we conserve campaign

16
!"#$"%&' )*##"+, -.$/+0 1.Conserve

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1 . Conserve !"#$"%&'()*##"+,(-.$/+0 :#,,(72'$2&8'92 -#."&$(/0112$' 3"&,,(72'$2&8'92 3&$(4,&2$5&"6

TRANSCRIPT

Page 1: We Conserve Campaign

!"#$"%&'()*##"+,(-.$/+0

1.Conserve

Page 2: We Conserve Campaign
Page 3: We Conserve Campaign

!"#$%&'()*#"#+#,#

-#."&$(/0112$'

3&$(4,&2$5&"6

3"&,,(72'$2&8'92

:#,,(72'$2&8'92

Page 4: We Conserve Campaign

4

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Page 5: We Conserve Campaign

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Page 6: We Conserve Campaign

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Page 7: We Conserve Campaign

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Page 8: We Conserve Campaign

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1The Big Trick: Episode 1Aperature: 05/09/09

Bosses walk into door and their names appear on screen. The Arcade Fire: Wake Up is playing.

Cut to black screen and the following is spelled out “The Big Trick Episode 1: The Meeting of the BossmenThe Arcade Fire: Wake Up is playing.

Varying over the shoulder, close up and establishing shotsVarying over the shoulder, close up and establishing shots

Electrico: Now my friends I have called this meeting of the bosses to discuss some-thing very important. Perrier: Electrico you haven’t brought us together since the inception of the civilian SUV, it’s good to be back with my allies. Bagman: Perrier I see you haven’t aged a day.Perrier: Bagman, that’s so sweet of you to notice. I’ve found if you eat the hearts of unsuspecting children wrinkles never form.Electrico: Heh Perrier you have always been willing to do disgustingly evil things in

order to get ahead. I mean bottling water, we never thought you would get away with it. Bottling water and selling it to soccer moms…Brilliant!Perrier: I must admit it was my best idea since chang-ing soda bottles from glass to plastic. Recycling pish posh. But what about you Bagman? I saw a seagull the other day choking on a plas-tic bag and I couldn’t help but be proud of you. Bagman: People using plastic bags unnecessarily has kept me in Gucci suits and my zoo stocked with polar bears.

Scene 1: Bosses Introduction Scene 2: Episode Introduction

Scene 3: Bosses back together Sene 3: Bosses back together

Page 10: We Conserve Campaign

2The Big Trick: Episode 1

Varying over the shoulder, close up and establishing shots Varying over the shoulder, close up and establishing shots

Varying over the shoulder, close up and establishing shots Shot of Electrico

Electrico: You own polar bears? I thought those were a protected species. Bagman: Meh, I made my assistant take a trip up to the north pole with a trank gun and a large wagon.Perrier and Electrico: LAUGH-ING LOUDLY

Bagman: So Electrico why did you call this meeting? Electrico: Well, my friends I believe I have found some-one who can make us even more money. Perrier: More money?Bagman: More money.Bagman: Who is this person and how could they pos-sibly make us more money? I already poo on a toilet of pure gold.

Perrier: I paid an extensive amount of money for a clone of myself just so I wouldn’t have to go to family func-tions.Electrico: Well my friends, after today’s meeting we will devise a way to become even richer. Bagman, even your toilet paper will be laced with gold and Perrier, you will have two look a likes.Perrier: I did have a double booking last month and I had to end up having to go to my own board meeting.

Electrico: He goes by “!e Consultant.” He has no "nger prints...

Scene 3: Bosses back together Scene 4: So rich.

Scene 4: So rich. Scene 5: “The Consultant”

Page 11: We Conserve Campaign

3The Big Trick: Episode 1Aperature: 05/09/09

CUT TO CONSULTANT IN BATHROOM PUTTING WATER IN HIS HAIR, POINTING TO HIMSELF IN THE MIRROR AND KISS-ING THE MIRROR.

CUT BACK TO TABLE

CUT TO CONSULTANT SPEAKING ON PHONE WHILE TEX-TING ON ANOTHER PHONE AND LOOKING IN A FRIDGECUT BACK TO TABLE

CUT TO CONSULTANT= CONSULTANT BRUSHING HIS TEETH IN BATHROOM AND THEN RINSING WITH RED BULL

VO Bagman:...no social secu-rity number. He censored the Internet for the Chinese gov-ernment and even changed the child labor laws...

Bagman: ...in !ailand.

Consultant: You tell them I have it in writing from the government that children under the age of 6 can work if they get 3 breaks a day. However, you can get around this by giving them 3 bath-room breaks instead.CUT TO TABLEElectrico: Let me tell ya, he has "ve year olds working in mines!Perrier: Electrico that is fantastic.

Electrico: Yes, yes...CUT TO CONSULTANTVO Electrico:...he ap-proached me after he realized how disruptive the “green movement” could be to on my electric companies. I did have a slight drop in pro"ts after that whole “Inconve-nient truth” "asco. Any-ways he should be here any minute. CUT TO TABLEElectrico: I’m pretty excited.

Scene 5: “The Consultant” Scene 5: “The Consultant”

Scene 5: “The Consultant” Scene 5: “The Consultant”

Page 12: We Conserve Campaign

1The Big Trick: Episode 2Aperature: 05/09/09

Bosses walk into door and their names appear on screen.The Arcade Fire: Wake Up is playing.

Cut to black screen and the following is spelled out “The Big Trick Episode 2: The ConsultantThe Arcade Fire: Wake Up is playing.

Shot of Consultant’s feet walking to and down stairs Shot of a light being !ipped on

Consultant: Electrico, it’s so dark in here. I can’t see a thing. Mind if I turn on the light?

Scene 1: Bosses Intro Scene 2: Episode Introduction

Scene 3: Consultant enters Scene 4: Light on

Page 13: We Conserve Campaign

2The Big Trick: Episode 2Aperature: 05/09/09

Shot of lights turning on and bosses freaking out because they have been sitting in the dark for so long. Perrier puts on sunglasses.

Varying over the shoulder, close up and establishing shots

Varying over the shoulder, close up and establishing shots Varying over the shoulder, close up and establishing shots

Consultant: Electrico, we meet again.Electrico: And so we do Mr. Consultant. !ese are my associates Perrier of the bottle company and Mr. Bagman of the plastic bag company.Consultant: It’s a pleasure to meet all of you. However, I must say Mr. Electrico your o"ce in Geneva was a bit more luxurious then this basement here.

Electrico: Mr. Consultant, you and I both know our ar-rangement must be classi#ed. !e trendy environmental-ists will never come down to this hole. My nephew was kind enough to lend us his fraternity basement for this meeting. But that is neither here nor there. Mr. Con-sultant, you approached me and asked for this meeting. How can you make us more money?

Consultant: Well sir we’re gonna target the lazy, the simple minded, those unwill-ing to consider resourceful-ness. !ose who put them-selves before Mother Nature and the future generations. !ey waste and then we pro#t! Bagman: I am intrigued Mr. Consultant…Continue.Consultant: We’ll target col-lege students- they’re all too busy with their lecture halls and kegger parties. Most of these kids can’t even spell “sustainability”. !ey will leave their lights all day, keep appliances plugged in, crank the heat or the air condition-

Scene 5: Bosses Exposed. Scene 6: Electrico your o!ce is wack.

Scene 6: Electrico your o!ce is wack. Scene 7: Consultant reveals the plan.

Page 14: We Conserve Campaign

3The Big Trick: Episode 2Aperature: 05/09/09

Varying over the shoulder, close up and establishing shots Varying over the shoulder, close up and establishing shots

Varying over the shoulder, close up and establishing shots Varying over the shoulder, close up and establishing shotsLast shot: establighing, Electrico double high !ves Bagman and pounds Perrier.

ing. !ey buy every kind of bottled water, and put every-thing in plastic bags. !ey don’t care; their parents will pay for it. Perie: Mr. Consultant…!is is all well and good but how do you put this plan into action. How do we get these students to be wasteful? !ey are in college after all. !ey have some intelligence.

Consultant: We will launch an all stops media campaign. !is campaign won’t incite wastefulness, it will make it seem like college students are simply too busy to conserve. What’s the point of remem-bering to bring a reusable water bottle when you could just buy another one? Make everything “easier” for these kids and they will be putty in our hands. Pretty soon no one will ever turn o" their lights for the sake of saving a

few dollars a month. A kind of a “Don’t think twice it’s al-right” sort of thing. College kids go crazy over 60’s and 70ss music references.Bagman: Now that I think of it, I did see 3 white kids wearing Bob Marley T-shirts on MTV the other day.Consultant: As I said, these kids will simply be putty in our hands.

Scene 7: Consultant reveals the plan. Scene 8: Putty in our hands.

Scene 8: Putty in our hands. Scene 9: You’re a sceeze bag!

Electrico: Mr. Consultant you’re a sceeze bag and I love it! We’re going to play these college students for damn fools and we’re going to make a lot of money! Hahah haha (building up evil laugh)Perrier: HAHAHAHAHBagman: AHAHAHAHAH

Page 15: We Conserve Campaign

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Page 16: We Conserve Campaign

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