wd & im session a1_internet infrastructure_march 03,2010

Web Designing & Internet Marketing


Section - A: Web Designing

1. INTERNET INFRASTRUCTURE (1 HR)Web Integrated technologiesServer applicationsMyths & realities of internet

2. OVERVIEW OF HTML (1 HR)Overview of HTML Introduction to HTML Creating an HTML Document

3. INTRODUCTION TO WEB PAGE EDITORS (1 HR)Adobe Dream weaver, Microsoft FrontPage Microsoft Publisher

4. CREATING A WEB PAGE (3 HRS)Text formatting, Adding Local & Remote LinksAdding Graphics, create Tables & ListsSetting body & background attributes

5. HOSTING (1 HR)

Free Host Servers & Paid Host ServersDomain Name

6. PUBLISHING (1 HR)FTP, Uploading all contentsIntroduction into Search Engine Optimization

7. CASE STUDIES (1 HR)Discussion on various Challenges, Strategies by top

web sitesBanner advertising, Google site model


Section - B: Internet Marketing

1. DIGITAL COMMUNICATION (1 HR)Internet as A Communication Medium to Help Market

2. MARKETING THROUGH INTERNET (1 HR)Internet to Enhance Existing Products / ServicesInternet to Promote & Recruit New Customers

3. INTERNET TRANSACTIONS (1 HR)Internet to Conduct TransactionsChallenges in Executing Online Transactions

4. CUSTOMER SATISFACTION (1 HR)Internet to Provide Customer ServicesCreating Seamless & Satisfying Online / Offline Customer Experience

5. NEW PRODUCT DEVELOPMENT FOR NET (1 HR)Developing & Offering Digital Products for the Internet to Distribute

6. SELLING THROUGH NET (1 HR)Marketing & Sales Operations at Dot-com CompaniesInternet to support Innovative Pricing & Payment Collection

BASIC TEXTS– Principles of Internet Marketing (by) Ward

Hanson (Thomson)– HTML Black Book (by) Steven Holzner– Mastering Microsoft front Page (by) Daniel A.

Tauber, Brenda Kienan & Molly. E. holzschlag (BPB)


Session 1: Internet Infrastructure

What we are gone cover in this session ?

Web Integrated technologiesServer applicationsMyths & realities of internet


What can you do on the Internet?

• Find information using internet browsers and search engines• Send and receive e-mail and subscribe to email lists• Communicate with other people • Shop• Share• ……• ……• etc


What Is the Internet?

• A worldwide collection of computer networks that links millions of computers– Businesses– Government– Educational institutions– Organizations– Individuals

• Modems, telephone lines, television cables• A network - group of two or more computers

– connected to share resources and information• The Internet backbone

– high-speed data lines that connect major computer systems located around the world

• Internet Service Provider (ISP)– Provides permanent connection to the Internet

Fig: Internet Connectivity


What Is the World Wide Web?

• The World Wide Web– supports multimedia– consists of a collection of linked documents

• Hypertext Transfer Protocol (HTTP)– set of rules for exchanging text, graphics, sound

• Web pages are pages of information on the Web

• Web site -- a related collection of Web pages

• Home page -- the first document users see

The World Wide Web, abbreviated as WWW and commonly known as The Web, is a system of interlinked hypertext documents contained on the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks

British engineer and computer scientist Sir Tim Berners Lee, now the Director of the World Wide Web Consortium, wrote a proposal in March 1989 for what would eventually become the World Wide Web.


Web Integrated technologies

Programming Languages ASP.net PHP 5

Web Server Windows Apache

DB MS SQL 2008 My SQL 5

Template Engines -- Smarty

Frame Works DotNetNuke Zend, CakePHP

Operating Systems Windows Linux

Web Technologies XML, XHTML, CSS, AJAX, JavaScript, JQuery,

Designing Tools Photoshop CS3 CS4, Adobe Illustrator CS3 Cs4, Dream viewer CS3 CS4, Flash CS4, Coral Draw.

Testing Tool Junit, Jmeter, canoo


Web: Technology stack Trends


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OS: Linux 7 – Windows 2Web server: Apache 7 – IIS 2 – Lighttpd 2Scripting: PHP 4 – Perl 4 – ASP.NET 2 – Python 1 – Java 1Database: MySQL 7 – SQL Server 1 (possibly 2)

• Phyton: Google, Youtube, Nasa, Newyork stock exchange• Ruby on rails: Twitter, Basecamp, Hulu• PHP (LAMP): Yahoo, Facebook, Wikipedia, Used by 35% of websites• Java: Amazon, Gmail• C++: Google / .Net: MySpace


Server Application

• Web pages– stored on a Web server, or host– On a computer that stores and sends (serves) requested Web

pages and other files

• Publishing– copying Web pages/files to a Web server

ServersApache

MicrosoftNetscape

zeusAOLserver

JavaWebServerOracle

Types of Websites


Web Browsers

• Web Browser– Program that interprets and displays Web pages– Microsoft Internet Explorer and Mozilla Firefox

• Uniform Resource Locator (URL) is the address of a document or other file accessible on the Internet– http://www.google.com

• Hyperlink– an element used to connect one Web page to

anotherClients (Browser)Internet Explorer

FirefoxMozilla

ChromeNetscape

OperaAmaya

AOLMSN


Myths & realities of internet

• If it's on the internet, it's free to everybody• Commerce is not allowed on the internet• The internet is a public place• I don't need a website.• I'll hire professionals for internet stuff• My business is local.• The internet will make me rich• OK, I'll do whatever you say


12 Principles of good web design

1. Visitor-centric, clear purpose2. Progressive disclosure3. Displays quickly4. Browser compatible5. Intuitive navigation6. Spelling, grammar, writing7. Secure (eCommerce)8. Attractive design, easy to read9. Cultural bias? (Regional? Domestic? International?)10. No technical problems (broken links, buggy scripts)11. Maintainable (separate content from style)12. Search Engine Accessible

Thank you !!!

Contact:[email protected]

wd & im session a1_internet infrastructure_march 03,2010

Education

web web site

hr internet

web pagesfiles

web designing1

internet http

internet transactions

net internet

internet browsers