PRESENTED BY

STORYTELLING TIPS FOR VIDEO PRODUCTION

ABOUT FINKUS CREATIVE PROFESSIONAL OFFERING INNOVATIVE

CONCEPTS FOR TOMORROW’S WINE WORLD

CONCEPTION INNOVATIVE IDEAS

PRODUCTION WEB & VIDEO

VISUAL DESIGN & PHOTO

STRATEGIES BRAND & MARKETING

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WINE ON THE ROCKS

SHOW REEL

WINE  ON  THE  ROCKS’  GOAL  IS  TO  MAKE  WINE  MORE  APPROACHABLE  &  UNDERSTANDABLE  IN  A  FUN  AND  ENTERTAINING  MANNER  

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PRESENTATION OVERVIEW

THE  PRESENTATION  WILL  BE  COVERING  THE  ABOVE  TOPICS  

1 NARRATIVE STRUCTURE

2 TELLING THE

STORY

3 CREATING EMOTION

4 CHANGING THINGS UP

5 FOOTAGE

6 BEING

CONCISE

7 CONCLUSION

STORYTELLING

PRESENTED BY FINKUS BRIPP

1

NARRATIVE STRUCTURE

NARRATIVE STRUCTURE

1

2

3 4

5

RISING ACTION THROUGH

CONFLICT

CLIMAX TURNING

POINT

FALLING ACTION CREATING

TENSION

RESOLUTION CONCLUSION

EXPOSITION

SET THE SCENE

STORYTELLING

PRESENTED BY FINKUS BRIPP

2

TELLING THE STORY

TELLING THE STORY 2.1 STORYTELLING

FIND YOUR STORY MAIN GOAL CHARACTERS

First  off,  you  need  a  story  worth  telling.  Just  rambling  on  in  a  linear  manner  (eg.  “I  woke  up,  had  a  coffee,  got  dressed,  went  to  work…“)  will  have  people  snoring  in  no  Vme.  

What  is  the  objecVve  of  your  story  and  what  do  you  want  people  to  think  about  aYer  the  video?  Fairy  Tales  oYen  end  with  “The  moral  of  the  story  is…“  –  exchange  MORAL  with  MESSAGE  and  voilà!  

Include  endearing  characters  –  good  or  bad  –  people  want  to  relate.  

TELLING THE STORY 2.2 STORYTELLING

DEVELOPMENT GAME PLAN THE BODY

It’s  very  important  that  the  character  develop  &  change  as  the  story  unfolds.  

It’s  important  to  have  a  game  plan  or  storyboard  but  you  must  also  be  open  for  change  and  adapt  new  ideas  if  need  be.  

It’s  how  you  tell  the  story  and  reach  the  end  which  makes  things  interesVng  and  keeps  people  glued  to  the  screen.  

STORYTELLING

PRESENTED BY FINKUS BRIPP

3

CREATING EMOTION

CREATING EMOTION 3.1 STORYTELLING

MAKE STORY PERTINENT AUDIO ELEMENTS TIMING

Eventhough  you’re  going  to  tell  a  story  which  interests  you  it  has  to  be  perVnent  to  the  viewer…  and  you  can  bet  they‘ll  be  asking  „What‘s  in  it  for  me?“.  Always  keep  that  in  mind.  

Music  is  incredibly  strong  and  capable  of  taking  you  on  an  emoVonal  roller  coaster  ride.  Your  protagonist’s  or  voiceover  speaker’s  voice  (its  pitch  &  cadence  for  example)  make  all  the  difference.  Monotony  is  the  enemy!  

Not  to  be  mistaken  with  the  video  length.  Whether  ediVng  a  fast-­‐paced  video  to  the  beat,  using  pauses,  or  slow  moVon,  Vming  is  very  important.  The  video  can  either  flow  freely  if  it’s  right…  or  studer  along  painfully  if  it’s  not.  

CREATING EMOTION 3.2 STORYTELLING

MOOD CAMERA WORK VISUAL STORYTELLING

What  type  of  look  are  you  going  for?  Bright  &  happy?  Dark  &  Dreary?  Agressive  &  edgy?  How  you  film  and  pace  your  video  makes  a  huge  difference  in  how  the  story  is  transported.  

Before  you  start  shooVng,  think  about  the  shots  in  advance.  The  quality  of  the  framing  and  angles  are  very  important  in  relaVon  to  the  mood.  Using  interesVng  angles  the  human  eye  isn’t  used  to  is  good  but  only  when  used  in  moderaVon.  

Show  more  than  you  tell.  Why  tell  something  in  three  long  sentences  when  you  can  do  it  in  a  few  seconds  with  an  object,  graphic  or  photo?    Tip:  watch  your  video  without  audio  to  guage  the  strength  of  the  visual  storytelling.  

STORYTELLING

PRESENTED BY FINKUS BRIPP

4

CHANGING THINGS UP

CHANGING THINGS UP 4.1 STORYTELLING

CHANGES IN SCENE POV LOGICAL PROGRESS

Use  of  mulVple  cameras  set  up  at  different  angles  or  pause  while  shooVng  and  move  a  single  camera  around  to  various  spots.  If  you  only  have  point-­‐and-­‐shoot  raw  footage,  break  an  interview  up  into  various  parts.    

Offer  the  viewer  the  protagonist’s  Point  Of  View  (POV  –  see  what  they  see)    and/or  accompany  scenes  with  voiceover  to  help  pull  the  viewer  into  the  scene.    

Changing  from  one  scene  to  the  next  without  logic  will  only  confuse  and  irritate  the  viewer.  Use  “cut-­‐aways”  to  help  transport  the  viewer  from  one  scene  to  another.    

STORYTELLING

PRESENTED BY FINKUS BRIPP

5

FOOTAGE

FOOTAGE 5.1 STORYTELLING

FOOTAGE FOOTAGE & MORE FOOTAGE

In  today’s  digital  age  there’s  no  reason  not  to  shoot  large  amounts  of  raw  footage.  

The  more  raw  footage  you  have,  the  more  “outs”  (opVons)  you  have  when  it  comes  to  ediVng.  

ShooVng  large  amounts  of  raw  footage  is  tedious  and  sorVng  through  it  all  aYerwards  even  more  so.  But  if  you  invest  the  Vme  your  video  will  be  that  much  beder.  

STORYTELLING

PRESENTED BY FINKUS BRIPP

6

BEING CONCISE

BEING CONCISE 6.1 STORYTELLING

SHORT & SWEET THE STORY RULES EDIT, EDIT, EDIT

In  today’s  day  and  age,  people  are  used  to  sound  bites  and  adenVon  spans  are  gejng  shorter.  If  you’re  producing  for  web,  aim  for  the  3  min.  mark.  This  depends  on  the  content  of  course…  see  THE  STORY  RULES.  

The  length  of  your  video  will  depend  on  the  content  and  if  it  winds  up  being  10  mins.  long  because  the  story  delegates  it  must  be  in  order  to  tell  it  properly,  than  be  it.  If  the  story  is  well  told  and  produced,  people  won’t  switch  it  off.  

Just  when  you  think  you’re  finished,  there’s  a  very  high  possibility  that  you  can  shave  away  much  more  footage.    

Edit,  edit,  edit!  Remember,  less  is  more!    

STORYTELLING

PRESENTED BY FINKUS BRIPP

7

conclusion

STORYTELLING

THE  WINE  WORLD,  WHAT  A  FANTASTIC  WORLD  IT  IS…  WITH    SO  MANY  STORIES  WHICH  DESERVE  TO  BE  TOLD!  

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STORYTELLING

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