WE ARE DESTINATION MAKERS.

destination marketers

2 0 2 0 M E D I A K I T

Advance Travel & Tourism is a part of Advance Local Media, a top 10 news-media publisher with access to extensive first-party data and the world’s leading data providers. This enables us to pinpoint your best customers – wherever they are – and deliver a message just for them.

“As a marketer, I know various publications provide the readership and impressions, but equally important is working with a highly-organized, professional media team who is constantly looking ahead by offering new product offerings and services to meet our goals.”

Kylie BoringTupelo Convention and Vistors Bureau

Our Expertise + First-Party Data _________________= Higher ROI

Our 325 clients agree:

Our Solutions

All of our marketing solutions are designed to tell a story that will draw travelers at specific times during their path-to-purchase.

The combination of tactics we use is dependent on your goals, budget and industry. Our capabilities include:

• Campaign Development• Online Advertising• Video & Rich Media • Lat/Long Display Targeting• Content Writing & Marketing• Search Engine Marketing• Search Engine Optimization• Social Media Optimization • Social Media Advertising• Email marketing• Data Analysis & Optimization

We serve CVBs, attractions, and hospitality destinations.

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EXPERIENCING

Convention and Visitors BureausYour mission is to draw visitors to an area. We have marketing solutions that will highlight your community as a whole. We work with you to identify the different experiences you offer and the people most likely to enjoy those experiences.

Because you draw a wide scope of visitors, your marketing campaign may include general awareness to key feeder markets, as well as segmented campaigns based on your strategic plan. We have several solutions that we can target geographically, demographically and behaviorally. Key tactics may include:

Digital Display AdvertisingWe collect data from online visitors on our owned and third-party websites, tracking and analyzing their behaviors to find your target traveler. We have an in-house creative team who specializes in designing digital ads to appeal to your best travelers from standard to high-impact IAB units.

Content Marketing Take travelers on location with content that helps them imagine themselves at your destination. As a publisher, we know content – our business was built on it. Our content specialists produce and deliver compelling stories that drive traffic to your destination.

VideoReach travelers with visually engaging and immersive content. Video can be delivered virtually anywhere online include any website, social media and YouTube.

“We love how Advance Travel & Tourism is a one-stop shop. Since we started partnering with this great team, our campaigns have worked tremendously and met all of our needs.”

– Jerry BrownAlpine Helen Convention & Visitors Bureau

AttractionsAttraction marketing is customized based on the allure of your attraction. Are you a destination in itself or an attraction often enjoyed once a visitor arrives to your area? Most attractions are the latter. According to Google Data there’s been a 900%+ growth in mobile searches for “________ near me” in just two years!

Travelers are choosing what to do when they reach a destination – through networking, social media, and local recommendations. So, our marketing solutions include general air cover target to your most likely visitor and on-location marketing to visitors nearby. Tactics may include:

Geo-targeting Display AdvertisingReach in-market travelers on their mobile device and report back with proximity verification.

Social Media AdvertisingIncrease brand awareness and engagement on social media to drive direct conversions and increase followers.

SEM (Search Engine Marketing)Be present 24/7 when someone is looking on Google or Bing for things you offer.

“Our team at Rock City has really enjoyed working with the team at Advance Travel. They are knowledgeable, detail-oriented, and strong collaborators with our team members. Working together, we are able to target the travelers we want in the most effective ways, and we’re able to analyze the data to make that happen.”

– Susan P. HarrisSee Rock City, Inc.

HospitalityDo you manage vacation properties, a resort or hotel? Let us help you reach your maximum occupancy with a marketing campaign built to maintain your high season and grow your low season. Your marketing campaign should be two-fold: you need to market your own property as a destination in itself, as well as include surrounding attractions as part of the draw.

Use engaging, targeted advertising as a way to convince visitors to choose your property when they are ready to book and use story-telling methods to lure them to the area year-round. Tactics may include:

Digital Display Advertising We collect data from online visitors on our owned and third-party websites, tracking and analyzing their behaviors to find your target traveler. We have an in-house creative team who specializes in designing digital ads to appeal to your best travelers from standard to high-impact IAB units.

Content Marketing Take travelers on location with content that helps them imagine themselves at your property and destination. As a publisher, we know content – our business was built on it. Our content specialists produce and deliver compelling stories that drive traffic to your property.

SEMTravelers who are ready to purchase are searching online for the best deals and venues. Ensure your presence with pay-per-click advertising.

Social Media AdvertisingWe write, aggregate and share content that your visitors will want to engage with. Through nurturing social conversations, we will inspire travelers, grow bookings, and increase awareness of your property.

“Q1 results are stunning. The campaign’s performance has exceeded my expecations. I know I have the right team to make RVP win.”

– Cutler EdwardsResort Vacation Properties

of St. George Island

Why we’re different

We’ll meet you for coffee, buy you lunch and walk you through your plan and results IN PERSON.

We have a national footprint (and national resources) with local team members.

We live in and care about your community. We know what makes you special and how to share that story.

This is all we do, and we love it.

Schedule your free consultation today: advertise@advancetravelandtourism.comwww.advancetravelandtourism.com