we first slide set - atl
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Association of TransformationalLeaders
Simon Mainwaring
PRESENTED Palm Springs, September 21st 2012
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Purpose: Why does your company exist?
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“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”
Key Strategic Principles:
Simon Mainwaring, author, We First New York Times, Wall Street Journal, Amazon Bestseller 2011 strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011
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Compe77ve Advantage: What are you the only of?
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Leadership: What dos your company do when its at its best?
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Vision: What hope, vision or dream does your brand offer?
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We First Vision
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Thank you, ATL!
Please let me know about your interest in the Social Branding Blueprint training program.
Contact: [email protected]
Twitter: @SimonMainwaring
Facebook: Simon Mainwaring