WE MEAN BUSINESS2019 MEDIA KIT

A REIMAGINED DESTINATION BUILT FOR TODAY’S BUSINESS LEADERS

I N T R O D U C I N G

GIVING CONSUMERS THE CONTENT THEY WANT & NEED TO SUCCEED

Today, tech is accelerating the pace of innovation, cutting across all industries and changing the way we think about business. The modern business leader needs to operate differently, think

creatively, and use new, smarter tools to keep an edge.

This is why CNNMoney is now CNN Business.

Designed for the doer

Easy-to-navigate and decluttered interface

Increased data visualization

Bold opportunities for your brand to stand out

WE’VE EVOLVED IN FOUR KEY AREAS

ENHANCED UX INVESTMENT INTALENT

REFINED CONTENT MIX

Markets

Global Business

Perspectives

Success

DOUBLING DOWN ON LIVE

New bureau in SF +7 new staffers

Always-on, data-driven markets livestream

New tech livestream show

Live Blogging

AND APPEAL TO AN ESSENTIAL AUDIENCE

147 INDEX

AFFLUENT

Source: CNN Business/YouGov Custom Study, Q3’18. Source: comScore Multiplatform Media Metrix, August 2018. CNNMoney; Median HHI = Desktop.; Marital Status, Political Outlook = comScore Multiplatform Plan Metrix, August 2018. CNNMoney; Education, Employment, Financial Indicators, BDM and Influencers = Nielsen @Plan, Q2 2018. CNNMoney. CNN Business is currently tracked as CNNMoney. .

AND BEST OF ALL, WE’RE BUILT FOR BRANDS

DATA INTEGRATIONSIN LIVE

BYO TOOLS:Calculators, quizzes,

interactives, and more!

SOCIAL COMMERCE:Invite consumers to

take action with your brand.

BRANDED CONTENT:Tell your brand story with

best-in-class studio.

$100K+ HHI

DECISION MAKERS EDUCATED

569INDEX

C-SUITE

213INDEX

POSTGRAD

177INDEX

INVESTMENT-FOCUSED

$250K+ PORTFOLIO

VENTURED CAPITAL

A bespoke, investing-focused series targeted to the tech sector, it will cover stocks as well as money flow in Silicon Valley to highlight where there is investment opportunity for active traders and investors.

INVEST AHEAD

Through character-driven profiles, premium animated video explainers, supporting articles, and visual galleries, this series explores smart, innovative, and creative ways to plan, along with expert context and analysis around industry and technology trends that could impact the future.

LEADING INDICATOR

Through premium video and detailed infographics and articles, this talent-led series provides the crucial context to the numbers, and it arms investors with what they need to know.

EDITORIAL HIGHLIGHTS

BEACON

A live, curated feed of pure data, market factoids, charts, breaking news, and business headlines: just the market news and information you need to know. This graphic-heavy interface is designed for long-view, “sound-off” consumption but will also stream live shows and events throughout the week.

TECH NOW

Led by CNN's plugged-in team of reporters in SF, NYC, and London, this live, fast-paced roundtable is a 15-minute brief on how tech changed the world this week. It covers pressing global tech news from San Francisco to Seoul, and features exclusive interviews with CEOs, industry experts, and start-up royalty.

MARKETS NOW

This multi-screen investing platform delivers urgent markets information via daily content, e-newsletter and a weekly livestream show shot from the floor of the New York Stock Exchange with special industry guests every Wednesday from 12:45-1PM.

Amplify any CNN Business editorial sponsorship with a toolkit of on-air extensions.