we list your property,...

We List Your Property, Properly.Hawai‘i Life Real Estate Brokers Listing Presentation

©2015 Hawai‘i Life Real Estate Brokers | Unauthorized use or distribution is expressly prohibited

Smart Marketing. Solid Representation.

Hawai‘i Life Real Estate Brokers focuses on results. Our foundations of Smart Marketing and Solid Representation work to connect buyers and sellers in Hawai‘i, and around the world.

Smart Marketing means we promote your property in ways that are responsive to changing markets and homebuyer trends for maximum results.

Solid Representation ensures that Hawai‘i Life agents and principals look after your interests without compromise.


SOLID REPRESENTATION

We Represent YOURepresenting both a buyer and a seller requires a compromise of service. Your interests and selling your property are at the center of everything we do.

Your Agent

Privacy

Disclosure

OtherHawai’i Life

Agents

Negotiations

Partners

EscrowCoordinator

Interests

YOU


Source: NAR Profile of Home Buyers and Sellers, 2014

92% of buyers in 2014 used the internet in some form to search for a home.

SMART MARKETING

Find the BuyersWe know where buyers are looking. Hawai‘i Life marketing directly addresses these key exposure points.

Increasingly buyers are using the Internet as their first step in the home search process. 43% of buyers first looked online for properties for sale as their first step.

43% Internet

33% Real Estate Agent

9% Yard Sign/Open House Sign

6% Friend/Relative

5% Home Builder

3% Directly from Seller

1% Print Ad

Where did buyers find their home they purchased in 2014?


SMART MARKETING

HawaiiLife.comWe are Hawaii’s #1 Real Estate Search Engine. Hawai‘i Life listings are viewed 420% more than non-HL listings as a result of a boost in our search algorithm, bringing even more qualified buyers to your listings.

8MINAvg. Search Time

270KAvg. Monthly Visitors

60%Unique Visitors

source: NAR Profile of Home Buyers and Sellers, 2014

83% of buyers rated photos and 79% of buyers rated detailed information about properties for sale the most useful website features.


Expert In-House Web MarketingWe know how to drive massive web traffic to our network of

websites. With ongoing promotion to stay at the top of all rankings

by our in-house Search Engine Marketing team, HawaiiLife.com

offers unparalleled global exposure for our listings.

Organic Search Placement!Organic search engine placement is simply the most effective

website lead-generator. We do invest in Pay Per Clicks and

sponsored advertising, but statistically organic placement yields

more (and better) traffic. HawaiiLife.com is actively promoted and

optimized for an ever-increasing list of organic search results.

SMART MARKETING

HawaiiLife.com SEOThe Best Search Engine Marketing in Hawai‘i. HawaiiLife.com receives vastly more traffic with longer visits and more page views than the competition.

Google search showing Organic Authority Listing

27.5KHighest # of Daily Visitors in 2014

2.9MTotal # of Visitors in 2014

995KPromoted Keywords

17Avg. Page Views Per Visit


184KEmail Marketing Subscribers 16.2K

Facebook Reach

22MHawai‘i Life HGTV Viewers

13.3%HawaiiLife.com International Traffic

12Offices 168

Agents

270KAvg. Monthly Visitors to HawaiiLife.com

1.6MGoogle Traffic to HawaiiLife.com in 2014

420%More Views to Hawai’i Life listings vs. non-HL listings on HawaiiLife.com

80%HawaiiLife.com Out-of-State Traffic

SMART MARKETING

Massive Exposure

14.8K# of Leads Generated on HawaiiLife.com in 2014

132+# of Websites Listings are Syndicated to


SMART MARKETING

Google Loves HawaiiLife.comSince 2011, Google has delivered an average 6X more organic traffic to HawaiiLife.com than our nearest competitors. These graphs show organic traffic from Google.com from January 2011 - December 2014.

source: SEMrush.com (a third party site)

89.9%HawaiiLife.com

HawaiiLife.com vs. Kauai Competition 8.5% Coldwell Banker Bali Hai Realty

0.9% Sleeping Giant Sotheby’s Int. Realty

0.4% Century 21 All Islands

0.4% Coldwell Banker Makai Properties

66.8%HawaiiLife.com

81.7%HawaiiLife.com

HawaiiLife.com vs. Maui Competition 19% Prudential Locations Maui

11.7% Maui Real Estate


0.8% Coldwell Banker Island Properties

68.6%HawaiiLife.com

HawaiiLife.com vs. Oahu Competition 19.6% Prudential Locations

10.9% Coldwell Banker Pacific Properties

0.5% Prudential Advantage

0.4% East Oahu Realty

HawaiiLife.com vs. BI Competition 13.2% Clark Realty


1.9% MacArther/Sotheby’s Int. Realty

1.1% Windermere/C&H Properties


HawaiiLife.com

New ProjectsZillow Partnership

Sales Force CRM

In-House Design Team

Social Media

Smarketing Locations

Network & Affiliates

SMART MARKETING

Existing SystemsOur teams and systems are ready to go. Here are some highlights.


The goal is to create marketing that is

both functional and visually engaging.

No other Hawai’i brokerage has an

internal, vested, professional marketing

team. Award-winning Wasabi Design

was founded by Justin Britt and Winston

Welborn (they are also Hawai’i Life

owner-founders).

Matt BeallRealtor, principal broker, owner

[email protected]

Hawai’i Life Real Estate Brokersprinceville office 5-4280 Kuhio Highway, Suite G203 Princeville, HI 96722hawaii life main office 800.667.5028

HawaiiLife.com

Postcard

Listing Flyer

Business Card

Sign

SMART MARKETING

Design Driven Direct MarketingHawai’i Life has a massive client database and we know how to utilize it. Our in-house design and distribution departments work in unison to communicate with potential and existing clients and to help agents produce high-quality targeted marketing. We call this Smarketing.

1,872Smarketing Jobs Created in 2014


SMART MARKETING

Professional Photography & Copywriting


Listing Views Statistics

Lead Management back-end

SMART MARKETING

Performance TrackingHawai’i Life combines our proprietary lead management software, PropertyBase CRM and Salesforce to track the activity and interests of buyers. Imagine knowing exactly how many people have seen your property and where they’re from. We customize our marketing to target specific buyers for your property.

14,888# of Leads generated from HawaiiLife.com in 2014

420%How much more HL Listings are viewed vs. non-HL Listings on HawaiiLife.com


SMART MARKETING

NetworkingHawai’i is a relationship culture and real estate is a relationship business.

Community Involvement

Realtor Caravans

Personal Contacts

Service Providers

Other Realtors

Social Networking

Affiliate Brokerages

Buyer Database


SMART MARKETING

Luxury Portfolio NetworkAs a Luxury Portfolio member, Hawai‘i Life’s luxury listings are exposed to an even greater sphere of international buyers and sellers. Luxury Portfolio International® is the luxury face of Leading RE, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages.

3,000,000+Qualified Visitors to LuxuryPortfolio.com in 2014

200KMagazine Distribution

#1In Sales in top 108 U.S. Markets

$45.5BTotal Listing Inventory

85%Global Listings > $1M

Luxury Portfolio International’s Luxury Affiliates Network

500 companies, 3,500 offices and 120,000 associates producing $314 billion in sales last year, with over one million transactions in nearly 50 countries.

Membership Advantages• Global reach to a sphere of international buyers and sellers

• Demonstrate who is looking at your listing and detailed exposure reports through LuxeAnalytics

• Associate and network with the finest, most reputable and powerful group of brokers in the industry

• Share the latest information about today’s luxury consumer


31Designers & Support Staff

SMART MARKETING

Performance and Results

$989,661,000In Sales in 2014

$658MIn Sales in 2013

$5.5MAvg. Sales Volume Per Agent in 2014

>$3MMost closed transactions above $3M in 2014

270KAvg. Monthly Visitors to HawaiiLife.com

1,292Transactions in 2014

100%Locally Owned & Operated

11,297# of Listings on HawaiiLife.com

#3Fastest Growing Company in Hawaii - PBN 2012

168Agents

12Offices Statewide

3Inman 100 Most Influential Real Estate Leaders

2Inman Nominations for Most Innovative Brokerage

#1Real Estate Website in Hawaii


“In an industry inundated by ‘big box’ national franchises, Hawai’i Life stands apart. We are a statewide, 100% locally owned and operated real estate brokerage.” Matthew Beall Realtor, Principal Broker, Owner


The People and the Company168 Agents, 12 Offices, 6 Years. With offices around Hawai’i and even more committed, local agents, Hawai’i Life is a solid, connected ohana. We are un-corporate, local and forward-thinking. We embrace technology while maintaining a strong human connection to the buyers and sellers we represent.

Kapa‘a, KauaiPrinceville, Kauai

Kahala, Oahu

Ewa, Oahu Coming soon!

Shops at Kukui‘ula

Kaka‘ako, Oahu Coming soon!

Shops at Wailea

Wailuku, Maui

Paia, Maui

Wailea, Maui

Waikoloa, Big Island

Hilo, Big IslandKailua-Kona, Big Island

Lahaina, Maui


“It is hard to purchase a property when you live in a different country. We set our hearts on buying in Honolulu and Hawaii Life stood out.” R.W., Wellington, New Zealand

“There was not one part of the process that did not go extremely smooth from searching for a home, to working with escrow. Mahalo Hawaii Life” K.C., Kaneohe, Oahu

“As I look at the beautiful ocean view from my new apartment, I would like to take this opportunity to commend Hawaii Life for helping me make the dream of owning a second home in Hawaii a reality... I am a real estate broker in New York City, and I can spot great service no matter how many miles away...” L.T., New York

“The Realty Brokerage that far outsurpassed any in terms of knowing the market, understanding how to represent properties effectively on the Internet with outstanding, qualified IT systems support personnel, the importance of first-rate photography, AND had the access to Buyers was and remains Hawai’i Life Real Estate Services.” T.R., California

“The best website by far. Great local agents. Very professional service. We had an unusual property so we didn’t get a lot of traffic, but HL was working hard to find a buyer and we found just the right one” Zillow review

“The Hawaii Life team did the impossible. They sold oceanfront property in a down market during the slow selling season getting the price I wanted...” J.F., Illinois

“I just wanted to give Hawaii Life a big THANK YOU for giving us the courage and destination to make our dreams come true. Your business and the Hawaii Life TV show have changed our lives forever!!” C.W., West Virginia


Success StoriesClient References are available upon request.



Talking Points• Our Agency Policy and how we avoid compromising our service

• Agent Resume - We want to earn your business based on our experience, ask your agent for their resume

• Competitive Market Analysis

• Timelines (Listing Agreement, Marketing, etc.)

• Documents: Listing Agreement, Title Report, Agency Disclosure

• Property Showing Instructions

Mahalo!

©2015 Hawai‘i Life Real Estate Brokers

Unauthorized use or distribution is expressly prohibited