we are not that bad
TRANSCRIPT
WE ARE NOT THAT BAD
WE ARE 5 STUDENTS
LUCAS CHEVILLARD
AURÉLIENFOUACHE
THOMASBOUILLOT
JULESSEDNAOUI
PAULGEORGE
@CHELUCAS @THOMASBOUILLOT @A_FOUACHE @JSEDNAOUI @PAUL_PARTRIDGE
FROM THE ISCOM PARIS.COMMUNICATION & ADVERTISING SCHOOL
A FEW WEEKS AGO,
FOR THE FRENCH
IN A SCHOOL COMPETITION:
THE BRIEF WAS TO CREATE AN EVENT
TO DYNAMISE THEIR BRAND.
SOWE DECIDED...
TO CREATE
THE FIRST COLLABORATIVE DIGITAL ART
BY USING THE WII TECHNOLOGY,
TO ENGAGE PEOPLE,
TO SHARE A MOMENT.
SO, HOW DOES IT WORK?
BY USING THE WIIMOTE,
PEOPLE ARE THROWING STAINS TO A SCREEN
LIKE THIS…
IN DIFFERENT SIZES…
DIFFERENT COLOURS…
AND EVERYWHERE.
WITHIN A STANDLIKE THIS ONE:
Détecteur
Vidéo-projecteur
Ecran
Pinceau avec capteurWiimote
Receptor
Projector
Screen
BUT!
AT THE BEGINNING...
THE ADVERTISER IDENTITY WOULD NOT BE REVEALED.
IT WILL APPEARNATURALLY...
TO FINALLY GIVE THE FIRST
COLLABORATIVE ARTMADE ON SCREEN
IN SOME PLACES LIKE THOSE...
THIS EVENT WOULD HAVE CHANGE
3 THINGS FOR THE
A FIRST STEP ON INVOLVMENT
1
A NEW & MODERN VISION
2
MOTIVATION TO GIVE
TIME & MONEY
3
BUT
SADLY...
WE DIDN’T GET THE FIRST PRIZE
BUT TODAY
WE ARE REALLY PROUD
TO SEE SAATCHI & ARIEL’S...
NEW CREATION:
«BIG STAIN»
Results :
- 113% INCREASE IN SALES- 300% INCREASE IN BRAND AWARENESS- OVER $1 000 000 PR VALUE
"This is probably the biggest stain people have ever made,"
Wendy Chan, Creative Director, Saatchi & Saatchi Guangzhou.
WITH YOUR WORK
QUITE SIMILAR AS OURS…
(BE CAREFUL AT JOELAPOMPE.NET)
WE HAVE SEEN,
WHAT OUR CAMPAIGN COULD HAVE DONE
AND THE EFFECTS ON THE ADVERTISING WORLD.
WE JUST WANTED TO
THANK YOU
VERY VERY
MUCH
Credits:Title: Big StainClient: P&G ArielClient Contact Name: Alan ZongAgency: Saatchi & Saatchi Great Wall Advertising Co. Ltd. Guangzhou BranchCreatives: Fan Ng, Wendy Chan, Jonathan Ip, Andy Greenaway, Edmund Choe,Henry Chu (Pill & Pillow HK)Director: Eddy Chan, Lee Wai KaiMusic title & Artist: Drum
CONGRATS TO
LUCAS CHEVILLARD
AURÉLIENFOUACHE
THOMASBOUILLOT
JULESSEDNAOUI
PAULGEORGE
@CHELUCAS @THOMASBOUILLOT @A_FOUACHE @JSEDNAOUI @PAUL_PARTRIDGE
TEAM
WE ARE ALWAYS LOOKING FOR INTERNSHIPS, SO FEEL FREE TO TWEET OR E-MAIL US.
AND, YES WE DO LOVE STORMTROOPERS
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