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The Welsh Centre for Tourism

Research celebrated its 10th

birthday in style with a reception

at the Fourth Critical Tourism

Studies Conference (CTS IV) in

July at Cardiff Metropolitan

University’s School of

Management Building.

CTS IV brought together delegates

from over 40 different academic

institutions, charities, NGOs and

policy-makers to discuss ethical

and sustainable tourism practice.

Prof. Cherry Short of the

University of Southern California

gave the opening address on

tourism and equality, with John

Hilary, Executive Director of War

on Want and Prof. Pauline Sheldon

of the University of Hawaii and

recipient of the

UNWTO Ulysses

Prize giving the

other keynotes.

This was the largest

ever CTS event and

included a Visit

Wales-sponsored

reception in the

Wales Millennium

Centre and a gala

dinner and award

ceremony at the

Radisson Blu (raising

over £800 for

charity). CTR’s co-

organizers of the CTS

Series are

Wageningen University & the

Zagreb Tourism Institute.

Welsh Centre for Tourism Research

Newsletter

Issue 3: 2011

Over 130 delegates were at CTS IV in July

CONTENTS

Special Features:

WCTR Hosts CTS IV

WCTR on Social

Media

A Matter of Opinion:

Lone Parents Left Out

by Tourism

Polish Students Next

to Cook Up a Storm

________________________

Regular Features:

Editor’s Notes

WCTR People in the

News

Research Group in the

Spotlight

WCTR Research

Associate Page

New on the Bookshelf

Editor: Annette Pritchard

Design: WCTR

WCTR welcomes CTS IV

conference

John Hilary of War on Want

spoke on tourism & human

rights

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Welcome to our final newsletter

for 2011. Aimed at our friends and

partners in industry, education

and government, we have had

tremendous feedback on these

newsletters since we launched the

first back in January.

As we say goodbye to 2011, we

are reflecting on another busy

year here at the WCTR. We

celebrated our 10th birthday at the

CTS conference in July, rebranded

our centre and website, developed

a host of new projects, launched

into the world of social media and

of course, our staff have been busy

publishing and speaking at leading

events around the world.

It has been a hectic

year across our

research, enterprise

and teaching

activities. At

undergraduate level

our courses in

tourism, hospitality

& events were

updated and given

the seal of approval

at a validation in

the spring and we

have developed

new projects with

partners from

Carmarthen to

Croatia. As I write

colleagues are

working in Zagreb

with local tourist

board staff, in

Zanzibar on British

Council-funded

workshops and

across Wales and

the UK with the

charities Cerebra,

the Alzheimer’s

Society and the

National Benevolent

Fund for the Aged.

With so much in the

pipeline, 2012 looks

to be just as busy!

CONTACT US

Welsh Centre for Tourism Research, Cardiff School of Management, Cardiff Metropolitan University, Cardiff, Llandaff Campus, Western Avenue, Cardiff CF5 2YB Tel: 029 20415682 cardiffmet.ac.uk\wctr

Research Group Leaders: Sustainable Destination Development & Marketing Prof Eleri Jones ejones@cardiffmet.ac.uk Tourism, Social Justice, Inclusion & Citizenship Prof Nigel Morgan nmorgan@cardiffmet.ac.uk

Critical & Humanist Tourism Enquiry Prof Annette Pritchard apritchard@cardiffmet.ac.uk

Socio-Cultural Perspectives on Hospitality Dr Caroline Ritchie critchie@cardiffmet.ac.uk

Events Management Dr Dewi Jaimangal-Jones djaimangal-jones@cardiffmet.ac.uk

Professor Annette Pritchard, WCTR Director

Behind the scenes at CTS IV - Annette,

Richard & Callum on the reception desk

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As Jon Munro and Bethan Richards

of Cinchmarketing wrote in our

last newsletter, today’s

organizations are facing a

fundamental and revolutionary

change. Digital channels have

driven a radical shift in how many

of us share ideas and online

information, especially user-

generated content plays a critical

role in influencing everything

from politics to consumer trends.

Social media continues to move

forward on so many fronts and a

recent study shows that 57

percent of businesses surveyed

plan to increase social media

spending and almost 40 percent of

CEOs see social media as one of

their key priorities for 2012.

This month we created our

Facebook (below) and LinkedIn

pages so there are now even more

ways to keep in touch with us.

Exactly why is this

so important? Quite

simply, because you

were asking us for

more personalized

and immediate

interactions.

In our first week on

LinkedIn (above),

we connected with

almost 200 tourism,

hospitality and

events professionals

and academics,

worldwide.

Join them by

following &

connecting with us.

WCTR STAFF

Emma Bettinson

Dr Sheena Carlisle

Elspeth Dale

Karen Davies

John Dobson

Dr Julia Fallon

Helene Grousset-Rees

Dr Claire Haven-Tang

Dr Dewi Jaimangal-Jones

Prof Eleri Jones

Sara Johnson

Dr Angie Luther

Dr Steve Moore

Prof Nigel Morgan

Prof Annette Pritchard

Dr Caroline Ritchie

Dr Andy Roberts

Dr Diane Sedgley

Sian Taylor

Dr Alan White

Associate Members

Prof David Botterill

Prof Tom Baum

Prof Conrad Lashley

Prof Stephen Page

Prof Chris Ryan

Prof Terry Stevens

Prof Brian Wheeller

WCTR launches into Social Media

http://uk.linkedin.com/in/welshcentretourismresearch

http://www.facebook.com/WelshCentreforTourismResearch

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Professor Nigel Morgan has joined

the Editorial Board of the new

Journal of Destination Marketing &

Management as its Regional Editor

for the UK & Europe and will write

a headline piece in the first issue

in March 2012.

Dr Caroline Ritchie has been

invited to join the new

International Journal of Wine

Economics and Policy as an

associate editor.

WCTR have appointed Professor

Terry Stevens as Honorary

Professor. Terry has over 25 years

experience in the leisure and

tourism industry working in both

the public and private sectors. He

is Director of Stevens & Associates

and has previously been a Visiting

Professor at Bournemouth and

Reading universities before

joining WCTR this year.

Dr Claire Haven-Tang gave a

keynote at the Cantata Final

Conference: Tourism and

Innovation in North Wales on 17th

November and has been invited to

be a guest editor for the next

project

newsletter. The

conference was a

dissemination

event for an EU-

funded Atlantic

Area

Transnational

Project.

Professor Annette

Pritchard has

joined the

Editorial Boards

of Text and Visual

Methodologies.

Prof Nigel Morgan

has joined

Finnmark

University

College, Norway

as Visiting Prof

and will be taking

part in a series of

seminars there in

February. He will

also be a keynote

speaker on place

brands in

Denmark in June.

Terry Stevens joins WCTR as Visiting Prof

Professor Nigel Morgan is keynote at the York Business School Annual Tourism Futures Conference

John Dobson is invited to conduct research with the Micronesian shark foundation into shark dive experiences.

Prof Annette Pritchard joins the International Advisory Board of Copenhagen Business School’s Research Centre.

Conferences, Journals & Advisory Boards

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Whilst research on tourism and

poverty has grown rapidly

recently, much of this focuses on

less developed economies. Here at

WCTR we have developed a range

of projects which focus on the

benefits of tourism and leisure for

less affluent and often socially

marginalized groups in the UK.

These include fully-funded

University doctoral projects on the

tourism experiences of: older

people with dementia (Jane

Mullins); people with vision

impairment (Victoria Richards);

and migrant workers (Agnieszka

Rydsik).

Much of this work has been

conducted in partnership with

charities including: The

Alzheimer’s Society, Cerebra and

the National Benevolent Fund for

the Aged. One recent project was

conducted with the sponsorship of

an inner city London school,

where we interviewed parents

about their experiences of coping

on reduced incomes during the

long school summer holidays.

Many were lone parents on

benefits and they found it a major

challenge to

provide their

children with

stimulating and

affordable things

to do during the

holidays.

Child poverty is

about more than

poverty of income;

it is also about

poverty of

opportunity and

expectation,

including the fun

and self-

confidence

children

experience on

holidays – now

seen as part of

everyday lifestyles

in the UK.

With levels of child

poverty rising in

the UK, the

tourism and

hospitality sector

need to ‘think

parent’ and ‘think

family’ as

employers and

service providers.

A Matter of Opinion

By Dr Diane Sedgley

CHILDREN MISSING OUT

* over a fifth of children in the UK miss out on an annual holiday because their parents cannot afford it *12% of parents in the poorest fifth of people in the UK cannot afford to send their children on a school trip at least once a term * one in three UK children live in poverty, one of the highest rates in the industrialized world * 200,000 more children will be pushed into poverty in the UK between 2013 and 2014 as a result of the recession * 40% of UK single parents are unable to afford a day trip and 60% cannot afford a a week away from home for themselves and their children * the Joseph Rowntree Foundation estimate that child poverty is costly to everyone in Britain, not just those who experience it directly and nationally it costs the UK at least £25 billion annually For more on this see: Sedgley, D., Pritchard, A. & Morgan, N. (in press) Tourism Poverty in Affluent Societies: Voices From Inner-City London, Tourism Management, doi:10.1016/ j.tourman.2011.10.001.

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In this issue we turn the spotlight

on the third of WCTR’s five

research themes and focus on

critical and humanist tourism

enquiry. This theme overlaps

significantly with our work on

social justice, inclusion and

citizenship, led by Prof Nigel

Morgan and with our involvement

in tourism & community

development in Africa led by Prof

Eleri Jones.

This research theme includes the

work of three staff and three PhD

students funded by Cardiff Met.

Perhaps the leading proponents of

advocacy scholarship in the group

are Profs Annette Pritchard and

Nigel Morgan - both have

reputations as two of the

originators of the unfolding

hopeful tourism perspective

(together with Dr Irena Ateljevic

of Wageningen University).

This notion that research should

led to transformations in the

classroom and the world of

practice underpins several WCTR

research projects – from Nigel’s

work on the connections between

tourism, citizenship and inclusive

destinations to Annette’s and

Diane’s various projects on

tourism and disability, gender,

older people and inequality.

The group

collaborates with

researchers around

the world on these

and related issues

and has on-going

projects with

partners in Africa,

Europe, North

America and

Australasia.

For more

information on

hopeful tourism and

for examples of how

it impacts in practice

and in pedagogy, see

Annette, Nigel and

Irena Ateljevic’s

article in the Annals

of Tourism Research,

which finished 2011

as the fifth most read

paper in the

journal’s history.

RESEARCH

SPOTLIGHT

Research Group Leader Prof Annette Pritchard apritchard@cardiffmet.ac.uk

* Hopeful Tourism * Humanist Tourism Enquiry *Co-Created Learning *Transformative Enquiry *Ethical and Value-Led Scholarship *Advocacy Scholarship ________________________ Key Research Partners Wageningen University, The Netherlands Stenden University, The Netherlands, Auckland University of Technology

For more on this

research theme and its

numerous publications

and projects, visit

cardiffmet.ac.uk\wctr

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All research

students at UWIC

have the status of

research associate

Cardiff Met has a long and

successful track record of research

degree education in tourism,

hospitality, events and

leisure. Since our first

completions in the

mid-1990s, over 60

students have

gained their

research degrees at

the University in these

fields.

John Dobson has been invited to

carry out research with the

Micronesian shark foundation into

shark dive experiences in Palau

and he has been invited to work

with ETH in Zurich on research

into shark tourism in Fiji.

With a background in tourism

studies, humanities and modern

languages, Agnieszka Rydzik is

undertaking PhD research at the

WCTR. Her work is participant-

action research with Accession 8

female migrants working in the

UK hospitality sector. She recently

won the Annals of Tourism

Research Prize for best doctoral

paper at CTS IV, a paper just

accepted for publication in

Hospitality & Society.

Alan White was

recently awarded his

PhD for his work on

gender and hospitality

employment. Dr

White was

supervised by

Professors Eleri

Jones and Annette

Pritchard.

Recently awarded his

PhD, Dr Abu Sobaih

has just had his paper

(written with his

supervisors Dr

Caroline Ritchie and

Prof Eleri Jones)

‘Consulting the Oracle?

Applications of

Modified Delphi

Technique to

Qualitative Research in

the Hospitality

Industry’ accepted by

the International

Journal of

Contemporary

Hospitality

Management.

News From the Cutting-Edge

RESEARCH

STUDENTS

Saif Al-Habsi

Saleh Al Shaaibi

Paul Barrett

Emma Bettinson

Elspeth Dale

Karen Davies

John Dobson

Khaled El-Sayed

Reda Gadelrab

Darryl Gibbs

Helene Grousset-Rees

Nancy Ya-ting Huang

Oliver Jaycock

Sara Johnson

Nigel Jones

Jo-Anne Lester

Mohamed Moustafa

Victoria Richards

Andy Roberts

Zaida Rodrigo Perez

Agnieszka Rydzik

Sameh Soleman

Sian Taylor

Richard Ward

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Nigel Morgan and Annette

Pritchard and Irena Ateljevic (of

Wageningen University in The

Netherlands) have just produced

the second edition of The Critical

Turn in Tourism Studies. This

edition is subtitled Creating an

academy of hope and has 17

wholly new contributions,

including a hard-hitting 24 page

foreword by Peter McLaren and

Nathalia Jaramillo, which

discusses critical pedagogy in the

context of the current economic

and financial crisis.

This edition moves the debates

over approaches to educating

future tourism and hospitality

managers and researchers

forward by exploring how critical

enquiry can make a difference in

practice and by exploring the role

of the contemporary university.

It confronts difficult questions,

including ‘what is the moral,

academic and practical role of

educators in developing ethical

and responsible graduates’, ‘how

does hopeful tourism influence the

student experience’ and ‘how can

we achieve social justice and

transformation in and through

tourism?’

WCTR staff and its associate

members have produced several

books and numerous papers and

book chapters again this year.

Recent and upcoming publications

include:

John Dobson 'Towards a utilitarian

ethic for marine wildlife tourism'

Tourism in Marine Environments.

Nigel Morgan, Annette Pritchard &

Ella Hastings, ‘Developing a New

DMO Marketing Framework: The

Case of Visit Wales’, Journal of

Vacation Marketing.

Dewi Jaimangal-Jones ‘More than

words – Analysing the media

discourses surrounding dance music

events’ Events Management.

Caroline Ritchie, Gary Elliott and

Mike Flynn ‘Buying wine on

promotion is trading-up in UK

supermarkets. A case study in Wales

and Northern Ireland’, International

Journal of Wine Business Research.

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Polish pupils from schools across South East Wales visited the Cardiff School of Management's Brains Hospitality Suite recently to produce a menu of Polish specialities. Pupils from four different schools took part in the event and were assisted by Polish university students from Cardiff Met and the University of Glamorgan. The food on offer included Pickled Cucumber Soup, a Polish speciality called Golabkie (cabbage rolls), and sweet and savoury pancakes.

The event was part of a wider programme organised by First Campus to support Polish pupils in Rhondda Cynon Taff who have little English and have been struggling to cope in school. A team of Polish students from the University of Glamorgan have visited their school each week to support them and be on hand in their classes to translate and advise.

WCTR regularly hosts visiting academics and research students and this summer it hosted Dr José Fernández Cavia, director of the postgraduate programmes at the Department of Communication in Pompeau Fabra University in Barcelona.

Professor Nigel Morgan delivered

training seminars on destination

branding to local tourist board

staff at the Zagreb Tourism

Institute in November 2011.

WCTR is feeding into the Welsh

Government’s major events

strategy and Dr Dewi Jaimangal-

Jones is contributing to the

development of its skills action

plan.

The Cardiff School of Management

Brains Hospitality Suite

In Brief