we are available on getty!!
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We are available on Getty!!. 48 Mn Customers 46% market share 98% population coverage Most recognized brand in the country. Bangladesh team- Tarek & Sabbir (Grameenphone Ltd.). Village phone- for rural women only. Over 4% penetration. - PowerPoint PPT PresentationTRANSCRIPT
We are available on Getty!!
48 Mn Customers46% market share
98% population coverageMost recognized brand in the
country..
Bangladesh team- Tarek & Sabbir (Grameenphone Ltd.)
Village phone- for rural women only
More eccentric, tech-savvy, more spenders, they are
global.
Contributes to over 50% of telecom
revenues. (18-30)
Over 4% penetration
Our challenge
Voice-driven revenue sources:1. High churn pressures2. Price pressures3. Traditional mature users- not
natural ‘data adopters’
Lifestyle driven revenue sources:1. Sharing driven2. Content driven3. Value driven
Objective: Zero Hunger- Trigger action
Making Hunger a priority (important)
Resource-ing
Generate ‘voice’
The Synergy
Sharers
Referrers
Spenders
Advocates
Voice
Priority Setters
Our color preferences seem to be similar as well…
The challenge vs. action
Insight
Food = Entertainment
Sharing = Everything
Friends = Fun
‘Resource-ing’ & WFP awareness building
Our product
The ‘food-vill’ game on Facebook
1. Select a child you like to ‘manage’
2. Share ‘food’ whenever you
feel like it
3. See the ‘real outcome’ of food- virtual
turns real
Our target
500,000 downloads in the first 12 months of
launch & 1 Mn referred
The challenge vs. action
Sceptic about contributions to the ‘unknown’- needs to know it is ‘real’.
Voice Generation
Our product
Half-yearly meet with the child.
Our target
100 WFP backed school
Re-unions’
Insight
What we need from you
Food-vill game
Content development: the game
BDT 1,500,000 (USD 18,750)
Content management:Character animations, student
information updates, leader board, virtual food-price updates, account
integrations
BDT 200,000/month (USD 2500)
Communication plan: Logo, Facebook, TV, Youtube, Food-hangouts and corporate offices.
Budget BDT 1,000,000 (12 months) (USD 12,500)
Showing results
Communication plan: Activation School re-unions with the managers generate buzz around the event, pre and post. Make the event ‘share-
able’ on Youtube & Facebook & Instagram with user generated content
Budget BDT 2,500,000 (12 months) (USD 31250)
31 Oct’14 – 21 Feb’15 1 Aug’14 – 21 Feb’15 15 Sep’14 – 21 Feb’15
End of 3 months of app launch; 15 Jun’15 - 31 Jul’15
Thank you