A Case Study

We Love Pop magazine was launched by Egmont Publishing

group on Wednesday 20 July 2011.

It is a monthly magazine targeted at teenage girls age 13-15.

The magazine's launch was also promoted heavily via Twitter,

with both The Wanted and Justin Bieber plugging its launch.

We Love Pop attracted advertisers including Universal Music,

BooHoo and So Fragrances to the 68-page magazine, by

providing space across its social network pages, website, as

well as accompanying editorial content in the magazine.

As soon as the new magazine was published it was a huge

success selling 119,000 copies.

For more information about we love pop you can visit the

website:

http://www.welovepopmag.co.uk/

The magazines logo stays

the same to what it is

today in the same

signature font and using

the heart shape instead

of the word love. It uses

the same stereotypical

pop colour which is pink.

The main image

features Rihanna

whom is a typical

female pop artist and

like today is

someone usually

featured on the front

of the magazine.

Features a small section

containing fashion and clothes

which is the same as todays

copies of the mag.

‘We Love Pop’ clearly states the genre of the music so the audience it is aimed at is easily targeted.

It was originally sold for £1 per copy however, due to its popularity since the first sold copy the price has increased and is sold today in 2014 at £2.99.

It was originally sold for £1 per copy however, due to its popularity since the first sold copy the price has increased and is sold today in 2014 at £2.99. The price was thought of as acceptable as many young teens could buy the magazine with their pocket money.

Many of the issues contain free

gifts which their target audience

will benefit and love. In this issue

we see make-up and sweets are

inside which teenage girls would

be overly excited about making

them want to buy the magazine

even more!

The free element is also a bonus

as everyone would be intrigued

into getting something for free.

Cover Mount

Egmont realised there was a gap in the

market for a new, young and current pop

magazine.

It is aimed at teen girls aged 11-15.

Young girls who are interested in fashion and

make-up.

Publishing group Egmont believed the

audience were lovers of Justin Bieber and X-

Factor.

Huge fans of the pop genre of musc.

The content of the magazine is devoted entirely

to pop music. It contains typical pop artists such

as Jessie J and boy bands like One Direction.

It also contains a fashion section where young

teens can look for fashion tips and advice of how

to keep with the latest trends.

It also contains recent interviews with top pop

stars about upcoming music and concerts.

In addition to this it includes monthly

competitions to win tickets for recent concerts

or new albums.

The style of the magazine is very colourful, vibrant and

fun. This runs through the entire magazine and is sure to

attract young teens making them want to read the

magazine.

It includes lots of bold script font, making it appear girly

and feminine.

There are lots of images throughout the magazine to

ensure that it is not purely text based so that teens can

look at celebrities as an inspiration and for style tips,

making them look up to them.

Artists names that

feature are pop

artists. They are

young, fun and full

of energy.

Artists names that

feature are pop

artists. They are

young, fun and full

of energy.

They are all

beautiful to ensure

teenagers can look

up to them and

admire them.

By including lots of

gossip about these

celebrity stars will

create excitement

and allow the

reader to get to

know their

favourite artists.

It uses ‘chatty’ words which a young TA

would understand and feel as if the magazine

is a friend to them and are able to relate to

the magazine.

Uses lots of abbreviations such as ‘LOL’ and

‘OMG’

Contains lots of gossip, therefore the

language used is informal and easy for teens

to understand.

Uses abbreviations

such as ‘LOL’ as it is

language the TA

would be familiar

with to make the

magazine seem like a

friend to the reader.

Shortens names,

making us seem

like we know the

person almost like

a ‘nick name’.

‘Hotter’ is a chatty word,

giving the magazine a

more informal tone.

‘you right!’ is written

in script font as if it is

someone else writing

it. IT creates a feel of

sarcasm, making a joke

with the reader.

A small rhyming

slogan underneath

the header, creates a

fun and memorable

tone. The word ‘bore’

is chatty language the

reader can

understand.