we live in narrative environments
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We live in narrative environments: depicting places perception and identity through user generated content: in The Future of Security, Parsons’ Insititue for information mapping conference within NYC Data Week (New York, 24 Oct 2012)TRANSCRIPT
we live in narrative environments:depicting places perception and identity through User Generated Contents
the future of securityethical hacking, big data and the crowd, OCT 24, 2012 New York
Giorgia Lupi
Phd candidate at:Milan Politecnico,Design FacultyDensity Design Lab
founder and designer at:Accuratinformation design company in Milan
visiting researcher at:PiimParsons Institute for information mapping,Sept 2012 > Feb 2013
ongoing researchpresentation
User Generated Content to gain insight on the relationship between people and their environment?
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ongoing researchpresentation
# general background# why social media?# data interpretation# methodology# aims of the project# benefits and applications# (Pleens)
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the digital andthe physical
"contemporary computing systems can track everything in a city, except its rats"
Richard Prouty
the digital andthe physicalUser Generated Content
Twitter Foursquare Instagram
the digital andthe physicalUser Generated Content[1] Twitter
over 500 million active users as of 2012, generating over 340 million tweets daily
the digital andthe physicalUser Generated Content[2] Foursquare
As of April 2012, the company reported it had 20 million registered users.
the digital andthe physicalUser Generated Content[3] Instagram currently, 100 million
registered users
the digital andthe physicalUser Generated Content
#geolocalization
the digital andthe physicalUser Generated Content
#geolocalization
new landmarksprecise locations
the digital andthe physicalUser Generated Content
#geolocalization
aggregationsarea analysis and clusters
the digital andthe physicalUser Generated Content
# timestamp
the digital andthe physicalUser Generated Content
# timestamp
evolutionthrough time
the digital andthe physicalUser Generated Content
# user profilation
languagesetnic groups(twitter)
gender(foursquare)
the digital andthe physicalUser Generated Content
# content analysis
why social media?[1] sharing while movingexperiencing the city
44% of US population owns a smartphone-over the 50% of population accesses social media services through Mobile Devices
why social media?
[2] without being asked to
no interviewsno questionnaires
why social media?[3] one of the best proxy for the future
"over time all internet users will increase their usage. Eventually everyone will become an active internet user just as consumers made the transition from occasional to regular TV watching in the 1950s and 1960s"
WAVE 6 / 2012Universal McCann GmbH
why social media?[4] concern rises but so doesattachment to social netowrk
concern in sharing data goes along / hand in hand / with growing importance that social network are playing in users lives.
sharing behaviorsunderstanding the nature of the data
why do people share?
”you’re not dealing with a 100% of life-logging; the terrific thing with those contents it’s an interesting mapping of somethinghalf-way between reality and people’s aspirations.”
Mafe De Baggis,social media expert and consultant
sharing behaviorsunderstanding the nature of the data
why do people share?
"with social media everything is done with a narrative purpose in mind, is it conscious or unconscious"
Mafe De Baggis,social media expert and consultant
sharing behaviorsunderstanding the nature of the data
why do people share?
- content - relationship
sharing behaviorsunderstanding the nature of the data
social media and the city
we can intercept interesting projections on people's dreamed days on the cities
acting behaviors
our “real” (?) world
The Self presentation and the dramaturgical model
“All the world’s a stage.And all the men and women merely players.They have their exits and their entrances; And one man in his time plays many parts,"
(From As you Like It)
William Shakespeare
acting behaviors
our “real” (?) world
The performance
“Our life, in this model, is simply a series of performances
Erving Goffman
What are our self presentation motives ? 1. achieve personal goals2. present a consistent and positive view of our self to the world3. conform to social norms. Key is that we are the same person, wejust act differently in different contexts.”
a microscopefor our cities
aggregate social media data could be like a "microscope" for cities, allowing us to inspect and measure their behavior at a higher resolution than ever before
but HOW?
how to do it?an attempt to organize information
urban questions
twitter foursquare instagram flickr+ other data
social mediacharacterizationand behaviors
social mediametadata
crossingand enlighteningpotentialities
areas andneighborhoodsre-definition
(NYC project,2012-2013)
FOCUS:
areas andneighborhoodsre-definition
Social media data+- morphological,- socio demographics,- income,- sanitary inspections,- transportation,- environmental data,- rental costs,......
areas andneighborhoodsre-definition
First experiments on NYC“#neighborhoodname”
*typology of places*views*scenes*time*filters
#harlem
#parkslope
#brooklynheights
....
....
........
....
areas andneighborhoodsre-definition
Why?
- intercept similar patterns of use among areas- identifly connections among areas- identify trends in areas’ use when they rise- validate real-estate market indicators- predict how area will evolve
++ identify where to operate and when (public services, infrastructure, public policies...)
what’s next?real-time inquireable toolsfor planners and decision makers
Pleens
Pleens is a tool to discover stories, journeys and products told starting from the place you, or your friends, are in when you launch an app: what really matters is not geography or proximity but narration.
Geolocalized stories may include suggestions for tryouts and purchases, provided they are related to the narration and to the emotional context.
(...)
http://love.pleens.com/world.html
we live in narrative environments:depicting places perception and identity through User Generated Contents
the future of securityethical hacking, big data and the crowd, OCT 24, 2012 New York
Giorgia Lupi
www.giorgialupi.netwww.piim.newschool.edu