wc ct 2014 integrating social media with word press
DESCRIPTION
Social Media presentation for CT WordCamp. I'vve updated for 2014 to include paying and boosting social media post and New pluginsTRANSCRIPT
INTEGRATING SOCIAL MEDIA & WORDPRESS
Akilah Thompkins- Robinson@AKZMeDesignsCTWordCamp 2014
© Copyright 2014 AKZMe Designs
Who Am I @akzmedesigns• AKZMe Designs and
OnlineBoutiqueSource.com• Specialize in Web Design, Development,
and Web marketing strategies• eCommerce and Online• WordPress Geek
• JERSEY GIRL!!!
Tweet me @akzmedesigns
What we’ll talk about
Find me on Linked in Akilah at AKZMe Designs
Why Social Media is Important to your site
What brings traffic to your site Making your WordPress Social Paying for Social Media Social Media Placement and Platforms Tools to make it all easier
SOCIAL MEDIA IS ABOUT ENGAGEMENT
It is about driving traffic !!
Say Hi on Facebook www.facebook.com/AKZMe Designs
Make Social Media Work for you Share links on all Social Media networks
Hint: Visual Post are doing really well on FB Hint: Posting links to Google + index faster
Link to more than just home page when doing social shares
Any promotions or sales post link to landing page Don’t discount on Sell or SM
THE GOAL is to always bring them back to your site.
Don’t be shy post a pic on Instagram
What content gets Traffic to your site?
Go Ahead Pin Something!!!
• Engage in conversation • BLOGGING is your Best
Friend• Average new blog generate real traffic for 2-3 days• Extend the life of your Content with Social Media • You can extend that 5-7 days with social
media and give it an occasional boost• Visuals are their Cousins
• Visuals that are relevant• Engaging, make a thumbnail for your content• Great for Facebook, Pinterest, Instagram• Use the same from your site to your Social Media
Maximize your Visual
Tweet me @AKZMe Designs
SOCIAL MEDIA CONTENT80%-20% RULE
80% VALUE20% ADVERTISEMENT
Use Hashtag #CTWordCamp
Find me on LinkedIn Akilah @AKZMe Designs
GETTING YOUR WORDPRESS SITE MORE
SOCIAL
A FEW GOOD PLUG-INS
SEO Plugins have Gone Social: YOAST
Go ahead tag me on Instagram @AKZMeDesigns
*Even allows you to set default image
Inbound Plugins: Social Login Social Media Tabs
Say Hi on Facebook www.facebook.com/AKZMe Designs
The best use of plugins is to bring people and content into your site not chase them away
Inbound Plugin InstaPress Disqus
Use hashtag #CTWordCamp
Outbound Plugins Shareholics
Click to Tweet
Tweet Old Post or Tweetily
Google Plus Authorship 2.3
rel="author“ Tweet me @akzmedesigns
Are you on Google Plus? join my circle AKZMeDesigns
BUT DON’T GET TOO SOCIAL
Placement“the last thing you want to do is lead
someone away from your site”
• Don’t over use social buttons• Don’t place social buttons on content
pages• Don’t sell Facebook• Avoid pop-ups to social media• Avoid Social Media Contest apps
Tweet me @akzmedesigns
Do you see the problem Here ?
Don’t forget to Pin something today
SHOULD YOU PAY FOR SOCIAL MEDIA?
YesSocial Media is slowly moving away from free but still low cost alternative
Pay for Boosting Post
Target audience Boost Various Post
(Q&A are good post to boost)
Shoot for Engagement
Tweet me @AKZMe Designs
No!!!!
© Copyright 2014 AKZMe Designs
Don’t pay for likes, followers, or anything else
Don’t boost without targeting Don’t pay large volumes at one time Don’t pay to early If you don’t have a clear goal
Find Me on LinkedIn Akilah at AKZMe Designs
PICKING YOUR PLATFORMS
The most important social platform for marketers is...
*source Social Media Examiner
The most important social platform for YOU is...
*source Social Media Examiner
Where your Audience is & Where they are ready to do
business!
Don’t forget to Pin something today
MAKING IT ALL EASIER
•POST TO SOCIAL MEDIA•POST FROM SOCIAL MEDIA •POST TO WORDPRESS•GREAT FOR NEWS AND SPORTS SITE
IFTTT
Use Hashtag #CTWordCamp
• SCHEDULE POST TO WEBSITE• SCHEDULE SOCIAL MEDIA POST• ONE OF THE FEW THAT SCHEDULE
TO GOOGLE PLUS• ALSO GOOD FOR MICRO BLOGGING
HOOTESUITE
Say hi on Facebook www.facebook.com/akzmedesigns
Contact me • www.akzmedesigns.com• www.facebook.com/akzmedesigns• @akzmedesigns
• Slides:
Q&A
Thanks for playing along
My post frequency• Facebook 1-2 a day• Twitter 5-10 times ? (I’ll explain later)• LinkedIn and Google + 2-3 times a week• Pinterest, Instagram, Stumble upon
every once and while
the only payment promotion I do is promote on FB about 2-3 times a month