WE CREATE STRONG SOLUTIONS WITHIN DIGITAL AND PAPER-BASED MARKED COMMUNICATION

PRODUKTKATALOG

DIGITAL AND PAPER-BASED COMMUNICATION

At InterMail, we believe that in future, communication will require better synergy between digital and paper-based communication. We believe that more people will discover the qualities and possibilities of the printed media in combination with data about the customers which is available to most businesses today. • We are a full-service provider of digital and paper-based

market communication, and we offer services from data collection and enrichment to relevant and individualised distribution in the channel your customers want – digital or physical.

• We have solutions, expertise and more than 30 years’ experience of data-driven relationship marketing and handling of e.g. customer clubs. Today, we have the largest customer club in the Nordic region with more than 5 million members.

• Production of envelopes and development of packaging

solutions that meet our customers’ specific needs is also part of our DNA.

As a customer, you can jump on board where ever it suitsyou. Our goal is to ensure that you always get a quality product, regardless of where in the process you are.

OUR FOCUS IS ON THE CUSTOMER / INTERMAIL 2017 3

At InterMail, we offer a broad portfolio of services within digital and paper-based communication. This allows our customers to choose us as supplier of one or more products: Custom-made envelopes and packaging, IT-based loyalty programmes, output management solutions with document and file management, mail merge, template design and electronic archive of e-invoicing, distribution of e-mails and text messages for printing and variable print of campaign material, enveloping, foiling, packing, storage and distribution:

From idea to the finished product which ends in the customer’s physical or digital mailbox.

OUR FOCUS IS ON THE CUSTOMER

If you are working in a marketing or sales function or are in any other way involved in campaign activities, what is your most important focus when selecting a new supplier? Flexibility? Competitive prices? Fast delivery? Professional advice? Or everything under the same roof?

We have our own production and development which ensure that you get a quality solution, regardless of where in the process you need our help at competitive prices, with fast delivery, great flexibility and advice from our many qualified employees.

social mediaCheckout terminals

text messagegeo-location

e-mailCustomer service

secure pdfwebshop

paper-basedERP communicationERP

track & tracesecure

archiveCRM

customer clubApp

campaign managementweb

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COMMUNICATION

WE HELP YOU BUILD STRONGER RELATIONS WITH YOUR CUSTOMERSToday’s consumers experience a constant bombardment of information and offers. To succeed in reaching your customers, your communication must be adapted to the individual customer.

• You may already have a customer database and good knowledge of the market, the customer’s wants and needs.• You may have challenges in the form of a low click rate

or lack of conversions?• How can your existing customers become more profitable?• How do you minimise churn and better retain your good customers?• Or perhaps you spend too much energy on customers who will never become profitable?

THE MORE YOU KNOW ABOUT YOUR CUSTOMERS, THE BETTER YOU CAN COMMUNICATE WITH THEM Our loyalty programmes, RelationPlus and IM Loyalty, give you an overall view of your customer database and help you target your efforts towards your most attractive customers and leads. You will get a clear overview of each customer to enable you to target resources and make initiatives based on where on the buying journey the customer is. In addition to segmenting and analysing your database, you can make activities that extend and strengthen your relation and give you more loyal customers.

Our loyalty programmes help you exploit the full potential of your customers. You can identify what customers in your customer club are most profitable and document the return on each penny invested in marketing activities. Ultimately, customer loyalty is about business, and the conclusion is clear: Loyalty shows on the bottom line.

BONUS SYSTEMSStroedeRalton has conducted several surveys to document why customers decide to join a customer club. And the

answer is clear: The most important reason is to earn a bonus. We handle transactions of more than DKK 10 million every year and ensure automatic payment of bonus to customers. Regardless of whether it is accumulation of bonus points or deduction of bonus directly in connection with purchases.

THE EASIEST WAY TO MANAGE YOUR COMPANY’S DOCUMENTS IS TO USE LETOur document management and e-invoicing system LET manages the entire or partial outsourcing of the administra-tive and financial communication with your customers via the channels you want, either as letter, print, e-mail, e-Boks or similar.

You can always be sure that the recipient gets the docu-ment as the Track & Trace function ensures that a physical letter is automatically sent if a document sent e.g. by e-mail is registered as not opened.

SEGMENTATION CREATES OPPORTUNITIES BUT MAY ALSO CREATE COMPLEXITY.We have more than 30 years’ experience of individualised communication, customer clubs and loyalty programmes.

We follow the task through so that our customers can concentrate on developing the right messages and do not have to think about practical matters related to the distribution. Whether it concerns segmentation of customer groups, delivery of printed matter, mailing of letters, direct mail, e-mail or text message, response management or analysis of customer data, the skills of the Communications division cover it all. Our employees have great professional knowledge of how an idea becomes reality and what is practically possible within a given time frame.

We can help you send your communication digitally or physically and through various channels. The most impor-tant thing is that you send the right message to the right target group at the right time through the channel your customer chooses.

We are behind some of the Nordic region’s greatest and most groundbreaking DM, relationship and loyalty programmes. We communicate with more than 100 million consumers across various communication channels each year.

92%

45%

COMMUNICATION / INTERMAIL 2017 5

Customers who are part of a loyalty programme buy up to 67% more every time they shop.

The response rate increases by 45% if you combine web, e-mail, mobile and physical communication. (United States Postal Service)

Loyal customers visit the shops they are members of three times as often as the average customer who is not a member.

Physical DM still works:Empties the mailboxevery day (DR-Monitorn 2015 PostNord)

Effect of personalisation in e-mail marketing (TNS Sweden)

45,5%

Opening Rate

Personalised content

Generic e-mail with name

Generic e-mail (control group)

29,2% 28,3%

SHOP SHOP

”If we show that we understand our customers’ needs and interests, what shops they visit most frequently and whether they prefer to receive offers by text message, e-mail or physical letter, then loyalty is strengthened and that shows on the bottom line.SVEN JOHANSSON,CRM MANAGER, CERVERA

COMMUNICATION / INTERMAIL 2017 7

CERVERA CLUBWith a vision of being the customers’ first choice when it comes to quality and design products for cooking, servicing and decoration in the home, data and customer insights mean everything for being able to communicate relevant offers at the perfect time through the right channel to the members of the Cervera customer club.

CERVERA’S CHALLENGEWhen Cervera and StroedeRalton began their cooperation in 2011, Cervera had started on a journey from being a traditional retail chain to becoming a modern integrated retailer. For the customers, it meant new brands and con-cepts, as well as an ambition to create the best customer club for kitchen equipment and cooking enthusiasts.

In concrete terms, Cervera wanted to be able to target and tailor their messages and offers to the individual customers based on transaction and behavioural data.

”We needed a solution in which we could see patterns in our customer database and identify twins to be able to focus our resources on the relations that have the potential to become good, profitable customer relations,” says Sven Johansson, CRM Manager at Cervera.

SOLUTIONCervera manages and operates their loyalty program and customer club Cervera Club in partnership with StroedeRalton. At Cervera, the RelationPlus solution, which uses Mobiento as standard for text messages, is also integrated with Biz Wizzard for e-mail and Cervera’s e-commerce solution. And Cervera now uses customer data proactively for their communication and marketing to members. All campaign management and communication in the different channels – e-mail, text message and physical distribution are managed this way. And Cervera thinks that the system is easy to use, and that it is smooth to schedule and operate trigger distributions which become increasingly more important to increase relevance for the customers, in terms of both content and timing, says Sven Johansson and continues:

”It is almost impossible to manage communication on the customer journey without a campaign management tool like the one we have in RelationPlus. Now we can go deeply into our customer data and target our automated efforts at one-to-one level based on behaviour and the customer’s stage in the customer life cycle – because it obviously

requires different efforts depending on whether a customer is entirely new or about to leave. We have an overview of that now – and at the same time, we test everything on a continuous basis!”

CERVERA CLUB TODAY Today, Cervera Club has almost 1,000,000 members who are offered glass warranty, cooking classes, knife sharpen-ing service, club days with member discounts on much of the product range, newsletters and invitations to events, and all new members receive a welcome voucher of SEK 50 to use next time they shop.

”StroedeRalton and our RelationPlus solution give us the tools to have a personal and relevant dialogue with our members of the customer club. If we show that we understand our customers’ needs and interests, what shops they visit most frequently and whether they prefer to receive offers by text message, e-mail or physical letter, then loyalty is strengthened, and that shows on the bottom line,” Sven Johansson concludes.

ABOUT CERVERAIn 1987, the first Cervera shop opened in Arninge, north of Stockholm. Today, the Cervera chain consists of 68 physical shops from Luleå in northern Sweden to Malmö in south and webshop on www.cervera.se.

In addition to the Cervera shops, the group owns the department store shops NK Glas, Porslin & Kök in Stock-holm and Gothenburg.

Cervera offers a wide range of selected quality products and design products for cooking, serving and decoration in an inspiring shop environment where service and knowledge add value for the customers. With about 500 employees who share a passion for the customers and the product range – of more than 7,000 products, the chain had a turnover of SEK 950 million in 2014.

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3’S CHALLENGE3’s customers receive their communication by email or letter, and with 1.15 million customers, 3 faces a major logistical task every month sending invoices, order confir-mations, SIM cards, etc. to the customers – on time.

”At 3, we needed a business partner that could help us optimise our business flow with regard to our transactions and the related communication with our large number of customers. We needed someone to handle the task of sending all our invoices and reminders – physical as well as electronic – to both private and corporate customers. With the solution from StroedeRalton, we reach all customers on time, and we can easily access the correspondence in our systems, which is obviously important for our employees in customer service and the shops,” says Jesper Larsen Wagner, VP for business development from 3.

SOLUTIONToday, StroedeRalton handles all data and processes regarding 3’s administrative and financial communication with the customers in StroedeRalton’s document manage-ment and e-invoicing system LET:

”In 2007, we decided to outsource operations of our direct marketing distribution to StroedeRalton as they have both the expertise to advise us on document management and e-invoicing as well as the actual solutions to handle the task. This means everything from data management to printing, enveloping and optimisation of the material to be distributed by means of bundling and sorting to our mail distributor. This makes the handling much more cost efficient.”

With LET, which is a scalable, modular solution, the starting point is 3’s current procedures and data files, and via LET, 3 generates and automatically sends out invoices, order confirmations, SIM cards, etc. to the customers through the selected communication channel, e.g. letter or e-mail.

Moreover, the LET solution includes an online archive where 3’s customer service and customers via 3’s self-service can easily access invoices, order confirmations and get an overview of consumption and history – both the paper-based and the electronic:

”We are very pleased with our long-standing cooperation with StroedeRalton, and we believe that also in future, StroedeRalton will be able to help us optimise our commu-nication in invoice distribution and overviews and not least support our wish for customising and personalising our communication with the customers,” Jesper Larsen Wagner from 3 concludes.

ABOUT TELECOM COMPANY 3 (HI3G)Ever since 2003, when 3 entered the market, they have managed to challenge the Danish market with new technologies and ways of thinking telephony. From video, television, film and music on the mobile phone to the possibility of sharing data across platforms. 3’s customers are frequent users of data on the mobile phone and have for a number of years had the highest data usage in Denmark.

In 2015, 3 had 1.15 million customers, 700 employees and a turnover of DKK 2.7 million. 3 in Denmark is part of 3 Group, which is represented in Italy, Austria, England, Ireland, Hong Kong, Indonesia and Sweden. 3 is owned by Chinese CK-Hutchinson (60%) and Swedish Investor (40%).

THE TELECOM COMPANY 3Ever since the telecom company 3 entered the Danish mobile phone market in 2003, the customer influx has been increasing, and 3’s solutions are innovative and visionary. And in 2007, when the number of customers had exceeded +200,000, 3 recognised the need to outsource the logistic part of their administrative and financial communication with the customers, and today StroedeRalton handles more than three million direct mail pieces for 3.

INDHOLD / INTERMAIL 2013/14 9

”Our customer service saves many hours every month when the customers can enter our system themselves and find their invoices and see their consumption.

JESPER LARSEN WAGNER, VP OF BUSINESS DEVELOPMENT.Hi3G

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WE MAKE SURE THAT KNOWLEDGE OF YOUR COMPANY REACHES YOUR CUSTOMERSThe fight for the customers’ attention is fierce and it is therefore important to stand out from the competition – even when it comes to envelopes and packaging, since they are increasingly considered an integral part of the company’s graphic profile and an important advertising medium.

We offer a complete and competitive range of top-quality envelopes and packaging products. Our staff is ready to offer their expertise and professional insight so that we can help you find the exact envelope or packaging that suits your needs.

A LETTER BUILDS TRUST AND CREDIBILITYIn recent years, communication has become increasingly digital. However, if you want to get your message across, several analyses show that the well-known letter is the best solution as a personal letter creates positivity and trust. The response rate will even increase with a colourful print on the front of the envelope: This creates attention, interest and curiosity about the message and is far preferable to more neutral letters.

As many as 79% of the consumers are more likely to open letters with a colourful print and graphic on the envelope than if there is no message.

DEVELOPMENT IN EUROPEInterMail supports the ”Keep Me Posted” campaigns in Denmark and Europe. Some citizens want to receive invoices, bank statements and letters from public authori-ties by letter. This may be for reasons of security, due to handicaps, better legibility, poor internet connection or simply lack of IT skills. Regardless of the reason, it is important to respect the wish of consumers and citizens to be able to select the means of communication. It is rather thought-provoking that 70% of European citizens prefer an invoice on paper rather than digitally! Read more on www.keepmepostedeu.dk and www.keepmepostedeu.org.

ENVELOPE DIVISION

ABOUT INTERMAIL DANMARKKonvolutfabrikken Danmark was established in 1898 and has since then changed its name to InterMail Danmark. Local production of envelopes stopped several years ago and moved to the factory in Oskarshamn, Sweden. Printing is handled in our quality printing facility in Hvidovre, digital or offset.

Through our large packaging range, SkanPack, we provide creative and tailored distribution solutions. At InterMail Danmark, everything is possible, and we believe that it is a matter of thinking creatively, being innovative and transla-ting possibilities into quality solutions. We gladly assist in e.g. optimising your shipping packing, so that you do not have to pay for ”air”.

ABOUT INTERMAIL SVERIGESince 1932, we have produced envelopes in Oskarshamn. The first were produced by hand using simple tools and in simple facilities. The expertise within paper enveloping is still available at the factory in Oskarshamn, and today, it is one of the most advanced envelope factories in Europe. The factory is ISO certified, complies with all environmental and occupational health and safety rules and the products carry the Swan ecolabel.

Every year, we produce around one billion envelopes and print almost 150 million envelopes. We have a broad stock range, also of packaging products, and our employees happily offer their expertise, whether it is standard or custom-desig-ned envelopes – with or without offset or flexo print.

ABOUT INTERMAIL FINLANDInterMail Soumi Oy is an important part of InterMail, and our factory in Åbo prints the envelopes produced in Oskarshamn.With a warehouse in Åbo and daily transport from Oskarshamn, we have been able to maintain short delivery times and the high quality. Moreover, we also sell copy paper in many qualities and a wide, local range of SkanPack packaging products.

ABOUT INTERMAIL NORGEIn Oslo, InterMail is co-owner of Jansson & Bjelke which sells and prints envelopes and delivers packaging products to the Norwegian Market.

The declining volume of letters means that the Envelope Division now focuses more on shipping packaging in a wider sense: Envelopes, bubble bags, cardboard boxes, plastic and paper bags, tape, etc.

ENVELOPE / INTERMAIL 2017 11

ANTALISIn June 2016, the paper and plastic supplier Antalis and InterMail entered into a strategic partnership, and with InterMail’s OPUS range, Antalis adds to their range of locally produced quality envelopes, and at the same time, InterMail will stock Antalis’ packaging solutions.

ANTALIS’ CHALLENGEAntalis requires its business partners to comply with Antalis’ CSR and environmental policy. In 2015, Antalis sold 1.7 tonnes of paper, and regardless of size and volume, the industry has to consider environmental issues and ensure responsible production and handling in connection with e.g. deliveries and transport.

In addition, Antalis needed a supplier that was able to meet the demands of the end customers for a wider range of standard quality envelopes, because as Madeleine Eklund, Scandinavian Product Manager at Antalis says:”We have many customers who need to send letters across borders, so it is a major advantage – or actually a must for us to be able to offer a wide product range such as OPUS, as window envelopes differ a great deal from one country to another.”

THE SOLUTIONAccording to Madeleine Eklund, the change of supplier is also a strategic and natural step towards being able to offer their customers Swedish produced top-quality envelopes.

It is a major advantage – or actually a must for us to be able to offer a wide product range such as OPUS.

MADELEINE EKLUND, SCANDINAVIAN PRODUCT MANAGER,ANTALIS

”

”A Swedish produced product range is fully in line with our strategy and the zeitgeist where many people demand locally produced products, respect for the environment and reliable deliveries. And InterMail and their OPUS range fully meet our requirements for relevant ISO certification and use of raw materials. And then the product carries the Swan ecolabel and is locally produced. This way we save a lot of transport which is one of the major ”culprits” in our value chain.”

”Antalis’ and Intermail’s product range and solutions complement each other in the best possible way. In addition to being able offer our customers locally produced quality envelopes, we sell our packaging solutions on InterMail’s markets. This gives us as a company a partner which makes extensive environmental efforts, provides good service – and then we get a high degree of supply reliability. This is an excellent strategic match, and so far we are very pleased with the cooperation,” Madeleine Eklund concludes.

ABOUT ANTALISIn Sweden, Antalis has existed for more than 100 years under its former name Svenskt Pappar och Map. In its current form, Antalis was established in 2007 as a result of mergers between about 40 international distributors from all over the world. Globally, the company has 5,585 employees, 120,000 customers and a market share in Europe of 20%.

In 2015, sales in the Nordic region amounted to EUR 250 million, of which EUR 65 million in Sweden alone. The product range includes about 20,000 items, and the company has a total of six warehouses in the Nordic region.

Delivery service is a high-priority area, and Antalis delivers several times a day and often the delivery time is only a few hours.

ENVELOPE / INTERMAIL 2017 13

TRENDHIM.DKTrendhim.dk has been a customer of InterMail Danmark since 2013. Cooperation started with the development of custom-designed boxes and cases – when the two founders of Trendhim.dk were determined to offer their customers lower postage rates. Today their boxes and cases take it to the limit – and are officially approved by PostNord.

TRENDHIM.DK’S CHALLENGECooperation with InterMail Danmark started when Trendhim.dk’s order volume really began to take off. Trendhim.dk was determined to bring down postage costs to minimise the number of shopping baskets left at the virtual checkout when the customers were confronted with the high postage rates from PostNord.

Mikkel Andersen, co-founder of Trendhim.dk, tells: ”We were determined to bring down postage costs. We know that postage is a major factor for customers in deciding whether to complete their online purchase, and at the same time, we want to be able to deliver in a fast, reliable and environmentally friendly manner. Our philoso-phy is that awesomeness must penetrate everything we do. So not only are our products awesome – the entire shopping and user experience must also be awesome – and price, purchase and delivery are a major part of that experience.”

OUR SOLUTIONTrendhim.dk uses PostNord as distributor, and it was impor-tant to Trendhim.dk to bring down the volume to less than half a litre for some of their boxes to be able to reduce postage for their customers.

”InterMail proved to be a creative and innovative sounding board for us. They helped us produce boxes and cases in special sizes and weights that take it to the limit – and we have also had them officially approved by PostNord – which has actually proved to be quite an accomplishment,” says Mikkel Andersen. Today, InterMail delivers packaging, custom-made and designed, standard boxes, paper stuffing, bubble envelopes and tape.

”Our business partner from InterMail Danmark told us that paper stuffing would be more consistent with our objective of using environmentally friendly packaging. As a result, we changed to paper stuffing which is both easier and cheaper – and yes, more environmentally friendly! At the same time, it only takes up about one fifth of the storage space of that of polystyrene,” Mikkel Andersen continues.

”We are extremely pleased with our cooperation with InterMail Danmark, and when we open our first physical shop on 15 November in Horsens, InterMail will be producing our carrier bags with logo,” says Mikkel Andersen.

ABOUT TRENDHIM.DK The company and webshop were founded by the two friends Sebastian Petersen and Mikkel Andersen in 2007. In 2016, Trendhim.dk has so far created WOW effect on 65,000 happy customers, opened in 15 countries, and in 2016, they will open the first physical shop in Horsens. The future will probably see more shops, and only time will tell what else is going to happen – Hakuna Matata, as they say at Trendhim.dk. However, one thing they guarantee: It does not stop here!

We were determined to bring down postage costs as we know that postage is a major factor for customers in deciding whether to complete their online purchase.

MIKKEL ANDERSEN, CO-FOUNDER, TRENDHIM.DK

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WE ARE PROUD OF OUR CUSTOMERSOver many years, InterMail has built a solid customer base – counting both national and international customers within a wide range of industries, including many large, recognised companies.

”

BENCHMARK LOYALTY CONFERENCEBenchmark Loyalty is an annual conference for everyone who works on a daily basis with loyalty programmes and customer clubs or would like to know more about them. The conference is held by InterMail in both Copenhagen and Stockholm. In 2016, the focus was on ”Tomorrow’s tailored user journey” and new trends in Marketing Automation in Copenhagen whereas in Stockholm, the topic was ”Customer loyalty for a digital generation”.

The purpose is to give inspiration to decision- makers about trends in digital user journeys and customer loyalty.CHARLOTTE NOVELLA,MARKETING AND AGENCY MANAGER, INTERMAIL A/S

WWW.INTERMAIL.COM • DENMARK • SWEDEN • NORWAY • FINLAND

ENVELOPE

InterMail is the largest manufacturer of envelopes and overprint in the Nordic region. The Envelope Division produces approximately 1 billion envelopes annually. Production is located in Oskarshamn, Sweden, and overprinting is done locally in Denmark, Sweden, Finland and Norway. The packaging program, SkanPack, offers products and customized solutions for packaging of all types of shipments as well as e-commerce, is the future growth area of the division.

HISTORY OF INTERMAIL ENVELOPESInterMail has a long tradition in envelope production. In Åbo, Finland, manufacturing started as early as 1874. In Copenhagen, Konvolutfabrikken Danmark was established in 1898, and in Oskarshamn, OP Kuvert was established in 1932. As a result of declining letter volumes, local production has now ceased in Denmark (2008) and Finland (2014) and all envelopes are now produced at our modern factory in Oskarshamn.

COMMUNICATION

Via StroedeRalton, InterMail is one of the largest providers of fulfillment services, mail management and IT-based loyalty systems in the Nordic region. The Communication Division helps customers optimize and automate their direct marketing communication across distribution channels. RelationPlus, our loyalty solution, and the invoicing and document management system, LET, are the future growth areas of the division.

HISTORY OF STROEDERALTONStroede was founded in Gothenburg in 1946 and has developed some of Sweden’s best market databases. Ralton was founded in Helsingborg in 1963, plastic wrapping the catalogues of, among others, Ellos and IKEA. In 2004, the two companies merged to form StroedeRalton, which was acquired by Danish InterMail in 2007. In 2012, the Danish subsidiary, Lettershop Mailservice, also changed its name to StroedeRalton.