we can powerpoint
TRANSCRIPT
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Community PartnershipsHelping Children Maintain
a Healthy Weight
National Heart, Lung, and Blood Institute
National Institute of Diabetes and Digestive and Kidney Diseases Eunice Kennedy Shriver National Institute of Child Health and Human Development
National Cancer Institute
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Why we’re talking with you today
Background– Childhood obesity– We Can! program
Our We Can! program plans
Why we need your help
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Childhood Obesity: A National Public Health Problem 1 in 3 children between the ages of 2-19 are
overweight or obese
80% of children who were overweight at ages 10-15 were obese at age 25
The current generation may have a shorter lifespan than their parents
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What’s causing the increase in childhood obesity?
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Obesity Rates by Race, Ethnicity, and Gender in 2007-2008
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Nutrition: What Are Children Eating? Added sugar contributes to about 16% of the total calories in
American diets
Pizza and candy consumption have increased by 425% and 180%, respectively, since 1977
On average, Americans eat less than half of the recommended amount of fruit per day
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Physical Activity: Are Children Moving Enough? Only 26% of high school girls and 44% of high school boys get
at least one hour of physical activity 5 days a week
Approximately 33% of elementary children have daily physical education, and less than 20% have extracurricular physical activity programs at their schools
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Screen Time Nearly 30% of 0-1 year olds have a TV in their bedroom
On average, 8-18 year olds spend about 4 and a half hours a day watching TV and movies
On average, 8-18 year olds spend about and hour and a half on their phones
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We Can! is a national education program –developed by the National Institutes of Health and designed to give parents, caregivers, and
communities a way to help children 8 to 13 years old prevent overweight and obesity, and
maintain a healthy weight
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What Behaviors Does We Can! Emphasize?
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National Institutes of Health (NIH) Collaboration
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Why Focus on Parents/Primary Caregivers?
Parents influence what children eat at home and act as effective role models
The home is a primary place for children to learn about and get nutritious food
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We Can! Community Outreach
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2012 data
U.S. Organizations that Have Committed to We Can!
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Community Outreach Through We Can!, community organizations can offer:
– Programs for parents – Programs for youth ages 8-13– Resources to distribute at community events
We are particularly excited to offer:
— [ADD LOCAL SITE PLANS HERE]
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We Can! Parent Program
Communities can run this 4-session curriculum for parents and caregivers
Lessons focus on helping parents make healthy behavior changes at home: – Energy balance– Portion control– Family physical activity
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Youth Curricula CATCH Kids Club – After-school program for children (K-5) –
focuses on increasing physical activity and promoting healthy nutrition
S.M.A.R.T. (Student Media Awareness to Reduce Television) – 3rd or 4th grade classroom curriculum designed to reduce TV and video game usage
Media Smart Youth: Eat, Think and Be Active – A 10 lesson curriculum for youth (11-13) that helps them understand the connections between media and their health
SPARK PE and SPARK After School – Curricula designed to promote physical activity in youth (K-12
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We Can! Web siteWe Can!’s Web site presents a wealth of information and materials
for all audiences
http://wecan.nhlbi.nih.gov
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We Can! Materials
Low Literacy Materials
Posters in English and
Spanish
Tip Sheets
Cookbooks
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We Can! Local Media Outreach
The We Can! Web site and Energize Our Community: Toolkit for Action offers scripts for radio & TV, print ads, and more
The We Can! “Reaching the Media” Toolkit offers additional step-by-step instructions for sites to use in contacting the media
A press kit Ads for insertion in local press Matte articles for local distribution
All materials available online
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Local Media Outreach
[INSERT YOUR MEDIA OUTREACH EFFORTS HERE] (See notes below for detail)
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Local We Can! Partnerships
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Why We Can! Needs Partnerships Our goal is to build partnerships with groups like YOURS to
strengthen our outreach activities
Partnering together can best optimize We Can! program recruitment/retention – which is critical to making a greater impact on childhood obesity within OUR community
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Benefits of Partnering with YOUR Organization
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How We Hope You Will Help
Partners can support We Can! community sites in a variety of ways. We’re hoping you can help by:
[INSERT YOUR COMMUNITY SITE PITCH HERE](See notes below for suggestions)
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Thank You![INSERT LOCAL CONTACT INFORMATION
(FOR THE SITE) HERE]