wcdma101129 ericsson ran leadership ran advantages

> ericsson ran LEADERSHIPRAN Advantages

> Introduction

Slide title minimum 32 pt

(32 pt makes 2 rows)

Text and bullet level 1minimum 24 pt

Bullets level 2-5minimum 20 pt

›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

Do not add objects or text in the footer area

Why learn about Ericsson RAN advantages?

› To be successfull in customer negotiation when comparing Ericsson products and functionalities with our competitors.

› Are we comparing apple with apple?







Scope and objectives

› To understand Ericsson technical advantages in RAN

› How the technical advantages can be translated to customer values

Objectives

Scope

› User Experience Benchmarking› Radio design philosophy

› RAN SW roadmap

› Key customer values

> User Experience Benchmarking







User experience benchmarking

› The differenciation comes when

the network gets loaded

+50%

Competitor

Ericsson

Mbps

time

Mbps

Radio Performance between vendors should be benchmarked in commercial loaded networks, not in trial systems

> Radio design philosophy







Design margins

› 1.5dB better link budget

› Filter characteristics &

linearity

› Higher gain at high speeds







Design margins

› Pnom is the the output

power at the top of the

cabinet which the RBS can

continously support in the

field. Pnom is used for

cellplanning

› Other vendors are

communicating Pmax

› Pnom = Pmax - accuracy

Pnom, Nominal output power

Useful output power considering load uncertainty margins (output power accuracy)

Pnom

Pmax

Load Margin (accuracy)

At top of cabinet

> Ran SW Roadmap







Ericsson first to deliver to the commercial networks

› Live HSPA network launch with AT&T (Cingular) USA (Oct 2005)

› Commercial network for WCDMA900 Elisa Finland (Nov 2007)

› HSPA 21Mbps 64QAM live network Telstra (Dec 2008)› HSPA 28Mbps with MIMO live network TIM Italy (July 2009)› 42 Mbps Multi Carrier, Telstra (Dec 2009)› Ericsson launches worlds first live 4G NW with TeliaSonera

in Sweden (Dec 2009)

(1)

(2)

(3)

(4)

(5)

(6)

> Key Customer values







Radio performance is key to coverage & capacity

Average cell throughput

(Mbps)

56

0

2

4

6

8

10

Other Vendors

Ericsson

Ø User Data Volume = 1 GB / Month

Ø User Vol in BH = 1 GB*8 bits

30 days * 8 hours*3600 secs

= 9.3 kbpsØ # Users = (6-5) Mbps / 9.3 kbps = +321Ø Annual incr. Revenue = 1000 site * 321 user

* USD 30 * 12 months

Annual extra revenue: 115 M USD

> QUIZ







Quiz

› Which of the followings are resulting in better coverage and capacity for the mobile operators:

1.High Peak to Average Ratio (PAR)2.Higher capacity on BaseBand board3.Better receiver sensitivity4.Lower power consumption5.Better MTBF6.Higher Radio design margins for aging & Temperature drift

> SUmmary







Summary

› Superior Radio Performance–More Coverage–More Capacity

› RAN SW roadmap–Enablers for market leadership

› Longer Product Life Cycle with Ericsson Products–Best Return on Investment – Lowest Total Cost of Ownership







Ericsson RAN advantages

› For a customized presentation targeting an individual customer, Please contact Michael Kalani at BNET

› Preparation time for a customized RAN advantage presentation is about 2 weeks

› Further information: RAN Advantage

› Contact name: Michael Kalani

wcdma101129 ericsson ran leadership ran advantages

Documents