we get you washington€¦ · we provide an integrated and targeted platform to connect brands to...

COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018

WE GET YOU WASHINGTONMedia Across The Market

http://outfrontmedia.com

22COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018

WASHINGTON541.607.9355

WE GET YOU AMERICA. At OUTFRONT, we understand that to brands, audiences are everything. We provide an integrated and targeted platform to connect brands to their desired audiences, as they live their lives.

We are famous for incomparable impact and creativity of our medium – we champion the power of the biggest canvases across North America to drive engagement, fame, and trust.

And we do it where it matters.

— We are everywhere. We empower smart brands to take advantage of our ubiquity (400K canvases), our national footprint (25 top markets), and our local dominance (and relevance).

— We are front and center in the places where people live, work, and travel. From urban centers, to busy highways, to transit hubs, to neighborhoods.

We leverage new technology to make OOH more relevant, responsive, and rewarding. And it makes your existing digital investments work harder.

Intelligent OOH is about the permanent versus the transient. The IRL to the URL. The confluence of and flexibility between screens. Truth, trust, and transparency.

OUTFRONT. Impact where it matters.


COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018 3

IMPACT WHERE IT MATTERS.WE LEVERAGE THE POWER OF TECHNOLOGY, LOCATION, AND CREATIVITY TO DRIVE IMPACT AND ENGAGEMENT BETWEEN BRANDS AND AUDIENCES.

TECHNOLOGY

Technology is a priority for OUTFRONT. We have the right hardware, software, and tools to make your campaigns more targeted, efficient, and trackable. We know reaching the right people is a top priority. That’s why we use syndicated research and real time mobile data to find people IRL. We also know that measurement matters. So, we have developed an attribution model that is scalable to meet different business needs.

CREATIVITY

Creative drives 70% of an ad’s effectiveness. OUTFRONT delivers the best inventory in the country, serving as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative. Our location based media provides unmatched contextual relevance to your target audience.

LOCATION

With over 400K canvases & presence in highly trafficked transit hubs, OUTFRONT has national breath with deep local depth. This scale allows all brands, national or local, to make an impact and maintain a national presence (75% of US population reached each week), with targeted messaging by market or demographic, delivered at a high frequency (20+ times a day).

WASHINGTON541.607.9355SOURCE: JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI, NIELSEN 2017, OCEAN & NEUROINSIGHT BEYOND OUT OF HOME.


4

Connected on-the-go audiences receive and share information in soundbites, via mobile and social. Plus, consumers continue to spend the majority of their day outside the home.

OUTFRONT IS UNIQUELY POSITIONED TO SEAMLESSLY INTEGRATE SNACKABLE BRAND STORIES INTO HOW WE LIVE OUR LIVES TODAY. OUR MEDIA (AND YOUR BRAND) BECOME ADDITIVE TO THE EXPERIENCE, RATHER THAN INTERRUPTING IT.

Smartphones have universally become the remote control to our lives, we use them to get from point A to point B, to communicate and share with family, and to stay connected. Leveraging the core strengths of OOH with the connectivity of mobile allows for additional touchpoints of engagement.

This could be direct through interactions with QR or social codes or clicking on a retargeted ad. It can also be indirect through inspiration to search or share the brand.


WE GET YOU AUDIENCES

70%OF TIME IS SPENT

OUT-OF-HOME

68%OF MOBILE USE IS DONE ON THE GO

WASHINGTON541.607.9355SOURCE: TGI, 2017.



WE GET YOU

5

AUDIENCES ARE EVERYTHING AND WE DELIVER THE RIGHT MESSAGE, IN THE RIGHT LOCATION, AT THE RIGHT TIME. WHO DO YOU WANT TO GET TODAY?



DIGITALSEARCH

WITHOOH+40%

OO

H

TVTV PRINT

48% MORE LIKELY

TO CLICK AFTERBEING EXPOSED

TO OOH

TV OOHDIGITALDISPLAY

DIGITALVIDEO TV TVR

AD

IO

RA

DIO

RA

DIO

PR

INT

PR

INT

PR

INT

BA

NN

ER

AD

ON

CO

MP

UTE

R

BA

NN

ER

AD

ON

CO

MP

UTE

R

BA

NN

ER

AD

ON

CO

MP

UTE

R

OO

H

OO

H

43

130

341360

14.28

5.975.574.58

3.732.94

1.37

369 377

349

96

135

38

338

135

93

41

92


AMPLIFICATION MATTERS.OUTFRONT is the best primer for digital engagement.

SEARCH

When OOH is added to the media mix, it increases search’s return on ad spend by 40%.OOH drove 170% increase in search for a fashion brand in Boston in only 4 weeks. Read more.

MOBILE

Consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.

OOH & mobile drove an 85% lift in engagement and over 32,600 store visits to WeWork in 4 weeks. Read more.

SOCIAL

OOH drives nearly 4x more social/digital activations, per ad dollar spent, than any other media.

A contextually relevant domination drove 335M earned press and social impressions. Read more.

WASHINGTON541.607.9355SOURCE: SEARCH: BENCHMARKETING, 2017, SOCIAL: NIELSEN, 2017, MOBILE: OCEAN NEURO INSIGHTS.


https://www.outfrontmedia.com/CampaignsAtWork/CaseStudies/Documents/mm-lafleur-testimonial.pdf

https://www.outfrontmedia.com/CampaignsAtWork/CaseStudies/Documents/wework-testimonials.pdf

https://www.outfrontmedia.com/CampaignsAtWork/CaseStudies/Documents/the-brooklyn-museum-testimonials.pdf

20.4%MOBILE

-17.8%PRINT

-6.2%INTERNET

(EXCEL. MOBILE)

-7.2%TV

-4.2%RADIO

2.5%OOH

2.0%ALL MEDIA


OOH IS THE ONLY TRADITIONAL MEDIA CHANNEL EXPECTED TO GROW. PLUS, IT MAKES DIGITAL WORK HARDER!

OOH & MOBILE GROW TOGETHER US Media 2019 Forecast

WASHINGTON541.607.9355SOURCE: MAGNA GLOBAL, 2018


8

IMPACT WHERE IT MATTERS



YOUR STORY & YOUR AUDIENCE. OUR CANVAS.

https://www.outfrontmedia.com/whereweare/markets/pages/fresno-visalia.aspx


TOP 50 MARKETSCBSA POPULATION

AGE 18+BULLETINS WALLSCAPES

POSTERS & JUNIOR POSTERS

COMMUTER RAIL & SUBWAY

BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK

1 New York-Newark et al, NY-NJ-PA 15,854,407 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

2 Los Angeles-Long Beach, CA 10,451,893 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

3 Chicago, IL 7,317,590 ● ● ● ● ● ● ● ●

4 Dallas-Forth Worth-Arlington, TX 5,493,383 ● ● ● ● ● ●

5 Houston-The Woodlands, TX 5,139,142 ● ● ● ● ●

6 Miami Ft Lauderdale, FL 4,928,584 ● ● ● ● ● ● ● ● ● ● ● ●

7 Washington, DC-VA-MD-WV 4,792,045 ● ● ● ● ● ● ● ● ●

8 Philadelphia, PA 4,760,831 ● ● ● ● ● ●

9 Atlanta, GA 4,469,298 ● ● ● ● ● ● ● ● ● ● ● ●

10 Boston-Cambridge-Newton, MA-NH 3,869,173 ● ● ● ● ● ● ● ● ● ● ● ●

11 San Francisco-Oakland, CA 3,791,851 ● ● ● ● ● ● ● ● ● ● ● ● ●

12 Phoenix-Mesa-Scottsdale, AZ 3,629,102 ● ● ● ● ● ● ● ● ●

13 Riverside, CA 3,400,434 ● ● ● ● ● ●

14 Detroit-Warren-Dearborn, MI 3,349,295 ● ● ● ● ● ● ●

15 Seattle-Tacoma-Bellevue, WA 2,037,653 ● ● ●

16 Minneapolis-St. Paul, MN 2,745,894 ● ● ● ● ● ●

17 San Diego-Carlsbad, CA 2,612,004 ● ● ● ● ● ● ●

18 Tampa St. Petersburg, FL 2,488,858 ● ● ● ●

19 Denver-Aurora-Lakewood, CO 2,157,155 ● ● ● ● ● ●

20 Baltimore-Columbia-Towson, MD 2,199,095 ● ●

21 St. Louis, MO-IL 2,184,791 ● ● ● ● ●

22 Orlando-Kissimmee-Sanford, FL 1,969,080 ● ● ● ● ●

23 Portland-Vancouver, OR-WA 1,937,025 ● ● ●

24 Pittsburgh, PA 1,891,339 ● ●

25 San Antonio-New Braunfels-TX 1,868,353 ● ●


TOP 50 MARKETS

COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018 9● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE


TOP 50 MARKETSCBSA POPULATION

AGE 18+BULLETINS WALLSCAPES

POSTERS & JUNIOR POSTERS

COMMUTER RAIL & SUBWAY

BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK

26 Sacramento-Roseville, CA 1,792,435 ● ● ● ● ●

27 Las Vegas-Henderson-Paradise, NV 1,703,138 ● ● ● ● ● ●

28 Cleveland-Elyria, OH-KY-IN 1,615,250 ● ● ●

29 Kansas City, MO-KS 1,612,246 ● ● ● ● ●

30 Columbus, OH 1,584,094 ● ● ● ● ●

31 San Jose-Sunnyvale, CA 1,552,839 ● ● ● ● ● ● ● ● ●

32 Indianapolis-Carmel-Anderson, IN 1,530,232 ● ● ●

33 Nashville-Davidson, TN 1,470,997 ● ● ●

34 Virginia Beach, VA-NC 1,354,497 ● ●

35 Providence-Warwick, RI-MA 1,297,094 ● ● ● ●

36 Jacksonville, FL 1,181,026 ● ● ●

37 Raleigh, NC 1,013,132 ● ● ● ●

38 Memphis, TN-MS-AR 1,010,521 ● ● ●

39 Richmond, VA 1,009,213 ● ●

40 Louisville, KY-IN 1,002,724 ● ● ● ● ●

41 New Orleans-Metairie, LA 998,197 ● ● ● ●

42 Hartford-West Hartford, CT 961,069 ● ● ● ● ● ●

43 Buffalo-Cheektowaga, NY 903,131 ● ●

44 Rochester, NY 854,315 ● ●

45 Grand Rapids, MI 803,636 ● ● ● ● ●

46 Fresno, CA 712,009 ● ● ● ●

47 New Haven-Milford, CT 680,701 ● ● ● ● ● ●

48 North Port-Sarasota, FL 674,397 ● ● ●

49 Allentown-Beth, PA 664,490 ● ● ●

50 Dayton, OH 626,034 ● ● ●

TOP 50 MARKETS

COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018 10● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE





MEDIA ACROSSWASHINGTON

https://www.outfrontmedia.com/whereweare/markets/pages/washington.aspx



WE GET YOU WASHINGTONLocated in the Pacific Northwest Region, the diversity of Washington state means there’s something here for every type of traveler. In Seattle, you can sample farm-to-table treats at Pike Place Market and get a glimpse of the city lights at the top of Space Needle, while smaller cities like Tacoma and Olympia entertain with quirky museums and small-town charm.


Outdoor adventurers can expore national parks like Olympic, North Cascades, and Mount Rainier, as well hike up to Mt. St. Helens and the Cascade Mountains. Beach bums will find their bliss here too, with the San Juan Islands and Long Beach Peninsula offering plenty of swimming, surfing, and whale-watching.

WHY WASHINGTON?

— Top businesses include: Microsoft, Amazon and Starbucks.

— Home to Olympic National Park, great for campaing and hiking.

— Home to mnay top tier sports teams including the Seattle Seahawks, the Seattle Mariners, and the Seattle Souders.

— Every season has major events like the summer Bluegrass Festival, winter light displays and county fairs.



WASHINGTON541.607.93550SOURCE: US CENSUS 2018, SCARBOUROUGH RESEARCH 2018, WASHINGTON, CA

WASHINGTON STATE 7.4 MILLION

WASHINGTONProfile

African American3.87%

Asian8.60%

White68.26%

Hispanic/Latino12.96%

Other/Mixed4.87%

Blue-collar occupation

Female

White-collar occupation

College Degree or higher

EmployedMale

44%

50%

50%

61%

20%

59%


BILLBOARDS 15BULLETINS 16

POSTERS 19

SECOND SCREEN MEDIA 21MOBILE NETWORK 22

SOCIAL INTEGRATION 23

INFLUENCERS 24

WASHINGTON541.607.9355 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018

MEDIA FORMATS

14



BILLBOARDS


BACK TO MEDIA FORMATSBACK TO MEDIA FORMATS

http://www.outfrontmedia.com/whatwedo/products/billboards/pages/default.aspx


BULLETINSBulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the Washington area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.

COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018 16WASHINGTON541.607.9355

PRODUCT INFORMATION

— 14’H x 48’W

— Odd Sizes

— Sizes vary by location

— Extensions available

COVERAGE

— See map for complete coverage

— Targeted audience on request basis

BACK TO MEDIA FORMATS

https://www.outfrontmedia.com/whatwedo/products/billboards/pages/bulletins.aspx

Copyright 2016, The Nielsen Company | Prepared by OUTFRONT Media (As of 06/30/2016)


WASHINGTON DC202.775.9115

BILLBOARDCOVERAGEAcross Washington

17

STREET LEVEL AND FREEWAY COVERAGE SPANNING THE WASHINGTON DMA.


http://www.outfrontmedia.com/whatwedo/products/billboards/pages/walls.aspx


POSTERS


https://www.outfrontmedia.com/whatwedo/products/billboards/pages/posters.aspx



POSTERSVisible, bright, and green posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic. Specific locations bring your ad and message directly to your target audience. Posters are seamless and are a perfect media option for both local and retail advertisers.

19WASHINGTON541.607.9355

PRODUCT INFORMATION

— 10’5” H x 22’8” W

COVERAGE

— See map for complete coverage

— Targeted audience on request basis


https://www.outfrontmedia.com/whatwedo/products/billboards/pages/posters.aspx

Copyright 2016, The Nielsen Company | Prepared by OUTFRONT Media (As of 06/30/2016)


FRESNO559.292.8300

POSTER COVERAGEACROSS WASHINGTON

20

BRING YOUR AD AND MESSAGE DIRECTLY TO YOUR TARGET AUDIENCE.


http://www.outfrontmedia.com/whatwedo/products/billboards/pages/walls.aspx


SECOND SCREEN MEDIA

21BACK TO MEDIA FORMATS

http://www.outfrontmedia.com/whatwedo/products/mobile-network/pages/default.aspx


COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018 22COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 11/28/2018 22

MOBILE NETWORKCombine the power of OOH with mobile to create new engagement opportunities with your target audience. Targets the right users by geofencing your OOH and strategic locations, target by behavior, then create message frequency with this audience through retargeting.

DROVE OVER 32K+ ESTIMATED VISITS TO WE WORKDisclaimer: OUTFRONT does not guaranteeresults or end user activity/engagementwith respect to OUTFRONT Mobile Networkcampaigns, including, without limitation, theclick through rate (CTR), the secondary actionrate (SAR) or increased traffic/visits, customerinteractions, commercial opportunities, revenue or ROI.



http://www.outfrontmedia.com/whatwedo/products/mobile-network/pages/default.aspx



SOCIAL MEDIAINTEGRATIONDRIVING CLIENT RESULTS

Social monitoring tracks lifts in location based social conversation and search with geofencing, plus social conversation around specific campaigns using keywords, hashtags, phrases, etc. Social listening metrics include: Reach, Spread, Mentions, Sentiment, and Trends.

ENGAGEMENT OPPORTUNITIES

— Snap Codes & Filters

— QR Codes

— Shazam Codes

— Spotify Codes

— AR

— Paid Social

— Influencers

IRL TO URL IMPACT

OOH secures 4X more social activations, per ad dollar spent, compared to all other media.





INFLUENCERSChoose the right influencers for your brand and continue to amplify the impact of your OOH campaign on social media. Content can live infeed on Facebook, Twitter or Instagram or as an Instagram story.

METRICS

— Views

— Engagement

— Clicks

— Downloads




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