Worship  Center  

2014  Annual  Ministry  Report

A  Year  in  ReviewThis annual report for 2014 is a reminder of how God is at work in our Worship Center congregation. We can assume that people’s lives are being transformed, but statistics tell us the story. We can celebrate God’s goodness together.

We don’t track statistics to applaud ourselves but so we can clearly see how we are fulfilling our assignment from God as a church family. Numbers give us an honest look at what we are doing well and where we need to improve. Looking at the numbers gives us transparency, awareness, and encouragement.  What I want us to understand is that behind every number there is a real, live person that has a story - a story as to how God has touched and changed his or her life. Every person’s story reminds us that God has a purpose for each of our lives.

We are also reminded of God’s amazing grace and redemption. We can see how our church family is growing and reaching out to people. As you read this annual report, we are thankful to God that we can work together to make a difference in someone’s life. It also encourages us to use our gifts even more for the sake of the Kingdom of God.

Pastor Sam

WEEKS

52MONTHS

12

HOURS

8760DAYS

365

Genera<ons

Worship Center is a multigenerational congregation. The above graph shows this by measuring our age demographic. Individuals ages 0-34 represents 54% of the church family.

*Percentages are based on profiles in myWC that include birth dates.

24% 16% 14% 17% 19.5%9.5%

<18 18-24 25-34 35-49 50-65 65+

659Number  of  individuals  who  made  first-­‐Cme  

decisions  and  recommitments  to  

follow  Christ

137Number  of  individuals  who  were  bapCzed

2,712Average  weekend  service  aJendance

Life  ChangeIt’s difficult to show with numbers how

God changes a life. But with numbers, we can see how God is moving.

2,712

Weekend  Average  ABendanceAttendance is taken during weekend services by headcount. Each service, several ushers count from the catwalk above the auditorium.

Number of visitors recorded in 2014.1656

Connec<onsWe are made for relationship. When an individual like you and me makes connection, it can lead to God making an eternal difference.

When a person comes to Connections at WC, the intent is to not only connect them to what they came to WC for, but to acquaint them with a place - a family to belong to.

Not everyone stays. Some are tourists who come while they’re in there area, and we’re glad to be here for them. Others come from other churches, and we want to be here for them as well.

But the goal at Worship Center is to connect those who don’t know Jesus to Him in a way that ultimately changes their life.

By far, investing and inviting someone is the best way to see this take place.

~Christmas  Eve  and  Easter  Weekend  ABendance

3,857

Easter

3,311

Christmas  Eve

884

Good  Friday

433  KIDS

68  MIDDLE  SCHOOL  

WEEKENDS

82  MIDDLE  SCHOOL  

MIDWEEK

95  PRETEENS

51  HIGH  SCHOOL Average  

A@endance:  Kids  &  Students

Worship Center offers a variety of settings for kids and students throughout the week. Kids Ministry and Route 56 Preteens meet during adult weekend services. Middle school students are dismissed

out of the service in the Main Auditorium twice monthly in addition to their Drive 78 weekly gathering Wednesdays. The Hub high school ministry meets Sunday evenings weekly.

The Living Room (TLR) is Worship Center’s gathering for young adults (18-35, married and single). In 2014, average attendance grew almost 40% from 224 to 312.

TLR moved their gathering from the Student Ministries Center to the main auditorium to accommodate growth.

Note: Attendance represented is monthly from April through December due to missing data for January-March 2014.

321347347351

380

301283241240

2014

TLR  ABendance

177

209

393

1,198

Team  WCOver 1,198 serving opportunities were filled throughout 2014. This included Kids Ministry, Connections, Small Groups, Alpha, Adult Ministries, hospitality, prayer, worship, AVL production, media, and more.

   57  -­‐  Alpha      70  -­‐  ConnecCons  393  -­‐  Kids  Ministry  209  -­‐  Hospitality      21  -­‐  Hub  High  School      72  -­‐  Men’s/Women’s  Min  177  -­‐  Prayer      72  -­‐  Worship/AVL  127  -­‐  Other  __________________  

1,198  Total

THE  NUMBERS

The  number  of  individuals  in  community  groups.877

Number  of  community  groups  that  ended  in  201412

Number  of  new  community    groups  started  in  201414

Growing  TogetherRelationships are essential to spiritual growth. At Worship Center, one of the main focuses of 2014 was to build

community through adult community groups. This will continue to be an emphasis in 2015.

TLR  Group  Life  A total of 177 individuals were involved in The Living Room’s Group Life community groups.

That’s about 56% of their average weekly TLR attendance.

re|engage

Women  of  the  Word

Alpha

Moms  Group

ManZone

68

109

15759

88

Access  Groups  Access groups offer a taste of community

at Worship Center. Access groups meet around tables within the context of a

ministry program.

Serving  Our  World  

In 2014, Worship Center family partnered with 48 of our missionaries reaching into 129 countries throughout the world with the Gospel. Many in our church family support our missionaries financially on a consistent basis. Last year, these partners contributed just over $757, 600.

In addition, over $62,262 was contributed to specific mission projects through special weekend offerings.

1

2

3 4

5 6

WC  Mission  Trips  in  2014A total of 76 individuals from the church family traveled to six countries

on missions last year.

Mexico  

Nicaragua  

New  York  

Boston  

Hai5  

India

2

1

3

4

5

6

Hub  Summer  

Missions

Juare

z, M

exico

Nayasoti,

Kenya

New York

City

Drive  Summ

er  

Serve

57 50 17 12 21

Student  Missions  

Over one hundred students and leaders served throughout the community and around the world during the summer of 2014. Fifty-seven Drive 78 middle school served at local firehouses and homes, Mennonite Central Committee, House of His Creation, and Second Street Thrift Store – a ministry of missionary David & Debbie Hollinger.

Fifty Hub high schoolers and leaders traveled to three destinations: Mexico, Kenya, and NYC last summer.

45%New  Visitors - This represents first contact - statistics show that 85% of new visitors to a church visit online first.

55%Return  visitors - This represents engagement - individuals coming back or using WC’s website as a resource.

WC|OnlineWorship Center invests in our online audience. This audience is not only those from the church family, but includes

those who may have never been to WC or maybe never will.

WC  on  All  DevicesIn 2014, people stayed connected to

WC online on their computers, smartphones, and tablets.

57% 11%

32%

57%  of  website  visits  were  done  on  a  desktop  or  laptop.

32%  of  those  viewing  Worship  Center’s  website  did  

so  on  a  smartphone.

Apple  iPhones,  iPads,  and  iPods  were  the  mobile  device  of  choice  when  viewing  the  WC  website.  Apple:  62%,  all  

others  combined:  38%

iPad

19

iPhone

42

Others

36

Samsung Galaxy 3

2iPod

1

Mobile  Op<onsLast year, these were the mobile devices of choice for visiting Worship

Center’s website (by percentage of visits).

WC  SocialWorship Center engaged WC’s online audience more intentionally through

social media last year.

Now, social media is a solid source for online WC community.

@worshipcenterpa

worshipcenterpa

@worshipcenterpa vimeo.com/worshipcenter

youtube.com/worshipcenterpa

In  2014,  likes  on  WC’s  Facebook  page  increased  26%  to    2,879.  

62%  are  women.  

WC  gained  136  followers  on  TwiJer  in  2014  to  523,  an  increase  of  about  

36%  #thatsgood.  56%  are  men.

WC  focused  on  an  addiConal  social  media  pladorm,  Instagram,  in  2014  with  240  followers  and  

120  posts.

WC  on  Social  Media

Video  MediaWorship Center’s weekend services, stories, and creative videos are always posted on You Tube and or Vimeo.

17,066  PLAYS

• Videos posted on Vimeo were played 17,066 times in 2014.

• Most (10,124) were played on Worship Center’s website.

4200  MINUTES  WATCHED

• While WC posts all videos to Vimeo, only creative videos are posted to YouTube.

• Most popular videos? ‘Sunday (A Parody)’, ‘Awakening’, ‘Christmas Dance’, ‘Angry Birds Counseling’, and ‘Okey Dokey

Worship Center’s app was downloaded 2,351 times in 2014. Since the app was launched July 2012, the WC app has been downloaded 7,665 times, with 89,790 launches and 332,402 impressions. Impressive!

WC  App  for  Mobile

102,430Emails sent 74,028

Emails opened98

Emails created

WC  Weekly  eNews

Opens  &  Clicks  

The average open rate for WC emails is 37.6% - 6% higher than most religious institutions.

Click rate is 9.1% (average for religious organizations - 3.5%)

Most  Clicked  ArEcle  Email with the the highest click rate: "Start Your Course Toward Living Debt Free" sent January 24, 2014

Most  Popular  (Kept  Coming  Back)  

10th Annual Sportsmen's Dinner Email - Sent January 22, 2014. Clicks went up through December 16, 2014.

Worship Center sends an email newsletter weekly using MailChimp.

Lead  Pastor  Sam  &  Sherlyn  Smucker  

Leadership  Team  Don  Neff  Tim  Keller  John  Smucker  

Board  of  Directors  Chad  Stoltzfus  Galen  Eby  Osman  Kamara  Rick  MarCn  Gwen  Schuit  DaneJe  Shelly  Tim  Shreiner  Kendra  Shuman  Merv  Smucker  Kevin  Southam  

Ministry  Team  Brad  Aldrich  Judy  Beiler  Heather  Bivins  Dave  Dietrich  Jimmy  Fannin  Josh  Grine  Alison  Lewis  MaJ  Mylin  Doris  Neff  Dave  Parker  Valerie  Reinhart  Josh  Simmons  Bryce  Taylor  Don  Wambolt  

AdministraVve  Team  Jan  Brown  Meeghan  Clark  Alyson  Grine  Anita  Hoffer  Lisa  Kalbach  Jan  Lehman  Holly  Musser  Stephanie  Randolph  Jenn  Schaeffer  Rebecca  Slesser  

Ethan  Ballantyne  Elisabeth  Bowen  Liz  Donaldson  Noah  Doughty  Dave  Eastburn  Josiah  Eckhart  Brenda  Elson  Joy  Garber  Jennifer  Garcia  Katrina  Godshall  Alyson  Grine  Dave  Haldeman  Peter  Hershey  Stella  Huyard  Bill  Kalbach  Andrew  Kelley  Janice  Kirk  Keith  Long  

Debby  Loucks  Holly  Musser  Bernie  Orner  Jenna  Robertson  Mike  Robertson  Vanessa  Rucker  Cody  Sliger  Tone  Stephens  Rachel  Thomas  Jessie  Tuno  Tom  Tuno  Jeaneth  Vinasco  Brooke  Walter

Support  Team  

WC  Team

2015 Worship Center • 2384 New Holland Pike • Lancaster, PA • 17601 • 717.656.4271 • www.worshipcenter.org