wc ct 2014 integrating social media with word press

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INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- Robinson @AKZMeDesigns CTWordCamp 2014 © Copyright 2014 AKZMe Designs

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Social Media presentation for CT WordCamp. I'vve updated for 2014 to include paying and boosting social media post and New plugins

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Page 1: Wc ct 2014  integrating social media with word press

INTEGRATING SOCIAL MEDIA & WORDPRESS

Akilah Thompkins- Robinson@AKZMeDesignsCTWordCamp 2014

© Copyright 2014 AKZMe Designs

Page 2: Wc ct 2014  integrating social media with word press

Who Am I @akzmedesigns• AKZMe Designs and

OnlineBoutiqueSource.com• Specialize in Web Design, Development,

and Web marketing strategies• eCommerce and Online• WordPress Geek

• JERSEY GIRL!!!

Tweet me @akzmedesigns

Page 3: Wc ct 2014  integrating social media with word press

What we’ll talk about

Find me on Linked in Akilah at AKZMe Designs

Why Social Media is Important to your site

What brings traffic to your site Making your WordPress Social Paying for Social Media Social Media Placement and Platforms Tools to make it all easier

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SOCIAL MEDIA IS ABOUT ENGAGEMENT

It is about driving traffic !!

Say Hi on Facebook www.facebook.com/AKZMe Designs

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Make Social Media Work for you Share links on all Social Media networks

Hint: Visual Post are doing really well on FB Hint: Posting links to Google + index faster

Link to more than just home page when doing social shares

Any promotions or sales post link to landing page Don’t discount on Sell or SM

THE GOAL is to always bring them back to your site.

Don’t be shy post a pic on Instagram

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What content gets Traffic to your site?

Go Ahead Pin Something!!!

• Engage in conversation • BLOGGING is your Best

Friend• Average new blog generate real traffic for 2-3 days• Extend the life of your Content with Social Media • You can extend that 5-7 days with social

media and give it an occasional boost• Visuals are their Cousins

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• Visuals that are relevant• Engaging, make a thumbnail for your content• Great for Facebook, Pinterest, Instagram• Use the same from your site to your Social Media

Maximize your Visual

Tweet me @AKZMe Designs

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SOCIAL MEDIA CONTENT80%-20% RULE

80% VALUE20% ADVERTISEMENT

Use Hashtag #CTWordCamp

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Find me on LinkedIn Akilah @AKZMe Designs

GETTING YOUR WORDPRESS SITE MORE

SOCIAL

A FEW GOOD PLUG-INS

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SEO Plugins have Gone Social: YOAST

Go ahead tag me on Instagram @AKZMeDesigns

*Even allows you to set default image

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Inbound Plugins: Social Login Social Media Tabs

Say Hi on Facebook www.facebook.com/AKZMe Designs

The best use of plugins is to bring people and content into your site not chase them away

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Inbound Plugin InstaPress Disqus

Use hashtag #CTWordCamp

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Outbound Plugins Shareholics

Click to Tweet

Tweet Old Post or Tweetily

Google Plus Authorship 2.3

rel="author“ Tweet me @akzmedesigns

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Are you on Google Plus? join my circle AKZMeDesigns

BUT DON’T GET TOO SOCIAL

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Placement“the last thing you want to do is lead

someone away from your site”

• Don’t over use social buttons• Don’t place social buttons on content

pages• Don’t sell Facebook• Avoid pop-ups to social media• Avoid Social Media Contest apps

Tweet me @akzmedesigns

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Do you see the problem Here ?

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Don’t forget to Pin something today

SHOULD YOU PAY FOR SOCIAL MEDIA?

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YesSocial Media is slowly moving away from free but still low cost alternative

Pay for Boosting Post

Target audience Boost Various Post

(Q&A are good post to boost)

Shoot for Engagement

Tweet me @AKZMe Designs

Page 19: Wc ct 2014  integrating social media with word press

No!!!!

© Copyright 2014 AKZMe Designs

Don’t pay for likes, followers, or anything else

Don’t boost without targeting Don’t pay large volumes at one time Don’t pay to early If you don’t have a clear goal

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Find Me on LinkedIn Akilah at AKZMe Designs

PICKING YOUR PLATFORMS

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The most important social platform for marketers is...

*source Social Media Examiner

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The most important social platform for YOU is...

*source Social Media Examiner

Where your Audience is & Where they are ready to do

business!

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Don’t forget to Pin something today

MAKING IT ALL EASIER

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•POST TO SOCIAL MEDIA•POST FROM SOCIAL MEDIA •POST TO WORDPRESS•GREAT FOR NEWS AND SPORTS SITE

IFTTT

Use Hashtag #CTWordCamp

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• SCHEDULE POST TO WEBSITE• SCHEDULE SOCIAL MEDIA POST• ONE OF THE FEW THAT SCHEDULE

TO GOOGLE PLUS• ALSO GOOD FOR MICRO BLOGGING

HOOTESUITE

Say hi on Facebook www.facebook.com/akzmedesigns

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Contact me • www.akzmedesigns.com• www.facebook.com/akzmedesigns• @akzmedesigns

• Slides:

Q&A

Thanks for playing along

Page 27: Wc ct 2014  integrating social media with word press

My post frequency• Facebook 1-2 a day• Twitter 5-10 times ? (I’ll explain later)• LinkedIn and Google + 2-3 times a week• Pinterest, Instagram, Stumble upon

every once and while

the only payment promotion I do is promote on FB about 2-3 times a month