we are social's guide to social, digital & mobile in asia (overview, nov 2011)
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This is the November 2011 edition of We Are Social's overview of Social, Digital and Mobile in Asia. It contains high-level data for 24 countries across the region. Please see our individual country reports for in-depth overviews of each country around Asia. For more details, please contact @wearesocialsg on twitterTRANSCRIPT
ASIA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
COUNTRIES COVERED IN THIS REPORT�
BANGLADESH �BRUNEI�BHUTAN�
CAMBODIA�CHINA�
HONG KONG �INDIA�
INDONESIA�
JAPAN�SOUTH KOREA�
LAOS�MACAU �
MALAYSIA�MALDIVES �MONGOLIA�MYANMAR �
NEPAL�PAKISTAN�
PHILIPPINES �SINGAPORE �SRI LANKA�
TAIWAN�THAILAND �VIETNAM �
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
THE REGIONAL PICTURE �ASIA-WIDE DATA AND STATISTICS �
we are social�
3,715,000,O00�CURRENT POPULATION OF ASIA: �
SOURCE: UN, JUNE 2011 �
we are social�
53%�OF THE TOTAL �
WORLD POPULATION�
ASIAN COUNTRIES �ACCOUNT FOR �
SOURCE: UN, JUNE 2011 �
we are social�
58%�OF ITS POPULATION�
LIVING IN RURAL AREAS �
ASIA’S POPULATION IS STILL �MOSTLY RURAL, WITH AROUND �
SOURCE: UN DATA, JUNE 2011 �
we are social�
25%�OF PEOPLE LIVING IN ASIA�ARE BELOW THE AGE OF 15 �
SOURCE: UN DATA, JUNE 2011 �
we are social�
74% �
THE REGIONAL ASIAN PICTURE �
750,463,600 �
2,767,417,932 �MOBILE SUBSCRIBERS�
909,180,759 �INTERNET USERS�
3,714,544,017 �ASIA’S TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
75%�
24%�
USERS OF TOP SOCIAL NETWORKS� SOCIAL NETWORK PENETRATION�
URBAN�
42%� 58%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
20%�
we are social�
909,000,000 �INTERNET USERS ACROSS ASIA: �
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 �
we are social�
24%�INTERNET PENETRATION�
ACROSS ASIA IS ROUGHLY �
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 �
we are social�
INTERNET PENETRATION BY ASIAN COUNTRY �
82%�79%� 78%�
72%�70%� 69%�
59%�
50%�
36%� 34%� 34%�32%�
27%�24%�
17% �12%� 11% �
9%� 8%� 8%� 8%�4%� 2%� 1%� 0%�
SOUT
H KO
REA�
BRUN
EI�
JAPA
N�
SINGA
PORE�
TAIW
AN�
HONG
KONG�
MALA
YSIA�
MACA
U�
CHIN
A�
VIETN
AM�
MALD
IVES�
PHILI
PPIN
ES�
THAIL
AND�
[AVE
RAGE
]�
INDO
NESIA�
MONG
OLIA�
PAKIS
TAN�
SRI L
ANKA�
LAOS�
INDI
A�
BHUT
AN�
NEPA
L�
CAMB
ODIA�
BANG
LADE
SH�
MYAN
MAR�
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 �
GLOBAL!
AVERAGE!
we are social�
44%�OF THE WORLD’S�INTERNET USERS �
PEOPLE IN ASIA�ACCOUNT FOR �
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 �
we are social�
16.5 HOURS�PER MONTH USING THE INTERNET�
WEB USERS IN ASIA SPEND AN AVERAGE OF�
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
$ �89%�OF INTERNET USERS IN ASIA INTEND TO MAKE �ONLINE PURCHASES IN THE NEXT 6 MONTHS �
SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
$ �65%�OF INTERNET USERS IN ASIA USE �
ONLINE PRICE COMPARISON SERVICES�
SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
750,000,000 �SOCIAL MEDIA USERS ACROSS ASIA:�
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 �
we are social�
GLOBAL!
AVERAGE!
SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY �
55%� 54%�52%� 51%�
42%� 41%� 40%�37%� 36%�
28%�
20%� 19% � 19% �17% �
9%� 8%� 8%�5%� 5%�
3%� 3%� 3%� 2%� 1%�
BRUN
EI�
HONG
KONG�
SOUT
H KO
REA�
SINGA
PORE�
TAIW
AN�
MALA
YSIA�
CHIN
A�
MACA
U�
MALD
IVES�
PHILI
PPIN
ES�
[AVE
RAGE
]�
JAPA
N�
THAIL
AND�
INDO
NESIA�
BHUT
AN�
MONG
OLIA�
VIETN
AM�
SRI L
ANKA�
NEPA
L�
INDI
A�
PAKIS
TAN�
CAMB
ODIA�
LAOS�
BANG
LADE
SH�
MYAN
MAR�
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 �
N/A�
we are social�
LARGEST SOCIAL NETWORKS IN ASIA�
SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 �
SINA�WEIBO�
TENCENT�WEIBO�
FACEBOOK�
QZONE �
250 M �
172 M �
536 M �
310 M �
we are social�
3 TIMES �BIGGER THAN FACEBOOK�
ACROSS ASIA�
QZONE IS MORE THAN�
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS �
we are social�
THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA�
SOURCE: GLOBAL WEB INDEX, JUNE 2011 �
RUSSIA�MALAYSIA� BRAZIL �PHILIPPINES �
75 %�
INDONESIA�
75 %�68 %�
64 %� 64 %�
we are social�
81%�OF ASIA’S TOP BRANDS�
USE SOCIAL MEDIA�
SOURCE: BURSON MARSTELLER �
we are social�
2,767,417,932 �MOBILE SUBSCRIBERS ACROSS ASIA:�
SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011 �
we are social�
THREE QUARTERS�OF ASIA’S POPULATION HAS A MOBILE PHONE �
SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011 �
we are social�
MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY �
SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 �
GLOBAL!
AVERAGE!
161% � 158% �151% � 147%� 144%�
113% � 110% � 109%� 108%� 107%�100%�
94%�89%� 88%� 87%�
76%� 75%� 71% � 68%�61% � 60%� 57%� 56%�
42%�
2%�
MACA
U�
HONG
KONG�
VIETN
AM�
MALD
IVES�
SINGA
PORE�
MALA
YSIA�
TAIW
AN�
SOUT
H KO
REA�
BRUN
EI�
THAIL
AND�
JAPA
N�
PHILI
PPIN
ES�
INDO
NESIA�
MONG
OLIA�
SRI L
ANKA�
CAMB
ODIA�
[ASIA
N AV
ERAG
E]�
INDI
A�
CHIN
A�
PAKIS
TAN�
LAOS�
BHUT
AN�
BANG
LADE
SH�
NEPA
L�
MYAN
MAR�
we are social�
55%�OF THE WORLD’S�
MOBILE SUBSCRIBERS�
PEOPLE IN ASIA�ACCOUNT FOR �
SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011 �
we are social�
623,000,000 �MOBILE INTERNET USERS ACROSS ASIA: �
SOURCE: EMARKETER, MAY 2011 �
we are social�
69%�OF ASIA’S INTERNET USERS �
ACCESS VIA MOBILE DEVICES�
SOURCE: NIELSEN�
we are social�
$!US$ 139 BILLION�
THE VALUE OF MOBILE COMMERCE IN�ASIA IN 2012 IS EXPECTED TO EXCEED �
SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
COUNTRY BY COUNTRY �A CLOSER LOOK AT EACH ASIAN MARKET�
we are social�
BANGLADESH �
2,110,720 �
79,677,000 �MOBILE SUBSCRIBERS�
1,735,020 �INTERNET USERS�
142,319,000 �TOTAL POPULATION� URBAN�
INTERNET PENETRATION�
MOBILE PENETRATION�
1 %�
56 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
1 %�
1 %�1 %�
25%� 75%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
BHUTAN�
62,680 �
400,183 �MOBILE SUBSCRIBERS�
53,280 �INTERNET USERS�
708,265 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
8 %�
57 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
8 %�
9 %�
URBAN�
33%� 67%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
BRUNEI DARUSSALAM �
224,240 �
437,932 �MOBILE SUBSCRIBERS�
318,900 �INTERNET USERS�
406,000�TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
79 %�
55 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
72%� 28%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
CAMBODIA�
412,360 �
10,189,746 �MOBILE SUBSCRIBERS�
329,680 �INTERNET USERS�
13,395,682 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
2 %�
3 %�
76 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
2 %�
3 %�
URBAN�
20%� 80%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
CHINA�
536,000,000�
916,500,000 �MOBILE SUBSCRIBERS�
485,000,000 �INTERNET USERS�
1,339,724,852�TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
67%�
40%�
36%�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
URBAN�
50%� 50%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
HONG KONG �
3,828,000 �
11,231,419 �MOBILE SUBSCRIBERS�
4,878,713 �INTERNET USERS�
7,108,100 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
69 %�
54 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
100%�
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
INDIA�
38,045,000 �
858,370,000 �MOBILE SUBSCRIBERS�
100,000,000 �INTERNET USERS�
1,210,193,422 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
8 %�
3 %�
71 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
8 %�
3 %�
URBAN�
29%� 71% �
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
INDONESIA�
40,829,720 �
210,391,300 �MOBILE SUBSCRIBERS�
39,600,000 �INTERNET USERS�
237,556,363 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
89 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
17 %�
17 %�
URBAN�
43%� 57%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
JAPAN�
24,700,000 �
127,280,000 �MOBILE SUBSCRIBERS�
99,182,000 �INTERNET USERS�
127,720,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
78 %�
100 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
19 %�
URBAN�
86%�
RURAL �
14%�
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
LAOS�
109,180 �
3,819,929 �MOBILE SUBSCRIBERS�
527,400 �INTERNET USERS�
6,348,800 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
8 %�
2 %�
60%�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
8 %�
2 %�
URBAN�
27%� 73%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010 �
we are social�
MACAU �
208,580 �
900,000 �MOBILE SUBSCRIBERS�
280,900 �INTERNET USERS�
558,100 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
50 %�
37 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
100%�
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
MALAYSIA�
11,816,200 �
32,411,937 �MOBILE SUBSCRIBERS�
16,902,600 �INTERNET USERS�
28,656,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
59 %�
41 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
64%� 36%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
MALDIVES �
114,320�
465,824 �MOBILE SUBSCRIBERS�
107,460 �INTERNET USERS�
317,280 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
34 %�
36 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
35%� 65%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
MONGOLIA�
236,520 �
2,483,720 �MOBILE SUBSCRIBERS�
350,000 �INTERNET USERS�
2,826,500 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
8 %�
88 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
12 %�
8 %�
URBAN�
61% � 39%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
MYANMAR (BURMA) �
N/A�
850,500 �MOBILE SUBSCRIBERS�
110,000 �INTERNET USERS�
48,337,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
0.23 %�
N/A�
2 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
0.23 %�
2 %�
URBAN�
31%� 69%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
NEPAL�
1,296,600 �
11,056,830 �MOBILE SUBSCRIBERS�
1,072,900 �INTERNET USERS�
26,620,809 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
4 %�
5 %�
42!%�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
4 %�
5 %�
URBAN�
17% � 83%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
PAKISTAN�
5,506,740 �
107,900,000 �MOBILE SUBSCRIBERS�
20,431,000 �INTERNET USERS�
177,671,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
3 %�
61 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
12 %�
3 %�
URBAN�
35%� 65%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
THE PHILIPPINES�
26,752,000 �
88,119,840 �MOBILE SUBSCRIBERS�
29,700,000 �INTERNET USERS�
94,013,200 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
32 %�
28 %�
94 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
URBAN�
63%� 37%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
SINGAPORE �
2,602,920 �
7,322,553 �MOBILE SUBSCRIBERS�
3,658,400 �INTERNET USERS�
5,076,700 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
72 %�
51 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
100%�
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
SOUTH KOREA�
25,000,000 �
52,600,000 �MOBILE SUBSCRIBERS�
39,440,000 �INTERNET USERS�
48,219,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
82 %�
52 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
82%� 18%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
SRI LANKA�
1,126,020 �
18,013,623 �MOBILE SUBSCRIBERS�
1,776,900 �INTERNET USERS�
20,653,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
5 %�
87 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
9 %�
5 %�
URBAN�
85%�
RURAL �
15% �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
TAIWAN�
11,163,900 �
25,412,000 �MOBILE SUBSCRIBERS�
16,147,000 �INTERNET USERS�
23,197,947 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
70 %�
48 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
78%� 22%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
THAILAND �
12,881,800 �
71,824,561 �MOBILE SUBSCRIBERS�
18,310,000 �INTERNET USERS�
67,070,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
27 %�
100+ %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
19 %�
URBAN�
31%� 69%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
VIETNAM �
6,800,000 �USERS ON TOP SOCIAL NETWORK�
129,729,035 �MOBILE SUBSCRIBERS�
29,268,606 �INTERNET USERS�
85,846,997 �TOTAL POPULATION�
INTERNET PENETRATION�
SOCIAL NETWORK PENETRATION�
MOBILE PENETRATION�
34 %�
8 %�8 %�
100+ %�
URBAN�
30%� 70%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �