We have a band

Premium RedElectronicIndieRock

Waiting for them to send us music

ConsumerismAnd Bands

Bands aren't people

They’re product!

Buying the idea- not the substance

Unknown Photographer, 2012, available from http://2.bp.blogspot.com/-EB7EY3t49tQ/T9sAYblvt9I/AAAAAAAAA

Hk/GP-LMOpacJk/s1600/18122011345.jpg

1 Direction… action figures

The Horror!

Postmodern ApproachNothing is new, everything is regurgitated

Buy our B(r)and

Preferred Story

The band are playing their music

Then they are signing contract with producer- they turn into dolls of themselves: their POV as producer gets bigger but they get smaller

Then back at where they’re playing their doll versions are playing the music

More and more of the same figures pop up everywhere playing the same music

EndingSomeone buys one of the action figures

The artists ARE the merchandise

The music video IS an advert for itself

Aim it at indie rockers 15-25 year olds

Live action/puppetry/Keyframe animation

Possibly entering the Raindance Film Festival next September

Just as long as we finished before 30th April 2015

Influences• A focus on the aesthetics, creating a certain look and style for

the video. (Chamberlain 2012)• There is one object in the consumer package, the Body.

(Baudrillard 1998)• Most Marilyn Manson videos focus on the aesthetics and have

certain, unique looks and styles.• Marilyn Manson – The Dope Show• Postmodern as it is a play on the idea of Manson being a

product. Manson is seen being captured, experimented on, conformed and duplicated. Clones are destroyed by the real Manson. Rebelling against conformity.

• “We love your face, We'd really like to sell you”

Production TimelineActivity No.

Date Description

1 03/11/14 - 10/11/14 Listen to sample of Premium Red’s music. Adapt video ideas to chosen sample.

2 10/11/14 - 17/11/14 Further narrative idea of video. Storyboard of music video.

3 17/11/14 – 24/11/14 Present final storyboard and idea to band and focus group. Adjust as necessary prior to following week.

4 24/11/14 – 12/01/15 Filming of music video.

5 12/01/15 – 16/02/15 Edit music video. Week by week showcase of edit to band to guide progress.

6 16/02/15 – 23/02/15 Present edited music video to Premium Red and focus group to get feedback.

7 23/02/15 – 02/03/15 Adjust video based on feedback. Present final video to Premium Red.

8 02/03/15 – 09/03/15 Finalise video if necessary. Class Screening 06/03/15.

9 09/03/15 – 23/03/15 Upload final music video to UoNTV 20/03/15.

http://premiumredmusicvideo.wordpress.com/

ContextualizingPostmodernism within production:• Representation of band• Animated world• Simulacrum fabrication

of character• Literally changing

bands appearance

Capitalist consumerism:• Feeding on

commercial desires• CDs, concerts, films,

music videos, condoms etc

• Consumerist attitudes embodied

Political control:• ‘Political and

economic masters’

• Musical media & consumerism

• Comedy elements to mock

Research question – Band to Brand?

Have bands become yet another by-product to be sold at will, or to be altered, once audiences

move onto the next inevitable trend?• John Mundy• The exploitation of Madonna’s identity• Represented as another commodity• Answers the question, band member is sold

Questions?