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Bottling NFC Juice 52A Brazilian fruit juice producer conqueredthe local market within just two years,with the help of Krones technology.

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Soft Drinks International – September 2018 1ConTEnTS

Europe 4Africa 8Middle East 12Asia West 16Asia & Pacific 20Americas 22

Ingredients 26

Juices & Juice Drinks 30Waters & Water Plus Drinks 32Carbonates 34Sports & Energy 36Functionals 38RTD Teas & Coffees 40Dairy & Alternatives 42

Processing 56Packaging 60Environment 62People 64Events 69

Kombucha 44Lifestyle magazines, influencer blogs, TVtalk shows and other communicationschannels are alive with talk about kom-bucha. Kelvin King takes a look at thismodern phenomenon based on an age-olddrink.

Innovating 48With consumers becoming increasinglylabel-savvy, it is up to beverage manufac-turers to incorporate alternative naturalingredients, comments Johan Cerstiaens.

Maximum Quality 50The possible effects of poor qualitycarbon dioxide used in carbonation ofthe beverage is of growing interest andconcern to the beverage industry, accord-ing to Parker.

news

regularsComment 2BSDA 67From The Past 68Buyers’ Guide 70Classified 72

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.comFront Cover: Courtesy of SVZ

2 Soft Drinks International – September 2018

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

Published byASAP Publishing Limited

EditorPhilip Tappenden

News Editor:Kelvin King

Correspondents:EuRoPEGerard o’DwyerASIA & PACIFICKelvin KingRovInGDavid Hayes

Market AnalystRichard Corbett

Scientific AdviserDr John Wilkinson

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As our sector moves solidly onwards in a healthy present and towards an evenhealthier future through sugar reduction, more innovative use of fruit and anincreasingly diversified portfolio which has allowed several bottlers around theworld to talk credibly about being a total beverage company (or at least close toit), the opportunities for crossover commerce are broadening.

Crossovers involving soft drinks stretch back a century or more as aspiringbrands reached out to – or accepted the approaches of – merchants andmanufacturers with goods or services suitable for ‘marriage’ through a form oflicensing or simply cooperative agreement.

Apparel, toys, confectionery, lifestyle lines and more chanced their prospects ofgaining mutual value. There came a period, perhaps from the early 70s or maybeearlier, when this all became just a little over-the-top and tired, perhaps becausethe world had become more cynical and less readily persuaded. Came themillennium and a re-set was evident, characterised by a new sophistication. Soft drinks brands showed interest, for example, in associating with fashion,

art, furniture and other designers to underline evolving premiumisation. In somecases this has manifested itself in using soft drink logos or other iconology butthere have been subtler associations, too, along the lines of creative sponsorshipswhich reflect well on all concerned.The healthier beverage trend has seen crossovers into the culinary sector and

even fruit/vegetable supply. Condiments and sauces have evolved from some softdrink brand cut-through and widening acceptance of fruit-based drinks hasencouraged research investment by several bottlers.Functional drinks have their own crossover potential, such as into supplements,

power snacks and even cosmetics. Equally, some functional and energy beveragesowe their creation to the research work of groups whose traditional trade is morepharmaceutical than bottling – Japan has three or four prime examples. Not onlyis there in retrospect a sense of inevitability to such portfolio broadening but italso harks back to the drugstore beginnings of some major brands.

Interestingly, the crossover between soft drinks and alcohol beverages, oncecontemplated with some horror by commentators who feared youngsters would bedrawn into hard liquor via brand familiarity, has not transpired other than in afew isolated cases.The boom in top-end mixers has been positioned well clear of mainstream CSD

and the ‘hard’ versions of some soft drink types are not only branded quiteseparately but also clearly labelled and sold only in channels accessible to adults.The less than admirable era of RTD spirits masquerading as soft drinks is longgone – again with a few exceptions – and the RTDs linked with well-knownspirits brands do not carry similar soft drink branding, that component beingpurposefully generic.Expect to see more crossovers evolving, such as the recent move by a few soft

drinks producers into RTD healthy soups which could in time become a soft drinkcategory in their own right.

– Kelvin King

Crossoversstrengthen softdrinks

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4 Soft Drinks International – September 2018

europeInDuSTRY nEWS

More brands forRoyal unibrewROyAL Unibrew www.royalunibrew.com hascontinued its growth strategy by negotiatingpurchase of France-based Geyer Fréres,which owns LORInA craft lemonade,PureThé and InFreshhh brands.

If confirmed, as seems likely, acquisition ofthe privately owned etablissements GeyerFréres would give Royal Unibrew enhancedaccess to the French soft drink market andstrengthen its export portfolio further.

etablissements Geyer Fréres has produc-tion facilities in Munster in the north-east ofFrance and also has a significant presence inthe USA.

The transaction will not be subject to anyspecific regulatory demands or approvalfrom competition authorities.

Royal Unibrew is a major regional bever-age provider with an extensive own-brandand franchised portfolio across soft drinks,beer, malt beverages and cider categories.

Principal markets are Denmark, Finland,Italy and Germany as well as Latvia, Lithuaniaand estonia. It also has a growing presencein the Americas region and in severalemerging markets, notably in Africa.

Sports nutritioncongressThe nutraIngredients Sports nutritionCongress 2018, hosted in partnership withthe european Specialist Sports nutritionAlliance, aims to bridge the gaps betweencutting edge science, business strategy andkey regulatory developments.

Say the organisers: ‘From insights on elitelevel sports nutrition for teams and individu-als, to those looking to use a new wave ofinnovative and convenient products to getactive and healthy, the congress bringstogether global leaders in business, regula-tion and academia to shine a light on thefuture of the industry.’ The event

Clearly DrinksexpandsSUnDeRLAnD-based Clearly Drinkswww.clearlydrinks.co.uk has secured theintellectual property of functional drinks pro-ducer The Powerful Water Company, alongwith distribution rights for its energy drinks.The deal also includes PWC founder edWoolner joining Clearly Drinks as commer-cial director.

The fast-growing Clearly Drinks uses anon-site spring in the production of brandssuch as Perfectly Clear, 1870 Mixers andnorthumbria Spring.

It specialises in sugar-free beverages.“The acquisition of The Powerful Water

Company is a fantastic opportunity andreflects the growth we have achieved as abusiness over the past year,” said FinnO’Driscoll, chief executive of Clearly Drinks.

“We have expanded our team with a num-ber of new appointments, invested heavily inour site, and confirmed a contract with oneof the UK’s largest supermarkets.

“We are particularly pleased that thisacquisition welcomes ed to our senior teamto help build on the momentum we havegenerated, and we look forward to workingwith him to strengthen our offer and con-tinue our commitment to providing high-quality flavoured water products to ourcustomers.”

Woolner has a solid background in thesoft drinks industry. Prior to founding PWChe was associated with Monster energy andCapri Sun.

www.sportsnutritioncongress.com/essna willbe held at Brussels Marriott hotel GrandPlace from September 25-26.

no to discriminationWhen football player Jimmy Durmaz wassubject to a wave of racial hatred and threatson his Instagram after Sweden's loss to Ger-many in the 2018 FIFA World Cup the com-ments caused an uproar. Support for Durmazpoured in from thousands of fans

Shanga Aziz, founder of Locker Room Talk,observed the comments online. Locker Roomtalk is an organisation that aims to changesexist and racist comments among teens inlocker rooms. Durmaz has been an ambas-sador for the organisation since the start.

Aziz contacted the police and got approvalto arrange a ‘support manifestation’. he

started to contact everybody he knew withconnection to Durmaz, including somefamous Swedish artists and politicians.

In preparation of the FIFA World CupCoca-Cola in Sweden, a sponsor of theSwedish Football Association, launched a spe-cial-edition Coca-Cola cans featuring six play-ers from the national team, including Durmaz.

Shanga noticed the campaign and got anidea: could Coca-Cola support the manifesta-tion with Durmaz cans?

Of course. Without a doubt. The manifesta-tion shares the same values as Coca-Cola.

The Coca-Cola www.ccep.com team actedfast. During the #backadurmaz campaign, onefan got creative and replaced “zero sugar”with “zero racism”. The Coca-Cola teamloved it and decided to make a digital cam-paign with the “zero racism” on the cans.Since Coca-Cola has a great relationship withthe Swedish Football Association, the brandgot almost immediate approval.

“We are so happy that Coca-Cola quicklydecided to support the demonstration. Whata great way for people who attended toshow their support for Durmaz by drinking aCoke that has his face on it,” said Aziz.

Soft Drinks International – September 2018

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INNOVATION In Every Sense

DISTINCTIVECharacter

BRITISh tennis legend Tim henman may not have had his nameengraved on a trophy at Wimbledon, but he is the first to see hisname inscribed on the new Robinsons reusable drink bottle, availableat this years’ Championships.

In a light-hearted video released by Robinsons www.robinson-ssquash.co.uk, the official soft drink of The Championships, Tim pokedfun at his unlucky track record at Wimbledon, whilst landing a moreserious environmental message.

To help reduce the amount of waste at The Championships, whichserves close to a million drinks each year, Robinsons introduced newpersonalised, reusable drink bottles.

“Wimbledon is thirsty work, for both players and spectators, so it’sgreat that this year tennis fans will be able to stay hydrated in a moresustainable way, whilst doing their bit to reduce the amount of plasticthat is used during the Fortnight,” said henman.

Visitors to The All england Lawn Tennis Club were able to purchasethe personalised bottle for £7, or just £5 if they returned an emptybottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.*

To help them stay hydrated court-side, Robinsons encouraged visi-tors to fill their reusable bottles for free with the brand-new FruitCreations range.

Robinsons has a rich heritage with Wimbledon dating back to 1935when Lemon Barley Water was first created at The Championships.

Robinsons help green Wimbledon

CCeP France www.ccep.com is investing €7 million in a further4900m² logistics platform at its Castanet-Tolosan plant in the haute-Garonne department of the Occitanie region in the south of thecountry.

This project builds on a major transformation of the plant between2009 and 2017, at a cost of around €30 million.

That included installation of a second PeT production line forCoca-Cola, Fanta and Sprite variants, in bottles ranging from 500ml to2-litres.

Other areas of the plant were also thoroughly modernised, allow-ing the plant to expand output and meet the growing demand forCoca-Cola and associated brands in the area around Toulouse as wellas across southern France more widely and other markets such asMonaco.

The logistic platformwill double on-sitestorage capacity, free-ing up space in themanufacturing areasand reducing inefficientdouble shipments toexternal warehouses.

Warehouse expansion

6 Soft Drinks International – September 2018EuRoPEClose to you productionUnITeD Caps www.unitedcaps.com is tobuild a new UK manufacturing plant in Din-nington, Rotherham, as part of its ‘Close toyou’ production strategy.

The initial facility will be 5000 squaremetres, with an option to expand this upto four times the capacity as businessgrowth dictates.

Production is expected to begin at theend of 2019 and will initially focus on bev-erage and dairy closures, with scope to addadditional segments as needed. This projectrepresents an estimated €20 million invest-

ment including the first phase of machineryand is expected to increase group turnoverby 15% in phase one. It will initially employ20 staff.

“This expansion to the United Kingdomis in response to increasing demand therefor our products,” said Benoit henckes,chief executive of United Caps. “We choseRotherham because of its central locationalong the M1, available technical skilledpeople and the reasonable cost of land inthat area.

“This will be our first plant in the UnitedKingdom, and we are looking forward toworking closely with the Rotherham Coun-cil as the project proceeds.”

Rotherham Council leader Chris Readsaid the council was very pleased to have acompany of United Caps’ stature joiningthe community.

“We look forward to working with themto ensure a timely completion of the newfactory, as well as future expansions as theirbusiness needs dictate. The beginning ofoperations means 20 new jobs almostimmediately, and the welcome news thatwe can be hopeful there will be manymore jobs to come for dedicated localpeople in the future.”

United Caps conducted a number ofmarket studies leading up to the selectionof the Dinnington site, explained henckes.“Our studies reflected that demand washighest for beverage and dairy closures.More specifically, we will focus on the pro-duction of plastic closures for flat and

medium carbonated drinks as well as fruitjuices and dairy products in PeT bottles.

“Of course, our customers in the UnitedKingdom will have access to our full portfo-lio of caps and closures, as well as to theexpert resources in our Messia R&D facil-ity.”

Following the success of United Caps’Irish plant in Greystones, plant director PaulGorry will oversee the Rotherham plant aswell.

Rotherham Council and United Caps meet atcouncil headquarters. From left to right:Councillor Denise Lelliott, Benoit Henckes,Damien Wilson, Councillor Gordon Watson,Rony Van Regenmortel and Paul Gorry.

Quality marklaunchedPACK2GO europe, the association of foodand beverage service and conveniencepackaging manufacturers in europe, is todaylaunching a quality trade mark for usedirectly on products along with an associ-ated logo and label.

The trademark has been registered ineurope and around the world. The schemeis detailed on a dedicated multi-lingualwebsite www.p2g-e.com and promotedunder the slogan ‘really good products, byreally good companies’.

Claimed to be the first of its kind for thefood & beverage service packaging sector,the quality mark is available to companiesthat: commit to abiding by the ‘Pack2Goeurope Guiding Principles’; meet demandingminimum performance requirements thatcover the quality of both product andoperations; commit to meeting all eU andnational legislative requirements on productquality; and report annually their perfor-mance against a range of indicators cover-ing environmental performance, socialcommitments, ethics and supply chainintegrity.

The first trademark licences areexpected in autumn this year, meaning the

quality mark and label will start appearingon products and in marketing materialssoon after. Authorised users of the trade-mark and labels will be listed on the p2g-e.com website.

“We are setting the bar high to protecteuropean consumers. Through this qualitymark and logo we’ll be reminding the mar-ket about this every day,” said Mike Turnerof Graphic Packaging International Foodser-vice europe and president of Pack2Goeurope.

“not all companies out there match upto these levels of quality and performance.So we call on distributors and users of ser-vice packaging to take this scheme as thepoint of reference for sourcing really goodproducts by really good companies.”

In October last year, Pack2Go europeannounced that it was cooperating withecoVadis to provide each of its companieswith an independently assessed sustainabil-ity rating and generate an average Pack2Goeurope score.

Pepsi MAX +TomorrowlandPePSICO West europe Beverages www.pep-sico.eu has signed a four-year europeanpartnership via its Pepsi MAX brand withTomorrowland www.tomorrowland.comwhich is claimed to be one of the biggestand fastest growing music festivals in theworld.

The recent 2018 summer editionattracted more than one million pre-ticketregistrations and drew people from some200 countries to its Belgian venue.

For decades music has been a key part ofthe Pepsi DnA and Tomorrowland fits wellwith Pepsi MAX brand strengths, as well asallowing Pepsi to flex its digital entertain-ment muscles.

“Tomorrowland is not only one of great-est festivals in the world, but has one of thelargest global fan bases, lending its potentialto be one of our most exciting and engagingactivations,” said Mark Kirkham, head of mar-keting and innovation for PepsiCo Westeurope Beverages.

Soft Drinks International – September 2018 7EuRoPESotemapack joins RobopacThe new partnership in the Italian packag-ing machinery industry between Robopacwww.robopac.com and Sotemapack repre-sents a further step forward for the grouprun by the Aureli family. In addition tobroadening the range of solutions availableto international customers, the alliance alsoconsolidates the group’s reputation in Italy’s‘Packaging Valley’.

Sotemapack www.sotemapack.com bringswith it thirty years of experience and busi-ness history, built on sound technical skillsand constant R & D activity – which hasled to it offering the market numerous spe-cialised technology solutions aimed at vari-ous areas of industry.

It has a modern, efficient productionfacility located in the town of Anzola dell’e-milia, in the province of Bologna.

“Once again, with the arrival ofSotemapack, two families have cometogether on the basis of shared values,”commented enrico and Valentina Aureli,

Standing: Gabriele De Martis, Valentina Aureli,Enrico Aureli; at the table, Giancarlo De Martisand Alfredo Aureli.

Red Bull prominentTeAM Kamaz, sponsored by energy bever-age brand Red Bull, dominated the truckcategory of this year’s Silk Way Rally whichwas raced across a gruelling course entirelywithin Russia. They took the first five places.

The grunty Russian-made Kamaz heaviesshowed their many attributes yet again, onhome territory.

Andrey Karginov added the Silk Way titleto his Dakar Rally win in 2014. Team matesAyrat Mardeev, Anton Shibalov, SergeyKupiyanov and eduard nikolaev followedhim in.

The 2018 race-raid route stretched fromthe Caspian Sea to a finish line in Moscow’sRed Square.

Seven timed stages faced the car, buggyand truck competitors as they crossed theTakyr and Kalmykia deserts.

In the car category, Saudi Arabia’s yazeedAl-Rajhi kept his Mini up the front afterclaiming top spot at the midway point.

nasser Al-Attiyah, who is also closelyassociated with Red Bull, won athe penulti-mate stage of the race and rose to secondoverall. Along with co-pilot Mathieu Baumel,they battled back from adversity when therear differential on their Toyota hilux suf-fered problems early in the race and effec-tively ended the Qatari’s chance of winningthe rally.

managing directors of Robopac “Without common values, a joint venture

is impossible. We have gained controlthrough the acquisition of majority sharesin the company, but we will be counting onour new partner company, whose memberswill remain with us and whose contributionwill be vital in terms of technology andcommercial innovation.”

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8 Soft Drinks International – September 2018

AfricaInDuSTRY nEWS

Coke’s 90 years in AfricaThe Coca-Cola Company is this year cele-brating 90 years of operation on the Africancontinent. The first Coke was sold in CapeTown, South Africa, in 1928.

As well as the South African milestone,other African markets are celebratinganniversaries this year and next, notably 70years of Coke in Kenya.

“For 90 years in Africa we’ve been part ofour customer’s lives – we’ve been therewith them on their first date, to celebratetheir first job offer and refresh their firstfootball game,” said Maserame Mouyeme,Coca-Cola Southern & east Africa’s directorof public affairs, communications and sustain-ability.

“We have built taps and toilets for moth-ers and fathers and taught their sons anddaughters how to recycle. We have empow-ered their aunts and sisters to build theirown businesses.”

Mouyeme said that over the next 90years, Coca-Cola would accelerate its evolu-tion to innovate its portfolio, packs andchannels throughout Africa. It would bemore ambitious and bold in being a partner

for inclusive development and seek to helpaddress some of the continent’s most press-ing problems.

“We have been refreshing our customers’memories, growing their enterprises andstewarding their environment for 90 years.We will continue to do so, but not just asCoca-Cola. For the next 90 years, we will berefreshing Africa forward as a ‘total beveragecompany’, so we can be part of more occa-sions and more memories.

“We will do more to safeguard the envi-ronment, provide more jobs and empowermore women. We are accelerating our busi-ness into one that is a partner in Africa’sprosperity.”

In Kenya, Coca-Cola started out in 1948selling imported stock from a base alongAddis Ababa Road in the industrial area ofnairobi, before commencing local produc-tion.

“We take great pride in being a part ofKenya’s fibre for over 70 years, and being apart of celebrations by families and individu-

als who enjoy an ice-cold refreshment on asunny day,” said Coca-Cola’s Ahmed Radywho noted that the brand has “also been apart of national celebrations, including theevents to mark the attainment of the coun-try’s independence in 1963 among othermilestone events”.

Rady said Coca-Cola’s “key focus in thecoming years is innovation leading to newproducts. however, in addition to offeringrefreshment, we are firmly committed toKenya’s socio-economic advancementthrough investments in the communities weoperate in.”

High interest in fdt AfricaThIS year’s food & drink technology Africawww.fdt-africa.com will be held in Johannes-burg from September 4-6.

Usually referred to as simply fdt Africa,the trade fair is a hugely successful spin-offfrom Messe München’s drinktec www.drink-tec.com

As well as being a major exhibition of rel-evance to beverage producers across Africaand further afield, fdt Africa will feature aforum with a strong line-up of speakers andample opportunities for networking.

fdt Africa 2018 has attracted solid interestfrom both exhibitors and buyers planning toattend.

We will have a report on fdt Africa 2018in our October issue.

The next edition of fdt Africa will takeplace in 2019, outside the established regularcycle of the series. This is due to the newco-location of the fair with analytica LabAfrica and IFAT Africa.

Hibiscus, moringafrom new bottlereThIOPIAn bottler Zebym Trading hasbegun production of an innovative range ofsoft drinks at a new plant in Legetafo, on theoutskirts of ethiopia’s capital Addis Ababa.The plant uses modern technology sourcedmainly from Germany.

ethiopia has seen extensive investment insoft drink production over the past fewyears, rejuvenating what had been an ageinginfrastructure. The country’s large populationand high temperatures help make it a strongmarket for soft drinks with local peopleturning increasingly to branded beverages asincome improves.

A sugar shortage has inhibited productiongrowth but Zebym says it has adequatesources and is also looking to reduce sugarusage in the near future.

The company also plans to boost outputby around 50% by adding a new bottling lineand hiring further staff, taking the permanentworkforce to 100 or more, as well as casualsfor peak periods.

The plant is producing bottled artesianmineral water, a range of CSDs and what isknown locally as ‘smoked water’. Juices andfruit drinks are to be added. Flavours includehibiscus and moringa, with the moringadrinks marketed as having functional benefits.

From the outset, plans were to maximiseuse of natural ingredients and this is set tobe expanded. Zebym Trading is ownedlargely by Zelalem Muluken.

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10 Soft Drinks International – September 2018AFRICAKwaZulunatalboosterSAPPI www.sappi.com, which is a global pro-ducer of biomaterials, dissolving wood pulp,papers and packaging headquartered in SouthAfrica, is investing heavily in its Saiccor Mill inUmkomaas, south of Durban.

The investment programme includesimmediate expansion work followed by fiveyears of continuous upgrading.

Among Sappi’s biorefinery operations arethe production of second generation hemicel-lulose sugars, extracted from wood duringthe pulping process. The company is lookingtowards partnerships to develop this area,including glycols used in the production ofPeT for bottle forming.

The company is also a major contributorto fruit packaging. Its South African produc-tion accounts for some 1% of the country’stotal foreign revenue, as well as supporting itsburgeoning fruit export trade.

“In addition to expanding capacity, Sappi isplanning to invest R5 billion over the next five

years through maintenance and upgrade pro-jects to decrease production costs, introducenew technology, optimise processes andfuture-proof manufacturing systems at SaiccorMill,” explained Alex Thiel, chief executive ofSappi Southern Africa.

“These investments will secure the mill’sfuture by increasing its global cost competi-tiveness and significant reducing its environ-mental footprint.”

Thiel also pointed to the environmentalstrengths of the investment programme. “CO²emissions will be cut in half and waste tolandfill will reduce by 48%. In addition, SO²emissions will reduce by 35% and water useefficiency will increase by 17%.

“All of this while earning more revenue forthe province and country and providing asecure future to our workforce, their familiesand the communities where they live.”

Lipton works with WELIPTOn and the We charitable and commu-nity support group are working together toempower 80,000 women in tea farming com-munities across Kenya by providing themaccess to financial and business skills training.

Programme participants will learn financialfundamentals from budgeting and cost-pricingto creating business plans and applying forloans, in addition to leadership fundamentals,entrepreneurship and health management.

Powered by We's 'Track your Impact'promise, tea drinkers can help support theprogramme by purchasing a Lipton productwith a Track your Impact sticker. each stickerhas a code that consumers can enter onwe.org/Lipton to see exactly where and howevery purchase has made an impact onwomen tea farming communities.

“We are proud to have the opportunity tosupport the women tea farmers in Kenya,and are keen to let people know that theirLipton purchase makes a difference in thesewomen's lives,” said George hamilton, teadirector at Unilever.

“Our goal is to help them build a cycle oflearning, sharing and empowerment withintheir communities that will help future gener-ations of Kenyan families.”

Roxanne Joyal, chief executive of Me toWe, said “the impact of the partnershipbetween Lipton and We is monumental.

“It will empower tens of thousands ofwomen in tea farming communities, providingthem with the opportunity and knowledge toaccess financial tools and support their fami-lies and communities.”

With more than 125 years of experience,

Lipton www.lipton.com is one of the world'sbest-known refreshment brands, marketingtea-based drinks that include leaf tea, infu-sions, and RTD iced tea.

We www.we.org is a family of organisa-tions which describe their ethos as ‘makingdoing good, doable’. We Charitywww.wecharity.org ‘empowers domestic andinternational change’. Me to We www.metowe.com is a social enterprise that createssocially conscious products and experiencesto help support the charity.

Globally, We's teams in Asia, Africa andLatin America have provided more than 1million people with clean water, built some1000 schools and schoolrooms and empow-ered more than 200,000 children with accessto education.

We was founded more than 20 years agoby social entrepreneurs, brothers Craig andMarc Kielburger.

Agrana buys intoElafruitsThe Agrana group www.agrana.com hasacquired 49% of elafruits www.elafruits.com,the Algerian producer of fruit preparations,including bases for the beverage industry.

Agrana is one of the european leaders infruit preparations with a large output of fruitjuice concentrates. It is also a major sugarand starch producer, including bioethanol. Ithas 29 production sites in 21 countries.

elafruits is located in Akbou, around200km east of Algiers.

“This acquisition is another move to con-solidate our leading global position in fruitpreparations,” said Johann Marihart, Agrana’schief executive.

“The existing product portfolio and theoption of expanding our production capacityclose to major customers will accelerateAgrana’s growth in north Africa.”

www.softdrinksinternational.com

Soft Drinks International – September 2018 11AFRICA

IT had been in the wind for some time butSouth Africa’s Bowler Metcalf is only nowexiting from its soft drinks production roleand focusing on its burgeoning plastics pack-aging business.

In April, Bowler Metcalf www.bowlermet-calf.co.za sold its 41.3% stake in SoftBevwww.softbev.com to The Beverage Company,which owns the Little Green Beverageswww.refreshhh.co.za stable of soft drinks.

The deal is just now wrapping up becausethe final price was dependent on SoftBevprofits in the year to June 30.

Little Green Beverages, formed in 2006and based in Johannesburg, is renownedthroughout South Africa – and elsewhere insouthern Africa – for its Refreshhh brand. Ithas spread geographically through the estab-lishment of extra production and distributioncentres, including in the Western Cape andKwaZulu natal.

SoftBev’s leading brands include Jive, Coo-ee and Pepsi.

As we have reported over the years, Soft-Bev was formed some five years ago by themerger of Quality Beverages and Shoreline,both respected soft drinks producers with astrong presence in the Western Cape andKwaZulu natal.

however, it struggled to gain momentumin the Gauteng market where success wasvital if it was to become a truly national sup-plier. This will now be helped significantly byLittle Green Beverages’ sales strength andstanding in the Gauteng region.

Bowler Metcalf began to get uneasy aboutthe impact on its core business and signalledit wanted out of bottling.

It will use funds from the SoftBev sale toexpand packaging operations, pay down debtand look to other possibilities.

Bottler sale finalised

In the face of a public outcry about reformu-lation of Mazoe orange crush and otherflavours in the Mazoe range, Schweppes Zim-babwe www.schweppes.co.zw respondedwith a firm statement it was reinstating theoriginal formula immediately.

Schweppes Zimbabwe is a Coca-Colacompany and the reformulation was pre-sented as being in keeping with TCCC’sglobal move towards lower sugar content inbeverages.

While the original Mazoe has been revived,the reduced sugar version will also stay onsale. The outcry included an ad hoc socialmedia campaign. Some people were threaten-ing to boycott Mazoe while others weremaking inaccurate claims about the new for-mula.

Mazoe is a major brand for SchweppesZimbabwe and something of a national icon

Mazoe revivesoriginal

with near-universal recognition in Zimbabwe.Read the statement: ‘The Coca-Cola Com-

pany and Schweppes Zimbabwe Limited areannouncing that the Original Mazoe recipesfor all flavours will be back on shelves in thenear future.

‘We have listened to consumer demandand appreciate all the feedback that has beenreceived. In order to meet those desires but

still provide choice, both the original recipesof Mazoe and the reduced sugar recipes willbe offered.

‘We stand by the safety of all ingredientsused in our products and we’re committed tooffering choice to help people reduce added-sugar in their diets. Both variants will beclearly labelled, actively encouraging andenabling consumers to enjoy our added-sugarbeverages responsibly.’

This was picked up by most of Zimbabwe’smainstream media and also covered by SouthAfrican, Zambian (Mazoe is sold in Zambia)and other African media outlets.

Schweppes Zimbabwe also posted a per-sonal online video by managing directorCharles Msipa explaining the return toMazoe’s original formulation.

12 Soft Drinks International – September 2018InDuSTRY nEWS

Middle eastSAUDI dairy and juice giant Almaraiwww.almarai.com is planning a major 5-yearcapital investment programme which willrun to around US$2.8 billion.

The company says the project will befunded by a combination of operating cashflow, local and international sukuk arrange-ments, the Saudi Industrial DevelopmentFund and the Agricultural DevelopmentFund.

‘Given the persistent challenging eco-nomic conditions across the region, thefocus on efficiency and cost optimisationmeasures will continue throughout the planperiod to ensure continuous competitiveadvantage,’ Almarai said in a statement.

The investment will range across a num-ber of tasks including replacement of exist-

Milkshake icon targets uAEThe Keventers www.keventers.com milk-shake brand is planning to expand in theUAe following the opening of an initial storein Dubai. Current plans are for around 25outlets in the emirates of Dubai and Sharjah.

The first is strategically located with anew beachfront attraction, La Mer.

Keventers, whose headquarters are innew Delhi, offers a broad selection of milk-shakes ranging from the traditional throughto Middle eastern specialties such as DateJallab and Avocado honey. Some havelicensed associations with popular brands,for example nutella.

All of the shakes are served in a glassbottle, a key selling point of the companysince its inception in the 1920s.

This has become increasingly relevant inan era where consumers are looking tochoose products that are strong on sustain-ability.

“A country as global as UAe holdstremendous potential for a brand likeKeventers to flourish and expand interna-tionally,” said Sohrab Sitaram, the company’schief executive. “With all major global brandsalready present in the UAe, Keventers ismaking a timely entry into the market, posi-tioning itself strategically to capture theimagination of milkshake and dessert lovers.

“We already have our presence in vari-ous international markets like Kenya andnepal.

“But being a part of UAe’s thriving gas-tronomy elevates the brand’s image andbrings us closer to a global audience, wholove to be a part of young brands likeours.”

Keventers was established in India in themid-1920s by edward Keventers andacquired by Ram Krishna Dalmia in 1940.The brand was revived in 2015 with a newidentity and team, retaining its legacy andbrand essence. Three enterprising individuals- Sohrab Sitaram, an established hospitalityprofessional with a career of over 18 years,along with entrepreneurs Agastya Dalmiaand Aman Aurora - came together to rein-state the brand’s legacy.

Big investmentplanned

ing assets, improvement of productionwithin farms and production facilities,improving distribution and transport capa-bilities, widening Almarai’s geographic foot-print and further product innovation.

PePSICO has formed a partnership withthe emirates Foundation, a national organi-sation set up by the Abu Dhabi Govern-ment to facilitate public-private fundedinitiatives for the empowerment of youth.

The PepsiCo Middle east business unitwill offer young and talented emiratis theopportunity to take up internships at thecompany as well as provide mentorshipsand job shadowing opportunities at differ-ent departments within the organisation.

PepsiCo will be actively involved in thefoundation’s three signature projects:Kafa’at, Think Science, and Volunteer.ae.

“The support of the private sector is

Pepsi + EmiratesFoundation

essential to empower emiratis to becomethe driving force of the UAe’s knowledgeeconomy,” said Maytha Al habsi, the foun-dation’s chief executive.

Omar Farid, PepsiCo’s president for Mid-dle east and north Africa, said the com-pany was “proud to support and nurtureemirati youth through several of the foun-dation’s key initiatives”.

Pepsi Smart CartPePSICO’S futuristic Smart Cart has beenattracting considerable attention in the Mid-dle east over the past six months, includingfrom those keen to foster the evolution ofalternative beverage sales channels.

The autonomous snack cart uses real-time data to track the location of largercrowds before rolling up to provide on-demand drinks and snacks with a convenientcashless transaction.

It was a very popular feature earlier thisyear of the STeP2018 experiential tech festi-val in Dubai, an event supported by PepsiCowww.pepsico.com

The 2018 event, sixth in the series, show-cased more than 200 star t-ups andexhibitors, also featuring an impressive 250-strong speaker line-up.

It was the first time the conference pro-gramme was delivered across four industry-focused stages, allowing attendees to dive

deeper into the trending topics of futuretech, fintech, digital media and start-up con-cerns.

The Pepsi Smart Cart can take orders viaa Facebook Messenger app, move to areaswhere the most potential customers aregathering, and feed back to an ‘intelligencecentre’ when stocks are getting low – thecart returns to base for restocking, a taskthat does require human input.

Pepsi Smart Cart. Photo: STEP.

Soft Drinks International – September 2018 13MIDDLE EASTEgyptian partnership formedTIBA Trading & Distribution Companywww.tiba-egypt.com and the egyptian SaudiCompany for Water and Food Industrieswww.floegypt.net – which is usually knownsimply as FLO – have signed a partnershipagreement which will give FLO Watermuch-enhanced access to retail outletsacross the country.

Tiba is the distribution arm of Juhaynawww.juhayna.com whose portfolio includesa wide selection of juices, drinking yoghurtsand other dairy products.

It operates 28 distribution centres, fromwhich a fleet of around 1000 trucks deliverto customers in 27 governorates.

Saif Thabet, chief executive of Juhayna,commented that “the distribution contractis an extension of the success achieved byTiba in the egyptian market since its incep-tion in 2005”.

Its distribution capabilities had been suc-cessfully utilised by Arla International aswell as the Juhayna portfolio.

“The partnership will strengthen localconfidence in the company’s capabilities,especially in terms of trade and distribution,through cooperation with FLO, and wehope this will be a new cornerstone forboth companies in their respective fields toprovide a quality health product to our cus-

tomers.”Mahmoud Daood, FLO’s chairman and

chief executive, explained that when FLOwent looking for a tactical partner to han-dle its distribution as efficiently as possible,Tiba stood out for a number of reasons.

These included having the largest appro-priate network in egypt, a proven trackrecord of meeting international producthandling standards, and it was backed bythe might of Juhayna which allowed it toachieve its visions and strategic operationalcapabilities.

FLO was launched in the egyptian mar-ket in July 2017 and FLO said it had beenvery well received. Daood claimed it wasone of the highest quality bottled waterson the market, suiting egyptian tastes.

Careem trialscarton waterTeTRA Pak Arabia www.tetrapak.com/sa hasbeen working with ride hailing app Careemwww.careem.com and Al Rabie www.alra-bie.com to offer water in cartons toCareem’s business and first class customersin Saudi Arabia.

Careem is a major operator in the MenAregion, Pakistan and Turkey.

“Water in cartons is an innovative initia-tive which will enable us, as a company, tobe more flexible and diverse,” said Ziyad Al

Jadid, operational marketing director forTetra Pak Arabia. “Drinking water from a car-ton package is a new experience for ourconsumers.

“Careem’s executive service passengerswill be welcomed aboard with a refreshingwater drink that will make their journeymemorable and healthy.”

The six-layered packaging is specificallyengineered to protect the water from theKSA’s harsh weather conditions.

With customer satisfaction the key to thistrial, Careem’s executive clients have beenrequested to scan a QR code which theninvites their participation on a brief feedbacksurvey.

DUBAI’S Al Rawabi Dairy Company isinvesting heavily in equipment, productionpractices and environmental initiatives toachieve significant sustainability goals inaccordance with UAe Vision 2021.

This strategy was underlined by a visit toAl Rawabi’s plant by he Dr. Thani binAhmed Al Zeyoudi, the UAe’s minister forclimate change and environment.

Al Rawabi www.alrawabidairy.com is oneof Dubai’s biggest dairy producers. Itsextensive product portfolio includes a vari-ety of dairy beverages, juices and functionaldrinks.

As well as the production facility, the min-ister toured Al Rawabi’s farm and the envi-ronmental unit.

“Sustainability, which is a key target of theUAe Vision 2021, can only be achievedthrough an enhanced public-private partner-ship and engaging the business community inthe government’s plans and initiatives. Thiswill expedite the achievement of our sus-tainable targets and promote innovation as amain pillar in the process,” said Al Zeyoudi.

“UAe livestock and dairy companies areactively cooperating with the ministry toensure sustainability and add more innova-tion to their operations.”

Abdulla Sultan Al Owais, Al Rawabi’s chair-man, said the company was “committed tosupporting the government’s mission of pre-serving the environment for our future gen-erations”.

Al Rawabi has been certificated withworld-famous ISO standards ISO 9001: 1994certification; ISO 9001:2008 for QualityManagement, ISO 14001: 2004 for environ-mental Management, ISO 22000: 2005 Cer-tification for Food Safety.

“Al Rawabi prides itself on receiving certi-fication for our best practices in quality man-agement, food safety and environmentalmanagement,” said chief executive Ahmed elTigani.

“We also have our own standards forproduct quality to make sure we are pro-ducing healthy, fresh and good tasting prod-ucts for all our customers.

“We are always updating our knowledgeand the team is constantly learning to keepabreast of the latest technology that willproduce healthy and safe products.”

Al Rawabi sustainability

14 Soft Drinks International – September 2018MIDDLE EASTBacking for start-upsTenMOU www.tenmou.me, which isdescribed as Bahrain’s first ‘business angels’company, is collaborating with vertical accel-erator Savour Ventures www.savour.venturesto help Bahraini start-up ventures in thebeverage and food sector.

The initiative is also supported by Tam-keen www.tamkeen.bh, a public authorityestablished in 2006 to help position thekingdom’s private sector as the key driver ofeconomic growth and development.

Tamkeen also helps companies improveproductivity and workforce training.

“The food and beverage industry is oneof the fastest growing sectors in the Middle

east, and is heavily dependent on imports,”commented nawaf Al Kooheji, Tenmou’schief executive.

“This increasingly dynamic sector is wit-nessing a steady growth in demand. Ourefforts are sharply focused on continuing toencourage creativity in the food sector, inaddition to helping start-ups expand by sup-plying entrepreneurs with the necessarytools and support.

“We are looking forward to more Bahrai-nis applying to Savour’s programme whichhas witnessed a truly amazing track record,often achieving better results within twomonths compared to what other founderstake years to accomplish.”

nawaf Al Kooheji thanked the Tamkeenagency for its “unparalleled support through-out this journey, providing much neededsupport to local entrepreneurs contributingto the entrepreneurial ecosystem inBahrain”.

The programme works by helpingentrepreneurs find the right product orniche in the market, and working closelywith them to scale the business. The finaltwo weeks of the programme engage theenlisted entrepreneurs, providing them withthe opportunity to pitch their business toSavour’s co-investor network.

The 25th iran food + bev tec www.iran-foodbevtec.com has been judged an enor-mous success.

It was part of the iran agrofood eventwhich occupied the entire Tehran Interna-tional Fairgrounds, attracting 1225 exhibitorsfrom 29 countries – including severalgrouped in 25 official country pavilions –and more than 40,000 visitors from all overIran and other countries in the region.

exhibitor feedback suggested that buyerquality was better than the previous year,pointing to good work by the organisers inidentifying and drawing the most appropri-ate buyers.

Other specialist sections of the overallevent included iran bakery + confectionery,iran food ingredients, iran agro and iranfood + hospitality.

iran food + bev tec 2018 featured manymajor players in the beverage sector,including KhS and Krones.

Amir Ghaffari, area sales manager Middleeast for KhS, said their stand was visited byrepresentatives of large international pro-ducers as well as Iranian companies.

40,000 visitors to show

Thomas Treindl, head of sales Middleeast for Krones AG, said the company hadbeen active in Iran for 15 years and theIranian market was of high potential forKrones.

“here at iran food + bev tec 2018 wemeet existing and new customers.”

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16 Soft Drinks International – September 2018

Asia WestInDuSTRY nEWS

Mango marvelManpasandundauntedMAnPASAnD Beverages www.manpasand.co.in says that increased production capacitywas one of the highlights of its 2017-18financial year. It has plans to add further pro-duction capabilities, looking both to thedomestic and export markets. And it will beadding further beverages to its portfolio.

Its Vadodara plant became operational inthe latter part of the financial year, whilework at the Varanasi and Sri City facilitieswas nearing completion.

As we reported earlier, Manpasand hasfinalised the location of a further plant inKhurda, Odisha, its first in the eastern region.

The 2018-19 financial year got off to aslow start, with only marginal net profitdespite revenue growth of over 9%.

“Issues unrelated to operations causedsome spillover and impacted our business inthe month of June,” said Dhirenedra Singh,Manpasand’s chairman and managing director.

“Despite this challenge, we managed toperform relatively well and kept ourselvesfocused on expansion and product develop-ment. Operations are now back to normal,and we continue to be confident about ourgrowth plans.”

Singh stressed that Manpasand intended toadvance distribution during the next fiscalyear. “Augmenting our presence throughquick service restaurants, food chains andretailers to develop stronger brand recogni-tion for our products among consumers willcontinue to be the main driver of the com-pany’s growth.”

A “symbiotic growth approach” will be inplace, he explained. “Product innovation andenhancing the distribution network will bethe primary focus areas in our endeavour tocreate a point of differentiation amongst ourlocal and global competitors.”

Jv to boost dairysales in IndiaGLOBAL dairy giant Fonterra www.fonterra.com has set up a joint venture partnershipwith Indian consumer products companyFuture Consumer www.futuregroup.in To becalled Fonterra Future Dairy Partners, it isaimed at helping meet the buoyant demandfor high quality dairy nutrition in India.

“It will allow us to prepare the ground-work and make the most of our expertise aswe enter the world’s largest and fastestgrowing dairy industry. Consumer demandfor dairy in India over the next seven years isset to increase by 82 billion litres – seventimes the forecasted growth for China,” saidLukas Paravicini, Fonterra’s chief operatingofficer global consumer and foodservice.

“The partnership will be driven by growththrough profitability. The initial stages of thepartnership will focus on product develop-ment, and marketing with the right capitalinvestment made during this period.”

Paravicini explained the first consumerproducts will be launched by the middle of2019, using both locally sourced milk anddairy products from new Zealand.

“We will also use this time to settle in the

partnership infrastructure, learn the marketand prioritise geographies.”

Paravicini noted that the joint venturecame at a time when the Indian dairy indus-try was transforming itself.

“This has resulted in a big shift away frommore traditional locally-based dairy busi-nesses with limited product and brand differ-entiation, to a new era where morevalue-added and innovative dairy productsare in high demand across the country.”

Future Consumer Ltd is part of the FutureGroup which is developing a new retailexperience for consumers, with plans tolaunch 1100 stores this year. The outlets fea-ture a complete digital experience both in-store and through a virtual market place.

The new retail experience will add toFuture Group’s existing footprint. FutureGroup is present in 26 of 31 Indian stateswith over 2000 trade outlets and 5000 pub-lic distribution outlets as well as a nationwidecold-chain and ambient distribution network.

The Coca-Cola system globally – both TheCoca-Cola Company and bottlers – has awidely praised reputation for supportingsmall retailers with training programmesand other support, as we report from timeto time.

A programme in India known as Parivar-tan recently drew accolades from a numberof its graduates, operators of micro orsmall retail outlets in various parts of thecountry.

Many of them have attended more thanone course over the years.

In March 2017, Coca-Cola Indiawww.coca-colaindia.com signed a memo-randum of understanding with Food Safetyand Standards Authority of India (FSSAI) todevelop a joint curriculum specifically forsmall food establishments. As the first com-pany to partner with FSSAI, Coca-Cola setitself an initial target of training 50,000small food vendors in food safety andhygiene.

The Parivar tan (which translates to‘change’) programme uses a mix of trainingmethodologies such as inventory, workingcapital and customer relationship manage-ment to upskill small retailers.

A three-hour presentation in vernacularlanguages is carried out through FSSAI-cer-tified trainers.

These are held in classrooms as well asaboard a bus that has been converted intoa mobile classroom, which travels acrossthe country. each ‘classroom on wheels’ cancarry out up to three sessions in a day fornearly 25 students.

Since 2008, when Coca-Cola started itseffort to upskill micro-entrepreneurs, Pari-vartan has impacted over 346,000 smallgrocery retailers, including over 48,000women retailers.

Anurag Anand, who heads franchisecapability services for Coca-Cola in India,says the programme has had “encouragingresults, which has encouraged us further”.

Training for micro retailers

18 Soft Drinks International – September 2018ASIA WEST

More flavours,shopsPRABhAT Dairy www.prabhatdairy.in is build-ing further on its successful development ofthe dairy beverage category which has seen itoffer chaas, lassi and milkshakes in Tetra Paks.One of its latest moves is to add kesarbadam and mango lassis, along with a vanillablueberry milkshake.

The group is also expanding PrabhatGoodness Zone, a retail chain operating on afranchise model.

The company indicated recently that it hadplans for expansion across the vast Indianational market in the second phase of itscurrent strategic plan. Phase 1 will focus muchof the expansion on the state of Maharashtra.

“At Prabhat, we constantly strive to pro-vide consumers the ultimate product experi-ence,” said Vivek nirmal, Prabhat Dairy’s jointmanaging director and chief executive.“hence, we consistently keep on researchingand churning out new products, which helpus in growing our presence in the market-place.

“Our retail chains would be catering as acounter sale and local distribution point forPrabhat’s milk and milk-based products. Weare excited about the Goodness Zone, whichwould provide us direct access to newer mar-kets, through which we can reach millions ofcustomers in a short span.”

he noted that Prabhat Dairy was receivingmany enquiries from both Maharashtra andother states as potential franchise holdersassessed the profit potential of the GoodnessZone model.

FHIn to debutThe first Food and hotel India expowww.foodandhotelindia.com is being organ-ised by UBM India. It will be held at theSahara Star hotel in Mumbai from Septem-ber 5-7.

In the time-honoured tradition ofacronyms, the event is being billed by UBMas FhIn.

“The Indian food and hospitality industryhas emerged as one of the key industriesdriving the growth of the food and bever-age sector. Driven by the insatiable con-sumption of its 1.3 billion strongpopulation, India's rising middle class andincreasing disposable incomes, the sectorcontinues to grow,” said yogesh Mudras,managing director of UBM India

“India also offers tremendous businessopportunities for international brands toflourish in its fertile markets. The industry islooking forward to this show consideringthe expertise we have gathered and theactivities we have lined up for it."

Over 90 exhibitors are expected at theinaugural FhIn.

event features include elite workshops,the India International Culinary Classic,ProWein India and the hospitality StrategySummit organised in association with OddBox.

Sri Lanka labs get India’s oKThRee Sri Lankan testing laboratories havebeen authorised by India’s Food Safety andStandards Authority to certify food andbeverage products being exported to India.This will avoid difficulties where food andbeverage imports have been refused ordelayed during Indian border checks.

FSSAI www.fssai.gov.in – whose motto is‘inspiring trust, assuring safe and nutritiousfood’ – is an agency of the Ministry ofhealth and Family Welfare.

Authorisation of the labs followed a visitto Colombo by a team from FSSAI and thenational Accreditation Board for Testingand Calibration Laboratories.

The export Development Board of SriLanka (eDB) www.srilankabusiness.com hasput a lot of work into gaining the authori-sation, submitting names of both state-owned and private labs for consideration.

As we have reported in the past –including a series of special feature reportsfrom Sri Lanka – the eDB is very keen todevelop export markets for Sri Lankanbeverages and food products, not only inneighbouring India but also in the Middleeast, europe, Southeast Asia, Australasia andelsewhere.

neSPRAy Coco-Up, launched in Sri Lankaearlier this year by nestlé www.nestle.lk, isproviding to be a solid market success,helped by a marketing campaign whichpoints to its innovative formula, local ingre-dients and healthy attributes.

The RTD is made with both Sri Lankanmilk and coconut. It is the first product ofits kind for nestlé worldwide.

“With its innovative recipe of fresh milkand coconut, nespray Coco-Up joins ourstrong portfolio with a unique consumptionexperience, making drinking milk more fun,adventurous and refreshing for kids,” said

Dairy milk +coconut

Ruwan Welikala, VP dairy for nestlé in SriLanka.

nespray Coco-Up was developed bythe nestlé’s R&D team specifically for SriLankan tastes, although it could be adaptedfor other markets.

“Innovation is in our DnA, ever sinceour company was founded more than 150

years ago. Today we continue to provideinnovative, science-based products and ser-vices that enhance quality of life,” said man-aging director Shivani hegde.

“We’re proud to offer our local con-sumers a variety of products made fromlocal fresh milk, with the latest beingnespray Coco-Up with the unique infusionof coconut. This innovation perfectly reflectsnestlé in Sri Lanka: combining cutting-edgeglobal technology and R&D with local inno-vation - using local ingredients and stronglocal consumer insights - to develop supe-rior products.”

nestlé has been producing coconut milkpowder at its factory in Kurunegala sincethe 1980s and supplies group productionfacilities worldwide. It works with over6000 local growers.

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20 Soft Drinks International – September 2018

Asia & PacificInDuSTRY nEWS

OTSUKA nutraceutical (Thailand) www.thai-otsuka.com is presenting its packagingmakeover of Pocari Sweat through one ofThailand’s best known actresses, RatchawinWongviriya.

Known widely as Koy, the 34-year-old hasan impressive filmography of mega-audienceTV series, big screen movies and commer-cials, as well as a reputation in the top-endDJ market. She has appeared on hundreds ofThai magazine covers.

Takayuki Kushida, managing director ofOtsuka nutraceutical (Thailand) said thecompany was determined to make PocariSweat more familiar to Thai consumers whilepromoting their health concern through theuse of online and offline marketing strategiesas well as various marketing activities toreach target consumers more effectively.

he described the new bottle as having “anadded sense of modernity and practicality,making it convenient for consumers to drinkand to bring along.

“The wave pattern unique to Pocari Sweatand the redesigned packaging bottle that

50 years for Pepsi GuamPePSI Guam Bottling www.facebook.com/Pepsiguam is this year celebrating 50 yearsof successful operation with an operationalshift. It has moved from being under theumbrella of PepsiCo International to Pep-siCo USA.

Jon Denight, PGB’s general manager, saidthis would allow “better access to more USproducts and promotions”.

For most of its half century, PGB hasbeen part of the Calvo enterprises Inc con-glomerate which also has extensive interestsin insurance, real estate, construction, media,banking, retail, wholesale and distribution.

It is unusual in that two of the Calvofamily – Paul and his son eddie – have bothbeen governors of Guam as well as manag-ing PGB, albeit at different times. eddie

Calvo served two terms as governor up toJanuary this year.

The Calvos put a lot of work into notonly producing and marketing the corePepsi brands on Guam but also gainingother franchises and developing their ownlocal brands, including the popularChamorro variants.

In 2010 they invested in expanding andmodernising their bottling plant, giving themfurther flexibility in broadening the portfo-lio.

Meeting PepsiCo boss Indra Nooyi in New Yorklast year are PBG executives Eduardo Calvo andJohn Calvo, along with Denight (right). Super GT racing

supportBeVeRAGe companies have been heavilyinvolved in bringing a round of Japan’sSuper GT racing to Thailand for the fifthtime.

The Chang Super GT Race was sponsoredby the Thai Beverage www.thaibev.combrand which, while long associated with beer– Chang is one of the country’s major beers– has in the past five years become increas-ingly aligned with water.

Chang drinking water is nowadays one ofThailand’s mainstream players while in May2017 Thai Beverage also introduced ChangMineral Water as it moved towards enhanc-ing the brand’s premium image in thewaters category.

Thai Beverage wants Chang to be one ofthe three major suppliers in the bottledmineral water market and is also looking toexport markets, especially in Southeast Asiabut potentially worldwide as Thailand upsits leverage of Thai cuisine as a tourism andtrade promotion tool.

Chang also sponsors the Chang Interna-tional Circuit in Buriram, venue for theSuper GT series.

Buriram, which is around 400km to thenortheast of Bangkok, is promoting itself as‘the city of sports’ and the motor racing cir-cuit plays a key role in this, to the advan-tage of the Chang brand. Buriram isaccessible from Bangkok by highway, railwayor scheduled airlines.

Furthering the soft drink industry involve-ment in Super GT, one of the top teams inthe series – est Cola by AAS – is spon-sored by est which, as we have reported, isdiversifying its beverage portfolio, buildingfurther on the core cola it developed in abid to counter Pepsi and Coca-Cola.

est Cola www.estcolathai.com has won asignificant share of the big cola market inThailand and is also exported elsewhere inAsia.

Koy fronts PocariSweat makeover

proves more durable make Pocari Sweateven more outstandingly appealing.”

Thailand is the first country to launch thisnew packaging, with other markets followingthe Thai lead.

Koy Ratchawin Wongviriya features in a TVcommercial which shows that, to achieveone's goal, sometimes involves a lot of obsta-cles and losses. Although it is not easy, theresult can always be appreciated. Whateverthe challenge, Pocari Sweat is ready to staybeside the consumers to refresh their spirit.

Outdoor media have also been added toachieve the target most effectively.

Other marketing initiatives include linestickers featuring the Pocari-Chan character,product sampling and Pocari-Chan fare cardsfor the Bangkok Mass Transit System, dou-bling as collector items.

While the Thai sports beverage categoryhas been sluggish in the past year, PocariSweat sales climbed by some 80%. TakayukiKushida said Otsuka nutraceutical was confi-dent it would enjoy further growth through-out 2018.

PGB also imports a variety of beveragesand snacks, including Devondale milk fromAustralia.

“Whatever the category – carbonatedsoft drink, water, enhanced water, juice, juicedrink, tea, coffee, milk and others – PGB'scontinuing goal is to have, within every bev-erage category, a variety of all the rightchoices always available,” said Denight.

half-century celebrations have includedpainting delivery trucks in commemorativelivery and offering retro Pepsi merchandisein retail promotions.

Takayuki Kushida and Koy RatchawinWongviriya.

Soft Drinks International – September 2018 21ASIA & PACIFIC

China + Russia talkprobioticsCOnSenSUS on the importance of con-sumer education in active probiotic dairydrinks was a key result of a pioneeringChina-Russia nutrition Forum held incooperation with the Mengniu Danone JV.

The Chinese nutrition Society (CnS)and Russia’s Federal Research Centre ofnutrition, Biotechnology and Food Safety(FRC) signed a memorandum of under-standing which committed them to ongoingstrategic cooperation.

They acknowledged a common goal tojointly enhance collaboration in the field ofnutrition and health, and to boost talentsourcing in dairy technology.

To achieve this, they will facilitate bilateraltrade processes and dairy industry develop-ment by providing guidance and supportfor laws and regulations for seamless tradein dairy products in both countries.

As society's overall consumptionupgrades, health education matters morethan material gains said yang yuexin CnSdirector. “Chinese people are having sub-standard daily intake of dairy, especiallyactive probiotic drinks. To educate the pub-lic the health benefits of active probiotic isvery important.”

There is a similar situation in regard toactive probiotic drinks in Russia. “Thedietary structure of europe is mainly madeup of meat, egg and dairy. Russians havedairy consumption meeting guiding crite-rion, but low awareness of the function ofactive probiotic drinks which need to begreatly improved,” noted FRC’s ShevelevaSvetlana.

Emerging possibilitiesCOCA-COLA Amatil www.ccamatil.com isspreading its wings further as Amatil Xgains momentum. This is described as ‘anew platform for emerging possibilities topower growth beyond Coca-Cola Amatil’score business’.

CCA’s core beverage business operatesin Australia, new Zealand, Fiji, Papua newGuinea and Indonesia.

Managing director Alison Watkins saidAmatil X would support the development

of concepts, start-ups and early stage busi-nesses that anticipate and address customerneeds.

“Customers’ worlds are changing quickly,with increasing expectations driven by tech-nology. At the same time, beverage trendsand drinking occasions are evolving fast,”said Watkins. “While remaining focused onour core is critical, we need to find newavenues of growth.

“We want to continue to challenge our-selves to provide our customers with ‘Onlyat Amatil’ experiences.”

At the centre of Amatil X is AX Ven-tures, a multimillion dollar corporate ventur-ing program, set up to invest in futurerevenue growth opportunities.

These will be identified via Xcelerate andXponential.

Xcelerate is a corporate accelerator pro-gramme to operate in Australia and newZealand. Xponential is an employee ventur-ing programme.

Importantly, the programs within AmatilX are not open to proposals for new bev-erages, and do not compete with existinginnovation pipelines provided by brandpartners including The Coca-Cola Com-pany.

Instead, there are three broad themes:‘Millions of moments of impact’ – conceptsfor creating a sustainable future; ‘One stepahead’ – concepts for redefining the cus-tomer experience; and ‘Route to me’ –concepts for exploring alternative ways ofgetting customers what they want, when

Alison Watkins.

and where they want it. explained Watkins: “Our aspiration is for

Amatil X to set the benchmark for how tobridge the gap between large establishedcorporations and the agility and innovationof start-up businesses, so that we leverageentrepreneurs to help fuel our growthagenda.

“We are investing today for tomorrow’sgrowth.”

CC Japan’s ‘Dreamof Dairy’A ShORTAGe of young people – especiallyyoung women – entering the dairy industry,has motivated Coca-Cola Japan www.coca-cola.co.jp to undertake aspirational briefingsfor high school students under a ‘Dream ofDairy’ banner.

Under taken in association with thenational Agricultural Cooperative, govern-ment agencies and others, this initiative ispart of the Coca-Cola global ‘5 by 20’ strat-egy which is providing learning opportuni-ties for women to improve business skills aswell as networking with peers. The strat-egy’s goal is to support five million womenworldwide by 2010.

The ‘Dream of Dairy’ sees female dairyfarmers visiting schools to talk about theirlife, covering education, job seeking, tertiarytraining, family matters, challenges and suc-cesses.

While oriented primarily to would-bedairywomen, the programme is also opento male participation and the presentationscover the need to work constructively withmen as well as fostering family relationshipsand having children.

There is a positive element of feminismbut certainly no anti-male aspects.

Wannabe farmers have also been hostedon dairy farms.

Feedback from the young targets hasbeen very positive and there are strongindications of more young females taking updairy farm careers, sometimes combiningthis with specialised university or othertraining.

22 Soft Drinks International – September 2018

AmericasInDuSTRY nEWS

More outlets forJones SodaJOneS Soda Co www.jonessoda.com hasadded another 1000-plus 7-eleven outlets innorthern California and Canada carrying itsregional Big Gulp flavours. Jones offers a widerange of soda flavours, many of them withzany names and tastes, in glass bottles, cansand on fountain.

In recent times it has also been developingLemoncocco www.drinklemoncocco.com, apremium non-carbonated drink made withlemon and coconut flavours and produced bya Jones Soda subsidiary.

Jones has also gained further financing forstrategic growth and has been working on anenhanced investor relations programme tosupport this.

In the 7-eleven dispensers, flavours varyfrom one region to another, including Blue-berry Lemonade, Blue Bubblegum and BerryLemonade.

“Introducing more JOneS cane sugar bev-erage options sets 7-eleven apart in its ambi-

tious efforts to showcase craft beverages,”said Jennifer Cue, chief executive of JonesSoda. “Thanks to 7-eleven, our craft sodas arenow available in bottles, on the fountain andas everyone’s favourite frozen drink.

“having launched Jones in Vancouver,Canada, over 20 years ago, we are especiallyexcited to be able to finally answer our fans’call to bring Jones to soft drink fountainsacross Canada.”

The world’s largest convenience retailerand the Seattle-based soda company first col-laborated to create bottled 7-Select brandpremium sodas crafted by Jones. Five flavoursof 7-eleven’s first premium, private brand car-bonated beverage launched nationally in2016. The following year, Jones-createdflavours landed on Slurpee and Big Gulpmachines in the Pacific northwest.

Jones Soda has engaged Liolios Group tolead a new strategic investor relations andfinancial communications programme.

“Over the last couple of years, we’ve posi-tioned our product portfolio for broaddemographic appeal via several initiatives,including our fountain and Lemoncoccoopportunities,” said Cue. “Recently we

new Barn expandingALMOnDMILK producer new Barnwww.newbarnorganics.com is planning toboost production of its current dairy alter-native range and add new lines as it buildson continuing growth since its inception in2015.

The company has raised further funds ina financing round led by new Food SPV, aninvestment company created by Ted Robb,new Barn’s chief executive and chairmanwho also invested personally in the round.

The company makes and marketsorganic almondmilks, as well as a non-dairyfrozen desser t line-up called Almond-Crème. Its Barista Almondmilk is a currentbreakout item, available for home use aswell as in cafés and specialty coffee shops;it has achieved strong on-premise pick-up.

“We have experienced tremendousgrowth since we launched in 2015,” saidRobb. “Customers are falling in love with

our brand and our steadfast commitmentto making clean, delicious organic products.With more households across the US andabroad switching to organic, we believe ourbrand speaks to a core desire of our cus-tomers.”

There were plans to launch “a pipeline ofinnovative plant-based products in multiplecategories”.

“We have a fantastic team, exciting ideas,and will be stepping out in a big way. Wealso have an incredible group of committedinvestors, who share our values. I amthrilled that this investment will allow us tocontinue building momentum in the comingyear.”

strengthened our balance sheet with a $2.9million financing that allows us to fuel ourgrowth plan and deliver shareholder value.

“Given our momentum, we have engagedLiolios to help us strengthen our investorcommunications, provide greater transparencyto our performance, and increase awarenessin the financial markets.”

Bottler growthleaderA STUDy released by market research groupIRI and the Boston Consulting Group, measur-ing growth across consumer packaging goods(CPG) companies in the US, identifies TheWonderful Company www.wonderful.com asone of the overall leaders and also growthleader in produce.

headquartered in Los Angeles, The Won-derful Company is a privately held $4 billionglobal company employing 9,000 employeesacross several countries.

It has a major stake in the beverages sec-tor, notably with FIJI Water and POM Won-derful 100% pomegranate juice as well asJUSTIn and Landmark Wine. Other keybrands include Wonderful Pistachio and Tele-flora.

“More than half of U.S. households alreadybuy a Wonderful product each year, and IRIdata in concert with this study clearlydemonstrates that our healthy offerings areresonating with consumers,” said AdamCooper, vice president of marketing for TheWonderful Company.

“The Wonderful Company is relentlesslyfocused on driving healthier eating options.Over the past 10 years we’ve invested morethan $3 billion in capital and $1 billion in mar-keting and brand building. With these invest-ments, and consumers increasingly seekingnutritious choices, Wonderful is poised foreven more growth in the future.”

The report’s findings were based on thegrowth performance of more than 400 CPGcompanies with annual U.S. retail salesexceeding $100 million. The analysis, whichcovered both public and private companies,focused on what consumers actually buy inmeasured channels, as opposed to what fac-tories ship.

Companies were ranked on a combinationof three metrics: dollar sales growth, volumesales growth, and market share gains. Thestudy also analysed trends that drove perfor-mance in the sector.

Soft Drinks International – September 2018 23AMERICAS

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FeeDBACK from participants in the firstPeTnology Americas conference, held inAtlanta, Georgia, has been overwhelminglypositive.

The event www.petnologyamericas.comwill be an annual affair, with the next to beheld in May 2019. PeTnology europe isscheduled for Paris in late november thisyear.

The inaugural PeTnology Americas fea-tured speakers from companies such asAgr, Amcor, Corvaglia, D.D. Cornell Associ-ates, husky Injection Molding Systems, Indo-rama, Intravis, KhS, Krones, Micro InterfaceDesign, Milacron, netstal, Polaritek, PTI,RePI, SBAcci and Ultra System.

Topics on the first conference day werefocused on digitisation, processes, qualityand optimisation. On the second day theoverall focus shifted to the highly topicalsubject of demand and supply of raw mate-rial in times of dwindling resources.

While John Maddox from SBAcci madeit clear that the PeT industry needs strongsurvival tactics for living until 2020 withregards to material supply, D.D. Cornelldrew attention to the circular economy andthe risk of losing achievements through'vir tue-signalling' by global players andbrand-owners.

Inaugural uS eventsuccess

Further presentations showed that theindustry is aware of its several risks and hasto continuously remind itself to identify anduse the opportunities.

Jon Larson from Krones described thePeT bottle situation as being at a crossroadand called for a clear strategy: action andtactic changes. Anna horecica-Csiki fromSIPA explained how preform productionmeets the requirements of the circulareconomy. Is eCommerce about to resetpackaging to zero? – Thierry Fabozzi from

PTI presented interesting solutions.The agenda was successfully completed

by technology-oriented presentations onmaterials and colour additives, closures, pre-form and bottle production, barrier andaseptic.

PeTnology Americas was organised byPeTnology and The Packaging Conference.

www.softdrinksinternational.com

24 Soft Drinks International – September 2018AMERICAS

Southern CaribbeanconsolidationBAnKS holdings Ltd has sold its soft drinksproduction subsidiary Barbados Bottling Coto KOSCAB Distribution (Barbados), partof the KOSCAB holdings group.

Barbados Bottling Co, which is known inBarbados by the initials it shares with thebroadcaster, will continue to produce Coca-Cola and related brands.

In addition to franchised brands, BBCalso offers some of its own drinks such asBBC Soda Water.

The move is largely because The Coca-Cola Company has been restructuring itsbusiness model in Central America, workingclosely with KOSCAB which also handlesTCCC brands in Grenada, St Kitts, St Vin-cent and Antigua.

KOSCAB managing director Carlos Diaz

said that the result was bottler consolida-tion in the southern Caribbean.

The BBC legacy would be retained, hepointed out, and KOSCAB was aiming tostrengthen bottling operations in Barbadosas it worked on marketing initiatives in theregion. Most BBC staff have remained withthe unit.

Jamba Juicerenews onDemandFOOD supply chain innovator Arrow-Stream www.arrowstream.com has signed alicence renewal with Jamba Juice Companywww.jambajuice.com for its OnDemandsoftware.

“ArrowStream is our strategic partnerand has enhanced our supply chain opera-tions to ensure the freshest products andingredients arrive at our restaurants on-time,” said Doug O’Brien, Jamba Juice’s VPof supply chain.

“The decision to renew our contract iscompletely value-driven. ArrowStream con-tinuously drives innovation with their tech-nology advancements and their deep

understanding of supply chain operations.This past year when we relocated ourentire corporate headquarters, we had tobring on new staff. ArrowStream’s systemallowed us to continue operations withoutinterruption and provide a seamless transi-tion to the new team.”

ArrowStream is used by several majorrestaurant chains in the US.

PET producer joinsbiotech groupBIOTeCh specialist Cannabis Sciencewww.cannabisscience.com has acquiredBottle It, a major PeT injection-mould andblow-mould manufacturer servicing thebeverage and food sector.

Both companies are based in California.Cannabis Science, which is primarily

involved in the development of cannabi-noid-based medicines, has been looking todiversify its operations, including in the bev-erage sector.

It recently announced its par tnershipwith Crown Baus Capital Corp to dis-tribute a non-alcoholic version of CBCA’snewly-acquired Cannabia, billed as ‘theworld’s first cannabis beer’.

“Cannabis Science’s acquisition of BottleIt contributes significantly to our company’sgrowth strategy and solidifies our capabili-ties as a manufacturer,” said Raymond Dab-ney, Cannabis Science’s president and chiefexecutive.

“Cannabis Science now has the in-housecapacity to manufacture PeT bottles andcontainers for Cannabis Science’s consumerproducts, as well as to manufacture bottlesand containers for other manufacturers ofbeverages, specialty waters, foods, cosmet-ics, and other products globally.

“This creates an important new revenuestream.”

Additionally, plastic bottles and containerswill realise growth with demand for unit-dose packaging for pharmaceutical prod-ucts, which is a high-growth end market forplastic packaging. “The acquisition of BottleIt gives Cannabis Science a foothold in thisimportant market segment with existingproducts, as well as the ability to add manyof our own products.”

uruguay bottler to CC FEMSAThe big Uruguayan bottler MontevideoRefrescos www.montevideorefrescos.comhas become part of the Coca-Cola FeMSAwww.coca-colafemsa.com group which isthe largest Coca-Cola franchise operator inthe world by sales volume.

Coca-Cola FeMSA is based in MexicoCity and has extensive soft drink produc-tion interests in Central and South Amer-ica. It recently announced its intention tosell – via a put option – its majority holdingin Coca-Cola FeMSA Philippines which willthen see it focus operations in the Ameri-cas.

Montevideo Refrescos, which is usuallyknown as MOnReSA, is the exclusiveCoca-Cola distributor and manufacturer ofthe Coca-Cola portfolio in Uruguay, as wellas producing local brands in tandem with

licensed ranges.It was formed in 1943 and has until now

been owned fully by The Coca-Cola Cor-poration.

“As part of our strategic framework andthe consolidation of leadership in the globalbeverage market, the integration of MOn-ReSA reaffirms our commitment to gener-ating economic and social value for ourshareholders and stakeholders.” said JohnSanta Maria, chief executive of Coca-ColaFeMSA.

26 Soft Drinks International – September 2018DEvELoPMEnTS

Ingredients

CALIFORnIA-BASeD Compound Solutionswww.compoundsolutions.com has partneredwith AnAnO Technologies to release whatis claimed to be ‘one of the world’s mostbioavailable hemp extracts’: nextheMP.

AnAnO Technologies is a subsidiary ofAnanda Scientific www.anandascientific.com

The multi-patented technology of nex-theMP encapsulates and protects the hempextract in a proprietary matrix that increasesthe absorption of nextheMP into the body.The development partners say that ‘unlikeconventional hemp extracts, the uniquematrix of nextheMP protects the hempfrom degrading in the stomach, which allowsmore to reach its targets and maximise

Dietary fibrethumbs-upThe US Food and Drug Administrationwww.fda.gov has confirmed that PROMITORSoluble Fiber – a resistant maltodextrin –and STA-LITe Polydextrose from Tate & Lylewww.tateandlyle.com have been includedunder its ‘new’ definition of dietary fibre.

In May 2016 the FDA announced anamended regulatory definition for dietaryfibre. This stated that to be considered asource of fibre, isolated or synthetic non-digestible carbohydrates must have ademonstrated physiological health benefit.

Tate & Lyle’s PromOat Beta Glucanimmediately qualified under this definitionbecause of a pre-existing FDA-authorisedhealth claim for oat beta glucan.

With the additional approvals of PROMI-

TOR Soluble Fiber and STA-LITe Polydex-trose, Tate & Lyle’s full fibre portfolio is nowaccepted under the FDA fibre definition.

“Tate & Lyle continues to make significantinvestments in innovation and research todevelop healthier and tastier solutions forfood and beverage manufacturers and theirconsumers,” said Andrew Taylor, Tate & Lyle’spresident ICD.

“Due to extensive clinical research on ourfibres of their proven physiological benefits,

SweetBiotix zero-calorieBRITISh life services company OptiBiotixwww.optibiotix.com is offering SweetBiotixzero-calorie prebiotic sweetener as a healthyalternative to refined sugar.

OptiBiotix – based in heslington, york –develops compounds to tackle obesity, highcholesterol and diabetes.

“OptiBiotix anticipated the growth in con-cerns about refined sugar several years agoand began developing a clean, calorie-freesweet fibre,” explained Stephen O’hara, thecompany’s chief executive.

“By replacing refined sugar with SweetBi-otix, manufacturers can respond positively tothe tax and avoid the dilemma of passing theprice changes on to customers or losingprofits by shouldering the burden themselves.It really is a win-win solution for both theindustry and the public, turning a potential

manufacturing threat into an opportunity forcompanies to improve the nation’s health.”

SweetBiotix is composed of naturallysweet fibres that are not digested in the gut,making it free from calories.

O’hara said that despite its guilt-free cre-dentials, SweetBiotix nonetheless offers adelicious taste similar to sucrose and wasfound in a University of Reading study tohave with low off-flavours and taste ‘signifi-cantly sweeter’ than other existing sweeten-ers and sugars. It is therefore ideally suited towork as a bulk sugar replacement in func-tional food and beverage formulations.

SweetBiotix’s prebiotic compositionenables the product to promote wider well-being by encouraging microbiome diversity,supporting the body’s microbial activity anddelivering better health from the gut out-wards.

Bioavailable hemp extract

effectiveness’.nextheMP is also claimed to differ from

typical hemp extracts because it is fullywater-soluble and efficiently transportedfrom the digestive system into the blood-stream.

“We believe hemp extracts will be knownas one of the most effective nutritional sup-plements in history,” said Matt Titlow, chiefexecutive of Compound Solutions. “Wewanted to partner with AnAnO Technolo-gies because they bring the most robust sci-entific backing to the table.”

TeL Aviv-based InnoBev has received a U.S.patent for WakeUp! – its plant-based alert-ness formula. The patent describes amethod for providing an ‘awakening effect’as well as for compositions of plantextracts that help improve well-being.

As we reported earlier, the WakeUp for-mula was designed by InnoBev to counter-act ‘post-lunch dip’, the time of day whenfatigue, drowsiness and foggy thinking canstunt productivity. It can help provide a lifton slow mornings and evenings as well.

The formula incorporates functionalextracts of guarana, ginkgo biloba, andelderberry, and is sweetened by a low-gly-caemic fruit extract. The non-caffeinatedbeverage answers a growing demandamong health-conscious consumers whowant to perform at optimal levels through-out the day.

“This Inno-Bev patent approval comes ata time when energy drinks are underrenewed scrutiny due to concerns overnegative health effects associated with over-consumption, and when major beveragebrands are investing huge sums in healthy,science-based beverages,” says  eli Faraggi,founder and CeO of Inno-Bev.

we were confident that our fibres wouldmeet the new requirements and aredelighted that this has now been confirmedby the FDA.”

Tate & Lyle created soluble corn fibreover a decade ago and has continued to beone of the science leaders in the field. Thecompany actually provided major input toFDA by submitting the strong scientific evi-dence necessary to demonstrate the physio-logical health benefits of soluble corn fibre.

uS patent forWakeup!

To advertise, contact:

advertising@softdrinksinternational.com

Soft Drinks International – September 2018 27InGREDIEnTS

Chia oil shelf lifeextendedTAIyO www.taiyogmbh.com is applying anovel production process – XIA PURe OxBlocker technology – to extend the stabilityof chia oil for up to two years while ensur-ing its nutraceutical proper ties remainintact.

healthy oils are usually very sensitive tooxidation and perish quickly. To counteractthis problem, Taiyo has collaborated withBenexia, one of the leading cultivators andprocessors of chia seed ingredients for thenutritional, food and beverage industries.

Their patented XIA PURe Ox Blockertechnology provides improved oxidative sta-bility and a longer shelf-life for the high qual-ity, 100% natural seed oil. Benexia isresponsible for the entire supply chain of theoil in Chile, thus ensuring its quality fromcultivation to harvesting and processing.

By cold pressing of the chia seeds with-out using chemical solvents or thickeningagents, the oil retains its natural toco-pherols. It can be kept for up to two yearsat normal ambient temperatures, duringwhich time the antioxidant ORAC-levelremains constant. Xia oil is almost colour-less and tasteless, with a slightly nutty note.

As such, it can be used in powder form,added to juices, smoothies and mueslis, orutilised as a rapeseed or olive oil substitutein dressings.

“Chia oil is the richest vegetarian sourceof omega-3 fatty acids in nature,” said Ste-

fan Siebrecht, manag-ing director of Taiyoand himself a micro-

nutrient expert. “It consists of 60% alpha-linolenic acid, a polyunsaturated omega-3fatty acid that has, among other benefits, apositive effect on the immune system,metabolism and blood pressure.

“Also containing polysaccharides, whichinhibit carbohydrate breakdown in the gut,it can contribute to gastrointestinal well-being and a healthy diet as well. In addition,xia oil has an anti-inflammatory effect andis rich in valuable nutrients and trace ele-ments.”

To ensure the safety of its nutraceuticalproducts, Taiyo’s chia ingredients are ster-ilised using an approved Log-5 reductiontechnology.

Taiyo also works on powdered xia oilthat is sprayed on Sunfiber, a water solubledietary bean fibre. These ingredients allowthe high quality nutrition of chia to beadded to a broader range of formulations,such as capsules, beverages, various powderblends and healthy fats blends. All productsare certified gluten free, halal, kosher andvegan.

Praise for carrageenanrenewalFUnCTIOnAL ingredient suppliers andindustry users have been widespread intheir praise for the US Department ofAgriculture www.usda.gov decision to sup-port carrageenan for continued use in USorganic beverages and foods.

The agency considered a 2016 recom-mendation by the national Organic Stan-dards Board to remove carrageenan fromthe national list of ingredients allowed inorganic food and beverage but ultimatelydecided to renew it.

In making this decision USDA consideredthe scientific evidence and stakeholdercomments, ultimately reaffirming car-rageenan’s safety and value as a food ingre-dient. In a Federal Register notice it said“carrageenan continues to be necessary forhandling agricultural products because ofthe unavailability of wholly natural substi-tutes.

“Carrageenan has specific uses in anarray of agricultural products, and publiccomments reported that potential substi-tutes do not adequately replicate the func-tions of carrageenan across the broadscope of use.”

It concluded renewal of carrageenan tothe national List “will avoid potential dis-ruptions to the organic industry and thepublic”.

Carrageenan is widely accepted and usedas an ingredient thanks to its combinationof attributes and breadth of functionality.

During the comment period precedingthe nOSB recommendation, scientists, pro-fessional food formulators, representativesof industry and from nGOs, seaweed farm-ers and consumers testified to car-rageenan’s ongoing value as an ingredient inorganic foods and as an industry thatemploys 75,000 family seaweed farmers indeveloping economies around the world.

Carrageenan. Photo: Dept of Trade & Industry,Philippines.

Easing formulationfrustrationsMARyLAnD-BASeD TIC Gums has intro-duced the Simplistica line of ingredient sys-tems. These are optimised solutions whichleverage the best technology hydrocolloids,starches, plant proteins and sweeteners haveto offer.

TIC Gums www.ticgums.com say thesecomplete systems are developed to ease theformulation frustrations associated with sta-bilising and texturising applications thatinclude alternative proteins and aim toreduce sugar.

Says a Simplistica backgrounder from TICGums: ‘Simplistica ingredient systems cutdown on formulating time and R&D trou-bleshooting by combining necessary ingredi-ents at optimal proportions. Formulatingwith Simplistica ingredient systems alsoallows food and beverage developers toeasily align their label with claims such asorganic, vegan, non-GMO and more.’

To showcase the functionality of Simplis-tica BV 0358 ingredient system in flavouredwater applications, TIC Gums has developeda black raspberry flavoured water prototypewhich has been presented at specialist trade

shows. The flavoured water has a 50%reduction in sugar and is non-GMO andgluten-free.

Simplistica BV 1325 ingredient systemutilises pea-based plant proteins and hydro-colloids to provide protein fortification,enhanced texture and stability and an opti-mal drinking experience in RTD beverages.

To showcase the functionality of Simplis-tica BV 1325 ingredient system in proteinbeverage applications, TIC Gums has devel-oped a vanilla cake RTD beverage prototypewhich delivers 20 grams of protein whilemaintaining such label claims as vegan andgluten-free.

Soft Drinks International – September 2018

Advertise!email: advertising@softdrinksinternational.com

or call +44 (0)1202 842222www.softdrinksinternational.com

SInCe 1998, new Jersey-based natreonwww.natreoninc.com has been scientificallystudying and testing Ayurvedic ingredientsto introduce to food and beverage, dietarysupplement, medical food and personal careindustries. With a ‘state-of-the-art’ R&D facil-ity in Kolkata, natreon is focused on devel-oping and marketing Ayurvedic productsbacked by extensive research, a high degreeof standardisation, clinical and safety studies,and intellectual property.

Its safety studies are carried out in theUSA, while clinical studies are conducted inboth the USA and reputed institutes inIndia.

natreon has been granted a US Patent(US 9,901,596) on 3-hydroxy-dibenzo-α-pyrone (3-Oh-DBP), also known asUrolithin B, a natural bioactive present inshilajit, for prevention and/or treatment ofbody weight gain. International patents arepending.

The company was also issued a USpatent (US 8,894,993) four years ago on acombination of 3,8-dihydroxy-dibenzo-α-pyrone (3,8-(Oh)2-DBP), also known asUrolithin A, or 3-Oh-DBP (Urolithin B) andCoQ10/ Ubiquinol, as mitochondria-tar-geted antioxidants for treatment of mito-chondrial disorders.

Both DBPs (urolithins) are bioactive com-ponents of shilajit, and the fulvic acids in shi-

Reb D & M outputboostedPUReCIRCLe www.purecircle.com is ramp-ing up production of stevia sweetenersthanks to recent technological advances.

A challenge with the Reb D and Reb Msweeteners, which have taste profiles quitesimilar to sugar and are in growing demandfrom beverage producers, is that they arepresent in only relatively small amounts inthe conventional stevia plant.

Pure Circle has addressed this in twoways.

It has developed a proprietary strain of thestevia plant that it calls Starleaf stevia. Starleafstevia plants contain greater amounts of RebD and Reb M than conventional stevia plants.As previously reported, PureCircle is boostingits planting of Starleaf stevia massively.

PureCircle continuesto produce Reb D andReb M by extractingthem from its propri-etary Starleaf plants. But

now it can also produce Reb D and Reb Min much greater scale, directly using the moreabundant Reb A in the production process.The Reb D and Reb M produced from thetwo processes are from the stevia leaf andare identical in taste.

Chief executive Maga Malsagov says that“large-scale volumes are now available atattractive prices”. Consistent quality is main-tained within the expanding output.

All of PureCircle's stevia sweeteners arenon-GMO and are all GRAS-designated.

PureCircle has been granted an array ofstevia-related patents. These – and otherswhich have been applied for – cover a widerange of stevia-related products and pro-cesses.

R&D in Ayurvedicingredients

lajit have the corenucleus made upof DBPs. Shilajit is

a mineral-rich substance found in himalayanand Altai mountain areas and used inAyurvedic medicine. Shilajit is also known as‘moomiyo’ in Russia.

DBPs are present in shilajit in free formas well as in conjugation with chromopro-teins.

A product backgrounder from natreonnotes ‘there has been a significant amountof research conducted on urolithins recently.One of the most recent theories prevailingis that the ellagitannins from the diet, espe-cially fruits such as pomegranate, are con-verted to urolithins by the microbiome inthe GI tract, which are then absorbed intothe blood stream, providing immunity.

‘natreon’s research at Ohio State Univer-sity Wexner Medical Center has shown thatDBPs are present in animal tissue and havesignificant mitochondrial activity. natreon isplanning clinical studies on these com-pounds.’

natreon’s scientific research includes pro-cess optimisation, development of chro-matographic analytical methods such ashPLC, hPTLC, GC-MS and LC-MS-MS forstandardisation, development of markercompounds, and pharmacological studies.

Its R&D team is headed by Prof. ShibnathGhosal, a Fulbright scholar and an eminentnatural product chemist with hundreds ofpublications in scientific journals, and agroup of PhD and master’s degree level sci-entists.

Soft Drinks International – September 2018

Test showsimproved performanceA SCIenTIFIC study by Professor DanielKönig and his team at the Department ofSports and Sport Sciences of the Universityof Freiburg, Germany, has shown that with apre-load of Palatinose from BeneOwww.beneo.com endurance athletes ‘main-tained a more stable blood glucose profileand higher fat oxidation, which resulted inimproved cycling performance comparedwith maltodextrin’.

The study used a randomised, double-blind cross-over design to compare theeffects of Palatinose and maltodextrin onfuel flexibility - the switch between fat andcarbohydrates as an energy source and thesubsequent effect on performance.

It included 20 experienced cyclists andeach of them consumed 750 ml of a 10%carbohydrate drink, before undertaking a 90-minute endurance exercise at moderateintensity level (60% VO2 max) and a subse-quent time trial performance test.

Results gathered from the study high-lighted that when the athletes consumed thedrink containing Palatinose they showedhigher fat oxidation rates during the 90-minute endurance trial and performed bet-ter in the subsequent sprint test. Onaverage, the athletes finished the time trial

an entire minute faster with the drink con-taining Palatinose and were able to pedalmore powerfully in the final five minutes ofthe time trial, compared to the maltodextrincontrol.

The results also demonstrated that Palati-nose stabilised the blood glucose profile,with a lower blood glucose rise before exer-cise, and maintained this level throughoutendurance exercise. As a result, a higher fatburning rate and lowered carbohydrate oxi-dation in energy metabolism were pro-moted.

“The results of this study show thatBeneO’s Palatinose improves fat oxidationduring endurance exercise, in line with thespecific properties of Palatinose in deliveringslower and sustained release, full carbohy-drate energy and a lower rise in blood glu-cose levels,” said Anke Sentko, VP regulatoryaffairs and nutrition communication atBeneO.

“By improving the body’s fat oxidationcapacity during high intensity exercise, itsaves glycogen for the final sprint, which inturn helps athletes perform better.”

Support for cycling teamROyAL DSM www.dsm.com has partneredwith Team Sunweb and sports nutrition spe-cialists BORn to maximise the team’s perfor-mance throughout the cycling season.

The ongoing collaboration has resulted inthe creation of Born ISO PRO+, an energybeverage with optimal muscle recovery ben-efits which contains DSM’s Peptopro ingredi-ent to aid faster protein absorption andsupport immediate muscle recovery, bothduring and after exercise.

The sports nutrition drink has been givento the team’s cyclists, including 2017 Giro d’I-talia winner and 2018 Giro d’Italia numbertwo, Tom Dumoulin, to support not onlytheir performance during races, but also theirrecovery between events.

Commented Dumoulin: “When preparingfor a race, it’s crucial I have peace of mindwhen it comes to my nutrition and energy.Since drinking ISO PRO+, I can really feel thedifference in my performance – both duringtraining and events.”

Titia van der Stelt, food expert for TeamSunweb, said that “before we started work-ing with DSM as an innovation partner, wefound that our cyclists were not always mak-ing the best use of isotonic mineral drinks

and energy beverages. Replenishment of car-bohydrates, fluid and minerals during exerciseis crucial and, with Born ISO PRO+, ourteam also benefits from Peptopro,

“With a refreshing fruit flavour, we nowencourage every cyclist to drink at least 25ml of ISO PRO+ every 20 minutes during atraining session or race, for maximumresults.”

Ruedi Duss, global marketing and businessmanager at DSM, said that working withTeam Sunweb to create Born ISO PRO+had been a great experience.

“With Peptopro, protein can be absorbedquickly and effectively, to ensure musclesrecover as fast as possible. For a small ingre-dient, it can have a big impact. We are confi-dent that Peptopro is the right ingredient tohelp power Team Sunweb.”

There are 22 vegetabletypes in the blend: carrot,tomato, radish, colouredsweet potato, lettuce, redpepper, kidney bean, kale,green pepper, Chinese cab-bage, broccoli, celery,asparagus, pumpkin, komat-suna (Japanese mustardspinach), asupun, parsley,watercress, cabbage, radish,spinach, and ‘three leaves’ (adried edible clover).

These are blended withfour types of fruit: apples, oranges, lemonand acerola.

30 Soft Drinks International – September 2018PRoDuCTS

Juices & Juice DrinksBelvoir extendsPressé rangeUK Belvoir Fruit Farms www.belvoirfruit-farms.co.uk has extended its Pressé rangewith the introduction of four new products,saying it was inspired by the growing con-sumer demand for innovative soft drinks.

The new variants – Pink Grapefruit,Rhubarb & Apple, Botanical Juniper & Tonicand Light Ginger Beer – are made on thefamily farm using natural fruit juices, herbsand botanicals, with no artificial flavourings,colourings, preservatives or sweeteners.

All of the products are available in 250mland 750ml bottles, with the Pink Grapefruitand Rhubarb & Apple variants containing noadded sugar.

Peverel (Pev) Manners, managing directorof Belvoir Fruit Farms: “Flavours aboundacross the whole Belvoir range, but thesenew products alone feature rhubarb, grape-fruit, juniper, lemon thyme and cardamom,some of the biggest trending flavours cur-rently, and ensure the brand remains highlyrelevant in today’s soft drinks market and

within consumer taste profiles.”The Belvoir Fruit Farms story is told in

fascinating detail on its well-presented web-site, including the insight that the locals referto the Vale of Belvoir in Leicestershire as‘beever’. The name actually comes from nor-man times when French invaders stood atthe top of the hill and said – in the Frenchdialect of the time – “quelle bel voir”.

Or so the story goes.On the hill above the farm stands the

mighty Belvoir Castle, home of the Dukes ofRutland for 500 years and where BelvoirFruit Farms co-founder Lord John Manners

Pocket monsterjuiceJAPAN Ito en www.itoen.co.jp is selling amix of fruit and vegetable juice in Pokémon-themed bottles, designed specifically forvending machines which are a major channelin Japan.

The colourful 200g bottles feature thewell-known Pokémon characters Pikachuand Pichu.

Pokémon is also known in Japan as‘Pocket Monsters’ and Ito en is leveragingthis name in referring to a ‘pocket’ mix.

Waste noTlaunches in TescoUK A range of cold-pressed juices using‘wonky’ fruit and vegetables that might oth-erwise have gone to waste, is now offeredby the Tesco retail chain www.tesco.com

The juices are made by Waste nOTwww.wastenot.co.uk and are offered in250ml bottles at £1.50. The bottles are of30% recycled plastic.

Included in the range are Orange, Carrot& Apple; Orange, Beetroot & Apple; Apple,Watermelon, Strawberry, Cucumber & Mint;and Orange, Apple, Celery & Spinach.

“These delicious juices are the latest waythat we are helping tackle food waste byensuring as much of the crop as possiblegets used,” said Jo Batty, Tesco’s preparedfruit buyer.

“The fruit and vegetables being used inthe range fall outside the specifications forfresh produce and although they might notbe flawless to look at they still offer shop-pers a great taste.

“This is the juicing way of giving theseimperfect fruit and vegetables a secondchance.”

The Waste nOT range, which has been

created by two of Tesco’s major producesuppliers, G’s and AMC, are being sold inabout 350 Tesco stores across the UK. Rang-ing is in the fresh produce aisle.

“Around 50% of celery is discarded in theUK, before it even gets past the farm gate,beetroot deemed too large or small isrejected,” said Mike Bullock of Waste nOT.

“It’s the same with oranges that are ‘ugly’on the outside but still beautiful and juicy onthe inside. What a waste! We couldn’t sit byand watch all this healthy produce be put inthe bin.

“The solution was literally staring us in theface and Waste nOT is our way of usingwhat’s beautiful on the inside (where it mat-ters) and sharing what tastes good, feelsgood and is doing good.

“It’s our way of helping the planet.”

JAPAN Pokka Sapporo Food & Beveragewww.pokkasapporo-fb.jp has relaunched itsChelate Lemon Sparkling in 420ml PeT, sup-porting this with a new TV commercial star-ring Ryoko Shinohara under the theme of ‘Iwill be born again daily’.

Ryoko Shinohara is a very high profileJapanese actress and singer whose careerhas run with increasing success from 1989 –when she was only 16 – until currently.While now in her mid-40s, she continues tobe regarded as a ‘hot property’ in the enter-tainment sector. Since 2005 she has beenmarried to fellow actor (and voice actor)Masachika Ichimura.

First launched in 2010,Chelate Lemon Sparkling issaid by Pokka Sapporo toinclude the juice of twolemons in each 420ml bot-tle, creating a foundationfor promotion of the brandas a drink with health ben-efits.

Chelate Lemon Sparklingcuts across demographicsbut is largely targetingwomen in their 30s and40s who have proven to bea key market.

Chelate LemonSparkling renewal

(Pev’s dad) grew up.nearby is the market town of Melton,

renowned for Melton Mowbray pork pies.The vale is also one of the three traditionalproduction areas for Stilton cheese, harkingback to the 1700s.

Soft Drinks International – September 2018 31JuICES & JuICE DRInKS

USA There’s Bali in Indonesia, Bali nearTaipei in Taiwan, and Bali the Californian juicecompany which claims to be first to bring a100% pure mangosteen juice to the US mar-ket.

Mangosteen is a super fruit that can takeup to 15 years to mature and is grown inonly a few countries in Southeast Asia. Bali'sfounding team have spent two years devel-oping their beverage.

“We are confident that Bali will offer con-sumers a refreshing, refined experience, anda great introduction to the category of man-

Qoo flavoursrenewedJAPAN The Qoo range of children’s juicedrinks produced by Coca-Cola in Japanwww.qoo.jp is a brand recognised by mostJapanese families, thanks partly to its use ofcolourful cartoon characters and its highprofile in vending machines.

CCJP has now re-launched Qoo Mandarinand Qoo Apple with refreshed packaging,supporting this with a points scoring promo-tion giving access to prizes such as Qoo-branded cooler bags and t-shirts.

Adding a slightly different touch to themarketing initiative, there was also a drawfor Qoo tents and folding chairs – 1000were up for grabs.

Qoo line stamps, a Japanese enthusiasm,were offered for downloading online.

yet another aspect was the posting of afurther youTube video featuring the cute

Qoo character.Qoo Mandarin contains 25% mixed

orange and mandarin extract while QooApple has 20% apple extract. The fruitextracts are sourced locally in Japan.

Both variants offer several packagingoptions: 280ml, 470ml and 1.5-litre PeT, 160gcan and 300ml bottle can.

100% Mangosteenhits the uS

gosteen fruit juice,” said edward Farley, chiefstrategy officer and founder of Bali.

“Whilst the super fruit does have a fol-lowing in the US, it's an untapped markethere that has so much potential.”

INDIA B natural Juices & Beverageswww.bnatural.in, part of the ITC group, isshifting its entire fruit beverage portfolio tonot from Concentrate (nFC).

ITC’s food division noted that this move isin line with the company’s vision and commit-ment to crafting differentiated offerings in thiscategory.

It follows the release last year of an nFCpomegranate juice which was very wellreceived by consumers.

“The B natural ‘not from Concentrate’range is set to redefine the way packagedjuices have been consumed in India since itsinception. We take pride in offering con-sumers innovations that have been crafted byyears of intensive research,” said hemantMalik, chief executive of the ITC foods divi-sion.

“At ITC, we have always endeavoured tocreate world-class products. With the B nat-ural nFC range we are extremely confidentabout presenting a refreshing experience toour discerning consumers who are patrons ofhealthy, wholesome and nutritious products.”

Brand ambassador Shilpa Shetty Kundracommented that “B natural nFC juices arethoughtfully created juices which will enableconsumers to make better lifestyle choices.

“The nFC range is a positive step forthose fitness-conscious consumers who preferwholesome and nutritious products for them-selves and their families.”

Miss Tahiti sponsorshipTAHITI/USA Morinda www.morinda.com,the US-based company which markets Tahi-tian noni juice internationally, has signed along-term deal to be a title sponsor of theMiss Tahiti pageant.

“We couldn’t be happier to work oncemore with the amazing people of Tahiti bysponsoring the Miss Tahiti pageant,” saidShon Whitney, Morinda’s global VP sales andmarketing.

“It makes all the sense in the world for usto be a part of this magnificent event -which is actually a celebration of health,beauty and the Tahitian culture. We built ourcompany on these three bedrock principles.”

Morinda drew “so much inspiration” fromTahiti, he said. “not only is it the home ofnoni, but it’s the heart and soul of ourwhole company. The people, the beautifullandscape – we think about Tahiti with every

step we take. We hopeby partnering with theMiss Tahiti Pageant topreserve that culture,and also shine a lighton this heavenly place.”

Morinda’s uniquepublic-private relation-ship with Tahiti and thegovernment of FrenchPolynesia spans overtwo decades. In 1996,Morinda created a mar-ket for the noni fruit,which grows in abun-dance on the islands ofFrench Polynesia, andbrought thousands of

jobs to the country, especially in the ruralareas.

Tahitian noni Juice, Morinda’s flagshipproduct, has become French Polynesia’s #1agricultural export.

Morinda has a large processing facility onthe island of Tahiti.

B natural goes nFC

he noted that the mangosteen is nature'snumber one source of xanthones, a naturalantioxidant with health and healing proper-ties.

Three juice flavours are offered. Glow is pure mangosteen juice with rich

notes of bright berry; Life is a mix of sweetpomegranate with mangosteen; and Tao pre-sents subtle hints of green tea and exoticberry.

There’s an interesting back story to Baliwww.bali-juice.com It was founded by Farleyafter growing up feeding mangosteen fruit towestern lowland gorillas in the DemocraticRepublic of Congo and Gabon. he still has apassion for wildlife conservation and Bali willcontinue to support programmes that rein-troduce gorillas into the wild.

32 Soft Drinks International – September 2018

Water & Water PlusPRoDuCTS

Mitsuya GreenSparklingJAPAN The Mitsuya brand from Asahi Bev-erage www.asahiinryo.co.jp is best known forthe long-established Mitsuya Cider variantswhich, as noted many a time, is not cider asknown in western societies but a CSD sodawith heritage connotations.

new in the Mitsuya portfolio is MitsuyaGreen Sparkling Water – the ‘green’ is accen-tuated on the bottle graphics, in english textsize and appropriate colour – which followsthe trend among younger drinkers towardssparklings with a light flavour, almost natural.

This is achieved with a cool lime flavouringwhich also delivers a hint of lime aroma –

‘cool lime’ is also empha-sised in the water graphics,in both english andJapanese. And ‘water’ ishighlighted, too.

Sugar content of thisdrink is minimal.

Mitsuya Green SparklingWater is presented in460ml PeT, its snappygraphics designed to appealto target demographics.

Asahi Beverages has indi-cated it plans to leveragethe undoubted power ofthe Mitsuya brand withmore product development

outside the traditional core. So further watersare quite likely in the next year or two.

Perrier adds PeachUSA With the Perrier brand www.perrier.com/us flourishing in the United States, Per-rier US has further expanded its flavouroffering with the release of Perrier Peach in8.45fl.oz slim cans and 16.9fl.oz PeT bottles,with fridge packs of 10 cans available insome market areas both at retail and foroffice/home delivery.

It joins the unflavoured Original and sev-eral established flavour offerings, includingLime, Strawberry, Watermelon, L’Orange andPink Grapefruit.

All of Perrier’s carbonated mineral watersare sugar-free and zero-calorie, using naturalflavours.

“After introducingStrawberry and Water-melon flavours last year,we’re thrilled to continueto expand our flavourportfolio with the intro-duction of Perrier Peach,”said Grant McKenzie, VPand GM for internationalbrands. “Perrier is proudto be a leader in provid-ing a full range of healthyhydration options thatare a great source of

refreshment throughout the day.”As in most other markets, Perrier in the

US is promoted both as a stand-alonerefresher and also as a sophisticated mixer.

White Peach joinsrangeUSA Arkansas bottler Mountain Valley SpringWater www.mountainvalleyspring.com hasadded a White Peach variant to its lightlyflavoured sparkling water range.

This is available for home delivery nation-wide in the US, as well as through many nat-ural grocery retailers. The range is also widelyused by baristas and mixologists.

White Peach joins Key Lime Twist andBlackberry Pomegranate in the flavoured sub-range.

The brand promotes itself as ‘America’soriginal premium spring water’, having madeits debut in 1871. The spring is in a mountainvalley as the name signals, in the heart of the Ouachita Mountains.Mountain Valley SpringWater owns and protectsover 2000 acres of forest.

“Flavoured sparklingwater continues to climbbeyond sales expectationsfor the entire category, andconsumers are diggingdeeper into a wide array ofvariations being offered,”said Stephan Williams, direc-tor of marketing.

“We found that therewas a gap in the segmentwhere stone fruits areunder-represented; our newWhite Peach fills the void.”

JAPAN Blending lemon and lime flavours isan age-old formula but Coca-Cola Japanwww.cocacola.co.jp has gone for somethingrather different with its I Lohas Lemon &Iron water.

Despite the Japan market’s penchant forconstant innovation, Coca-Cola has donewell in building the I Lohas brand www.i-lohas.jp up solidly based on a core rangewith occasional add-ons.

The lemon + iron variant uses Japanesesetouchi lemon extract,natural mineral water andadded iron.

The combination is pro-moted as being not onlygood for hydration butalso helping maintain one’sverve.

A prominent ‘Fe’ on thebottle labelling signals theiron content; there are alsolemons tumbling intoaction with the verve thebeverage sets out to main-tain and enhance.

The 555ml contouredbottle is see-through clear.

Lemon + Iron

Sanpellegrino +TeaCANADA Premium sparkling water brandSanpellegrino www.sanpellegrino.com/ca hasintroduced a ‘first of kind’ innovation: Sanpel-legrino + Tea.

This is available in two flavours: limone(lemon) and pesca (peach), which contain50 calories in each 250ml format, with noartificial colourings, sweeteners or preserva-tives.

Made from organic tea extract, pure canesugar and 3% real Italian fruit juice fromconcentrate, this marks the company's firstforay into organic beverages.

It joins the brand’s spakrling fruit bever-ages family, available in six other flavours:Aranciata (Sicilian orange), Aranciata Rossa(blood orange), Clementina (clementineorange), Limonata (lemon), Melograno eAranciata (pomegranate orange) and Pom-

pelmo (grapefruit).“Sanpellegrino's extensive growth and

innovation showcases its leadership in thesparkling water category. They're continuallysetting the industry standard of excellenceand reinvention with their modern andunique take on an Italian classic,” says JenniferSemley Robert, marketing manager interna-tional brands for nestlé Waters Canada.

S.Pellegrino sparkling natural mineralwater, which dates back as early as the 12thcentury, became part of the nestlé WatersCanada family of brands in 1999.

Soft Drinks International – September 2018 33WATER & WATER PLuS

version 2.0 forBlossomUSA Massachusetts producer BlossomWater www.drinkblossomwater.com hasintroduced Version 2.0 of its range, describ-ing it as ‘a transformational evolution of thecategory-creating essence water that is dis-tinguished by appreciation and use of blos-som botanicals’.

Presented in colourful new packaging,Blossom Water Version 2.0 is claimed tohave additional health benefits. A reformula-tion has more than halved the original’salready low calorie and sugar content.

erythritol and agave have been eliminated.The producers say Version 2.0 provides a

functional benefit for supporting immunehealth, claiming ‘Blossom Water is the onlyshelf-stable RTD beverage providing clinicallyproven immune support efficacy on a parwith that of probiotics’.

The key functional ingredient is Staimune,an FDA GRAS line developed by Ganeden,

now part of the Kerry Group.“In keeping with its probiotic heritage,

Staimune interacts with immune cells liningthe digestive tract. These cells constitute fully70% of the immune system, and Staimunehelps ready their response to system chal-lenges and stressors when it's taken regu-larly,” explained Michael Bush, exec directorat Kerry and formerly president/chief execu-tive at Ganeden

Blossom Water is the first water to incor-porate Staimune.

Version 2.0 also includes a new flavouroption: Mango hibiscus. The hibiscus issourced from small farmers in Sudan andnigeria.

Emoji bottles for kidsUK hahaha! Ooops! Rooar! Mwahh!nestlé Waters UK www.nestle.co.uk hasadded a line-up of emoji-style bottles to itsnestlé Pure Life portfolio.

The colourful and distinctively shapedbottles, which do indeed reflect emojidesign and emotions, were created withinthe company’s oft-noted strategy ofencouraging youngsters to drink morewater.

In the same vein, nestlé Waters intro-duced the Super hero bottles in 2016, aninitiative which aroused retailer and con-sumer interest, proving to be successful inthe ‘drink more water’ stakes.

The ‘Water Buddy’ emojicon bottles havea 330ml capacity.

“The perfect ‘Water Buddy’, we hope thatour fun and creative nestlé Pure Life rangewill encourage children aged 6+ to drinkmore water. With four different emojiconsto choose from, children can select theirfavourite hydrating ‘Water Buddy’,” saidSililika Shellie, head of category and shopperdevelopment for nestlé Waters UK.

“We’re confident that our new fun rangeof bottled water will help retailers to drivesales in-store and appeal to new shoppers.”

The range is suppor ted by equallycolourful POS collateral.

LIFEWTR arts partnershipUSA PepsiCo’s LIFeWTR brand www.lifewtr.com has furthered its art credentialsthrough forming a partnership with theFrieze Art Fair www.frieze.com, becomingthe official global water and emerging pro-gramme partner.

Frieze new york was also the platformfor the release of series 5 of the LIFeWTRartist bottles.

“LIFeWTR is committed to advancingemerging artists in everything we do and weare excited to be partnering with Frieze todeliver on our shared purpose to supportcreativity in a meaningful way,” said Olga

Osminkina, VP hydration and innovation forPepsiCo’s global beverage group.

“It's wonderful to see brands interacting

Mount Aqua fromBestwayUK Bestway Wholesale www.bestwayw-holesale.co.uk has introduced a new Britishspring water line under the Mount Aquabrand. This is sourced from the Pem-brokeshire hills.

Mount Aqua is available in two 500ml for-mats – screw cap and sports cap – as wellas 5-litre.

“The water category continues to outper-form the soft drinks market as a whole,growing at 7%,” said ed Smeaton, BestwayWholesale’s director of trading. “We felt thatthe launch of an everyday spring water, withBritish credentials, would give customers anadditional opportunity to compete in thebottled water category, especially given theconsumer trend towards health and thelaunch of the Sugar Levy on soft drinks.”

“Mount Aqua is all about providing every-day hydration for shoppers while ensuringthat retailers make significant profits.”

with art and supporting artists,” said AmandaSharp, co-founder Frieze. “For 27 yearsFrieze has promoted the most interestingartists in Frieze Magazine and at Frieze ArtFairs and we are always looking for innova-tive ways to enhance the work that galleriesdo to support artist careers.

“Collaborations like Frieze and LIFeWTRhave the potential to create new opportuni-ties for emerging artists and bring their workto a huge new audience.”

The latest LIFeWTR design series is ban-nered as ‘Art beyond Borders’. It highlightsartists who are inspired by multiple culturesand showcases artwork that embraces inter-sections of culture – from languages andtravels to experiences and commonalities –‘creating a curious and open-minded dia-logue to bridge divides’.

The work of three artists is featured:Brazilian-born Laercio Redondo, Tokyo-bornbut now ny-based AIKO and yinka Ilori whois based in London and whose artistic pointof difference is ‘revitalising and reinterpretingvintage furniture’.

The LIFeWTR series 5 bottles are avail-able in the US in four sizes: 20oz, 500ml,700ml and 1-litre. The smaller sizes are new.

www.softdrinksinternational.com

34 Soft Drinks International – September 2018

CarbonatesPRoDuCTS

Zero sugar PepsiBlackBRUNEI Kingston Beverage & Creamerywww.facebook.com/KingstonBrunei, thePepsi franchise bottler in Brunei Darus-salam, has introduced zero sugar and zerocalorie Pepsi Black to the local market.

“This is the first-ever no calorie and nosugar carbonated drink for Pepsi Brunei,”

new look forFrescaUSA Coca-Cola north America’s Frescasoda www.fresca.com has unveiled a craftor artisanal new look which reflects thebrand’s citrusy taste, with a goal of attract-ing a new generation of drinkers hithertounfamiliar with the range.

Fresca was launched in 1967 but in the

past 10 years or so has tended to meanderrather than go for growth, catering to astrong but ageing customer base.

“Fresca hasn’t said anything to con-sumers since 2008, and our awareness withyounger consumers is very low,” said Ryanhughes, associate brand manager, Spriteand citrus brands. “We felt it was time for

said ng Boon Wee, Kingston’s sales andmarketing manager. “We are going all out interms of communications through packag-ing, shelf talkers, and social media to reachout to our consumers.”

Sporting the predominantly black liveryof this brand, Pepsi Black carries a tag read-ing ‘proudly made in Brunei Darussalam’and the ‘Bruneihalal’ logo.

The beverage is also certified under theBrunei Ministry of health’s healthierChoice designation programme.

Mango CSD from BisleriINDIA Bisleri International www.bisleri.comis best known in India for its mineral waterbut has recently added to this via a returnto the CSD market with Bisleri Fonzo, fea-turing real fruit juice.

An earlier excursion into CSDs did notgo well, partly because the flavours werenot differentiated from market leaders inthe category and also because the Bislerinetwork was attuned primarily to mineralwater.

The company has now reworked itsstrategy and sees CSDs as having strongpotential if handled well.

Bisleri Fonzo is presented as a sort oftorchbearer, taking the brand into India’smega market for mango drinks – very com-petitive although still growing at a less hec-tic pace than with the differentiation of aCSD formulation.

Ramesh J Chauhan, Bisleri’s chairman andmanaging director, Bisleri International said“the Indian market is saturated with regularmango-based drinks, but noneof the brands had anythingnew to offer.

“While mango drinks scorehigh on taste and are filling,they are not refreshingenough. Inspired by this insight,we created Bisleri Fonzo thatoffers the consumer theunmatchable taste of mangofruit with fizz.”

“It has a beautifulround mouthfeeland is slightly lesscarbonated whichallows the characterof premium spiritsto shine through.”

The colas are pre-sented in 200mlcans and 200ml glassbottles.

As always, packag-ing features a depic-

tion of the good ship Tyger aboard whichRalph Fitch and William Leedes went adven-turing to India and ‘the east’ in 1583, drivenby a royal charter to discover exoticflavours. This is a colourful back story wellsuited to a premium mixers brand.

Fitch & LeedesCraft ColaSOUTH AFRICA Chill Beverages Interna-tional has extended its Fitch & Leedesbespoke mixers range www.chillbev.co.za/fitch-leedes with a new Craft Cola in twovariants, including a sugar-free version.

The company says Fitch & Leedes CraftCola is made in small batches using quadru-ple-filtered water for purity and ‘the finestingredients available’, claiming it is the perfectaccompaniment to premium spirits’.

“Our Craft Cola has been developed toaccompany premium spirits, adding a newdimension to fine rum and well-agedbrandy,” said brand manager James Shaw.

a refresh after about a decade of silence.”The brand has now revamped packaging

for its three flavours – Original Citrus, BlackCherry Citrus and Peach Citrus – as con-sumer trends continue to lean in its favour.

“We realised we’re sitting on a potentialgoldmine,” commented hughes. “Fresca isa magical brand that, when once peopletaste and experience, fall in love with. It hitsthe sweet spot somewhere between asoda and a flavoured sparkling water.”

Although Fresca contains neither sugarnor calories, it’s not marketed as a diet softdrink.

“We want people, first and foremost, toenjoy the essence of Fresca – its refreshing,premium taste – which can’t truly bedescribed until experienced first-hand,”hughes explained.

The new artisanal look will also be fea-tured in point-of-sale advertising as well astargeted sampling in Millennial hotspots likeco-working spaces and college campuses.Fresca, a go-to cocktail mixer for decades, isalso exploring par tnerships with liquorbrands.

www.softdrinksinternational.com

Soft Drinks International – September 2018 35CARBonATES

ANGOLA The Blue CSD range from Refri-ango www.refriango.com is, as we havereported frequently, an African beverage suc-cess story, gaining sizable market share in itshome territory and spreading out acrosssouthern Africa and beyond, including europe.

The Blue brand is also linked in theAngolan public mind with music, dance andcelebrating life so it’s not surprising that Bluecontributed to fiesta time in Luanda withwhat is claimed to be Africa’s biggest bill-board, highlighting Blue Power Mint.

The ‘Blue Ice Up’ promotion extended tosocial media and other advertising, completewith polar bear – a rare sight in hot Angola!– to emphasise the cold drink message.

Tequila & mezcalmixerUK A premium CSD created specifically formixer use with tequila and mezcal has beenadded to the bartender line-up from Sek-forde Drinks www.sekfordedrinks.com

The association with specific spirits is notnew for Sekforde. The latest mixer joinscounterparts designed as mixers with rum,whiskey, gin and vodka.

All are presented in 200ml bottles.While primarily aimed at the bar, club and

restaurant channel, they are also suitable forhome use by cocktail enthusiasts.

The new edition is a blend of prickly pear,fig and bitters designed to enhance theunique flavours of agave spirits without over-powering them, creating a new simple serveas well as an ingredient for cocktails.

Sekforde say the prickly pear and figdeliver understated honeyed sweetness,complementing the smoky, vegetal sweetnessin agave based spirits. cardamom bitters with

a hint of cacao layerwith the spicier finish tothe spirit.

The new mixer washighlighted on socialmedia for nationalTequila Day and Sek-forde will have samplingopportunities at Tequila& Mezcal Fest London2018.

Sekforde was startedby Talula White, initiallyas an alternative to mix-ing whisky and rumwith cola and gingerbeer which she feltmasked the spirits’ taste.

A tonic alternativewas later created forgin and vodka and now

the range has been rounded by thetequila/mescal offering.

Sekforde is named after Sekforde St inFarringdon where White lived when shestarted the company.

vivit’s SummerorangeJAPAN Ito en www.itoen.co.jp has added asummer flavour to the Vivit’s adult fruit sodarange: Vivit’s Miyazaki Prefecture SummerOrange.

This has a small percentage of hyuganatsupuree.

hyuganatsu is a citrus fruit grown mostlyin Japan. Its name comes from hyuga, theancient name of Miyazaki Prefecture inKyushu, while natsu means summer.

Because of this the fruit is often spokenof in Japan as the new summer orange.

Its origins – in the early1800s – are uncertain butresearchers have speculatedit was originally a mutatedyuzu or a chance hybridbetween yuzu and pomelo;the latter is seen as morelikely.

To present Vivit’s SummerOrange, Ito en chose anew-style ‘waisted bottle’.The company says this notonly expresses the round-ness of the fruit but alsomakes the bottle easier tohold. A further benefit isthat it supports vendingmachines.

Lychee Pear forHari RayaSINGAPORE F&n has continued its tradi-tion of releasing a limited edition flavour ofits F&n Sparkling Drinks www.facebook.com/FnnFun for hari Raya Puasa which marksthe end of the holy Month of Ramadan andthe end of fasting.

hari Raya brings families, friends andneighbours together, strengthening family tiesand community bonds. It is a time of feastingon classics such as rending, longtong andkueh.

In Singapore and Malaysia, F&n has forgenerations offered limited edition flavoursor special deals for the festival.

The 2018 limited edi-tion’s flavour blend sits wellwith the type of cuisineenjoyed at hari Raya andcuts across age groups.

F&n Lychee Pear fea-tures the ‘healthierChoice’ symbol of Singa-pore’s health PromotionBoard. It is available in500ml (exclusive to 7-eleven) and 1.5-litre PeT.

Previous limited editionshave also been re-born forhari Raya Puasa 2018: theclassic F&n FlashyFruitade, citrusy F&n Pink

Grapefruit, sweet and tart F&n Pineappleand tangy F&n Passionfruit.

Blue Ice up

JAPAN Suntory Food Internationalwww.suntory.co.jp is marketing a new Pepsiformulation developed specifically forJapanese tastes. The Pepsi J-Cola line-up seesthe J being further leveraged in the promo-tional tag JAPAn + JOy.

Suntory and Pepsi did extensive markettesting, as well as drawing on familiarity withthe Japanese beverage market, to deliver theunique formulation of J-Cola.

It’s a combination of traditional colaflavours, with spice and citrus undertonesplus a firm mouthfeel.

There are three variants: Pepsi J-Cola,Pepsi J-Cola Zero Calorie and Pepsi J-ColaMidnight, the last being oriented towardsevening drinking, especially on the social

J-Colaquintessential Japan

scene, and incorporating a touch of cassis.Adding to the quintessential Japanese feel

of this range are the graphics and text brushstrokes.

36 Soft Drinks International – September 2018

Sports & energyPRoDuCTS

organics from Red BullUSA Red Bull www.redbull.com has addedan organics range to its product line-up, fol-lowing a successful market test in Austria lastyear and subsequent release on some othernational or regional markets.

The release is in response to growingconsumer demand in north America fororganic beverage and food products.

Flavours in the ‘Organics by Red Bull’range are Bitter Lemon, Ginger Ale, SimplyCola and Tonic Water.

Simply Cola is the only caffeinated bever-

age in this line-up, produced with a blend ofkola nut, cinnamon and ginger extracts. Itcontains only 32mg of caffeine.

Initial launch focuses on a small number ofregions but with plans for a much moreextensive rollout as the variants are estab-lished.

Influencer campaign forsports drinkUSA MagnaK sports drink, produced byGray Mountain Sports Drinks www.gray-mountain.us of California, has launched anational influencer campaign headlined byUFC fighter Darren elkins and Instagram fit-ness coach and physical therapist Jen esquer.

The beverage was developed by SourabhKharait who explains it is a low-calorie fit-ness re-hydration drink that addresses themagnesium deficits which can occur duringperiods of intense fitness activity and which

several recent scientific studies have shownhave a high correlation with incidence ofmuscle cramping.

Gray Mountain commissioned haneyBizMarketing to develop an influencer-drivenmarketing campaign for Magnak.

“With MagnaK we immediately saw thepotential of influencer marketing due to thephysical needs of high-performance athleticinfluencers on Instagram,” said Medo eldin,MD of haneyBiz Marketing. “We felt that ifthese athletes experienced the physical ben-efits purported by Gray Mountain, theywould become enthusiastic about the drinkand that would come through as authenticityin their videos and posts.

“The key to successfully executing influ-encer marketing is to always be testing

Reduced sugar edition for iconMALAYSIA/SINGAPORE In much ofSoutheast Asia – especially Malaysia/Singa-pore where the brand originates –100PLUS is close to holding iconic status. Itwas one of the first isotonic drinks to gainmainstream acceptance and it has wonwidespread approval for its communitysponsorships, notably large-scale runs.

now 100PLUS www.100plus.com.my hasadded a 100PLUS Reduced Sugar editionto its portfolio which already features sev-eral variants, successfully building up overthe years on the foundation of the coreproduct.

The reduced sugar offering features 33%less sugar, 4g sugar per 100ml, 16 caloriesper 100ml and no added artificial sugar.

Its producers claim it is one of the low-est-sugar carbonated isotonic drinks on themarket.

Enhanced hydrationINDIA Coca-Cola India www.coca-colain-dia.com has moved into the enhancedhydration category with Aquarius Glu-cocharge. This is part of the company’s aimto provide a spectrum of beverage choices,including those with functional benefits.

Aquarius Glucocharge is a blend of glu-cose, essential minerals (potassium, sodiumand calcium) and fruit juice, formulatedspecifically for Indian consumers whoindulge in strenuous activity and needinstant rehydration to overcome exhaus-tion.

T. Krishnakumar, president Coca-ColaIndia and South West Asia, said the launchof Aquarius Glucocharge – and newdilutable sachets under the Minute Maidbrand – “marks our entry into the space of‘rehydrate, replenish and recharge.

“These enhanced and nutritious bever-age options have been developed specifi-

cally for the Indian con-sumers to suit theirneeds of enhanced andnutritious hydration.”

he said Coca-ColaIndia was embarking ona programme of prod-uct incubation todevelop a strong portfo-lio of choices for theIndian consumer. Thiswould help the Coca-

Cola system in India to build itself a con-sumer-centric portfolio for the future.

“We have been actively focusing on ourstrategy to offer consumers a wide varietyof choices as per their preferences andgoing ahead, incubating new products andscaling it up through our system would bekey to our success”

Krishnakumar said Coca-Cola was “com-mitted to making Aquarius Glucocharge amass distributed brand in the next eightmonths. Our reshaped portfolio will furtheraccelerate the growth momentum and helpus deliver enhanced business results.”

which influencers generate the best brandaffinity and then double down on thoseinfluencers on an ongoing basis. With Mag-naK we see additional future opportunitiesfor enhancing the brand through strategicinfluencer partnerships.”

Influencer marketing has become a megaindustry, especially in north America andAsia but also increasingly in europe andother areas.

www.softdrinksinternational.com

Soft Drinks International – September 2018 37SPoRTS & EnERGY

UK Lucozade Sport www.lucozadesport.comhas been running an on-pack summer pro-motion to support retailers, presented in lim-ited edition packs and supported by a £5million ‘Made to Move’ advertising campaignenthusing consumers to be more active oversummer.

This campaign is fronted by brand ambas-sadors Anthony Joshua and harry Kane.

It includes TV, POS, digital, social and otherapplications.

Sparkling fromGLoWUSA GLOW Beverages www.drinkglow.comnow offers GLOW Sparkling Beverages inhydration and energy varietals.

each is offered in two flavours: Mango andSpicy Watermelon.

Sold in six-packs of 12oz bottles, theycontain vitamins, herbs and antioxidants andare sweetened with erythritol and stevia.

GLOW drinks are distributed mostly onthe West Coast – the company is based inRancho Cucamonga, California – and theMidwest but plans are well under way toextend this to the east Coast and eventuallyhave a national distribution network.

new era for RealGoldJAPAN Real Gold energy drink has under-gone a packaging makeover by Coca-ColaJapan www.cocacola.co.jp which is support-ing the re-launch with a big budget TVadvertising campaign featuring popularcomedian Wakabayashi Masayasu who is alsoa TV presenter and actor.

Both the makeover and marketing pro-motion, which will also include innovativevending machine sampling, also mark some-thing of the start of a new era for RealGold which has been in the market since1981.

Coca-Cola Japan research showed that

their target demo-graphic had changed itsattitude towards energydrinks as working condi-tions improved. Insteadof being focused on giv-ing them extra energyto keep on working, thedecision to purchaseand drink energy bever-ages had become moredriven on changing

mood and motivating better performance.The advertising campaign reflects this with

a strong message that Real Gold will helpchange mood and motivation enjoyably andeffectively.

Real Gold is sold in 160ml and 190mlcans, as well as a 300ml bottle can.

Kid-friendlyorganicUSA K+ Organics www.kplusorganics.comhas added a Lemonade flavour to theirrange of organic, kid-friendly sports drinks.This joins the established Fruit Punch,Orange and Lime flavours.

The decision to create a new flavour wasspurred by founding par tners VelanaColón’s and Savannah James’ mission toprovide a parent-approved sports beveragewith significantly less sugar while stayingtrue to their desire to incorporate tastesthat kids love.

K+’s newly formulated Lemonade flavourcomes in a full serving 16.9oz bottle only,

Made to Move on-pack

“Our new limited-edition packs will allowretailers to capitalise on the increased inter-est in sports drinks this summer,” said branddirector Lucy Grogut.

“We know Lucozade Sport sales spike byup to 12% during sporting tournaments, sothis presents a huge opportunity for ourcustomers. We’ve got 20,000 prizes up forgrabs – that’s 100 per day – so we knowshoppers are going to be incentivised topick up even more Lucozade Sport.”

Grogut asked retailers to stock up on thefull Lucozade Sport range in its various for-mats to cater for different shopper occa-sions in order to make the best return onthis opportunity.

containing 80 calories while also including100% of the recommended daily intake ofVitamins B5, B6, and B12.

“As a mom of three active kids, my fam-ily and their health comes first,” said James.“After spending a lot of time and researchlooking for a sports drink I could feel good

about giving them, I’m excited to partnerwith K+ Organics and help create productsthat parents can have confidence in.”

K+ Organics will be creating a Mombas-sador programme starting this year aimedtowards bringing like-minded moms, andparents in general, together to share ideasand parenting insights.

“Our mission at K+ Organics is todeliver healthier products for our youngathletes and families,” said Colón. “Welooked at the products in this space andfound too much sugar and an overwhelm-ing amount of chemicals in general. That’swhen we decided to make our own."

K+ Organics is majority owned andoperated by women.

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38 Soft Drinks International – September 2018

FunctionalsPRoDuCTS

Immune healthwaterUSA Pervida www.pervida.com, a beveragecompany which develops functional drinkswith health benefits and has received a num-ber of awards for its work, has added twofurther flavours to its Pervida Immune func-tional range. These are Berry Acai andhawaiian Blue Ginger.

Pervida Immune is described by the com-pany as providing ‘unique benefits for gut andimmune health from its featured patentedingredients: cold-pressed pomegranate seedoil (PSO), a rich source of unique fatty acid,and punicic acid (PUA), a potent natural anti-inflammatory.

‘The health benefits of Pervida’s scientifi-cally proven proprietary formulations havebeen investigated for over a decade, andpatents have been issued for the ability of

PUA to improve gut and immune health andthe blood sugar-controlling properties ofabsciscic acid (ABA).

‘The patent numbers are listed clearly oneach Pervida.’

“Pervida Immune is designed specifically tosupport gut health and immune function. Inthis way, we are here to pioneer personalisednutrition and, in the process, have becomecategory innovators.” said Josep Bassaganya-Riera, Pervida’s chairman and chief executive.

Kona Gold goesexportBERMUDA hemp lifestyle brand KonaGold Solutions www.konagoldhemp.com hassigned its first distribution agreement outsidethe United States and will now be availableon the island of Bermuda, a major interna-tional tourism destination.

“I’m excited to be announcing that wehave partnered with our first distributor out-side of the United States, bringing our pop-ular Kona Gold hemp energy Drinks to thebeautiful island of Bermuda,” said RobertClark, chief executive of Kona Gold Solu-tions.

“Along with our new distribution partnerin Bermuda, we entered into a distributionagreement with a new york company thatwill also be opening a retail location inupstate new york, selling and distributingour hemp energy drinks and CBD energywaters.”

Kona Gold Solutions recently moved to anew corporate headquarters in Melbourne,Florida, with adequate warehouse space tocope with growing demands for its drinks,including highDrate CBD energy waters.

Cryptokiwi joinsDetoxwaterUSA A new flavour called Cryptokiwi hasbecome the sixth SKU in the Detoxwaterrange of aloe-infused waters which are pro-moted as ‘healing hydration’.

Founded by Kenneth Park in 2015,Detoxwater www.detoxwater.com is commit-ted to promoting wellness from the insideout. With only 30 calories per bottle,Detoxwater is marketed as delivering theclinically proven benefits of pure aloe juice, aningredient known to support immune func-tion, healthy digestion, nutrient absorption andimproved skin elasticity.

Cryptokiwi joins Original (Lychee & WhiteGrape), Mangaloe, Piñamint, Appleberry andPeachberry. All are USDA organic, OUKosher, vegan and gluten-free.

The newest flavour was inspired by nBAbasketball player Mason Plumlee – a long-time supporter, ambassador and investor –whose taste favourite is kiwifruit.

Its name comes from combining kiwi withthe rise of cryptocurrency, a trend followedclosely by the Detoxwater team and Plum-

lee alike.“I'm obsessed with Detoxwater,” said

Plumlee. “There's just nothing else out therethat tastes so good and has all health benefitsof aloe, especially the anti-inflammatory prop-erties that help me on and off the court.”

The company has launched a marketingcampaign which includes events, digital, printand street activations in key markets such asLos Angeles, new york City and Boston.

Park said Detoxwater had experienced“enormous growth in the last year” and regu-lar customers were clamouring for a lineextension.

“With Mason on board as a partner tohelp promote the flavour and tying it to cryp-tocurrency, we feel extremely well-positionedto make a splash and resonate with our loyalfans and reach new ones.”

Plumlee is not only a dynamic playmakerand one of the nBA’s most versatile for-wards. he has also established a strong repu-tation off the court as an investor,entrepreneur and writer. he recentlylaunched his own website www.masonplum-lee.com which features his personal blog anda video series, Founder Fridays, that spotlightsyoung entrepreneurs and founders.

Morning RecoveryfundingUSA Los Angeles detox shot producer 82Labs has introduced an improved version ofits Morning Recovery www.morningrecovery-drink.com following a successful fundinground which raised $8 million, primarily fromventure capital firms but also privateinvestors.

Morning Recovery has accelerated sales inrecent months, discovering that its prime mar-ketplace is among professionals rather thanthe college students initially seen as having

the most potential.This appears to be because the brand has

been very effective in communication of its‘do more next day’ marketing tag.

The additional funds will allow furtherresearch work and also expand distributionnetworks.

Soft Drinks International – September 2018 39FunCTIonALS

Protein plantdrinksUSA With plant-based foods experiencingover an 8% growth in the past year, 1915Organic debuts a new protein line of plant-forward beverages made with pea protein,and adds two new cold-pressured juices to itsexisting portfolio of ultra-premium beverages.

1915 Organic www.1915organic.com is abrand of C-Fresh, producers of the Bolt-house Farms range and a division of theCampbell Soup Co.

The full line of new and existing 1915Organic beverages will also debut a moresustainable and environmentally-friendly bot-tle that uses nearly 25% less plastic.

non-dairy 1915 Organic Protein drinkswere created to meet consumer preferencesfor more protein, less sugar and fewer calo-ries. They contain 12 grams of plant-basedpea protein, nine grams of sugar, do not

contain soy and have no more than 160calories per bottle.

Flavours: 1915 Organic Protein Vanilla (‘atouch of vanilla sweetness with a smoothtaste’), 1915 Organic Protein Chocolate (‘anindulgent flavour made with real cocoa’) and1915 Organic Protein Coffee (‘a rich andcreamy blend made with cold brew coffee’).

The two new cold-pressured juices are1915 Organic Cucumber (‘a light andrefreshing green juice made with leafy greenvegetables and unique ingredients like gingerand moringa’) and 1915 Organic Water-melon (‘a delicious blend of two simpleingredients, watermelon and lemon’).

SokenbicharenewalJAPAN Coca-Cola Japan www.cocacola.co.jp has redesigned the packaging for itsSokenbicha Beauty Tea and Sokenbichahealthy Barley Tea.

The company is supporting the brandrenewal with a TV advertising campaign,again featuring movie and TV actress TaoTsuchiya. The 24-year-old enjoys a very highprofile because of her screen work since

2005, along with winning several primeawards.

Unlike some celebrities tapped to do softdrink promotion, Tao Tsuchiya ‘walks the talk’– she is a dedicated enthusiast of Soken-bicha.

The brand re-launch is also being pro-moted on social media channels.

Coca-Cola Japan first released Sokenbichain 1994, basing it on a ‘fresh, healthy, beauti-ful’ concept. In 2017 it was reintroduced as abeauty tea, with formulation overhaul andespecially removal of allergen-specific ingredi-ents.

It was also joined by the healthy BarleyTea variant.

Sokenbicha Beauty Tea is offered in sev-eral PeT variants from 280ml upwards,ensuring it can meet all channel require-

At the root of thematterUSA The functional herbal teas producedby yOOT www.yoottea.com really get to theroot of the matter : that’s what they arepartly derived from and named for.

The current line-up has three variants:Dandelion Root, Licorice Root and PricklyAsh.

Dandelion Root is the biggest seller andyOOT founder nansee Kim-Parker isputting more and more emphasis on this asshe develops the brand.

Kim-Parker was inspired by the herbalremedy drinks her parents made when shewas a youngster, memories that came to thefore when she began concocting similardrinks to support her husband who had losthis spleen in a motor accident.

Those herbal drinks worked well andKim-Parker later looked at developing a

commercial range. While she soon discov-ered that FDA and other regulations gov-erned what ingredients she could work with,there was sufficient scope for semi-replica-tion of old recipes.

The functional root teas are sweetenedwith monkfruit, an ingredient attractingincreased attention from beverage produc-ers worldwide.

yOOT donates a percentage of profits toSan Francisco’s TeenForce and is aiming tohire teens via TeenForce when the businessgrows.

ments including vending machines. The600ml offering appears to be one of themost popular choices. The barley tea alsocomes in several PeT options.

Green EnergyFunctional vinegarUSA Vermont Village has added a Greenenergy Functional Vinegar to its product line-up. A small-batch producer of premium applesauce, apple butter, apple cider vinegar andapple cider vinegar beverages, Vermont Villagewww.vermontvillage.com is located in Barre, asmall city in the heartland of Vermont’s GreenMountains.

Crafted from organic matcha and blendedwith organic honey and raw and organicapple cider vinegar, Green energy can beenjoyed in multiple ways, according to Ver-mont Village. Possibilities are fruit smoothies,in a bottle of water at the gym, or in hot oriced teas.

‘The functional vinegar provides users witha boost of energy and balanced alertness, asit boasts L-theanine, an amino acid whichsimultaneously works to foster a sense ofcalm,’ says a company statement. ‘The matchain Green energy has many health benefitsincluding being high in antioxidants.’

“When selecting ingredients for our newfunctional vinegar, we thought of green teaand its many positive attributes such asboosting metabolism and detoxifying thebody,” said Andrew Lawrence, VP marketingand sales.

“We found that adding matcha to ourvinegar results in a tasteful combination. Theapple cider vinegar and matcha duo isrefreshing and versatile for those on-the-go.”

Other flavoured vinegars from Vermont Vil-lage include Cranberries & honey and Ginger& honey.

All of Vermont Village’s products are fullynatural, organic, and kosher certified, using avariety of apples grown locally by organicfarmers.

40 Soft Drinks International – September 2018

RTD Teas & CoffeesPRoDuCTS

UK Starbucks UK www.starbucks.co.uk hasextended its Chilled Classic RTD range withthe addition of a Signature Chocolateflavour.

As the name suggests, this is inspired byone of the coffee house favourites: Signaturehot Chocolate.

A blend of rich Fair trade cocoa andcreamy milk, it is the first flavour in the Star-bucks Chilled Classic range not to containespresso coffee.

The new drink features a melted choco-late-patterned pack design and black lid,helping it stand out on product-crowdedsupermarket shelves.

“We’re known for our coffee, but we’re

Iced Coffee EdgeAUSTRALIA The Farmers Union brand ispretty much a household name in much ofAustralia, especially in its home territory ofSouth Australia. Introduced in 1977, it hasevolved through two generations, addingseveral variants.

The latest is Iced Coffee edge, a blendwhich the bottle graphics banner as offeringprotein + fibre.

It comes in Original and Mocha flavours.Iced Coffee edge is initially retailing in

South Australia (where its release merited alot of consumer media attention), thenorthern Territory and Victoria - bothneighbour South Australia and nT, once partof SA, has long held Farmers Union high inpopularity.

The Farmers Union range is made in Sal-isbury, SA, by Lion Dairy & Drinks

www.lionco.com whosemarketing and innovationdirector Darryn Wallacesaid development of edgehad been motivated by thebrand’s die-hard fans.

Adelaide Crows AFL starRory Sloane features in anadvertising campaign tolaunch edge, assuring it ofeven more public attention– he is one of SA’sfavourite players. The cam-paign has been comple-mented by a sampling

programme.Farmers Union has a long tradition of

zany advertising in the true ‘Ocker’ style.And in the days when SA was a major

car manufacturer, at least two models weremade with holders not only for traditionaldrinks but also for Farmers Union bottles.

Boss Latte renewalJAPAN Popularity of the Boss RTD rangein Japan, where variants have been createdto match almost every adult demographicafter an early skew to males in their 20s and30s evolved as others sampled the coffees,was extended – as we reported at the time– by the introduction of a Boss Latte Basedilutables category.

Suntory Foods International www.sun-tory.co.jp has re-launched the Boss LatteBase line-up with new packaging, supportingthe renewal in a tastily different manner bycollaborating with a baked foods producerto create a sweet bun with Boss latte jelly.

Boss loyalists were invited to enter a drawfor 300 bun toasters by submitting receiptsfor Boss purchases.

The Boss Latte Base bottles now show astrengthened image of latte made with milk,emphasising the number of drinks that canbe made and the authentic coffee ingredi-ents.

Signature Chocolate cocoa RTD

also known for our delicious Signature hotChocolate, which has been one of the topten best-selling drinks in our stores sincelaunch,” commented Rebecca Kemp, seniormarketing manager for Starbucks eMeA.

“Since launching our Chilled Classic rangein the UK, the european ready-to-drink sec-tor has gone from strength to strength, andwe’ve seen growing customer demand. Sig-nature Chocolate will appeal to more cus-tomers who are not looking for chilledcoffee in the aisle and can enjoy an indul-gent alternative to regular chocolate milk.”

THAILAND Japan’s Shizuoka Prefecture,renowned throughout Asia for its premiumtea, has joined with Ichitan Group Thailandwww.ichitangroup.com to bring two flavoursof Shizuoka RTD tea to the Thai market:Original (no sugar) and Mildly Sweet, both in440ml PeT bottles.

The teas were brewed according to arecipe from Satoru Fujimoto, a top tea mas-ter of Shizuoka. The product is the first withthe right to use the ‘Fujipi’, the symbol ofShizuoka, and is certified by the Shizuoka Teaexport Association.

“Thailand is a tropical country and its peo-ple prefer refreshing tea. I wish to also intro-duce the rich flavour and the mellow sweetflavour of Shizuoka tea adapted to the Thaiconsumers' preference,” said tea master Fuji-

Shizuoka tea heritage

moto. “The hardest part in developing thisproduct is tea selection.

“We have selected the best quality tea

leaves to get the highest quality tea. Only thefirst and second flush teas, or spring wintertea as known by Japanese, are used in brew-ing this product. Ichitan has produced the teato my recipe and process and sent back theproduct for me to test. I tried it and still feltthe freshness.

“The sweet flavour remains. The undesir-able bitterness is gone. It is just the same per-fect blend that I brewed myself. It is a reallygood product.”

Ichitan Thailand has high hopes for the newproduct, according to company president TanPassakornnatee, and is budgeting for highsales following a good response to the softlaunch.

Soft Drinks International – September 2018 41RTD TEAS & CoFFEESSlimFast introducesSlimCaféUSA SlimFast, the Florida-based groupknown internationally for its meal-replace-ment lines and other weight loss products,has launched a new range of coffee RTDsunder the SlimCafé brand. This has made itsdebut with two flavours: Mocha Macchiatoand Caramel Cappuccino.

SlimCafé cans highlight the product’sZeRO added sugar, proclaiming the drinks tobe ‘natural energy’.

The creamy beverages have 10g of pro-tein and only 120 calories. They are mar-keted for general use but with a specialhat-tip to those following the SlimFast Plan.

“Whether you’re simply watching yourcalories or trying to lose weight, one thingwe know for sure is people never want togive up their coffee,” said SlimFast chiefexecutive Chris Tisi. “We set out to find a

way to give people that delicious, decadentflavour they expect from a latte, without allof the sugar and calories.”

Founded in 1977 and based in PalmBeach Gardens, Florida, SlimFast www.slim-fast.com was formerly held by Unilever, untilbeing acquired by Kainos Capital in July2014. Under its current ownership, SlimFasthas developed the Advanced nutrition,Advanced energy, Boosters, Bake Shop, andSnacks ranges.

Self chilling coffeesUSA 7-eleven has launched Fizzics SparklingCold Brew Coffee in what are claimed to bethe first self-chilling cans available on a largescale to the public in the United States.

Chill-Can technology www.chillcan.comwas created by the Joseph Company Interna-tional of Irvine, California.

The Joseph Company intends to rapidlycommercialise the self-chilling beverage canand associated self-chilling beverage packagingcontainers through private labels and thelicensing of the technology to the beverageworld. The Joseph Company is currently con-structing a production and technology com-plex in youngstown, Ohio.

Fizzics Sparkling Cold Brew Coffee drinksare available in three flavours – Regular, FrenchVanilla and Caramel. Made with 100% Arabicabeans and all-natural flavours, each 8.4oz canof the fizzy brew contains only 50 calories,10g sugar and less than 80mg caffeine.

The Chill-Can containers are purchased atambient temperature and chilled when ready

to consume. When activated, the patentedtechnology utilises reclaimed CO2 and theprocess automatically chills the can and thesparkling coffee beverage inside.

“Because the self-chilling can technology isso ground-breaking, we wanted to introduceit with a super innovative beverage," said TimCogil, 7-eleven director of private brands.

“Sparkling coffee sodas met all the criteria.Previously available in some coffee shops, ahandful of exclusive canned carbonatedbrews began showing up last summer. Fizzicswill be the first that can be chilled ondemand, bringing a new level of convenienceto customers who want to enjoy a chilleddrink whenever and wherever they are.”

Milo Kaw RTDreturnsMALAYSIA nestlé Malaysia www.nestle.com.my has re-released the Milo Kaw RTDto the market.

Milo Kaw was first introduced as a powderbeverage in 2017 and was briefly available inRTD format. This variant is thicker than theusual Milo – ‘kaw’ is used in Malaysia to referto thickened beverages – and the latest edi-tion of the RTD contains 6.8g sugar/100mlserve – 3g sucrose, 2.6g lactose, 1.2g maltose.

The Milo brand enjoys almost universalrecognition in Malaysia.

Royal Cupembraces RTDUSA yet another respected American cof-fee brand – Royal Cup – has taken the stepinto RTD, seen as an inevitable move afterRoyal Cup’s 2017 purchase of RichgoodGourmet and its Icebox Coffee brand.

Alabama-based Royal Cup www.royalcup-coffee.com is a top-end importer, roasterand distributor of premium and specialitycoffees and teas.

Its new cold brew line, an addition toRoyal Cup’s Signature Brand, features threeflavours: French Roast, French Roast LightlySweetened and Rain Forest Bold, this lastbeing certified by the Rainforest Alliance.

Bill Smith, Royal Cup’s chief executive, saidthe RTD was “the result of many months ofhard work, impressive collaboration andtimely execution.

“As an organisation, we are committed toinnovation and to identifying new ways toproduce, market and sell the coffee and spe-cialty beverages our customers have cometo know and love.”

In the Richgood Gourmet purchase BebeGoodrich, founder and former president ofIcebox Coffee, joined Royal Cup as directorof liquid product innovation where she nowleads the company’s liquid-manufacturingvertical. She, along with a cross-functionalteam of experts, spearheaded the develop-ment of the new cold brew line.

“2017 was an exciting and pivotal year asRichgood Gourmet joined forces with RoyalCup to create and deliver the highest qualityready-to-drink cold brewed coffees and spe-cialty beverages,” said Goodrich.

“The future has never been brighter, andwe will continue to pioneer high-demandproducts that enhance Royal Cup’s ability tocreate exceptional customer experiences –something on which it has intensely focusedsince its inception more than 120 years ago.”

Royal Cup is also intending to introduce anew line of shelf-stable, ready-to-drink teas,available in sweetened, unsweetened andpeach flavours.

Oakhurst is sourcing itswild blueberries fromWyman’s of Maine to cre-ate the wild blueberryflavour. A one-cup servingof blueberry milk contains210 calories, 8 grams offat, 25 grams of sugar (13are added) and 8 grams ofprotein.

The wild blueberry milkis available throughoutnorthern new england.

Oakhurst’s #1-sellingflavoured milk is its ‘super premium’ chocolatemilk which leads flavoured whole milk sales inboth Maine and new hampshire.

42 Soft Drinks International – September 2018

Dairy & AlternativesPRoDuCTS

Movie packs for kidsMEXICO Big Mexican dairy producerGrupo Lala www.lala.com.mx has licensed itsyomi brand to feature colourful charactersfrom Los Increibles 2, the Spanish-languageversion of the second movie in The Incredi-bles series.

This Pixar Animation Studios superheroproperty has been a huge merchandising rev-enue-earner since the original movieappeared in 2004. Writer-director Brad Birdhad long been encouraged to work on asequel but had hesitated until he was certainhe had a storyline and overall package equal

to the original, wishingto avoid any erosionof the characters.

Grupo Lala, which isunusual amongst Mex-ican dairy producersin being fully national– the majority areregional – has appliedthe superheroes toflavoured milk packsfor youngsters.

Reaction has beenvery pleasing, thecompany reported.

Yoghurt drinkmakeoverUSA DAhlicious www.DAhlicious.com hasrebranded its lassi yoghurt drinks and otheryoghurt as it moves towards expanding itsdistribution network substantially. The pro-ducer has also been strengthened by KeenGrowth Capital acquiring a financial interest.

“DAhlicious’ slow-cultured process deliv-ers extraordinary probiotic counts, flavourand texture, setting this brand apart from inthe dairy category,” said Jerry Bello, managingpartner at Keen Growth Capital.

“Keen is dedicated to making India-stylelassi a household word.”

Keen Growth Capital invests in earlystage food and beverage related companiesthat generate meaningful social impact inaddition to above-market financial returns.

DAhlicious yoghurts are probiotic-dense,rich and creamy in texture and smooth in

taste – never with any bitterness, stresseschief executive Tom Burns.

Products include India-style organic grass-fed whole milk lassi yoghurt drink and India-style almond milk lassi. Both are claimed tocontain 60 billion probiotics per bottle.

The DAhlicious re-branding features anew logo, brand icon, tagline and packaging.

Burns said the branding was designed tobe more energetic and colourful, appealingacross broad demographics.

The new tagline is ‘Live DAhliciously!’andthe ‘painted elephant’ brand icon symbolisesancient wisdom and time-honoured Indiantraditions.

Walnut soya milkVIETNAM Vinamilk www.vinamilk.com.vnhas been running an online promotion tohighlight its walnut soya milk. Participantswere required to identify benefits of thedrink, with movie tickets on offer as prizes.

While Vinamilk – the Vietnam Dairy Prod-ucts Joint Stock Company – continues toderive much of its revenue from fresh milkand milk powder, the company has beenexpanding into alternatives such as the walnutsoya milk as well as specialist dairy beveragesincluding organic milk and low-sugar variants.

In the financial year to March 31 2018,Vinamilk achieved a revenue increase of 8.5%on the previous year while post-tax profit

grew by 4.6%. This wasa slight improvementon earlier estimates.

Mai Kieu Lien,Vinamilk’s generaldirector, said the com-pany’s market share inVietnam was nowaround 58%, up oneper cent on the previ-ous year when it grewby two per cent.

Wild Blueberry MilkUSA Maine’s Oakhurst Dairy www.oakhurst-dairy.com has introduced a wild blueberrymilk.

The Portland producer notes there is quitea difference between wild blueberries (alsoknown as low-bush blueberries) and the cul-tivated (high bush) fruit. ‘They have a higherskin to pulp ratio which gives them a moreintense flavour, twice the antioxidants andmore fibre.

‘you can find them growing out in the wildin various spots across the country, but theyare only harvested commercially in Maine andparts of Canada.’

Weetabix on thego KidsUK Weetabix on the go www.weetabixon-thego.co.uk has introduced a new Kids range,aimed at 5-10 year olds. It has made its debutwith three flavours: Strawberry, Banana andChocolate.

Weetabix on the go Kids provide theequivalent energy, fibre and protein of oneWeetabix Original and milk. They are asource of vitamin D, calcium, fibre and pro-tein.

“We know that parents want to deliver agood breakfast to their children, but fussy eat-ing habits and our busy lives can sometimesget in the way,” said brand manager BethReeve. “The new Weetabix on the go Kids

range is great as part of a nutritious and bal-anced breakfast or morning top up – ideal forhectic mornings and snacking while on themove.

“We have worked hard to ensure we keepsugar levels to a minimum without compro-mising on taste and we’re proud of the factWeetabix on the go Kids has the same sugarcontent as a glass of semi-skimmed milk.”

Soft Drinks International – September 2018 43DAIRY & ALTERnATIvESFlaxmilk omega-3+ ProteinUSA Plant-based milk and yoghurt alterna-tive producer Good Karma Foodswww.goodkarmafoods.com has launchedFlaxmilk Omega-3 Protein RTDs which theBoulder, Colorado-based company claims todeliver ‘an unmatched mighty nutritionalbundle of vitamin a, vitamin d, calcium andas much plant-based protein, with up to halfthe sugar of dairy-based offerings per serv-ing, plus a daily dose of Omega-3 healthyfats’.

The drinks have a creamy texture andare free of all major allergens.

“Our new plant-based beverages weredesigned to offer the whole family highly-nutritious, low-sugar options they can con-veniently enjoy on-the-go,” said Doug Radi,chief executive of Good Karma Foods

“We’re thrilled the new line will allow usto expand into new channels, including the

launch of our first-ever offering on Amazon,making it even easier for families across theUS to purchase Good Karma products.”

The line is also available in natural foodstores and mainstream supermarkets.

Flaxmilk Omega-3 + Protein Lunchbox6.75oz cartons – sold in six-pack format –come in Vanilla Lightly Sweetened (claimedto have 20% less sugar than white dairymilk) and Chocolate, which is claimed tohave 50% less sugar than most competingchocolate dairy milks.

A 10z ‘grab-and-go’ bottle line comes inthree options: Unsweetened + Protein,

Plant-based drink,packagingEUROPE Coca-Cola hellenic Bottling Cowww.coca-colahellenic.com has expanded itsproduct portfolio into a new category withAdeZ, a plant-based beverage which blendsseeds with fruit juices, vitamins and mineralsfor a rich, smooth taste. The brand hasalready proved its appeal elsewhere.

The range is offered in re-sealable and100% recyclable PlantBottle packaging in on-the-go 250ml or at-home 800ml.

“As we move towards our vision tobecome a total beverage company every-where in the world, we are making thismove in europe into the exciting categoryof plant-based nutrition,” said Walter Susini,TCCC’s chief marketing officer for eMeA.

“After a success story in Latin America,AdeZ comes to our continent with newrecipes – tailored to the european tastesand with no added sugar as well as newpackaging and visual identity, aiming to cap-ture the growing appetite for delicious andvaried nutrition.”

naya Kalogeraki, chief customer and com-mercial officer for Coca Cola hBC, said thecompany was “energised by the challengesthis has brought –new ingredients, newpackaging, new labelling, new knowledge anda new customer selling proposition. Ourteams have been working with amazingdrive to deliver the launch in 13 of our mar-kets in a very short period of time.

“These efforts have been amplified by oursales teams taking this new product to ourcustomers and demonstrating how we canpartner with them to meet consumer andshopper preferences and drive valuetogether.”

AdeZ is now available in Poland, Romania,Italy, Austria, Switzerland, hungary, Greece,Cyprus, Serbia, Croatia, Slovenia, Ireland andRussia.

Actimel 0% fatUK/IRELAND The Actimel www.actimel.co.uk yoghurt drinks brand from Danonehas reformulated its whole 0% range, con-taining only natural occurring sugars. The re-launch includes the addition of Multifruit tothe 0% line-up.

Low-sugar milkITALY Bologna-based dairy producer Gra-narolo Group www.granarologroup.com hascollaborated with eneA to create a newlow-sugar, lactose-free milk branded as G+.

eneA www.enea.it is Italy’s government-sponsored research and developmentagency which has an impressive track recordfor successful advances.

G+ Milk is claimed to have 30% less sugarthan whole milk and to be easier to digestthan most conventional milk products.

It is based on a filtration process whichbreaks down lactose into glucose and galac-tose.

eneA and Granarolo have taken G+ intoproduction at a new production line in Gioiadel Colle, in the Apulia region of southernItaly (part of the Bari metro area).

“In order to provide milk with high

digestibility and low sugar content, weemployed membrane filtration technologies,innovative mechanical processes without theneed for solvents or reagents, which allowthe preservation of the active substances ofmilk,” explained Roberto Balducchi, head ofeneA’s bioproducts and bioprocesses labo-ratory.

“These technologies are in fact also called‘mild technologies’ because, when used forfood preservation and transformation, theydon’t affect their nutritional value.”

Lightly Sweetened Vanilla + Protein, andChocolate + Protein. Flaxmilk Omega-3 +Protein also comes in shelf-stable quartmulti-serve packaging. This variant haslaunched with Unsweetened + Protein andLightly Sweetened Vanilla + Protein flavours.

Good Karma was formed in 2012. It wasamong the pioneers in flax-based dairyalternatives.

“The trend and desire for more ‘healthconscious’ options are as relevant as ever,and the new 0% fat, now with no addedsugar, range responds to this,” said CynthiaFinke, brand marketing manager UK, Belgium,Ireland and netherlands.

“We’re delighted with the results and weworked hard with consumers to ensurewe’ve maintained the same delicious taste.”

She said the re-launch was “aimed atmaintaining fans of the brand, as well asattracting a new consumer base to the dairydrinks arena. We see this as a real growthopportunity for retailers particularly with theMultifruit nPD, which is one of our biggestselling flavours and has never before beenavailable with low fat and sugar content.”

The re-launch has been supported by abig advertising spend including TV and digital,as well as in-store activities.

44 Soft Drinks International – September 2018PRoDuCT FoCuS

a zymological success story

Kombucha

In the past seven years Kombucha has soaredfrom being a beverage that was available but

certainly not very well known in mass-marketterms. Now it’s a definite FMCG line, selling atretail in the mega grocery channel in many mar-kets as well as health food stores; it’s alsoincreasingly to be seen in bars and, more so,cafés. Restaurants, too, although cautiously forthe most part.

Kombucha, fermented tea, is an age-old drink.At least several hundred years old and probablya lot more. Some say thousands, albeit with littleevidence. It evolved in Manchuria, Mongoliaand Russia’s Far East where it was a traditionaldrink, home-made and varying from one com-munity to the next.

The 21st century commercialised versions ofkombucha might skip the dollop of yak butterwhich some of those old rural concoctions weresaid to feature but they have developed in linewith modern taste trends, embracing both main-stream flavours and innovative variants.

Lifestyle magazines, influencer blogs, TV talkshows and other communications channels arealive with talk about kombucha.

We’ll be a little more down to earth in our cov-erage but you can expect an update on kombuchaproduct developments every three to fourmonths. Product news (with images) is welcome.

RISE heads southCanadian-made RISE Kombucha www.risekom-bucha.com is crossing the border into the UnitedStates. First US distribution points are Vermontand New York City.

This brand has presented itself very effectivelyon the home market as a crafted, authentic, rawand unpasteurised kombucha using high-qualityingredients.

“We're continuously researching and testingour kombucha to ensure an evolving mastery ofthis amazing beverage and are excited to con-tinue our mission to democratise authentic kom-bucha south of the border,” said Julian

Giacomelli, president and co-founder.RISE's current flavour portfolio includes

Ginger, Hibiscus & Rose Hips, Blueberry &Maple, Lemongrass, Mint & Chlorophyll andRose & Schizandra.

The company has a new production facilitywhich allows significantly increased output. ButRISE has promised to continue its craftedapproach, with no added foreign probioticstrains, not-from-concentrate and in strict regula-tory compliance.

Evolution FreshSeattle cold-pressed juice brand Evolution Freshwww.evolutionfresh.com is expanding its func-tional beverage portfolio by entering the kom-bucha market, initially targeting grocery andnatural retailers in Boston, Chicago, Los Angeles,San Francisco, San Diego, Seattle and New YorkCity.

Evolution Fresh Organic Kombucha is avail-able in six flavours: Ginger Lemon Honeycrisp,Mango Pineapple, Ginger Greens, Spicy Greens,Pink Grapefruit, and Turmeric PineappleCoconut.

All feature Evolution Fresh’s cold-pressedjuices.

“Evolution Fresh has a long-standing heritagein cold-pressed juice and we are continuing todeliver on our commitment to expand in thefunctional beverage category with the launch ofEvolution Fresh Organic Kombucha,” said com-pany president Ryan Ziegelmann.

Evolution Fresh Organic Kombucha is certi-fied USDA Organic, non-GMO, gluten-free, andKosher.

Theonista KombuchaMeghan Werner, founder and brew-mistress atSouth Africa’s Theonista www.theonista.co.zahas gained a lot of media coverage with her phi-losophy that you should “follow your gut” whenit comes to health, immunity and wellbeing.

She describes Theonista as “a gut-loving com-

Brought up to date in linewith moderntaste trends, thisage-old drink isbecomingincreasinglypopular.

Soft Drinks International – September 2018 45KoMBuCHApany”.

“Like other live fermented foods, kombucha isextremely rich in probiotics and organic acids.There are numerous health benefits associatedwith kombucha, from improved digestion andincreased metabolism to boosted immunity,energy, healthier skin & hair, and detoxification.”

She claims Kombucha can also help heal can-dida from overpopulating within the gut byrestoring balance to the digestive system, withlive probiotic cultures that help the gut to repop-ulate with good bacteria while crowding out thecandida yeast.

“Drinking as little as 100-200ml per day cangreatly improve your overall state of health andwellbeing” by starting to create probiotic har-mony in your gut.

Theonista offers Raw & Natural Kombucha(330ml, 500ml, 1-litre) and African BotanicalKombucha (330ml), as well as home brew kits; itis also available on tap at the brewery for BYObottles or reusable glass growlers available fromTheonista.

Humm KombuchaNot given to false modesty, Oregon-based HummKombucha www.hummkombucha.com marketsitself as ‘the world’s most drinkable kombucha’.

Humm's fermentation process does not dilutewith water using kombucha concentrates, nordoes it require extensive processing, filtration orheat to remove the alcohol. Chief executive andco-founder Jamie Danek says the process ensuresthat Humm will not lose its delicate flavour, ben-eficial bacteria and aromatic compounds.

The process is tested both in-house and by anaccredited independent laboratory. Both Hummand the independent lab use the AOAC-approved methods for testing alcohol content inkombucha. And Danek says that to combat anyinconsistencies with beneficial bacteria, Hummuses the probiotic strain Bacillus Subtilis, so thatevery 14 oz bottle will contain 2 billion probioticcultures at the time of bottling.

“When we started Humm, we thought if wecould make a product that was delicious andhelped people feel better, it would be a gamechanger,” comments Danek

“We invested years of research to create aunique way for more people to enjoy real,authentic kombucha with ultimate transparency,

safety and taste.”Humm Kombucha is widely available in the

US and Canada and is moving gradually intoEurope and Asia markets.

Brothers & SistersPolish producer Brothers & Sisters Kombuchawww.brothersandsisters.pl is stepping up distri-bution within Poland following initial release inmid-2017.

Flavours currently available include ClassicSencha, Ginger & Lemongrass, and Kefir.

Brothers & Sisters was one of the first produc-ers to offer kombucha on the Polish market.

Health-Ade collaboration with Tone It UpLos Angeles producer Health-Ade www.health-ade.com has partnered with wellness duo Kat-rina Scott and Karena Dawn to launch aco-branded kombucha.

Scott and Dawn are co-founders of Tone It Upwww.toneitup.com, a healthy lifestyle brand andfitness community.

The partners introduced the Bubbly RoseSuperfood flavour in August.

Daina Trout, chief executive at Health-AdeKombucha, said she was very pleased to partnerwith fellow female entrepreneurs. “These amaz-ing women encourage their tribe to unlock the

The process istested both in-house and by anaccreditedindependentlaboratory.

Continued overleaf

46 Soft Drinks International – September 2018KoMBuCHA

healthiest, happiest version of themselves, andthis collaboration celebrates our shared values ofoptimism and authenticity.”

Trout co-founded Health Ade in 2012 withhusband Justin and best friend Vanessa Dew.They now have a fast-growing brewery in Tor-rance, California.

Part of Health-Ade's Superfood line, Tone ItUp's Bubbly Rose features hawthorn berry, man-gosteen and pink rose paired with Health-Ade'soriginal base kombucha (a mix of fermentedorganic black and green teas) for a flavour profilethat is subtly fruit-forward and a touch tart.

The new flavour joins Maca-Berry, Reishi-Chocolate and Power Greens, the other coreflavours in the Superfood line, which featurefunctional and botanical ingredients.

Scott said that “when dreaming up this collab-oration, we were inspired by the flavours welove like berry and rose. It's also a play on rosé –a TIU girl fave! This will be the perfect drink toenjoy with girlfriends, on its own or to mix up acocktail or mocktail!”

Limited edition HarvestInspired by the bounty of Oregon’s orchards,fields and gardens during autumn, Brew Dr.Kombucha www.brewdrkombucha.com hasreleased a fall season kombucha called Harvest.

The limited-edition Harvest features apricotand tarragon flavours and marks the first fall sea-sonal for the raw kombucha brand.

“With subtle hints of apricot, tarragon andgreen tea, this sweet and savoury kombuchareminds us of a crisp fall day in the PacificNorthwest,” said Matt Thomas, founder andchief executive of Brew Dr. Kombucha.

“Using organic, raw ingredients is an impor-tant part of the process for all of our flavours,and Harvest conveys the inspiration we findeach day in the nature surrounding us.”

Since launching Brew Dr. Kombucha in 2008from the kitchens of Townshend’s Teahouses, thebrand has continued to innovate its kombucha-making process.

In a specially designed distillery, Brew Dr.Kombucha removes the alcohol from the fer-mented tea without the use of heat, preservingthe beverage’s beneficial live and active cultures.All varieties use Townshend’s custom organictea blends, herbs and botanicals, resulting in asmooth and balanced taste.

Harvest is available in 14 oz. and 32 oz. glassbottles from August through October in the USand Canada. n

KOMBUCHA– continued from page 49

In a speciallydesigneddistillery, BrewDr. Kombucharemoves thealcohol from thefermented teawithout the useof heat,preserving thebeverage’sbeneficial liveand activecultures.

Health-Ade has partnered with wellness duo KatrinaScott and Karena Dawn.

48 Soft Drinks International – September 2018nATuRAL InGREDIEnTS

your way to the top

Innovating

Some beverage trends come and go, but it seemspremium juices and smoothies are here to stay.

Part of their success is due to their wide appealand vast choice of tastes, textures and added valuethat can help transform drinks from simplerefreshments to on-trend favourites. However,with consumer demands more diverse than ever,and the UK joining Ireland, France, Norway,Mexico and some US states in the adoption of‘sugar taxes’, beverage manufacturers are recon-sidering their formulations, turning to fruit andvegetable combinations to fall in line with indus-try standards, while continuing to maintain con-sumer interest.

Rethinking reformulation Long before sugar taxes were imposed, theireffects were felt across the industry, due to pres-sure from advisory bodies and media scrutiny. Butreformulation does not have to mean sacrificingappeal. In fact, since legislation is coinciding withthe health and wellness trend that has beenrapidly growing in recent years, there is an oppor-tunity to capitalise on the interest in drinks witha healthy ‘halo’. With consumers becomingincreasingly label-savvy, it is up to beverage man-ufacturers to incorporate alternative ingredientsthat consumers recognise for their healthy andnatural properties – ensuring they keep themcoming back for more.

Fruit and vegetable purees and concentrates areone way manufacturers are turning to clean labeland premium ingredients to bridge the gap in thismarket. Not only do they offer easy-to-understandlabels, but they also help improve authenticity inproducts to meet the desire for transparency and‘all-natural’ claims. Fruit and vegetable ingredi-ents work particularly well for encouraging con-

sumers to be more receptive to new beverage for-mulations, thanks to their natural appeal. Addedor artificial sweetness is as much in the crosshairsas excessive sugar content. Fruits and vegetablescan help lower calories in sweet drinks in a natu-ral way, for example by formulating with combi-nations such as berries, beetroot or carrot.

In the pursuit of premiumisationIn addition to the interest in clean label, juice andsmoothie producers are having to create formula-tions to meet demand for even more exciting combinations. As consumers become more adven-turous in their beverage tastes, the appetite forpremium quality products is growing. The cate-gory is becoming a hotbed of innovation, as man-ufacturers look to the next go-to trends forinspiration, in an effort to add a sophisticated andauthentic edge to their innovations. Outside of thejuice and smoothie segment, manufacturers arealso experimenting with berries and cherries incombination with cucumber or mint, matcha,green and rooibos teas to broaden the reach oficed tea even further.

In order to tap into the premiumisation trend,beverage makers must ensure their formulationsretain a point of differentiation on the shelves.According to several industry insiders, black isback in 2018, across the whole sector. Dark fruitand vegetables can bring a unique look and novelappeal to up-and-coming beverages. Blackberryand blackcurrant, in particular, have alreadybecome firm fixtures in some of the industry’sbiggest brands, with an ability to add a naturaldark tint to drinks, as well as an extensive rangeof health benefits. Frequently paired with other‘super’ ingredients, such as cranberries and beet-root, blackcurrant contains four times as muchvitamin C as oranges and double the amount ofantioxidants as blueberries – a winning combina-tion for health-conscious consumers.

In addition, flavoured waters are a growingphenomenon that is helping to reinvigorate thepremium segment. With recent flavour combina-tions including grapefruit and rosemary, as wellas raspberry and elderflower tonic waters, theypresent a high-quality option for consumers look-ing for refreshing alternatives to high-sugar car-bonated beverages. Increasingly formulated using

With consumersbecomingincreasinglylabel-savvy, it isup to beveragemanufacturersto incorporatealternativeingredients,commentsJohanCerstiaens.

Soft Drinks International – September 2018 49InnovATInGstrong fruit flavours and botanicals, they arebecoming popular not only as mixers, but sophis-ticated drinks in their own right. These new inno-vations allow manufacturers to emphasise more‘natural’ ingredients, as well as their provenance –an aspect that holds wide appeal for today’s con-sumers. Flavoured waters using premium fruitand vegetables offer reassurance to consumersthat brands are using only the simplest and neces-sary ingredients.

Rethinking old favouritesWith increasing competition from own labelbrands, there is even more pressure for beveragemanufacturers to innovate and add value. How-ever, many are finding that there is no need toreinvent the wheel. Fruit flavours remain popularamong consumers who are looking to recreate oradd a new dimension to childhood favourites.With reformulation often a long and complex pro-cess, many manufacturers are therefore turning tothe same product to overcome new challenges.

For instance, just as energy drink companiesare focusing their marketing efforts on zero-calo-rie beverages, other manufacturers are concentrat-ing on optimal flavour over a positive nutritionalprofile. As such, taste continues to be a key driverin the category, with many consumers returning totheir tried and tested beverages. Fruit and veg-etable ingredients are one way that manufacturersare revitalising classic drinks, helping to re-intro-duce consumers to their favourite drinks by incor-porating nostalgic ingredients such as tomatowith twists like strawberry or blueberry.

Forward thinkingAs consumer tastes become more adventurous,fruit and vegetables can help enhance new prod-uct development, appealing to consumers’ grow-ing interest in health and wellness, as well as

attract new audiences through the creation ofmore exotic, authentic, on-trend beverages.

Regulation and changing consumer preferencespresent a real opportunity for beverage manufac-turers to innovate with differentiated, premiumingredients – to not only help overcome formula-tion challenges, but to offer unique drinking expe-riences.

Suppliers like SVZ are at the forefront of thesedevelopments, producing premium fruit andvegetable purées, juices and concentrates via atransparent supply chain, to meet the evolvingformulation needs of manufacturers. In such afast-moving sector, keeping up with consumertrends and continuous innovation are becomingincreasingly necessary to retain premium statuson the retail shelves and create brand differenti-ation. n

The natural choice, naturally– Ardie van Lankveld

Few sectors have been impacted as heavily bythe clean label/natural trend as much as softdrinks. Remember the ingredients lists on thethings we all drank as children? You probablydon’t – but the domination of artificial colours,flavours, acidulants, stabilisers, sweetenersand preservatives in those days is unquestion-able.

How quickly times are changing. But swap-ping that number of artificial additives formore consumer-friendly alternatives is a mas-sive task – and that’s before you even thinkabout adding vitamins, minerals, proteins andother functional ingredients.

Daunting as it might be, moving towardsmore natural formulations is more of a require-ment than a choice. Consumers aren’t goingback to the “bad old days.”

Deciding where and how to reformulate is aquestion of priorities as much as possibilities,as every change to an ingredient will of courseimpact various characteristics.

Collaborating with suppliers holding a longhistory of reformulation and who specialise in

Ardie van Lankveld is global market manager, sweet,at Corbion.

Johan Cerstiaens iscommercial directorat SVZ.www.svz.com

Deciding where and howto reformulate is a question ofpriorities asmuch aspossibilities...

www.corbion.com

natural ingredients accelerates the processand optimises outcomes. And getting excep-tional soft drinks onto the shelf faster is,surely, the most natural choice of all. n

50 Soft Drinks International – September 2018CARBon DIoXIDE

minimum risk

Maximum quality

Carbonated soft drinks (CSD) continue to bepopular and around the world billions of

beverages are sold each year. The carbonation ofthe beverage is undertaken by forcing carbondioxide (CO2) into the liquid and storing underpressure. The presence of this gas creates bub-bles and fizzing in the liquid when pressure isreduced. The gas provides the unique taste andgives a sparkling feeling and a reduction intasted sweetness.

The CO2 that is injected into the beveragemust be free of particles, microorganisms andunwanted chemical compounds. Existence ofthese contaminants may result in a quality inci-dent. Such an incident may occur where a deliv-ery of out-of-specification CO2 has been made tothe plant or where CO2 has been contaminatedon-site during the production process.

Soft drink manufacturers adhere to a multi-tude of strict quality standards. These standardsare under constant review. During recent years,growing interest and concern has been shownby the beverage industry in the possible effectsof poor quality carbon dioxide used in carbona-tion of the beverage. This has resulted in agreater focus being placed on the purity of theCO2 used in the canning and bottling plants.Parker provides a guarantee to quality as itsteam works closely with globally recognisedstandard development committees.

Minimising risk is paramount and Parkerrecognises that the effects of a quality incidentcan challenge consumer safety, damage brand

names, company reputations and revenues.Since its launch over two decades ago, thou-sands of Parker PCO2 quality incident protec-tion systems are installed throughout the worldsbottling community and Parker are proud to bethe industry preferred technology in qualityincident protection.

Parker’s unique multi-bed media absorbenttechnology is constructed from speciallyselected adsorbents to remove trace contamina-tion from CO2. It is designed as a quality inci-dent protection device; it will treat ‘out ofspecification’ CO2 to return it back to specifica-tion within the ISBT/EIGA acceptable safelimits. The installation of a PCO2 system allowsproduction to continue by processing the con-taminated CO2 whilst the corrective actions areimplemented.

Additional Parker domnick hunter spe-cialised filtration is provided at both the inletand outlet points of the system as standard. Prefiltration ensures protection of the adsorbentbeds from non-volatile organic residue (NVOR)that may be present in the gas supply and partic-

Parker PCo2, the originalCarbon DioxideIncidentProtectionSystem.

Soft Drinks International – September 2018 51MAXIMuM QuALITY

ulates down to 0.01 micron. Post filtrationensures no carry-over of Non-Volatile Residue(NVR) from the adsorbent beds to 0.01 micronparticle filtration. An optional sterilising gradegas filter may also be supplied where the sourceof CO2 is unknown or when it is derived fromfermentation.

The use of Parker genuine parts is essential inminimising risk. Genuine Parker elements andcartridges are specially designed and tested tooperate to the maximum quality standards of theoriginal design build. Counterfeit parts are typi-cally substandard and manufactured from poorquality non-conforming materials. Failure to use

genuine Parker parts may result in:• Increased contamination in process streams• Non FDA materials being present in the

system• Spoilage and potential recall• Compromised consumer safety• Audit failure• Voided warranty• Manufacturing downtime

The risks in using non genuine Parker parts ishuge and safe performance is not guaranteed.Parker genuine parts – Essential for assuredQuality Incident Protection. n

The Co2 that is injected intothe beveragemust be free of particles,microorganismsand unwantedchemicalcompounds.

www.parker.com/pco2

Co-organizersBeijing Zhongqing Heli International Exhibition Co., Ltd.

Messe Muenchen Shanghai Co., Ltd.

OrganizersChina National United Equipment Group Co., Ltd.

China Light Industry Machinery Association

Shanghai New International Expo Centre (SNIEC), China

October 23-26, 2018

THE 13TH INTERNATIONAL BREW & BEVERAGE PROCESSING TECHNOLOGY AND EQUIPMENT EXHIBITION FOR CHINA

52 Soft Drinks International – September 2018PRoDuCTIon

in PET containers

Bottling NFC juiceaseptically

Ricardo Ermirio de Moraes is a visionary. Hecan draw upon many years of experience in

the orange juice business, was the foundingfather of Citrovita, and subsequently the long-serving president of Citrosuco. About ten yearsago, he set up Natural One, and to begin withbottled ready-mixed vodka-based fruit juicemixtures in PET containers.

In 2012, he then decided to launch fruit juiceson the market himself under the Natural Onebrand. His philosophy and slogan are ‘pura ver-dade’, which translates as ‘pure truth’. Meaningno concentrate or squash, no added sugar, nopreservatives, but 100% juice – and it was thefirst company in Brazil not to do it in cartonpackages, but in PET bottles.

For this purpose, Ricardo Ermirio de Moraeshad five million new orange trees planted on afarm measuring 2,800 square kilometres. This‘fazenda’ is located in the (cooler) south of SãoPaulo state. For many market observers, thiswas at first incomprehensible, because downthere the sun shines less often and the fruits arecorrespondingly less sweet when they ripenthan in the warmer north.

But: the juice obtained from these orangesscores highly in terms of precisely this lesser

sweetness and its vibrant, intensive colour. “Hitherto, it had been normal, for reasons of

cost, to export concentrates. Ricardo Ermirio deMoraes was also the first to export NFC juicesfrom Brazil. This decision, too, was at firstridiculed, but has proved to be visionary andright,” explains Valdenir Soares, who at NaturalOne is responsible for the new business devel-opment department and had been tasked withinternationalising the company. His verdict isunequivocal: “Ricardo de Moraes correctlyanticipated trends.”

The time before Krones and the time with Krones

Natural One laid the foundations for one ofthese trends early in 2014. Back then, the com-

With Kronestechnology, the Brazilian fruitjuice producernatural oneconquered thelocal marketwithin just twoshort years.

The heart of the line is a Contipure AseptBloc DA aseptic blow-moulder/filler block for highly acidic beverages.

Soft Drinks International – September 2018 53BoTTLInG nFC JuICEpany was the first firm in Brazil to bottle 100%NFC juice in PET containers – in the autumn ofthe same year this had already sold out. “Wewere in fact a bit surprised at how high thedemand was,” admits Valdenir Soares.

So a decision on expansion had to be takenswiftly. By the first week of January 2015,Krones had already received an order for a newline, and early in 2016 production began on thisaseptic line. In Valdenir Soares’ eyes, the com-pany’s success is very significantly attributableto the new Krones line featuring the ContipureAseptBloc DA: “We measure time in twoepochs: the time before Krones and the timewith Krones. Because this technology hasenabled us to translate our idea of natural juicesinto fully functional reality.”

Fundamental change “The aseptic process was the best choice for acompany like us that looks to the future. Con-sumers will be wanting products that are of highquality and maximised purity. Krones wasn’tthe cheapest vendor, it’s true, but it did have thebest technology. Stretch blow-moulding andfilling on a single machine – that’s simply bril-liant, especially when – as is the case in theContipure AseptBloc DA – it’s already the pre-forms that are sterilised,” explains ValdenirSoares.

“Until the end of 2016, we were the only fruitjuice producer in Brazil to be using this innova-tive technology and thus also the only one ableto offer fruit juices in the cold chain with ashelf-life of eight months. Mind you, we werevery favourably impressed not only by themachines, but also by the technical skills ofKrones’ staff, and their habit of continuallykeeping us up to date with maximised trans-parency.”

Natural One draws a distinction nowadaysbetween products in the cold chain (with which

it also began its production operations) and thenewly launched products that are sold at ambi-ent temperature. These are already accountingfor around a quarter of total sales.

High level The whole company has learned a lot from theexacting stipulations Krones laid down for theproject. The high level of the new technologyalso had an effect on the outsourced parts, suchas preforms or labels. As Valdenir Soaresexplains: “We decided to meet the world’s moststringent requirements, of the kind taken forgranted in Japan, Europe and the USA, forexample. This will be a huge help when we’reexporting to these countries.”

But the new line also made things easier forthe firm as well: for instance, its fast outputmeant that night shifts and Sunday workingcould be dispensed with. The small line rated ataround 7,000 containers per hour neededtwelve operators, while for the 24,000-bph linehandling 900-millilitre containers four employ-ees suffice. The aseptic line passed its accep-tance test with an efficiency of 96%.

Ready for more But Natural One is ready for more. The com-pany is observing a fundamental change in fruitjuice consumption habits. It has even come tosee this category as a third major soft drink seg-ment alongside water and CSDs, and regards100% natural purity as the basis for rising con-sumer demand. Natural One is now aiming toboost this abroad as well: in the neighbouringSouth American countries, in Japan, South-EastAsia, Europe and the USA.

The target involved is an ambitious one:exports of the aseptically bottled NFC juices areto rise very substantially within one year, fromtheir present-day 2% to around a quarter of totaloutput. 2018 has been designated as the year ofexports – this vision is also destined to cometrue. n

“until the end of 2016, wewere the onlyfruit juiceproducer inBrazil to beusing thisinnovativetechnology andthus also theonly one able tooffer fruit juicesin the cold chainwith a shelf-lifeof eightmonths.”

The line is rated at 24,000 bottles per hour, referenced to 900-millilitre containers.

www.krones.com

“This technology has enabled us to translate our idea ofnatural juices into fully functional reality,” says ValdenirSoares, who at Natural One is responsible for the NewBusiness Development Department.

54 Soft Drinks International – September 2018PRoDuCTIon

high speed investment

Niagara Bottling

The private label bottled water supplier, Nia-gara Bottling LLC, with its many plants

throughout the US and Mexico, has recentlyupgraded its Salt Lake City facility with a Sidelcomplete PET line.

The line features two Super Combis, equippedwith the innovative and compact ground levelpreform feeder, EasyFEED, along with GeboCermex conveying and end-of-line equipment.This investment has enabled the ambitious bot-tler to significantly increase its productivitythrough high-speed, efficient manufacturing andhigh availability rates of the line.

Niagara Bottling, with more than 50 years ofbusiness experience, has based its success in thewater market on offering customers a high-qual-ity product, which is safe and has a great tasteprofile. Grounded on the fact that the PET bot-tled water market in the US is expected to growby a CAGR of 3% year on year between 2016 and2020, the company decided to rely on its long-standing business relationship with Sidel andinstall a new complete PET line to enlarge itsproduction capacity to answer consumers’demand. This choice is providing the key todeliver higher performance and safety, whileincreasing cost efficiency.

Greater availability and efficiency to boost productivity

Starting point of the new complete line at Nia-gara’s plant is Sidel’s EasyFEED, an innovative,compact and safe ground-level preform feeder for

PET lines. From the hopper, the preforms arelifted by an elevator column to only 2.5 metres.They are then sorted and vertically driven intothe bowl of a rotary unscrambler.

Positioned at the edge of a rotating table andsupported by the neck flange, the preforms aremoved onto a rail by a filtered airflow. Instead oftraditional gravimetric infeed rails, the preformsare driven by two motorised, food-grade brushbelts up to the infeed blowing wheel, contribut-ing to keep the level of preform integrity veryhigh. This patented technology ensures opera-tors’ safety and overall easier operations by sig-nificantly reducing the footprint and the heightfor preform infeed.

Bill Hall, executive VP of manufacturing atNiagara Bottling, comments, “By keeping opera-tions at ground level, removing the impact ofgravity from the feeding process, and usingmotorised, food-grade brush belts – to move the

A highly efficientcomplete linefrom Sidel helps niagaraBottling achievean increase of two million cases per year.

Soft Drinks International – September 2018 55nIAGARA BoTTLInGpreforms into the blow moulder – the EasyFEEDpreform feeder ensures greater control over theproduction. As a result, we have seen OEE (Over-all Equipment Effectiveness) improvements,which are worth about 2% more produced bot-tles per year according to our estimations. In aline like the one embedding EasyFEED and theSidel Super Combis, this translates to two mil-lion cases per year of extra productivity. Thatwould not have been possible with a traditionalpreform feeder, so we are really happy with thisachievement.”

With output speeds up to 82,000 bottles perhour, Sidel EasyFEED is optimal for PET waterbottle producers like Niagara Bottling LLC, whoneed to combine very high-speed productionlines with ultra-light PET bottles handling, whileincreasing the availability of their lines.

“We have seen large gains with the twoEasyFEED solutions. In terms of machine avail-ability, they are running above 98%, with a meantime between failures (MTBF) that is more thanthree hours: this is a big improvement to any-thing we have seen in the past. In addition, interms of preform integrity, the handling viaEasyFEED is extremely efficient and providesgood quality preforms to the blow moulder.

Its very high level of availability requiresminor interventions from operators. And, whenneeded, its ground-level design provides maxi-mum safety. All in all, we have gotten better per-formance from the new preform feeders,” addsPaul Wilson, Niagara’s VP manufacturing.

Enhancing PET packaging quality through next-generation solutions

While the successful journey of the PET bottlestarts with the right preform feeder, the SuperCombi is crucial in reducing total costs of owner-ship (TCO) for the customer and maintaining avery high level of efficiency.

The team at Niagara Bottling recognises that itstighter layout, a better utilisation of the inte-grated labeller and the redesign of the labelleritself are extremely beneficial for their produc-tion targets.

“Talking about availability, the labeller hasshown impressive results: it offers great ease ofoperations, together with efficient and top-qual-ity label application, ensuring high-level perfor-mances,” explains Wilson further.

Niagara is one of the first companies runningthe brand new roll-fed labeller, which canhandle lightweight containers and ultra-thinlabels, yet allowing for better glue control anddistribution, together with reduced consump-tion. While developing this labelling solution,which uses hot glue to apply wrap-around plas-tic labels, ease of operations has been high on theSidel engineers’ agenda.

The vacuum drum is built in light-weight sec-tors for easy and quick replacement and featuresnewly patented adjustable pads for longer pro-duction time and min-imal maintenance time.The ergonomics of the solution have been signif-icantly optimised for top productivity and a sus-tainable footprint, with all main componentsfully visible and accessible during production ormaintenance, without having to disengage thestation.

Hall comments, “The product quality secured

by Sidel blow moulders and fillers was alreadywell known in Niagara. With the all-in-one SuperCombi system, we can handle even ultra-lightbottles more easily, yet ensuring higher toploads. Now, with the new labeller in place, weare also getting a truly efficient and reliable solu-tion.”

The Super Combi is the ideal way to maximiseproduction and increase line efficiency whilereducing TCO; a fact that Niagara has alsonoticed. “The all-in-one system has improvedour overall packaging quality. Plus the solutioncomes with a safer environment to fill productsin. Also, ergonomically speaking, the SuperCombi is both very compact and easy to access.Changeovers are smoother and easier,” remarksHall.

Talking of Super Combi, Wilsonl notes the dif-ference made by its integrated vision system,controlling the whole solution performance:“This is a high-quality piece within the system. Itis able to capture any kind of minor defects onthe bottle’s surface, body, and base, while dulychecking the correct label application, fillinglevel, and cap positioning. All in all, it ensures atop-quality product for our customers – always.”

For the leading producer of bottled water,which covers more than 40 different brands, thereduction of TCO was the key when theyinvested in the new piece of equipment. WithEasyFEED as the safe and easy-to-operate entrypoint to the line and Super Combis showing theirperformance in blowing, filling, labelling, andcapping, the end-of-line production needed to beoptimised for footprint, efficiency at very highspeeds, and overall lower capital expenditure.

This is where engineers at Gebo Cermex, partof the Sidel Group, stepped in. The Gebo Cermexhigh speed shrink-wrapping system, which ispart of the end-of-line at Niagara, delivers highquality packs, and the fully accessible low levelpalletiser with robotic layer preparation at theinfeed always ensure reliable, non-stop produc-tion. With these features, the solutions hold per-formance extremely high, providing the entireline – from start to finish – with unmatched effi-ciency and flexibility. n

This choice is proving key to deliver higherperformanceand safety, while increasingcost efficiency.

www.sidel.com

56 Soft Drinks International – September 2018

ProcessingDEvELoPMEnTS

Enhanced tunnelpasteuriserA hIGh degree of microbiological safety isassured by the Innopas SX tunnel pas-teuriser from KhS www.khs.com Its modu-lar design allows customisation to meet theincreasingly diverse requirements of bottlers.

The basic functions of the Innopas SXare initially identical to the tried-and-testedtunnel pasteuriser systems provided by KhS,according to Knut Soltau, product managerfor bottle washers and pasteurisers at KhS.

The dynamic pasteurization unit or PUcontrol system reacts variably to changes inconditions. If, for example, a fault occursduring the pasteurisation process, the pro-cess temperatures are kept under control inthe hot zones of the tunnel pasteurizer toensure both maximum product safety andflavour stability.

new features on the KhS Innopas SXinclude extended functions in the dynamicPU control system which result in greaterflexibility and yield savings in energy andmedia. Much of this is attributable to theoptional speed regulation function. The indi-vidual zone temperatures are automaticallyraised or lowered depending on the con-veyor speed.

“This allows the pasteuriser to dynami-cally adjust to match the line behaviourwithin a range of 50 to 105% of the nomi-nal capacity for most processes without

making any drastic changes to the pasteuri-sation units and maximum product temper-ature,” said Soltau.

That prevents stops and the correspond-ing consumption of media and at the sametime has a positive impact on the behaviourof the entire line.

With dynamic PU control from KhS theprocess temperatures are regulated withinthe hot zones of the tunnel pasteuriser toenable maximum product safety and flavourstability. The customer can independentlyadapt the pasteurisation unit set-point for aspecific container type. here, the full func-tionality of the PU control unit is main-

tained. “In this way subsequent product changes

or new products can be easily made orintroduced at any time,” said Soltau. “Bot-tlers can thus react quickly to changes onthe market and product trends.”

KhS has also made several improvementsin the design of its Innopas SX, with maxi-mum emphasis placed on easy operation.

Spare part management for the KhSInnopas SX has also been enhanced. Thenumber of components the customer isrequired to keep in stock has been reducedwhile the delivery times for spare and wearparts have been shortened.

Individual mouldcontrol, testingAGR International www.agrintl.com hasadded individual mould control to its Pro-cess Pilot automated blowmoulder manage-ment system.

The company is also offering an auto-mated laboratory system.

Process Pilot is designed to help PeTbottle manufacturers measure, control andoptimise their bottle blowing process inorder to produce the highest quality, bestperforming bottles possible while maximis-ing production efficiency.

The system interfaces with the blow-moulder to provide precise material thick-ness distribution on a per bottle basis whilemanaging the blowmoulder to eliminate theeffect of process and environmental vari-ables that impact bottle material distributionthroughout the production cycle.

Process Pilot system offers a simplethree-step approach towards PeT blow-moulder management: measure material dis-

tribution and pearlescence on every bottle;control the blowmoulder to overcome pro-cess variation and maintain on-target mate-rial distribution; optimise the process to suitthe product, application or business objec-tive of the production facility.

Agr International’s automated laboratorysystem offers a precision pick and placeindustrial robot to select, handle and trans-fer PeT container and preform samplesthrough multiple thickness and dimensionaltests.

Integrated with Agr’s Gawis containermeasurement system, comprehensive mea-surements, including thickness and criticaldimensional measurements can be per-formed without operator intervention. Thetests are fully optimised and performedquickly and efficiently through the handling

of the multi-axis robot and the fast through-put of the Gawis measurement device.

Test results are compiled with data corre-lated by sample and consolidated in a singletest report.

The system offers a number of benefitsincluding hands-free, walk-away operation,efficient management of samples, testingoperations and documentation of results,and an improvement in testing throughput.

In addition to the Gawis measurementsystem, the automated laboratory systemcan be configured to incorporate Agrdevices for top load, volume and pressuremeasurements, providing a complete labora-tory automation solution to meet the chal-lenges of over-worked testing labs and theever increasing demand for testing to man-age quality and support ongoing production.

Soft Drinks International – September 2018 57PRoCESSInG

Space-friendlystorageGOPLASTICPALLeTS.COM has added aspace-friendly solution for bulk storage. TheGoPalletBox 1060S 4C/4F is a 300-litre,injection-moulded pallet container, madefrom high density polyethylene.

“We recommend this fully recyclable andeasy to clean box for a vast range of appli-cations,” said Jim hardisty, managing directorat GoPlasticPallets.com

“Sitting at the smaller end of boxes wesupply, it is particularly useful in situationswhere access is regularly needed - such asfor storing ingredients – because it can berolled on castors and can fit easily throughdoorways and under counters.”

Available through www.GoPlasticPallets.com under sole agreement with manufac-turer JCO Plastic, the smooth interior of thebox makes it easy to clean and prevents theopportunity for dust, dirt or ingredients togather in joins or grain.

each box weighs 150kg and can bestacked up to six high.

It measures 1000mm long, 635mm wideand 645mm high (745mm with castors)externally, and 925mm long, 580mm wide,520mm high internally.

“The GoPalletBox 1060S is a strong andsimple solution and it is fully recyclable whenit is no longer needed for storage,” saidhardisty.

The company stocks in excess of 160 dif-ferent styles of plastic pallets suitable for alltypes of applications, 32 different sizes andstyles of plastic pallet boxes and a compre-hensive range of small containers, crates andtrays.

Drinking yoghurtrejuvenationThAnKS to its expertise in ambient yoghurtprocessing, particle heating and a new TetraTop system, Tetra Pak www.tetrapak.com ishelping Chinese dairy manufacturer yiliwww.yili.com to produce what is claimed tobe the world’s first ambient drinking yoghurtwith large fruit and cereal pieces.

yili launched the product in Tetra Top200ml with large re-sealable screw caps. Ithas gained immediate popularity, strengthen-ing the leadership position of the company inthe fast-growing ambient yoghurt category.

“We are pleased to be able to supportour customer deliver a premium product in agrowing category,” said Charles Brand, TetraPak’s executive VP for product managementand commercaial operations. “This has beenmade possible by our expertise in the entireprocessing and packaging process: our ambi-

ent yoghurt processing capability, the know-how of heating large food particles, and ourability to customise the packaging system.

“The new Tetra Pak TT/3 AD filling systemhas been designed to allow the particles topass through seamlessly, and the new TetraTop package uses a large re-sealable openingthat makes it easy for consumers to drinkthe yoghurt with large fruit pieces.”

Including large fruit pieces within an ambi-ent beverage product is a challenging pro-cess, Brand noted. The heating of the product

must be done carefully to ensure that thefruit pieces are not damaged or broken-down during the process, and the filling andpackaging need to ensure even distributionof the fruit particles, keeping the quality andintegrity of the final product.

The global market for ambient drinkingyoghurt is around 12.5 billion packages cur-rently, according to Tetra Pak, with quickexpansion from China to South east Asiaand the Middle east. The addition of largefruit pieces and cereal grains will furtherincrease consumer interest with more pre-mium products.

SAnITARy Fittings www.sanitaryfittings.ushas introduced new sanitary beverage trans-fer hoses.

Tri-clamp connections come standardwith all hoses to provide customers withan option to quickly connect and discon-nect transfer lines while following bestpractices for sanitary environments.

All hoses offered by Sanitary Fittings areUSDA/FDA approved for use in the bever-age, food and pharmaceutical industries.

“These hoses are a natural extension ofour fittings business and our customers cer-tainly appreciate the ability to purchasethese and many of our other popular prod-ucts on one website that’s easy to use,”said John Zabkowicz, owner of Sanitary Fit-tings which is based in Muskego, Wisconsin,part of Metro Milwaukee.

At present, Sanitary Fittings’ hose line

upgraded ALTBagitatorALFA Laval www.alfalaval.com hasenhanced its ALTB agitator, upgrading it toimprove both process efficiency and safety.

The agitator, with bottom support, canbe sized for almost any application in bothatmospheric and pressurised tanks, provid-ing high flexibility in mechanical design.

Alfa Laval says the bottom support offersa more economical configuration with sev-eral key benefits including: lower friction,resulting in reduced wear groove andlonger life-time; rotation independent – safeoperation with no risk of parts breaking;

Beverage transferhoses

hygienic design accordingto eheDG guidelines;temperature-resistant upto 150°C: less expan-sion, remaining tight athigh temperature differ-ences; improved hygienicdesign – easier to install,clean, inspect and main-tain, with no lifting ofshaft.

Besides minimisingenergy loss, Alfa Lavalimpellers operate atreduced speeds withoutreducing pumping capac-

ity. This can bring significant savings inpower consumption.

includes sizes ranging from ¾-inch to 3-inch with custom lengths up to 40ft. Thesemade-to-order hoses come with some ofthe biggest and most widely recognisednames in the hose industry including Con-tiTech and novaflex.

Constructed of ASTM A270 and type316L stainless steel, the tri-clamp connec-tions are 3A certified so suppliers can trustthey are following best practices for a sani-tary environment, Zabkowicz pointed out.

Sanitary Fittings is a long-established sup-plier of stainless steel tube fittings for thebeverage, food and pharmaceutical indus-tries. Its wide-ranging product portfolio isavailable for purchase online.

The company’s website features The Ulti-mate Guide to Tri-Clamp Fittings, explainingthat ‘whether you’re new to the industry oran old pro, this guide has something foreveryone’.

58 Soft Drinks International – September 2018PRoCESSInG

SChWePPeS Suntory españa www.schweppessuntory.es has signed a time andmaterial contract with the Sidel Groupwww.sidel.com to maintain equipment at itsplant in Seville. The agreement covers provi-sion of tailored preventive maintenance forthe bottler’s aseptic filler, along with a capperand cap feeder purchased from Sidel.

The equipment is used to produce sixranges of Sunny Delight soft drink in differ-ent flavours and various bottle formats(from 50ml up to 1,500ml), totalling 25SKUs.

The time and material contract ensuresthat a range of pre-determined related siteactivities are undertaken by Sidel experts onthe Schweppes Suntory equipment (time)and a list of agreed-upon spare parts is pro-vided after every 3000 hours of production(material).

This allows the company to accuratelyschedule and execute its preventive mainte-nance according to a predefined operationalperiod and the scope of supply.

In this way, the value of the equipment ismaintained throughout its lifecycle, down-time is minimised and the organisation gainsfull control of maintenance costs over time.All maintenance work is undertaken on-siteby a skilled Sidel team under the guidance ofa Sidel supervisor, who manages all activities.

Spanish contractfor Sidel

The time and material agreement withSidel also covers the provision of 24/7 hot-line assistance, as well as 24/7 on-time, in-full, worldwide delivery of spare parts -designed, tested and certified by Sidelexperts – for both scheduled and emer-gency maintenance.

“here in Seville, we are already seeing thevalue of Sidel’s time and material mainte-nance contract, but we are also benefitinggreatly from the exchange of knowledge andactive coaching around our specific produc-tion set-up and maintenance needs,” saidValentin Rodriguez, plant manager forSchweppes Suntory.

“In addition to having our spare parts tai-lored to our specific needs, we are also ben-efiting from reduced preparation timeon-site, thanks to the customised spare partspre-packaging by sub-assembly that Sidel car-ries out on our behalf.

“no less important, we will also enjoymaximum equipment availability and thefinancial advantages due to the adoption ofthe time and material maintenance contract,such as equal payment distribution, improvedcash flow and the reduced impact of infla-tion in spare part costs in the future.”

vac-assisted granular fillerneW from Florida-based JBT Corporationwww.jbtc.com is the Vacuum-Assisted Gran-ular Filler, an innovation developed to addsticky fruit particles to premium beverages.JBT says the filler combines high accuracywith gentle product handling and minimumproduct loss.

It provides processors with a solutionthat uses a vacuum pocket system toremove unwanted carrying liquid. In additionto measuring pockets, a focused blowoutsystem is used to achieve gentle emptyingof the pocket and accurate filling.

According to JBT’s Sven Rogiest, theVAhP has been developed from JBT’s ear-lier granular filler, adding a unique fill-gatedesign and vacuum system to handle thesticky fruit particles used in much of theexpanding premium beverage market, espe-cially in the Asia Pacific region.

“The JBT Granular Filler has been used to

fill solid bits into cans or jars, but more andmore, processors of premium beverages arelooking to use sticky fruit pieces rather thandried particles,” he explained. “With theVAhP, the bits are placed in liquid and gen-tly moved into filling pockets. The vacuumthen removes the carrying liquid leavingonly fruit pieces in the pockets.

“The VAhP is being used in South eastAsia where non-carbonated beverages withbits such as mango, grass jelly and coconutbeverages with fruit pieces are becomingvery popular. To the best of my knowledge,this is a unique product which can achieve afar greater filling accuracy than rival sys-tems.”

D4 next generation valvesA ‘neXT generation’ of D4 Series mix-proof hygienic valves has been introducedby SPX FLOW www.spxflow.com This isthe result of continued development ofboth APV and Waukesha Cherry-Burrellprocess technologies.

“The D4 Series offers exceptional perfor-mance value and encompasses a widerange of models and all-inclusive standardfeatures to meet our customers’ differentprocessing needs for cleanability, efficiencyand reliability,” said Chris Sinutko, globalproduct manager- hygienic valves, food &beverage for SPX FLOW.

“Based on over 60 years of experiencein valve design and manufacturing, the nextgeneration D4 Series allows extensivecleaning of product contact surfaces andhelps to reduce operational cost overheadsby minimising CIP losses.”

The valves are balanced for dependableoperation against pressure spikes and flowin any direction. Automated processing isenhanced by the option of a control unitwith integrated seat lift detection and noexternal sensors. Maintenance is optimisedas no compressed air or lifting tools arerequired for removal and service.

The complete D4 range includes the pri-mary D4 model, which meets the basicneeds for reliable product separation andseat lift (SL) or non-seat lift (nSL) clean-ability, and the DA4 ultra-hygienic modelfor critical applications requiring enhancedcleanability of all product contact surfaces.

For those applications where the currentgeneration DA3+ housing is already inplace, the DA4 can easily be inserted and,according to SPX FLOW, provide a veryefficient and cost-effective upgrade, future-proofing existing installations with minimaldisruption and risk.

The D4 Series is an international valve,with models being produced by SPXFLOW in both the United States andeurope.

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60 Soft Drinks International – September 2018

PackagingDEvELoPMEnTS

Pro-Lok GL 38mmInDIAnAPOLIS-BASeD Closure SystemsInternational www.csiclosures.com haslaunched a new closure engineered primarilyfor cold-filled products such as probioticdrinks, energy drinks, kombuchas and CSDs.

The Pro-Lok GL 38mm is compatible withboth glass and PeT bottle finishes.

CSI claims the new closure ‘provides bot-tlers with exceptional closure performance,enhanced safety features, excellent consumersatisfaction and total system support’.

Pro-Lok GL has been integrated with CSI’sdisc-lined technology, allowing for a moresecure seal to protect product integrity, theproducer claims.

CSI manufactures an impressive 90+ bil-lion closures annually in plants spread aroundthe world in more than 20 countries. CSI ispart of GeC Packaging Technologies, an oper-ating division of the Rank Group.

SABIC boosts caps& closuresSAUDI industrial giant SABIC www.sabic.comis putting more resources into its caps andclosures operations, introducing new materialsand additional product designs, with increasedattention towards addressing issues in the cir-cular economy.

SABIC, whose full name is Saudi BasicIndustries Corporation, is one of the world’slargest petrochemical manufacturers and alsohas diverse interests in other sectors, operat-ing in 50+ countries. It is 70% owned by thekingdom’s government, with the remaining30% traded on the Saudi stock exchange.

“With our extensive range of polyethylenesand polypropylenes, SABIC has already built astrong position in caps and closures,” saidhans Pierik, SABIC’s global caps and closuressegment leader. “But the caps & closures mar-ket is growing and changing all the time, andwe are moving quickly to respond to currentand future developments.”

SABIC’s goal is to extend its application

coverage across beverage and food producerrequirements as well as becoming moreinvolved in non-food areas such as deter-gents, cosmetics and pharmaceuticals.

“SABIC’s caps & closure portfolio spans alltypes of polyethylenes and polypropylene,through to engineering plastics like polycar-bonate,” Pierik noted. “Many of these have along track record, but the important thing isto never stand still.

“This year we will be adding more innova-tive materials, including a new hDPe thatmakes it possible to cut weight in caps forcarbonated soft drinks.”

SABIC has developed a new multi-modalgrade of hDPe with premium organoleptics.It combines a high environmental stresscracking resistance with good flow, allowingproduction of very lightweight closures.

Image courtesy of SABIC.

SABIC hDPe CCX027C polymer exhibitsstrong shear thinning, which means that eventhough it has a relatively low MFI (0.8 g/10min, 2.16 kg) its flow characteristics duringinjection moulding are similar to those of aunimodal hDPe with an MFI more than threetimes higher.

“having a new global segment organisationfor caps and closures shows our commitmentto a customer-driven strategy and industryfocus,” commented Ahmed Al-Musfer, SABIC’sdirector of global marketing and industrysolutions.

“On the development side, it will help usbring innovations to market more quickly,while our improved and dedicated sales andtechnical support people will be able torespond more effectively to service needs ofcustomers and OeMs.”

SABIC is also looking more to sustainabilityissues. Improvements to eSCR and physicalproperties like stiffness and impact strengthwill enable extra light-weighting; reductions inrequired processing temperatures will helpsave energy and cut cycle times; and evenbetter organoleptics will meet needs for capsthat have no effect on the taste of packagingcontents.

The company is also contributing to amore sustainable packaging industry by par-tially replacing crude oil with renewable feed-stocks in its production of polyethylenes andpolypropylenes.

SIG www.sig.biz and Ge Digital www.ge.com/digital have formed a ‘strategic partnership’ topower digital innovation in beverage andfood packaging. SIG will deploy Ge Digital’sPredix Asset Performance Management(APM) and Predix ServiceMax industrialapplications across more than 400 customerfactories worldwide to drive new levels ofefficiency, create intelligent solutions andenable new possibilities for its customers.

The combination of Ge Digital’s APM andServiceMax applications will enable SIG tobuild an end-to-end digital platform that willbring a new level of insight and data-drivenintelligence to customers worldwide, helpingthem and SIG transform how they predict,manage and service the entire lifecycle ofSIG filling lines.

By automatically collecting and analysingasset data – accessing billions of data pointsacross its operations globally in real time –SIG and customers can move beyond tradi-tional asset monitoring and predictive servicemodels to reimagine their supply chain,enhance quality control technologies andevolve their portfolio mix.

“By tapping into information in new andinnovative ways, we will be able to deliver anunmatched level of performance, security,transparency and creativity across the entirefood and beverage supply chain – through to

Digital innovationpartnership

the end consumer,” said Rolf Stangl, SIG’schief executive.

“Digital is reshaping every sector, andindustrials know they need to own the pro-ductivity of their assets to succeed,” said BillRuh, chief executive of Ge Digital. “By adopt-ing Predix applications, SIG is establishingitself as a leader in the transformation offood and beverage packaging.

“This partnership brings our teamstogether to write a new chapter for SIG andfor the industry.”

Soft Drinks International – September 2018 61PACKAGInG

An additional portfolio of packaging graphicshas been developed by Tetra Pak www.tetra-pak.com to allow beverage and food produc-ers more scope in product vitalisation.

This has the advantage of boosting con-sumer interest at point of sale without theneed for the producer to switch to a newpackaging format or invest in additional equip-ment.

“In a world where almost everything needsto be ‘personalisable’ we want to provide cus-tomers with something unique to help theirbrands rise above the noise and reach theshopper,” says Charles Brand, Tetra Pak’s eVPproduct management and commercial opera-tions.

“The new suite of effects and expressionswill help our customers enhance their brandat no additional investment, making it a cost-

Spouted pouchexpansionPRe-MADe spouted pouch producer Guala-packGroup www.gualapackgroup.com is con-tinuing to expand in the LATAM region withthe opening of a new plant in Chile, close tothe national capital.

“That new investment will strengthen ourposition in LATAM, a strategic area for ourgroup and, together with our existing sub-sidiaries in Costa Rica and Brazil, will consol-idate our production platform on theCentral and South American continent,” sayschief executive Michele Guala.

Tetra Pak Artistry

effective solution to their needs.”In its launch line-up Tetra Pak Artistry

includes Tetra Pak Reflect to incorporateholographic effects onto the package, TetraPak Metallized to create a metallic effect andTetra Pak Craft to give the package the natu-ral look of bare paperboard with wood fibres.

More offerings are in the pipeline, includingTetra Pak Sculpt, an embossed surface texturefor an innovative consumer experience.

“Our vision remains, just like we did ineurope within the last five years, to invest inregional production sites in order to provideour local partners the best logistics and aproximity service.”

The new facility is already operating at fullproduction capacity.

Advanced coboticpalletiserGeBO Cermex www.gebocermex.com hasintroduced CoboAccess Pal, a compact,fenceless cobotic palletising solution particu-larly suited to low-speed applications.

“CoboAccess_Pal is a reliable and robustsolution thanks to an industrial automationplatform based on the combination of PCand PLC,” explains Giorgio Rocca, palletis-ing/de-palletising product manager for GeboCermex.

“These two interfaces ensure precise, bet-ter-controlled cobot trajectories, leading to

greater pallet quality and stability, instrumen-tal for smooth pallet transportation throughthe supply chain.

“To minimise risks for operators, CoboAc-cess_Pal’s gripping tool is composed of foamto soften its surfaces when in contact withworkers and to prevent injuries during main-tenance interventions.”

Rocca points out that “CoboAccess_Palhas also been objectively certified – all ofthat in addition to the equipment’s full com-pliance with the european Machinery Direc-tive 2006/42/eC”.

In addition to its high safety standards,CoboAccess_Pal maximises uptime throughconnectivity and a high level of intelligence,says Rocca. The cobotic palletising cellincludes the new Gebo Cermex user-friendly hMI, based on an intuitive tabletapproach navigation.

SOP and OPL functionalities are all acces-sible via the hMI to facilitate assistance foroperators, trouble shooting and root causeanalysis. The flexible layout can be cus-tomised according to specific site constraints.

Rocca says ease of use, ease of installationand ease of configuration were top of mindin designing the equipment, so that it can be

Mark & Read techadvancingMARKeM-IMAJe www.markem-imaje.comand Cognex www.cognex.com are deepeningtheir partnership to develop the next gener-ation of Mark & Read applications for FMCGsector producers.

The partners say this joint engineering andcommercial initiative from such pre-eminentplayers in the coding and vision system sec-tors is intended to deliver an even moreadvanced and integrated solution for manu-facturers to ensure the accuracy of coding onpackaging.

Since 2015, Mark & Read - an automatedCognex camera and Markem-Imaje printerverification solution - has helped companiesconfirm the right code is correctly printedevery time, reducing unnecessary waste andhelping ensure non-coding related recalls runmore smoothly.

Both companies’ research and develop-ment and commercial teams will be workingmore closely together to integrate their print-ing and reading solutions, collaborating atregional and global levels on opportunitiesand projects in the packaging market.

By collaborating earlier in the engineeringdesign process, they will ensure their productswork even more seamlessly together to pro-vide even quicker and more accurate codeverification. Manufacturers will also benefitfrom a more intuitive user experience.

“This combination will allow us to capitaliseon our major customer references, helpingthem minimise rework due to missing orunreadable text and barcodes, reducing wastefrom using incorrect data in printed messages,and avoiding scrapped product due to incor-rect packaging materials being used on theproduction line,” said Vincent Vanderpoel, chiefexecutive of Markem-Imaje.

Robert Willett, Cognex Corporation’s chiefexecutive, commented that “together withMarkem-Imaje, we are building new capabili-ties to improve new global standards forprinting product quality, eliminating productionerrors, lowering manufacturing costs andexceeding consumer expectations.”

First of the new generation of Mark &Read solutions are likely be available by theend of 2018, with a range of additionalimprovements available in 2019.

quickly implemented by the operator ontoanother line due to its unique Plug & Playfeatures.

62 Soft Drinks International – September 2018

environmentGREEn ISSuES

Fukushima treeplantingThe Kirin group of beverage companieswww.kirin.co.jp has collaborated with studentsat the haramachi Third Junior high School toplant trees in a coastal disaster forest mainte-nance site in the Shimuki district of hara-machi.

The area was devastated by the 2011earthquake and tsunami, while the Fukushimanuclear power plant – which experiencednuclear accidents subsequent to the natural

disaster – is only 25km or so to the north.Kirin’s funding of the tree planting derives

from a commitment made to support recon-struction work following what is known

locally as the Great east Japan earthquake.Over the years Kirin – and many other

corporates – have contributed funds, staff andbeverages to reconstruction efforts.

This year’s tree planting was timed to coin-cide with the national Tree FestivalFukushima, a major event which drew thesupport of the imperial family.

The area is renowned for its springtimecherry blossoms and is one of many places inJapan to celebrate the new season withcherry blossom festivities.

Last year Kirin stepped up its reconstruc-tion work as part of a project known asFukushima Pride. This focuses primarily onbuilding markets across Japan and overseasfor agricultural, forestry and fishery productsfrom Fukushima Prefecture.

Kirin is helping find outlets for Fukushimaproducts and promoting their appeal, some-times in association with Kirin beverages.

Fukushima cherry blossoms.

Better for ourPlanetBOXeD Water www.boxedwater.com hasdone well with the Better for our Planetcampaign it introduced earlier this year. Thecompany had long run a successful treeplanting partnership with the national For-est Foundation (nFF) and this year hasmoved into a new phase, more activelyinvolving retailers and consumers.

A key aspect of this is planting two treesfor every picture of Boxed Water postedusing #betterplanet.

“As we’ve seen since the beginning of ourpartnership, Boxed Water is truly passionateabout our national forests and the importantrole they play in our health and happiness,”said Mary Mitsos, president and chief execu-tive of the nFF.

Boxed Water and the nFF have plantedin the Deschutes national Forest, Custer-Gallatin national Forest, Uinta-Wasatch-Cache national Forest, and Stanislausnational Forest.

“Since 2009, we've seen consumers of allages looking for a sustainable alternative to

plastic bottles and other ways to help ourplanet. This campaign has far exceeded ourexpectations of reforestation based on con-sumer response,” said Rob Koenen, BoxedWater’s chief marketing officer.

“By taking the simple action of posting onsocial media, we will plant two trees. Wehave built a strong community that is makinga big impact and this year we expect evengreater participation.”

In addition to planting trees, Boxed Waterhas this year also run a sweepstakes toreward consumers for their commitment tothe planet. entry has been both by socialmedia posts and email.

Aussies react toChina blowThe Australian Packaging Covenant Organi-sation www.packagingcovenant.org.au is lead-ing fresh moves to improve Australia’srecycling of PeT bottles, cardboard and otherwaste in the wake of China’s major revisionof scrap purchasing.

This has seen scrap mixed plastic valuedrop from A$325 per tonne to $75 whilecardboard has fallen around 40% to A$125per tonne. Mixed paper scrap is now virtuallyworthless.

“What essentially lies at the heart of thisissue is China’s decision to revise the con-tamination threshold for scrap paper andplastics,” said Brooke Donnelly, APCO’s chiefexecutive.

“We need to develop the right domesticinfrastructure to lower the contamination lev-els in our waste and start building viable endmarket solutions here in Australia to ensure asmaller, cleaner packaging waste stream.”

APCO is developing a range of solutionsto improve sustainable packaging design,reduce contamination and improve recyclingrates.

For example, it helped create the firstnation-wide labelling program to help Aus-tralians better understand how to recyclepackaging correctly and assist organisations indesigning for recycling and working towardslowering contamination levels. Launched inconjunction with Planet Ark and PRePDesign, the program has already beenadopted by Australia Post, Blackmores, nestlé,Officeworks, Unilever and Woolworthsamong others.

APCO has accelerated the delivery of thePReP design tool, an online evaluation portalthat determines if a packaging format is recy-clable or not in the current kerbside collec-tion service. For the first time in Australia,organisations can develop their packaging tobe recyclable where possible, driving waste

avoidance outcomes at the design stage.APCO is also reviewing its Sustainable

Packaging Guidelines to help businessesreduce the environmental impact of theirpackaging and develop a standardised

approach to key issues such as the use ofrecycled content in packaging.

“Transitioning to a circular economy isessential if we are to reduce the environmen-tal impacts of packaging and this requires col-laboration from brands, governments, therecycling and packaging industry and con-sumers alike,” said Donnelly. “APCO is in aunique position to facilitate this collaborationand we look forward to working with allstakeholders to help Australia realise a circu-lar economy.”

The Australian Packaging Covenant Organ-isation is a co-regulatory, not-for-profit organ-isation that partners with government andindustry to reduce the harmful impact ofpackaging on the environment.

Brooke Donnelly.

Soft Drinks International – September 2018 63EnvIRonMEnT

FRIeSLAnDCAMPInA www.frieslandcamp-ina.com has pioneered use of a cardboard 1-litre pack made 80% of plant-sourced rawmaterials for its Chocomel dairy beveragebrand in the netherlands.

In addition to the cardboard, which is pro-duced from wood that is 100% sourced fromFSC-certified forests, the plastic cap and theouter plastic layer of the iconic yellow-coloured pack are now made from plants.

FrieslandCampina stresses that this ‘con-cerns the part of the plant that remains afterthe part that is suitable for food has beentaken out. The processing of this material forthe packaging of Chocomel is therefore notat the expense of food.’

On an annual basis, about 40 million pack-ages are involved.

By crossing the 80% limit FrieslandCampinareaches the threshold for the highest possible,4-star certificate, ‘Ok Biobased’. This is issuedby the worldwide accredited inspection andcertification organisation Vinçotte.

Compared with the previous packaging, thenew Chocomel pack yields a CO2 saving of17%, according to the independent Swedishenvironmental research institute IVL.

To achieve climate-neutral growth, Fries-landCampina is working on an efficient andsustainable production chain. In line with Sus-

tainable Develop-ment Goal 12 of theUnited nations, ‘Sus-tainable consumptionand production’(SDG 12), Friesland-Campina aims to useonly agricultural rawmaterials and paperpackaging by 2020,from fully sustainablymanaged sources.

Dalston’s goescardboardBRITISh independent soda brand Dalston’shas shifted packaging for its multi-packs fromplastic shrink wrapping to cardboard.

Dalston’s Soda www.dalstons.com said themove would eliminate 24 tonnes of single-useplastic from its supply chain within two years.The company promotes its sodas as ‘bornand blended in London’.

The pack transition has begun with its newCherryade and Fizzy elderflower flavours, aswell as the long-established Real Lemonade.

“With the grocery carbonated soft drinkaisle overflowing with plastic packaging, wethought it was about time that we did some-thing to start positive, sustained change,” saidDan Broughton, managing director of Dal-ston’s Soda.

“We really hope this prompts others tofollow our lead.”

he did, however, point out that making thetransition had been far from simple and hadalso proven quite expensive.

“We had to jump through a lot of hoopsto make this change happen – the lack ofoptions for this kind of pack was staggering!Also, to make it possible, we’ve absorbed theinitial extra costs involved, as we believe achange like this not only benefits the environ-ment, but is what consumers are crying outfor.”

Dalston’s is now set to build further onthis sustainability foundation.

The company recently scored a 387-storelisting for its sodas in the Sainsbury’s retailgroup.

nestlé commitmentunderlinedThe nestlé announcement that it is deter-mined to make all of its packaging eitherrecyclable or re-usable by 2025 has been cel-ebrated by Stefano Agostini, chief executiveof nestlé UK & Ireland www.nestle.co.uk

“Packaging is fundamental to our businessand crucial in delivering safe, high quality foodto our consumers as well as reducing foodwaste.” nestlé needed to do more toaddress the sustainability of its packaging.

“That is not to say we haven’t alreadybeing working on this. I spent many years atnestlé Waters where bottles are a vital partof the product and the environmental impactof our packaging has been at the front of mymind for my whole career. It is very impor-tant to me,” Stefano stressed.

“The bottles we use at our nestlé Watersfactory in Buxton are already 100% recyclableand among the lightest in the industry butthat does not mean we will stop there. Workmust continue to reduce the environmentalimpact of all of our packaging until we reachthe point that none of it ends up in landfill or,worse, as litter in our streets, countryside,rivers or oceans.”

It was a societal change, he said, and a con-cern shared by everyone. “We, along with

governments, nGOs and, importantly, con-sumers want to see recyclability rates go upsignificantly while the negative impact of pack-aging waste on the environment falls awaycompletely.

“With everybody sharing the same aim,through close collaboration, inspired innova-tion and carefully crafted, joined up initiatives,I know we can do it.”

Mark Schneider, global chief executive fornestlé, also underlined the necessity for anall-of-society approach: “Plastic waste is oneof the biggest sustainability issues the worldis facing today. Tackling it requires a collectiveapproach. We are committed to findingimproved solutions to reduce, reuse andrecycle.”

Preventing packaging material ending up aswaste, including in seas, oceans and water-ways was one of the key reasons behindnestlé’s pledge,” he noted.

Stefano Agostini. Mark Schneider.

Pioneer plant-based pack

Water resourcefundingFOR the renewal of its I LOhAS naturalwater, Coca-Cola Japan www.cocacola.co.jpis not only introducing new packagingwhich features environmental benefits but isstepping up its water resource supportactivities.

Partly driven by I LOhAS sales, CC Japanwill this year channel funds to 23 organisa-tions throughout Japan which are orientedprimarily to the protection of water catch-ments, especially forests and mountains.

Mountain land has a special status inJapan, to the extent of being celebrated inan annual public holiday.

CC Japan’s conservation initiative alsoembraces several thousand retailers whichcontribute their own environmental promo-

tion projects and local funding.I LOhAS natural water’s sustainability

strengths, which have included use of recy-clable and increasingly light-weighted PeTbottles, now also feature aqueous flexo-graphic printing.

The brand is offered nationally in Japan inseveral PeT bottle sizes from 280mlupwards, with sales via all channels includingvending machines.

64 Soft Drinks International – September 2018

human ResourcesPEoPLE

iN THE NEWSCelsius holdings has hired Edwin Negron-Carballo as chief financial officer, relievingchief executive John Fieldly of his additionalduties as CFO, a position he held for hisfirst six years with the company. negron-Carballo, a CPA, has over 30 years ofsenior financial management experience inmajor companies and is well versed inmergers and acquisitions.

Lucas Herscovici has been appointed toone of two new senior leadership positionswithin Anheuser-Busch InBev. Previouslyglobal marketing VP of strategic functions,he becomes chief non-alcohol beveragesofficer. In this role he will focus on acceler-ating growth in the group’s soft drinks busi-ness which accounts for more than 10% ofcurrent volumes. The group has alsorestructured its international regions.

David Gibbons is retiring from his posi-tion as director and chairman of Cott Cor-poration. Jerry Fowden will move from hisrole of chief executive to the newly createdposition of executive chairman whileThomas Harrington will be promoted tochief executive and will be appointed toserve on the board. Commented Fowden:“After a thorough and thoughtful succes-sion planning process, Tom is the clearchoice to lead Cott into the future as CeO.he is an accomplished, results-orientedleader, with significant industry knowledgeand operational experience. he brings thevision and qualities needed for Cott tocontinue to execute on its strategic priori-ties.”

Specialty flavours company Flavorhealthhas appointed Ajay Chandran as VP ofcommercialisation to handle the company’sexpanding por tfolio of natural tasteenhancement solutions. A feature of Chan-dran’s earlier career was his executive roleat PureCircle where he successfully ledmarketing efforts to expand stevia aware-ness in north America and Asia Pacific,including liaison with major beverage pro-ducers.

The board of the Australian Made Cam-paign – the organisation responsible forpromoting and administering Australia’siconic gold-and-green ‘Australian made/Aus-tralian Grown’ logo has selected Ben Laz-zaro as its new chief executive. he takesover from Ian harrison who is retiring.

Mexico City-based Grupo Lala hasappointed Mauricio Leyva Arboleda with amandate to ‘resume its growth and reacti-vate its profitability’. Leyva worked formore than 13 years at AB InBev, mostrecently as president of the Middle Ameri-cas Zone and chief executive of GrupoModelo until the end of August this year.

he has more than 25 years of experiencemanaging global consumer, commercial andcommunications companies in europe, theUnited States, Africa, Central America and

South America, including his native Colom-bia.

Convergent Coffee Company, one of thepioneers in nitro-infused craft cold brew,has made two executive appointments as itimplements growth plans. JP Walsh hasbecome VP sales, bringing 20 years ofindustry experience including most recentlya sales leadership position at nestlé Watersnorth America. Jeffrey Martin has becomedirector of operations; his career pathincludes over 20 years with AnheuserBusch.

Heléne Gunnarson from Tvååker, Swe-den has been named vice-chairman of ArlaFoods following the appointment of Jan Toftnørgaard as Arla’s new chairman. As wereported earlier, the governance change isbecause Åke hantoft is retiring after sevenyears as Arla’s chairman. Gunnarson hasbeen a farmer since 1997 and an electedrepresentative in the Arla cooperative since2000. She has been a member of theboard of directors since 2008 and is thechairman of the Swedish Area Council andthe Organic Committee.

International Dispensing Corporation hasannounced that José ‘Pepe’ Martinez hasagreed to join its board. A well-knownglobal supply chain executive with a strongtrack record in end-to-end business solu-tions for the food and beverage and pack-aging industries, Martinez spent 17 yearswith The Coca-Cola Company. IDC says hismost recent role as MD of aseptic cartonpackaging and production equipment makehim ‘uniquely qualified’ to serve on theboard.

John Wilson has stood down from hisposition as chairman of Fonterra Co-opera-tive Group as he recovers from a serioushealth scare. he will remain a director untilthe AGM in november. John Monaghan hasbeen selected as his replacement. Mon-aghan is an experienced director and hasbeen on the Fonterra board since 2008. hehas taken a lead role in global trade issuesand has strong networks both domesticallyin new Zealand and internationally.

Miles Hurrell is taking over as interimchief executive of Fonterra following thedecision for Theo Spierings to step down.hurrell has most recently been chief oper-ating officer, farm source for Fonterra – thisis the unit responsible for working directlywith the co-operative’s farmer owners andalso controls a chain of retail stores. Mon-aghan said it was not best practice to havethe chairman and chief executive standdown at the same time but events hadovertaken the decision. “It’s important thatwe give ourselves the time to take stock ofwhere we are as a co-operative, breathesome fresh air into the business, thendetermine any changes that are needed.Appointing a new CeO is the most criticaldecision a board will make. We will take allthe time we need to find the right person.”

Yumi Clevenger-Lee has becomeVP/chief marketing officer at nestlé Watersnorth America, replacing Antonio Sciuto.

Clockwise from top left: Edwin Negron-Carballo, Lucas Herscovici, Jerry Fowden,Thomas Harrington, Ajay Chandran, BenLazzaro, Mauricio Leyva Arboleda, JP Walsh,Heléne Gunnarson, José ‘Pepe’ Martinez, JohnMonaghan and Miles Hurrell.

Soft Drinks International – September 2018 65HuMAn RESouRCES

nWnA credited Sciuto with ‘leading thedigital transformation of our company’. Cle-venger-Lee comes from the Latin divisionof Cereal Partners Worldwide where shewas marketing director.

Andrew Bergad has joined Kohana Cof-fee as COO/CFO. “Andy’s multifacetedcareer experience will allow him to makean immediate contribution to Kohana,” saidVictoria Lynden, the company’s presidentand chief executive. “his prior industryexperience at the COO/CFO level is notonly a benefit to help strengthen our inter-nal operations and financial systems, but hisexperience and perspective will also play anintegral role in assisting our team as wereview growth opportunities.”

Yves Dumont, a long-serving executiveof Lassonde Industries, died on July 13. hehad spent more than 40 years with the

company and was still working as a consul-tant and board member. Lassondedescribes him as one of the pillars of thecompany. he is credited with several majoradvances, including the hypa packaging sys-tem. Quebec-based Lassonde producesready-to-drink fruit and vegetable juicesand drinks marketed under brands such asApple & eve, everfresh, Fairlee, Fruité,Graves, Oasis and Rougemont. It is also amajor producer of cranberry sauces andhas extensive other beverage interests.

SweeGen Inc, which supplies nature-based, non-GMO sweeteners, is expandingits customer suppor t services and hasappointed Shari Joslinas as SVP applicationtechnology. Prior to joining SweeGen in2018, Joslinas held various executive rolesin the flavour industry focusing on domesticand global innovation with a proven trackrecord in commercialising flavour and ingre-dient technologies.

Coca-Cola Oceania has welcomedRichard Schlasberg to new Zealand as thenew GM for nZ and the Pacific Islands. hesucceeds Sandhya Pillay who has moved toSingapore to take on a global customerdirector role, responsible for the RestaurantBrands International business in the AsiaPacific region. Schlasberg is a familiar facewithin the global Coca-Cola family, havingworked in Denmark, Sweden and thenetherlands in various general managerand marketing director roles. he joinedCoca-Cola in 2002 in Sweden as a seniorbrand manager.

Succeeding Richard Schlasberg as coun-try director for Coca-Cola netherlands isBen Bijnens, extending his previous role ascountry director for Belgium and Luxem-bourg. Prior to joining Coca-Cola in 2012he spent 11 years with Proctor & Gamble.his time with Coke has included introduc-tion of the Belgian-developed FÏnLey(brand a Fuze Tea. Says Bijnens: “Coca-Colahas the ambition to build up an evenstronger and broader portfolio. We want togrow, but in a responsible way. That growthis not just in the number and types ofdrinks, but certainly also in our role as apar tner for local communities andeconomies. For consumers, we now offer abroader choice of especially low-calorie andfree drinks in the coming years. We wantto have a suitable drink in our portfolio forevery occasion.”

nestlé Central & West Africa hasappointed Rémy Ejel as its new markethead. he previously held a similar role inthe group’s southern African region. ejeltakes over in the CWAR from Kais Mar-zouki who has been assigned to nestléPhilippines as market head.

nestlé Ghana has appointed PhilomenaTan, until now business executive officer forMilo Malaysia and Singapore, as its newMD. This follows the recent appointment offormer MD Freda Duplan who has beenpromoted market head of nestlé Pakistan,becoming the first African woman toachieve this rank within the group. As with

Duplan, Tan’s Africa responsibility is forwhat is known as the nestlé Coastal Clus-ter (Ghana, Liberia, Sierra Leone).

Kenneth ‘Casey’ Keller has become chiefexecutive of Peet’s Coffee, taking over fromDave Burwick who had been chief execu-tive since 2012. Until recently Keller servedas global president of Wm. Wrigley Jr Com-pany, a subsidiary of Mars, Inc where hewas responsible for delivering sales andprofit growth across the global gum, mintsand candy business.

Tetra Pak has appointed AshutoshManohar as MD Tetra Pak South Asia Mar-kets. he will be responsible for the group’sbusiness operations in regional marketsincluding India, Bangladesh, Sri Lanka, nepaland Bhutan, working from Tetra Pak India’sheadquar ters in Gurgaon. Manohar has

Clockwise from top left: Yumi Clevenger-Lee,Andrew Bergad, Yves Dumont, Shari Joslinas,Richard Schlasberg, Sandhya Pillay, BenBijnens, Rémy Ejel, Philomena Tan and FredaDuplan.

Continued overleaf

Clockwise from top left: Kenneth ‘Casey’ Keller,Ashutosh Manoha, Emelie Tirre, Guy Carling,Stephen Knight, Joseph Vanderstelt , BrianSchiegg, Jamie Head, Eric Masters, MarkMullins and Lauren Williams.

66 Soft Drinks International – September 2018PEoPLEbeen with Tetra Pak for over 16 years, mostrecently as VP carton value and cartoneconomy in Italy.

Monster Beverage Corporation has pro-moted Emelie Tirre to president of theAmericas and Guy Carling to president ofeMeA, both new executive officer positionswithin the company. Tirrehas will beexpanding her commercial responsibilitiesto oversee the Americas, which includesthe US, Canada, Latin America and theCaribbean and on an interim basis alsoAustralia and new Zealand. She joinedMonster in 2010. Carling started with thecompany in 2007. Over the past 11 years,he has overseen the development andexpansion of over 80 markets in europe(including Russia), the Middle east, Africaand Central Asia.

UK’s WOW Food and Drinks hasappointed Stephen Knight as commercialdirector with the aim of acceleratinggrowth and ‘reaching out to new customersand consumers’. Knight’s previous experi-ence was with Cott Beverages, Cereal Part-ners Worldwide and Malton Foods.

Ocean Spray Cranberries has madethree executive appointments: Joseph Van-derstelt as SVP/CFO, Brian Schiegg asSVP/CCO and Jamie Head as CIO. Vander-stelt will oversee all of accounting, financeand procurement. he has more than 20years of finance and strategy experience inthe beverage industry, most recently asCFO at Craft Brewer Alliance. Schiegg willlead north American sales, internationalsales and operations, and also e-commerce.he joins Ocean Spray from Mars, Inc. headjoins Ocean Spray from GlaxoSmithKline.

energy drink producer MATI has hiredtwo experienced beverage personnel forsenior positions. Eric Masters is the newchief executive; his background includes 10years with Coca-Cola. Mark Mullins hasbecome VP sales.

Beverage development company Imbibehas hired Lauren Williams as senior direc-tor of marketing and business development.She has more than a decade of experiencein the food and beverage industry. Mostrecently Williams was global marketingdirector for Sensient Technologies whereshe managed strategy and implementationfor sweet and beverage flavours.

The Beverage Association of South Africahas appointed Mpho Thothela as GM cor-porate services. he joins BevSA fromProudly South Africa where he served aschief officer membership, legal and compli-ance as well as company secretary. Priorto that he was legal manager at the SouthAfrican Football Association and was alsolegal manager for the 2010 FIFA WorldCup organising committee.

CO-RO – maker of brands such as Sun-quick, Suntop and Sun Lolly – hasappointed Kristian Normark Dahl as eVPglobal supply chain. Dahl has been withCarlsberg for 19 years, holding several posi-tions in europe and Asia, including mostrecently production director in Sweden and

previously supply chain director in Malaysiawhich is an important market for CO-RO.CO-RO’s headquar ters are in Fred-erikssund, Denmark.

Two new board members have joinedCO-RO. Vibeke Bak Solok is eVP/COOgroup risk function at Danske Bank. SisseFjelsted Rasmussen is group CFO at StarkGroup. Both have extensive financial andgovernance experience.

Bruce Dallas has been appointed to the

role of GB marketing director at Britvic.The appointment follows the decision byKevin Mcnair to step down from the roleafter three years at Britvic. Dallas has beenwith Britvic for two years as GB branddirector for carbonates. Prior to joiningBritvic, he held various senior internationalmarketing roles at Diageo, Unilever andRobertson’s Foods.

Plant-based ingredients supplier Roquettehas named Rohit Markan as managingdirector for India. he succeeds Marc Dillywho will be moving to a new role withinthe group. Roquette has developed a grow-ing presence in India since 2006. It workswith more than 2000 local customers, whoare supported by three manufacturing facil-ities in Pantnagar, Gokak and Viramgam. Thecompany also has a customer technical ser-vices centre in Mumbai. Markan has beenwith Roquette since 2016; prior to that hespent nearly 14 years with Dow Corning.

Kai Acker has been appointed executivemanagement board chairman for KhSGmbh. he will be responsible for the tech-nology, development/production, andhuman resources areas. The companies inthe KhS Group are 100% subsidiaries ofthe MDAX-listed Salzgitter AG corporation.

Freeland Foods, parent company of GoRaw, has appointed Tim Prager as chiefexecutive. Prager was most recently presi-dent of Beanitos, a Texas-based bean snackcompany. Prior to that he led the sales andmarketing team for O.n.e. Coconut Water,a brand which achieved exponential growthand was sold to Pepsi. earlier he held exec-utive roles with Sweet Leaf Tea and nestléWaters north America.

John LeBoutillier has become a manag-ing director at Brynwood Partners. he wasuntil now president and chief executive ofharvest hill Beverage Co, a Brynwoodportfolio company. Prior to joining harvesthill he held senior management positionsat Kraft Foods for 15 years and was atUnilever where he was president ofUnilever Canada. Succeeding him at har-vest hill is Robert Mortati who was for-merly chief marketing officer of Apple &eve. he is also a Kraft Foods veteran.

Former Coca-Cola european PartnersUK grocery channel director Chris Silcockhas become a senior sales director for Kel-logg’s UK. he will report to Oli Morton,MD for Kellogg’s UK and Ireland, who pre-viously held the position prior to beingpromoted.

Brian Sudano, managing partner of Bev-erage Marketing Corporation, has joinedthe board of the Alkaline Water Company.Sudano has had an impressive career cover-ing almost all aspects of the beverage sec-tor and is respected as an industrycommentator.

Clockwise from top left: Mpho Thothela,Kristian Normark Dahl, Vibeke Bak Solok, SisseFjelsted Rasmussen, Bruce Dallas, RohitMarkan, Kai Acker, Tim Prager, JohnLeBoutillier, Chris Silcock and Brian Sudano.

Send your news tonews@softdrinksinternational.com

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

In uencing GovernmentCommunicating with the Media

Promoting SustainablityEnhancing Skills

If you wish to receive further information about all the bene ts BSDA membership has to offer please call us on +44 (0)20 7405 0300 or

email jbroad@britishsoftdrinks.com.

68 Soft Drinks International – September 2018FRoM THE PAST

We hear –THAT Coca-Cola Southern Bottlers Ltd., J.& J. Vickers Co. Ltd., and the off-licencegroup, Unwins and Co. Ltd., are co-operat-ing in a joint promotion for Coca-Cola andCossack Vodka. Purchasers of the standardsize Cossack Vodka in any of Unwins’ 180branches throughout London and the SouthEast, will also receive free, a 25 oz. familysize bottle of Coke.

THAT sales of Shloer in its elegant newdark green pack, are on the increasethroughout the U.K. This is particularlytrue of Shloer sold through the WestminsterWine Co. Ltd., where sales have risen froman average of 80 cases per month to 1,200cases in 3 weeks, with steady repeats.

THAT INTERBRAU, the trade fair cover-ing machinery and equipment and alliedtrades, will be held in Munich from 13th to18th September, 1971.

THAT H. W. Carter – the world’s largestblackcurrant processors and a wholly-owned subsidiary of Beecham Products(U.K.) – are opening their factory to produc-tion engineers from overseas food produc-ers who visit Foodpack International 68next month. n

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofSeptember 1918

50 Years AgoFrom the Soft Drinks Trade Journal ofSeptember 1968

The mischievousness youthNow that the summer holidays are over abreathing time may permit members of thetrade to indulge in a little mental stocktaking. In these days of an almost perfectsystem of organisation, there are still manyevils to uproot and many inequalities toadjust, and a little retrospection may helpin their removal. In busy seasons they arepermitted to exist by sheer default.

Take, for example, the evil of bottlesmashing. In the Midlands during the holi-days it seems to be the usual custom for anepidemic of this nature to break out amongyouths almost like an epidemic of measlesor chicken-pox. Why is it that growing ladsshould develop this bump of destructionand mischievous desire to smash anythingwhich comes within their reach in theshape of glass or earthenware? It seems tobe a virus as deadly as any physicalmalady.

It would appear that the eradication ofthis reprehensible propensity will have tobe undertaken by the educational authori-ties of the country, and the sooner the tradeas a whole bring this matter before thesebodies the better will it be in the interestsof all concerned.

The extravagant demand of retailersWhile upon the matter of holidays, another

inequality is recalled painfully to one’smemory. In the absence of beer in any largequantities, great demands have been madefor mineral waters at holiday resorts. At oneof these places during the recent Bank Holi-day one cottage had accumulated 200dozens of mineral waters, and sold everybottle in less than four hours. The price paidto the manufacturer for the goods was £1710s. – the price charged to the consumers£40! This reveals a nett profit to the poorhard-worked retailer of £22 10s. in one shortafternoon! Ye gods!

What a commentary upon the attitude ofsome makers in pouring such wealth intothe pockets of retailers without revealingany inclination to either advance prices orcompel retailers to be content with a reason-able profit! This true object lesson maycause some makers furiously to think, andpossibly make them believe that the timehas come when the trade should have avoice in the regulation of the selling pricesof the goods they manufacture. The attemptto make the public pay, two, three, and evenfour times the original price paid for a bottleof mineral water, has, and is doing, more toinjure the popularity of temperance drinksthan any other cause.

Beer substitutes – The brewers’protest to the Ministry of FoodThe brewers are protesting against the war-time beer, and, as they put it, ‘beer substi-tutes’. In a letter to the Food Ministry theChairman of the Brewers’ Society points outthat as their suggestion, made in June last,that nothing under 24 degrees original grav-ity should be permitted to be offered for sale

as beer, had not been adopted, a liquid grav-ity as low as 10 degrees (which brewers donot consider beer at all) may be sold at 4d.per pint.

The brewers do not object to the sale ofthis beverage under 24 degrees, but theyprotest against it being called ‘beer’. Itshould, they insist, only be offered under aname which would make it clear to thepublic that they are not buying genuinebeer, ale, or stout. Further, this substituteought not to be sold at 4d. a pint, which isthe controlled price of beers of 24 degrees to30 degrees.

∑

The taste of the Japanese in our beverages isbeing developed. Hitherto, apparently, theJapanese have been permitted to believe thataerated waters were confined to champagnecider, a drink called ‘citron’, and lemonade.

Now, the Japan Aerated Water Associa-tion of Tokio is seeking to dissipate this mis-take. About a dozen kinds of beverageshitherto unknown to the Japanese people atlarge – ginger ale, hop ale, botanic beer, kola,vanilla, loganberry, and the like – have beenintroduced to the Tokio public.

∑

“In Europe,” says an American authority,“beet sugar may be better refined; but in theUnited States there is something lacking inthe refining process that leaves in the beetsugar product a foreign element that makesfor bad or poor results when used by manu-facturers and bottlers of carbonated bever-ages”.

∑

Cultivate public appreciation by manufac-turing the best beverages that you can. Thisis the only way.

Pull tab Tetra pack opens new softdrinks marketTwo thousand miles of paper are usedevery year by Cooke Bros. (Tattenhall) Ltd.for their range of still soft drinks packed inTetra Pak, under the brand name of“CALYPSO” – The drink in a Pack!

Cooke Bros. first introduced Tetra Paksfor their orange drink in 1959 after consid-erable research to ensure a long shelf life fortheir product.

The range has been extended now tocover lemon and cherry and a smallercarton is used to pack their mixed fruitflavoured drink ‘POPTAIL’. So far, the mainoutlet for their products has been throughthe dairy trade, who are always interestedin marketing products other than milk dueto the fact that their profit margins on milk

are so stringently controlled by the Govern-ment, and the fact that ‘Pull Tab CALYPSO’shows the wholesaler a useful profit.

Mr. John Posnett, managing director ofCooke Bros., feels that for many new outletsthe soft drinks manufacturer could benefitfrom this improved pack. This is the era ofthe ‘convenience package’ and the TetraPak has the advantage that it is not onlyconvenient, it is easily disposable and safe.

Soft Drinks International – September 2018 69EvEnTS

events Diary16th Beverage Packaging CongressVenue TBABrusselsBelgiumwww.arena-international.com

17th – 18th Juice SummitHilton AntwerpAntwerpBelgiumwww.juicesummit.org

18th – 19th future food-techTower HotelLondonUKwww.foodtechlondon.com

21st – 25th SIALParc des ExpositionsParisFrancewww.sialparis.com

23rd -26th China Brew & BeverageSNIECShanghaiChinawww.chinabrew-beverage.com/english.htm

24th – 26th drink technology IndiaBombay Exhibition & Convention CentreMumbaiIndiawww.drinktechnology-india.com

NOVEMBERNOVEMBER6th – 11th Gulfood ManufacturingDubai World Trade CentreDubaiUAEwww.gulfoodmanufacturing.com

12th – 15th Foodex SaudiJeddah Center for Forums and EventsJeddahSaudi Arabiawww.foodexsaudi.com

13th – 15th BrauBevialeNuremberg MesseNurembergGermanywww.braubeviale.de/en

BELGIUM

BELGIUM

UK

FRANCE

CHINA

INDIA

UAE

SAUDI ARABIA

GERMANY

25th – 27th PPMA ShowNECBirminghamUKwww.ppmashow.co.uk

25th – 26th Coffee Shop InnovationsExCelLondonUKwww.coffeeshopexpo.co.uk

26th Innovation in Non-alcoholic BeveragesHilton London Tower BridgeLondonUKwww.arena-international.com

27th – 29th PackEx IndiaBombay Exhibition & Convention CentreMumbaiIndiawww.packexindia.com

27th – 29th AnutecBombay Exhibition & Convention CentreMumbaiIndiawww.foodtecindia.com

OCTOBEROCTOBER3rd – 5th Hi JapanTokyo Big Sight Exhibition CenterTokyoJapanwww.figlobal.com

10th – 11th Bridge2Food Protein SummitLA CITÉ des échangesLilleFrancewww.bridge2food.com

11th BSDA Industry LunchThe SavoyLondonUKwww.britishsoftdrinks.com

14th – 17th Pack Expo InternationalMcCormick PlaceChicagoUSAwww.packexpointernational.com

UK

UK

INDIA

INDIA

JAPAN

FRANCE

UK

USA

UKSEPTEMBERSEPTEMBER2nd – 4th Speciality & Fine Food FairOlympiaLondonUKwww.specialityandfinefoodfairs.co.uk

4th – 6th Food and Drink Technology AfricaGallagher CentreJohannesburgSouth Africawww.fdt-africa.com

5th – 8th WorldFood IstanbulTüyap Fair Convention and Congress CenterIstanbulTurkeywww.worldfood-istanbul.com

10th – 11th ISBT BevTech EuropeNovotel Paris Centre EiffelParisFrancewww.bevtech.org

11th – 12th Vitafoods AsiaSands Expo & Convention CentreMarina Bay SandsSingaporewww.vitafoodsasia.com

12th – 13th Packaging InnovationsOlympiaLondonUKwww.easyfairs.com

19th – 21st CamfoodDiamond Island Convention and Exhibition CentrePhnom PenhCambodiawww.camfoodhotel.com

20th – 21st Asia Functional Drinks InnovationSummitVenue TBAShanghaiChinawww.szwgroup.com/asia-functional-drinks-innovation-summit-2018

25th – 27th FachPackNuremberg MesseNurembergGermanywww.fachpack.de

UK

SOUTH AFRICA

TURKEY

FRANCE

SINGAPORE

UK

CAMBODIA

CHINA

GERMANY

events@softdrinksinternational.com

Buyers’ Guide70 Soft Drinks International – September 2018

The SDIBuyers’ Guide

email:advertising@

softdrinksinternational.com

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 306-278www.doehler.commailbox@doehler.com

COLOURS

BEVERAGE INNOVATION

Contract Bottling

Closures COLOURS – NATURALIngredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 Sfc-eu@eu.sensient-tech.comwww.sensient-fce.com

Sales & Contract Filling EnquiriesTelephone: 0191 516 3300

Fax: 0191 5163317e-mail: sales@contractbottlingltd.co.uk

www.contractbottlingltd.co.uk

A highly flexible and efficient production facility withthe capability of filling PET or glass products witha wide range of bottles and closure optionsavailable together with different packaging formats.We also extract water from our on-site ‘HadrianSpring’ bore hole, with capacity to supply over 60million bottles per year.

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: info@kanegrade.comWebsite: www.kanegrade.com

Natural flavours for the food and beverage industry

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: info@kanegrade.comWebsite: www.kanegrade.com

Natural colours for the food and beverage industry

Symrise AG

+49(0) 5531/90-0info@symrise.comwww.symrise.com

ESSENCE & FLAVOURS

Join the Soft Drinks International LinkedIn group

Royal Tunbridge Wells Spring Water Ltd

Contract bottling facilities available Bottled at source from our Royal Spa town spring

Highly efficient bottling facility11L and 18.9L bottles filled

For more information please contact George on: 0845 6025690 or mobile: 07990 575881

Email: info@royalspring.co.ukwww.royalspring.co.uk

Flooring

ADM WILD Europe GmbH & Co. KG Rudolf-Wild-Str. 107-115

69214 Eppelheim

Germany

Learn more at wild avors.com.

ADM WILD Europe GmbH & Co. KG Rudolf-Wild-Str. 107-115

69214 Eppelheim

Germany

Learn more at wild avors.com.

FLAVOURS – NATURAL

ESSENCE & FLAVOURS

Buyers’ GuideSoft Drinks International – September 2018 71

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 306-278www.doehler.commailbox@doehler.com

EXPERT BLENDERS & PURVEYORS OF QUALITY

JUICES & SPICES

SINCE 1917

www.geraldmcdonald.com+44(0)1268 244900

FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINk INGREDIENTS

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 306-278www.doehler.commailbox@doehler.com

SWEETENERS – ASPARTAME

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : sales@niutang.co.uk

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

N

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of: ■ Herbal & Fruit Extracts ■ Tea Extracts ■ Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 88-450welcome@plantextrakt.comwww.martin-bauer-group.com

HERBAL EXTRACTS

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: info@kanegrade.comWebsite: www.kanegrade.com

Largest international supplier of citrus, tropical and red fruits in juice

concentrates, purées, NFC, blends and organic. Aseptic bag in box or drums.

Immediate delivery from stock

The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@

softdrinksinternational.com

FRUIT JUICE CONCENTRATE AND EXTRACTS FRUIT JUICE BLENDS FRUIT JUICE BLENDS

EXPERT BLENDERS & PURVEYORS OF QUALITY

JUICES & SPICES

SINCE 1917

www.geraldmcdonald.com+44(0)1268 244900

BENEO-Palatinit GmbHPhone: +49 621 421-150palatinose@beneo.comwww.beneo.com

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE

The SDIBuyers’ Guide

Online and in print

email:advertising@

softdrinksinternational.com

Buyers’ Guide72 Soft Drinks International – September 2018

FOR SALE BOSCH STEAM BOILER 12,000 Kg/hour

With Saacke gaz burner FOR SALE

Horizontal Pressure vessels (600 hl)!

Pressure vessels Built by HOLVRIEKA Insulated and jacketed Glycol cooling 8 tanks available

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Plant & Machinery FILTER SYSTEMS

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FILLING SYSTEMS

72

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