We Don’t Look Like That!Advertising’s View of Women

By: Shelby McDaniel

Introduction Advertising’s view of

women? How advertisers alter

images? How do advertisements

affect women? Do ads have negative

affects in other aspects of society?

Why?

Dove Evolution

Advertisers Sell “Normalcy” Most important- beauty, looks, body

Ad women (“Real women”) shown as unhealthy

Advertisers Alter Images Flaunt ideals of

“true beauty” Models are

unhealthy› Drugs, food

deprivation Girls of all ages see

these ads Drive women to

drastic measures

Advertisers Sell Inequality Beauty above intelligence Ads enforce notions of inferiority

Effects on Society

Inappropriate web games› “Miss Bimbo” website- UK› Targets young girls› Promotes sex, diet pills, lingerie, plastic

surgery

Effects on Society Clothing retailers advertise sex to sell

products› American Apparel features scandalous ads› Objectifies women

Effects on Society Sex-filled ads

exploit women› Women depicted as

things, not humans

› Promotes violence

Effects on Society Websites supporting

eating disorders, plastic surgery, diet pills

› Websites and blogs giving “tips”

› Girls are beginning to believe this is acceptable

Conclusion What we see vs. what is

real› Retouching

Celebrities are living advertisements

Can circumstances change?› Magazines/designers fighting back› Healthy campaigns› Organizations supporting

health and happiness