we are idg
TRANSCRIPT
We are IDG
What you hold in your hands is IDG’s story. It’s the story of becoming the world’s largest technology media company at a time when global reach is more important than ever.
We’ve become the company that others envy. Through our products and services, IDG bridges art and science, design and technology, in a way that no one else in the media industry can. This dynamic guides everything we do. It’s in our DNA.
Over the years, we’ve spoken through our individual brands. Today, we welcome the future with the new voice of IDG, a single voice that projects clarity and simplicity. I’m excited to share it with you and with the world.
—Michael Friedenberg CEO
3
We believe technology exists to make the world a better place. It shortens distances, increases knowledge and drives change. But technology alone serves no one. It lacks purpose. It lacks heart.
It is computing power without brain power, a half-measure that falls short of its potential.
At IDG, we bridge art and science, design and technology, capturing the energy that is released when these worlds are combined.
It starts with our people and our rich history of technology media leadership. We’re Smart. Curious. Innovative. Driven.
We use our data and experience to see what others can’t. We build meaningful relationships to put those insights to work for the all-powerful, the up-and-comers and the game changers.
At the heart of technology is IDG.
5
OUR STARTIDG was founded with the simple promise that technology can make the world a better place. We began with a newsletter started by Pat McGovern in a little gray house. His goal: to demystify the young computing industry and help readers make sense of this new world.
As we grew, we created new publications, with each brand speaking to a specific audience and its needs. Our reputation increased as we entered new countries and covered more topics.
The world has changed dramatically since our early days. We’ve guided clients and readers through generations of technological change that reshaped their businesses and lives forever.
Our business has evolved too, but our promise to improve the world through information about technology endures.
7
TODAYThe world is now borderless. Technology has torn down the walls separating countries, companies and individuals, opening new markets and providing limitless access to information.
Today IDG is the world’s leading technology media, data and marketing services company.
We are the new model of a modern media company, with a data-driven approach and marketing services that accelerate purchasing and deepen engagement.
IDG influences the most powerful tech buyers in the world—from business technologists to enthusiasts and everyone in between. Our brands are now household names in 97 countries.
9
Each new wave of technological change transforms the marketplace. This creates new opportunities for IDG and, more than ever before, we are poised to take advantage of them on a global scale.
IDG’s worldwide capabilities are unrivaled.
TOMORROWOur leading brands and audiences, coupled with a data-driven strategy and our experience in marketing services, are critical to any customer who wants to reach the most powerful buyers of technology.
We have created an architecture that enables us to enter new markets quickly and launch new services in multiple countries simultaneously. As we look ahead, we will be expanding the audiences and geographies we serve and launching new businesses.
We bridge the
of Media
ArtSCIENCE
&
IDG connects the world of tech buyers with insights, intent and engagement.
WE SEEWHAT
OTHERSCAN’T.
WHATWE DO
IDG is the leading global tech media, data and marketing services company. IDG reaches the few who buy many and the many who buy few—from IT leaders making multimillion-dollar corporate purchases to individual consumers interested in the latest gadget.
With IDG’s nearly 50 years of editorial expertise, tech buyers around the world turn to our websites, events and magazines for expert insight and advice. The data we gain from these audiences forms a unique picture of their purchasing intent. Through their actions, the audience tells us what they want, allowing us to identify the companies and individuals that matter most to marketers.
IDG knows this industry and this audience better than anyone. With this advantage, our marketing services create engaging custom content that influences buyer behavior.
19
Med
iaTech buyers rely on IDG’s trusted brands to help them make informed purchasing decisions.
With a comprehensive portfolio spanning digital, video, events and print in 97 countries, IDG’s global media brands such as CIO, Computerworld, PCWorld and Macworld accelerate purchasing for the entire spectrum of tech buyers.
From business technologists to enthusiasts, IDG gives marketers unprecedented quality at scale.
Dat
aMarketers rely on IDG’s rich and exclusive data. It’s more detailed, more current and more extensive than anyone else’s.
Our premium first-party data—collected from digital content interactions, demand generation and events—forms a detailed picture of our users’ purchasing intent.
Our customers know they can rely on IDG to deliver the right buyers at scale exactly when they are most receptive to a marketer’s message—wherever they may be in the world.
Mar
ketin
g
Serv
ices
The advertising and marketing landscape is more complicated than ever, with marketers becoming publishers to influence their customers directly. Meanwhile, these audiences are drowning in information and must make decisions in less time.
Marketers turn to IDG for our expertise in creating custom content-driven campaigns across video, mobile, social, digital and research. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with a consistency that delivers results and wins awards.
25
WHOWEARE
What We DoOur media delivers insights.
Our data drives intent.
Our marketing services deepen engagement.
How We Do ItOur people build enduring relationships with audiences and clients.
Our intimate knowledge of technology enables us to partner with and guide clients through this ever-changing landscape.
27
Our PersonalityWe’re die-hard technology geeks, but we also know technology only really matters when you make it relevant to people. We know tech media deeply. We follow the latest advances and the people making them happen. And we approach innovation with a child’s wonder and excitement. We believe in treating others well—doing the right thing, even when no one’s looking. We deliver on the promises we make. We are truly interested in the best outcomes for our clients and coworkers. We’re collaborative—we’re a curious group with an entrepreneurial spirit. It’s how we work and what we’re known for.
Our Values1. Remain dedicated to our mission of providing
exceptional information services on information technology
2. Show respect for the dignity of each individual
3. Invest in our people through training and career development
4. Produce products of the highest quality
5. Strive for excellence in customer service
6. Keep close to our customers and qualified prospects
7. Be responsive to changes in our marketplace
8. Keep the corporate staff lean
9. Encourage autonomy through a decentralized management style via locally managed
business units
10. Foster an action-oriented “Let’s try it” attitude
31
INSIGHTSINTENT & ENGAGEMENT