive guidelines for the “Sales” of this “Package” for Staff and Board to

implement.

WBDC-FL Action Plan for Recruitment

MARKETING &

PROGRAMSfocuses on the needs of the client

and the need to satisfy the customer through the products produced because its what the

customer wants.

SALESfocuses on the needs of the seller

and the need to convert product to cash by influencing the customer

to buy what the company has

produced. RECRUIT

Marketing & Programs will craft a package based on the products and services that the WBEs want as well as develop brand loyalty by the corporate sponsors because it is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their needs.

Women’s Business Development Council

2011 Strategic Plan