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TRANSCRIPT
BACK
GRO
UN
D R
EPO
RTS:
RES
EARC
H,
TREN
DS,
AN
D F
UTU
RE F
ORE
CAST
S M
ark
ham
Pub
lic L
ibra
ry
Str
ate
gic
Pla
n (D
raft
)
1
Fif
teen y
ears
into
the d
igital m
ille
nn
ium
, st
rate
gic
pla
nnin
g
requir
ed u
s to
take a
hard
look a
t th
e w
orl
d a
round
us.
W
e
scan
ned o
ur
en
vir
onm
ent to
cap
ture
ch
anges
and
tre
ndin
g –
exte
rnal and
inte
rnal to
the p
ublic
libra
ry s
ect
or.
Alo
ng w
ith
un
ders
tandin
g o
ur
com
mun
ity, w
e k
new
we h
ad
to p
lan
in the
conte
xt of
ou
r hig
hly
co
mp
etitive, in
nova
tion
-dri
ven w
orl
d.
In the f
ollow
ing p
ages,
we r
evie
w tre
nds
in s
ix c
ate
gori
es
–
eco
nom
ic, dig
ital, e
duca
tion
al, lif
est
yle
, co
nte
nt, a
nd
the p
lace
we liv
e.
We a
lso k
now
there
will be c
hanges
tha
t no
on
e c
an
see
com
ing –
the “
unknow
n u
nkn
ow
ns”
. A
s th
ese
em
erg
e, w
e
will need
to b
e f
lexib
le in a
daptin
g o
ur
stra
tegic
road
map
to
new
realities
and
ch
allenges.
1. E
CON
OM
IC T
REN
DS
& H
OW
LIB
RARI
ES C
AN
H
ELP
We ident
ifie
d f
ive e
cono
mic
tr
end
s fo
r co
nsid
era
tion
in
deve
lopin
g the
Str
ate
gic
Pla
n.
The
se tre
nds, a
nd the
MPL
stra
teg
ic r
esp
ons
e a
re
sum
marize
d in
the c
hart
at ri
ght
.
Ea
ch t
rend
is
ana
lyze
d in
gre
ate
r deta
il on
the f
ollo
win
g p
ages. O
ur
stra
teg
ic r
esp
ons
es
are
wove
n in
to
our
four
Str
ate
gic
The
mes.
2
•H
OW
LIB
RA
RIE
S C
AN
HELP
TH
E TR
END
•Be k
ey d
rive
rs f
or
City E
conom
ic S
tra
teg
ies
in the
Kno
wle
dge E
cono
my
Mark
ham
’s E
cono
mic
Str
ate
gy
•D
eve
lop
Work
pla
ce S
kill
s a
nd T
ale
nt lo
cally
to
attra
ct b
usin
ess
inv
est
ment
M
ark
ham
Com
peting
G
lobally
•D
eve
lop
inn
ova
tive
& c
rea
tive
str
ate
gie
s to
su
pp
ort
gove
rnm
ent fisc
al su
sta
ina
bili
ty
The F
isca
l Sus
tain
ability
Cha
lleng
e
•H
elp
Resid
ent
s Re-S
kill
C
hang
ing E
cono
my
•H
elp
resid
ent
s m
ake
end
s m
eet
Fina
ncia
l A
nxie
ty
MA
RKH
AM
’S E
CON
OM
IC S
TRAT
EGY
Mark
ham
2020, th
e C
ity’s
Econo
mic
Str
ate
gy,
was
adopte
d b
y C
oun
cil in
2008,
and
serv
es
as
a b
lueprint
for
gui
din
g M
ark
ham
’s e
cono
mic
deve
lopm
ent
pro
gra
m.
Mark
ham
2020 w
as
desi
gne
d to ta
ke a
dva
nta
ge
of
opport
unitie
s base
d o
n th
e
new
foun
dations
of
pro
sperity
in
a g
lobal kn
ow
ledge
eco
nom
y –
R+
D, in
nova
tion
and
suc
cess
ful
com
merc
ializ
ation.
MPL
has
work
ed s
ucce
ssfu
lly
with
the E
cono
mic
D
eve
lopm
ent
Depart
ment
and
the
Mark
ham
Ent
erp
rise
C
ent
re to c
o-d
eve
lop a
nd
deliv
er
pro
gra
ms
for
the
small
bus
iness
com
mun
ity –
su
ch a
s En
trep
rene
urs
in
Resi
denc
e.
Goin
g f
orw
ard
, as
Mark
ham
re
view
s M
ark
ham
2020, w
e
will
cont
inue
to b
e a
key
drive
r in
the
City’s E
cono
mic
Str
ate
gy.
3
Ma
rkha
m’s
Econo
mic
Str
ate
gy
Be a
key d
rive
r fo
r M
ark
ham
’s
Econo
mic
Str
ate
gy
MA
RKH
AM
CO
MPE
TIN
G G
LOBA
LLY
Th
e o
vera
ll C
ana
dia
n eco
nom
y is
stru
gglin
g in
term
s of
com
petitive
ness
and
capaci
ty f
or
inno
vation.
Eco
nom
ic v
italit
y
depend
s on
such
fact
ors
as
div
ers
ifie
d e
mplo
ym
ent
, sk
illed
work
forc
e, co
mpetitive
ness
, in
vest
ment
and
aff
ord
ab
ility
.
In
its
que
st t
o a
ttra
ct b
usin
ess
in
vest
ment
, M
ark
ham
is
com
peting
no
t ju
st loca
lly, w
ithi
n th
e G
THA
, but
glo
bally
. In
a f
lat
worl
d, bus
iness
in
vest
ors
can
choose
to loca
te
any
whe
re. Ta
lent
is
the n
ew
co
mpetitive
edge a
nd t
he a
bili
ty t
o
attra
ct a
nd d
eve
lop w
orl
d-c
lass
ta
lent
is
the m
ost
critica
l co
mpone
nt
of
com
petitive
ness
.
H
OW
MPL
CA
N H
ELP
:
W
e w
ill c
ont
inue
to p
rovi
de t
he IT,
reso
urce
s, s
erv
ices
and
pro
gra
ms
that
deve
lop M
ark
ham
’s t
ale
nt b
ase
and
a s
kille
d
and
dig
itally
litera
te w
ork
forc
e, cr
eating
inv
est
ment
-rea
dy
cond
itio
ns, and
ww
ork
ing w
ithi
n th
e b
usin
ess
eco
syst
em
to
fost
er
loca
l eco
nom
ic o
pport
unitie
s and
pro
mote
loca
l eco
nom
ic d
eve
lopm
ent
.
Th
roug
h in
nova
tive
part
ners
hip
s and
serv
ice inn
ova
tions
, w
e
will
eng
age M
ark
ham
’s b
usin
ess
sta
rt-u
ps, e
ntre
pre
neur
s,
creative
s and
hom
e-b
ase
d b
usin
ess
es
– s
upport
ing R
&D,
test
ing n
ew
ideas, d
eve
lopin
g n
ew
tale
nt, and
openi
ng
doors
to inn
ova
tive
cro
ss-s
ect
or
colla
bora
tions
. Fo
r ne
wco
mers
to M
ark
ham
, th
e L
ibra
ry w
ill p
rovi
de a
way int
o
the C
ana
dia
n eco
nom
y, w
hile
also leve
ragin
g t
he g
lobal
netw
ork
s a
nd c
onn
ect
ions
of
new
com
ers
. In
the
new
age o
f lif
elo
ng learn
ing, w
e w
ill p
rovi
de s
erv
ices
and
pro
gra
ms
that
meet th
e n
eed f
or
ong
oin
g learn
ing a
nd r
e-learn
ing.
4
Mark
ham
C
om
peting
G
lobally
Deve
lop
Work
pla
ce
Ski
lls a
nd
Tale
nt to a
ttra
ct
bus
iness
in
vest
ment
to
Mark
ham
MA
RKH
AM
CO
MPE
TIN
G G
LOBA
LLY
A
radic
al ch
ang
e in
the
m
oder
n w
orld’s e
cono
mic
st
ruct
ure
is “
the
new
foun
d
pow
er f
or
indiv
idua
ls a
nd
small
gro
ups
to c
olla
bora
te
and
com
pet
e glo
bally
. A
nd
the
phe
nom
enon
that is
enablin
g,
empow
erin
g a
nd
enjo
inin
g ind
ivid
uals a
nd
small
gro
ups
to g
o g
lobal so
ea
sily
and
so s
eam
less
ly is
wha
t I ca
ll th
e flat
eart
h pla
tform
.”
Fr
iedm
an,
Thom
as
L.
Th
e W
orld Is
Flat, A
Brief
Histo
ry o
f th
e Tw
enty
-first
Cen
tury
A
s a
n exa
mp
le o
f ho
w M
PL
can
help
to s
upp
ort
bus
iness
st
art
ups, the
cre
ative
cla
ss a
nd the
deve
lop
ment
of
a
skille
d a
nd d
igita
lly litera
te w
ork
forc
e, M
PL
is b
ring
ing
a
lic
ens
ed
TED
x e
vent
to M
ark
ham
la
ter
this
yea
r.
―T
ED is
an
org
ani
zation
devo
ted
to s
pre
ad
ing
id
ea
s.
TED
sta
nds
for
―Tech
nolo
gy,
Ent
ert
ain
ment
& D
esi
gn.
‖ Sp
ea
kers
are
inv
ited
to s
hare
the
ir id
ea
s w
ith
the
aud
ienc
e in
the f
orm
at of
short
ta
lks
(8-1
5 m
inut
es
long
). T
hese
ta
lks
can
be h
ighl
y ins
pira
tiona
l a
nd
pop
ula
r onl
ine. Th
ey a
re r
eco
rded
and
sha
red
with
the
worl
d thr
oug
h YouT
ube a
nd the
TED
x v
ideo lib
rary
.
―W
e h
ave
sele
cted
sp
ark
as
our
the
me. A
sp
ark
may b
e
sma
ll, b
ut c
an
qui
ckly
gro
w int
o s
om
eth
ing
ma
gni
fice
nt,
pow
erf
ul, a
nd tru
ly tra
nsfo
rma
tive
. A
ll s
pea
kers
will
rela
te the
ir top
ics
to thi
s th
em
e. O
ur g
oa
l is
to p
rovi
de
insp
ira
tion
to loca
l ent
rep
rene
urs, a
rtis
ts, m
ake
rs,
pro
fess
iona
ls, fa
milie
s, s
tud
ent
s, a
nd e
very
one
in
betw
een.
‖
Pam
Salib
a, M
ana
ger
, A
ngus
Gle
n Li
bra
ry
5
THE
FISC
AL
SUST
AIN
ABI
LITY
CH
ALL
ENG
E
All leve
ls o
f g
ove
rnm
ent
and
pub
lic
serv
ice a
re inc
rea
sing
ly f
aci
ng the
cha
lleng
e o
f fi
sca
l
sust
ain
ab
ility.
We r
eco
gni
ze tha
t to
ma
inta
in s
erv
ice leve
ls w
hile
als
o f
und
ing
gro
win
g
com
mitm
ent
s, c
itie
s ne
ed
to f
ind
sm
art
er, b
etter
ways
to d
elive
r th
e b
est
poss
ible
va
lue f
or
eve
ry d
olla
r sp
ent
.
MPL
take
s p
rid
e in
our
tra
ck r
eco
rd a
s a
lea
der
in the
lib
rary
sect
or
in term
s of
key
perf
orm
anc
e ind
ica
tors
sh
ow
ing
hig
h ra
tes
of
use a
t lo
w r
ate
s of
exp
end
itur
e p
er
cap
ita
,
per
hous
eho
ld a
nd p
er
tra
nsa
ctio
n.
Thro
ugh
inno
vations
suc
h a
s C
3 (C
usto
mer
Cent
red
Cla
ssif
ica
tion)
, ea
rly a
dop
tion
of
self
-
serv
ice tech
nolo
gy,
and
cont
inuo
us p
roce
ss im
pro
vem
ent
s, w
e h
ave
ach
ieve
d long
-term
cont
ain
ment
of
sta
ffin
g c
ost
s a
nd c
ont
rib
uted
to the
City’s E
3 S
tra
tegy (Ex
cellenc
e,
Effi
cienc
y, E
ffect
ivene
ss).
HO
W M
PL
CA
N H
ELP
: G
oin
g f
orw
ard
, w
e w
ill co
ntin
ue to a
lig
n w
ith
Ma
rkha
m’s s
tra
teg
ic
pri
ori
ties
(Bui
ldin
g M
ark
ham
’s F
utur
e T
ogeth
er)
and
to p
ursu
e a
dd
itio
nal E3
ini
tia
tive
s to
co
nta
in e
xp
ens
es, f
ind
eff
icie
ncie
s a
nd g
ene
rate
reve
nue.
6
The F
isca
l Sus
tain
ab
ility
C
halle
nge
Deve
lop
inn
ova
tive
&
cre
ative
st
rate
gie
s to
su
pp
ort
Ma
rkha
m’s
fisc
al su
sta
ina
bili
ty
A C
HA
NG
ING
ECO
NO
MY
A c
olla
bora
tive
sha
ring e
conom
y is
em
erg
ing
glo
ba
lly.
―Tr
ad
itio
nal m
od
els
of
ow
ners
hip
are
cha
ngin
g. A
sha
ring
eco
nom
y (a
lso r
efe
rred
to a
s co
llab
ora
tive
cons
um
ption
or
peer-
to-p
eer
colla
bora
tion o
r re
nta
l), oft
en u
tilizin
g
soci
al te
chnolo
gie
s, a
llow
s us
ers
to s
hare
reso
urce
s,
goods, s
erv
ices, a
nd e
ven
skills
.‖
Dis
rup
tive
busi
ness
models s
uch
as
Ub
er
and
Air
bnb
are
th
reate
ning
the job
s a
nd liv
elih
ood
s of
tra
ditio
nal
busi
ness
es. H
um
an c
apita
l is the b
est
sur
viva
l st
rate
gy –
pro
vidin
g w
ork
ers
with
the s
kills
they n
eed
to thr
ive in
the
info
rma
tion a
ge.
HO
W M
PL
CA
N H
ELP
: W
e w
ill he
lp r
esid
ents
re-s
kill
to
beco
me p
layers
in the
cha
ngin
g e
conom
y, h
elp
ing
dis
pla
ced
work
ers
to lea
rn a
nd r
e-l
ea
rn, a
cquirin
g n
ew
sk
ills, a
nd
piv
oting
to n
ew
ca
reer
pa
ths.
7
Cha
ngin
g
Econo
my
Help
Resi
dent
s Re-S
kill
FIN
AN
CIA
L A
NXI
ETY
Fin
anc
ial w
orr
ies
are
on
the m
ind
s of
Ma
rkha
m
resi
dent
s. Th
roug
h our
com
mun
ity c
onsu
lta
tions
w
e h
ea
rd their
conc
ern
s a
bout th
e f
ina
nci
al
secu
rity
of
their
fa
mily
and
their
chi
ldre
n’s
futu
res.
Soaring
housi
ng
cost
s and
sta
tic
wa
ge leve
ls
mean tha
t m
any
hous
ehold
bud
gets
are
st
rain
ed
. R
ece
nt re
sea
rch
pro
vid
es
evi
dence
of
how
ra
tes
of
work
ing
pove
rty a
nd
pre
cari
ous
em
plo
ym
ent a
re r
isin
g in
Ma
rkha
m.
Rese
arc
h in
dic
ate
s th
at d
esp
ite its
hig
h
ave
rage h
ouse
hold
inco
me, th
e r
ate
s of
work
ing
pove
rty a
nd p
reca
rious
em
plo
ym
ent
are
risin
g in
Ma
rkha
m (se
e f
ollo
win
g p
ages)
.
HO
W M
PL
CA
N H
ELP
: M
PL
will
he
lp h
ouse
hold
s m
ake
end
s m
eet
thro
ugh
pro
vidin
g a
ccess
to
aff
ord
ab
le c
ont
ent
, p
rog
ram
s a
nd
exp
erience
s th
at enr
ich
and
tra
nsf
orm
their
liv
es.
Our
role
is
to p
rovi
de e
quity o
f a
ccess
for
eve
ryone
so that th
e
benefits
of
Ma
rkham
’s r
ich
hum
an
cap
ita
l ca
n be f
ully
realize
d.
8
Fina
ncia
l A
nxie
ty
Help
re
sid
ent
s m
ake
ends
meet
THE
GEO
GRA
PHY
OF
POVE
RTY
IS C
HA
NG
ING
R
isin
g R
ate
s of
Work
ing
Povert
y in M
ark
ham
A n
ew
report
fro
m the
M
etc
alf
Foun
dation,
ent
itle
d
The
Work
ing P
oor
in the
To
ront
o R
egio
n: M
appin
g
work
ing p
ove
rty
in C
ana
da’s
rich
est
city
, in
dic
ate
s th
at
the
rate
of
work
ing p
ove
rty in
Mark
ham
is
rising
.
Fro
m 2
006 to 2
012, th
e r
ate
of
work
ing
pove
rty g
rew
in
Mark
ham
by 2
6%
.
HO
W M
PL
CA
N H
ELP
:
Follow
ing
the
exa
mp
le o
f th
e
City o
f To
ront
o’s P
ove
rty
Red
uction
Str
ate
gy a
nd the
d
eve
lopm
ent
of
yout
h hu
bs
at
vari
ous
bra
nche
s of
the T
oro
nto
Pub
lic
Lib
rary
, M
PL
will
exp
and
its
aft
er-
scho
ol d
rop
in
pro
gra
ms
off
ering
tut
ore
d h
elp
, w
ork
shop
s a
nd o
ther
act
ivitie
s. In
bra
nche
s lo
cate
d in
are
as
with
hig
h co
ncent
rations
of
work
ing
p
ove
rty,
we w
ill p
rovi
de
pro
gra
ms
and
serv
ices
that
sup
port
peop
le e
xp
eri
enc
ing
p
ove
rty a
nd a
lso s
upp
ort
peop
le
in the
ir e
ffort
s to
move
out
of
pove
rty.
9
―As
work
ing
pove
rty m
igra
tes
out
of
the c
ity to a
ll o
f th
e o
uter
sub
urb
s,
these
com
mun
itie
s w
ill n
eed
to
deve
lop
new
serv
ices
and
reso
urce
s
to s
upport
gre
ate
r nu
mbers
of
work
ing
poor
in b
oth
the im
media
te
and long term
.‖
THE
PREC
ARI
TY P
ENA
LTY
The
20
15
Pre
cari
ty P
enalty r
ese
arc
h re
port
exa
min
es
the s
oci
al and
eco
nom
ic e
ffect
s of
short
-term
and
in
secu
re e
mp
loym
ent
. A
mong
the
report
’s f
ind
ing
s:
Risin
g r
ate
s of
pre
carious
or
inse
cure
em
plo
ym
ent
in
the G
THA
pena
lizes
people
acr
oss
all
inco
me leve
ls t
hroug
h jo
bs
that
off
er
low
er
wages, lim
ited
bene
fits
and
hig
h le
vels o
f in
stabili
ty,
maki
ng it difficu
lt t
o m
ove
ont
o b
etter
opport
unitie
s.
U
ncert
ain
fut
ure e
mplo
ym
ent
pro
spect
s ca
n in
crease
anx
iety
at
hom
e.
La
ck o
f b
ene
fits
can
make
eve
n sm
all
unexpect
ed m
edic
al co
sts
a c
risis.
U
npre
dic
tab
le w
ork
sch
edul
es
can
make
fin
din
g s
uita
ble
chi
ldca
re v
ery
difficu
lt.
“Pre
cari
ous
em
plo
ymen
t no
t onl
y cr
eate
s si
gni
fica
nt s
tres
s on
indiv
idua
ls a
nd f
am
ilie
s to
day,
it
als
o c
reate
s co
nditio
ns tha
t ca
n tr
ap tho
se w
ho a
re in
pre
cari
ous
em
plo
ymen
t fr
om
opport
unitie
s to
g
et a
head.”
10
Th
e s
hort
-term
natu
re o
f th
e e
mplo
ym
ent
re
lations
hip c
an
limit a
work
er’s
acc
ess
to
the tra
inin
g n
eeded t
o g
et ahe
ad.
Th
e u
ncert
ain
ty o
f p
reca
rious
job
s aff
ect
s th
e h
ealth
and
well-b
ein
g o
f in
div
idua
ls a
nd f
am
ilies
WH
AT M
PL
WIL
L D
O:
The P
reca
rity
Pen
alty r
ep
ort
pro
vides
ma
ny ins
ight
s in
to the c
halleng
es
face
d b
y r
esid
ent
s in
pre
cari
ous
em
plo
ym
ent
, a
nd
wha
t eco
nom
ic
unce
rta
inty
mea
ns
for
fam
ilie
s,
child
ren a
nd
com
mun
itie
s. Fo
r M
PL,
th
ese
insig
hts
will
guid
e the
deve
lop
ment of
serv
ices
and
p
rog
ram
s th
at su
pp
ort
the job
sea
rch
and
ca
reer
ad
vance
ment. A
s alw
ays
we w
ill c
ontinu
e to s
upp
ort
th
e w
hole
fa
mily th
roug
h our
pro
gra
ms
and
serv
ices.
CLO
SIN
G T
HE
PRO
SPER
ITY
GA
P: S
OLU
TIO
NS
FOR
A M
ORE
LIV
ABL
E CI
TY R
EGIO
N
Clo
sing
the
Pro
sper
ity
Gap, is
the
resu
lt o
f cl
ose
colla
bora
tion
betw
een
the T
oro
nto R
eg
ion
Boa
rd o
f Tr
ade
and
its
rese
arc
h p
art
ner, U
nite
d W
ay
Toro
nto. Th
e r
ese
arc
h id
ent
ifie
s a
gro
win
g a
fflu
enc
e g
ap b
etw
een
high
and
low
inc
om
e n
eig
hbour
hoods.
Find
ings
incl
ude:
•U
neq
ual a
ccess
to q
uality
of
life
dete
rmin
ant
s a
nd o
pp
ort
unitie
s a
mong
dif
fere
nt
neig
hbour
hood
s.
•G
row
ing
div
ide b
etw
een
neig
hbour
hoods
alo
ngsi
de r
isin
g inc
om
e ine
qua
lity
.
•Lo
w-i
ncom
e n
eig
hbour
hood
s exp
eri
enc
e low
er
ed
uca
tiona
l a
tta
inm
ent
, hi
ghe
r un
em
plo
ym
ent
ra
tes, a
nd g
rea
ter
pove
rty.
•Th
e la
ck o
f su
ffic
ient
tools
to c
onf
ront
the
se
cha
lleng
es
lea
ds
to a
ris
ing
sens
e o
f m
arg
ina
liza
tion
— a
feeling
of
bein
g left
out
of
the r
eg
ion’
s eco
nom
y a
nd s
oci
ety
.
•G
rea
ter
cha
lleng
es
for
new
com
ers
and
youn
g p
eop
le tha
n oth
er
seg
ment
s of
the
pop
ula
tion
in b
uild
ing
better
live
s fo
r th
em
selv
es.
•M
ajo
r w
ea
kness
es
in o
ur a
bility to c
ap
ita
lize
on
the e
cono
mic
pote
ntia
l of
our
em
erg
ing
w
ork
forc
e.
•H
igh
yout
h un
em
plo
ym
ent
ra
tes.
•U
nderv
alu
ing
new
com
ers
’ q
ualifi
cations
and
exp
eri
enc
e.
WH
AT M
PL
WIL
L D
O:
Design
serv
ices
aro
und t
he b
uild
ing
blo
cks
of
soci
al co
hesion
– e
qui
ty,
incl
usio
n a
nd a
ccess
.
Pro
vide p
rog
ram
s a
nd s
erv
ices
that
ens
ure b
etter
op
port
unitie
s a
nd
out
com
es
for
all
resident
s, e
nsur
ing
that eve
ryone
is
at th
eir b
est
and
ca
n co
ntribut
e to M
ark
ham
’s s
hare
d
pro
speri
ty.
11
“W
e don’
t w
ant
to lose
the
nex
t gene
ration
of
youn
g p
eople
to
oth
er r
egio
ns w
ith
better
opport
uni
ties, o
r to
un
emplo
yment
, un
der
em
plo
yment
or
path
s th
at je
opard
ize
thei
r fu
ture
and
the
safe
ty a
nd w
ell-
bei
ng o
f our
com
mun
itie
s.
A
bet
ter
qua
lity
of
life
for
resi
dent
s is
bet
ter
for
ever
yone
— it
will
attra
ct inv
estm
ent, c
reate
jobs
and
spur
wea
lth
creation.
”
To
ront
o R
eg
ion
Boa
rd o
f Tr
ade
2. D
IGIT
AL
WO
RLD
TRE
ND
S &
HO
W L
IBRA
RIES
CA
N H
ELP
We ident
ifie
d f
our
Dig
ita
l W
orl
d
trend
s fo
r co
nsid
era
tion
in
deve
lopin
g the
Str
ate
gic
Pla
n.
The
se tre
nds, a
nd the
MPL
stra
teg
ic r
esp
ons
e a
re
sum
marize
d in
the c
hart
at ri
ght
.
Ea
ch t
rend
is
ana
lyze
d in
gre
ate
r deta
il on
the f
ollo
win
g p
ages.
Our
str
ate
gic
resp
ons
es
are
w
ove
n in
to o
ur f
our
Str
ate
gic
Th
em
es.
12
•H
OW
LIB
RA
RIE
S C
AN
HELP
TH
E TR
EN
DS
•Sup
port
dig
ital cr
eativi
ty,
inno
vation
and
cont
ent
pro
duc
tion
D
igita
l In
nova
tion
Key
to E
cono
mic
Suc
cess
•Pro
vid
e d
igita
l ed
uca
tion
pro
gra
ms
D
igita
l Li
tera
cy is
an
Esse
ntia
l Jo
b S
kill
•C
onn
ect
with
users
whe
re the
y
live
– o
nlin
e a
nd o
n th
e m
ove
A
lways
Conn
ect
ed
Alw
ays
Mob
ile
•Pro
vide inn
ova
tive
opport
unitie
s to
explo
re n
ew
tech
nolo
gie
s D
igita
l D
isru
ption
DIG
ITA
L IN
NO
VATI
ON
IS
KEY
TO
ECO
NO
MIC
SU
CCES
S
3D
tech
nolo
gy c
ap
ture
s p
eop
le’s
im
ag
ina
tions
and
op
ens
min
ds
to n
ew
poss
ibili
ties.
Peop
le c
an
crea
te m
od
els
tha
t m
ove
qui
ckly
fro
m
dig
ita
l to
phy
sica
l, sh
rink
ing
the
tim
e la
pse
betw
een
crea
ting
a d
esi
gn
and
hold
ing
a ta
ngib
le o
bje
ct o
f th
at
desi
gn
3D
pri
ntin
g h
as
the p
ote
ntia
l to
tra
nsfo
rm g
lob
al
ma
nufa
ctur
ing
as
more
peop
le s
ee n
ew
wa
ys
to m
ake
th
ing
s, b
eca
use the
y’re thi
nkin
g in
3D
.
TJ
McC
ue. 3
D P
rint
ing
is
Cha
ngin
g the
Way
We
Thin
k.
Ha
rva
rd B
usin
ess
Revi
ew
, Ju
ly 2
1 2
01
5.
Cre
ative
and
inn
ova
tive
use
s of
tech
nolo
gy a
re e
ssent
ial to
fut
ure
sust
ain
able
eco
nom
ic s
ucce
ss.
Lib
rari
es
are
seein
g the
gro
wth
of
inno
vation
com
mun
itie
s w
ithi
n
lib
raries.
HO
W M
PL
WIL
L H
ELP
We w
ill s
upport
dig
ita
l cr
ea
tivi
ty,
inno
vation
and
cont
ent
pro
duc
tion
by p
rovi
din
g inn
ova
tive
op
port
unitie
s fo
r re
sid
ent
s to
exp
lore
new
cre
ative
tech
nolo
gie
s.
13
Dig
ita
l In
nova
tion
Key to
Econom
ic
Suc
cess
Sup
port
dig
ital
creativi
ty,
inno
vation
and
co
ntent
p
rod
uction
DIG
ITA
L LI
TERA
CY I
S A
N E
SSEN
TIA
L JO
B SK
ILL
To s
ucc
eed in b
usin
ess
, dig
ital lit
era
cy is
an
ess
ent
ial jo
b s
kill
HO
W M
PL
WIL
L H
ELP
Pro
vide d
igital educ
ation
pro
gra
ms
that in
vest
in
dig
ital lit
era
cy s
kill
s
14
Dig
ita
l Li
tera
cy is
an
Esse
ntia
l Jo
b S
kill
Pro
vid
e
dig
ital
educ
ation
pro
gra
ms
MAR
KET
RESE
ARCH
FO
R EN
TREP
REN
EURS
ALW
AYS
CON
NEC
TED
ALW
AYS
MO
BILE
FO
BO
(Fea
r O
f Bein
g O
ffline
)
W
e liv
e in
a m
ob
ile-d
rive
n w
orl
d tha
t cr
ea
tes
a 2
4x7
conn
ect
ed
ment
ality
. Inc
rea
sing
ly, th
e
line
s b
etw
een
our
pers
ona
l live
s a
nd o
ur w
ork
live
s a
re b
lurr
ed
.
In
the
bra
nche
s, c
usto
mers
bri
ng the
ir o
wn
devi
ces
to the
lib
rary
and
exp
ect
ad
eq
uate
w
ifi ca
pa
city
to s
tudy,
rese
arc
h, a
nd c
ons
ume
cont
ent
eff
ect
ively
.
Fr
om
self
ies
(aka
―in
form
al cr
ea
tive
act
ivity) to
ne
w n
etw
ork
s a
nd d
igita
l co
lla
bora
tion,
the
d
igita
l re
volu
tion
has
tra
nsfo
rmed liv
es
and
b
eha
viour
s.
MPL
RESPO
NSE
Conn
ect
with
users
whe
re the
y a
re –
on
mob
ile
devi
ces, tw
eeting
, etc
.
D
eve
lop
a m
ulti-c
hann
el co
mm
unic
ation
stra
tegy to e
nga
ge u
sers
on
both
dig
ita
l a
nd
ana
log
pla
tform
s.
15
Alw
ays
Conn
ect
ed
Alw
ays
Mob
ile
Conn
ect
with
users
whe
re the
y
live
– o
nlin
e a
nd
on
the m
ove
DIG
ITA
L D
ISRU
PTIO
N
Aro
und
the
worl
d, d
igita
l in
nova
tions
are
dis
rup
ting
ways
of
doin
g b
usin
ess
, un
derc
utting
b
usin
ess
mod
els
(ub
er, a
irb
nb)
and
liv
eliho
ods
(lic
enc
ed
ta
xi
dri
vers
and
the
bed
and
b
rea
kfa
st ind
ustr
y).
Dis
ruption
is the
new
norm
al fo
r b
usin
ess
– m
aki
ng it a
ll the
more
cr
itic
al to
pro
vid
e p
ath
s to
resk
ill
for
those
dis
pla
ced
by d
igita
l d
isru
ption,
and
tho
se n
eed
ing
a
ccess
to inn
ova
tive
tech
nolo
gy
to e
xp
lore
new
ways
of
maki
ng
a liv
ing.
MPL
RESPO
NSE
Pro
vid
e inn
ova
tive
opport
unitie
s to
explo
re n
ew
te
chno
logie
s
In
clud
ing
cre
ative
hubs
for
the
pub
lic
to u
se a
s d
igital m
edia
la
bs, m
ake
rsp
ace
s, m
usic
editin
g
and
oth
er
crea
tive
end
eavo
rs
16
Dig
ital
Dis
ruption
Pro
vid
e
innova
tive
opport
uni
ties
to e
xplo
re
new
te
chnolo
gie
s
3. L
EARN
ING
TRE
ND
S &
HO
W L
IBRA
RIES
CA
N H
ELP
17
•H
OW
LIB
RA
RIE
S C
AN
H
ELP
TH
E T
REN
DS
•Pro
vide c
ollabora
tive
learn
ing
sp
ace
and IT
Shi
ft to
Colla
bora
tion
•D
esi
gn learn
ing
pro
gra
ms
to
sup
port
indiv
idual le
arn
ing
ne
ed
s and s
tyle
s
Cha
ngin
g /
D
iffe
rent
iate
d
Lea
rnin
g S
tyle
s
•D
eve
lop lib
rary
bra
nch
es
as
le
arn
ing
hubs, w
ith
space
s and
IT
for
all learn
ing
sta
ges
and
sty
les
Com
mun
ity
Va
lues
Ed
uca
tion
We ident
ifie
d t
hree L
earn
ing
and
Educ
ation
trend
s fo
r co
nsid
era
tion
in d
eve
lopin
g t
he
Str
ate
gic
Pla
n.
The
se tre
nds, a
nd the
MPL
stra
tegic
resp
ons
e a
re
sum
ma
rize
d in
the c
hart
at ri
ght
.
Each
tre
nd is
ana
lyze
d in
gre
ate
r deta
il on
the f
ollo
win
g
pages. O
ur s
trate
gic
resp
ons
es
are
wove
n in
to o
ur f
our
Str
ate
gic
The
mes.
SHIF
T TO
CO
LLA
BORA
TIO
N
18
Shi
ft to
Colla
bora
tion
Pro
vid
e
colla
bora
tive
le
arn
ing
sp
ace
and
IT
Sch
ool cu
rric
ula
incr
ea
sing
ly r
eq
uire
s g
roup
w
ork
, re
pre
sent
ing a
shi
ft
to a
more
colla
bora
tive
le
arn
ing m
odel
MPL
RESPO
NSE: Pro
vid
e
colla
bora
tive
learn
ing
space
and
IT
to s
upport
st
udent
colla
bora
tion
CHA
NG
ING
/ D
IFFE
REN
TIAT
ED L
EARN
ING
STY
LES
19
Cha
ngin
g /
D
iffe
rent
iate
d
Lea
rnin
g
Sty
les
Desig
n le
arn
ing
pro
gra
ms
and
sp
ace
s to
sup
port
in
div
idua
l le
arn
ing
need
s a
nd s
tyle
s
Educ
ato
rs h
ave
deve
lop
ed
a b
etter
und
ers
tandin
g, b
ase
d o
n re
sea
rch,
of
how
yout
h le
arn
.
Lib
raries
like the C
hica
go
Pub
lic L
ibra
ry d
esi
gn
yout
h lea
rnin
g s
pa
ce
ba
sed
on
the c
onc
ep
ts o
f ―H
ang
ing O
ut,
Mess
ing
Aro
und
, a
nd
Geekin
g O
ut.‖
The
John
D. and
Cath
erin
e T.
MacA
rthu
r Fo
undation
Ser
ies
on
Dig
ital M
edia
and
Lea
rnin
g
Hang
ing O
ut, M
ess
ing A
round
, and
Geeki
ng O
ut
MP
L R
ESPO
NSE: D
esi
gn lea
rnin
g p
rogra
ms
and
sp
ace
s to
sup
port
ind
ivid
ua
l le
arn
ing
need
s a
nd
sty
les
MA
RKH
AM
VA
LUES
ED
UCA
TIO
N
MPL
RESPO
NSE
Deve
lop lib
rary
bra
nche
s
as
learn
ing
hub
s, w
ith
space
s and
IT f
or
all
learn
ing s
tages
and
sty
les.
Pro
vide d
ivers
e e
vent
s to
meet dif
fere
nt learn
ing
style
s and
help
all
ages
ach
ieve
the
ir lif
elo
ng
learn
ing g
oals.
20
Com
mun
ity
Valu
es
Ed
ucation
Deve
lop
lib
rary
b
ranc
hes
as
le
arn
ing
hub
s, w
ith
spa
ces, IT
&
eve
nts
for
all
lea
rnin
g s
tages
and
sty
les
Com
mun
ity c
ons
ulta
tion
rein
forc
ed o
ur u
nders
tand
ing o
f
how
im
port
ant
ed
ucationa
l
succ
ess
is
to M
ark
ham
fam
ilies
–
a s
hare
d v
alu
e a
nd p
riority
acr
oss
all
of
Mark
ham
’s d
ivers
ity.
As
well,
old
er
ad
ults
exp
ress
ed
a
lifelo
ng p
ass
ion
for
learn
ing a
nd
self
-im
pro
vem
ent
. T
his
is
cons
iste
nt w
ith
the r
ese
arc
h
cond
ucte
d in
20
10
for
Mark
ham
’s G
reenp
rint
, and
the
find
ing tha
t educ
ation
is t
he #
1
valu
e a
mong
Mark
ham
resident
s.
4. L
IFES
TYLE
TRE
ND
S &
HO
W L
IBRA
RIES
CA
N H
ELP
We ident
ifie
d t
hree lifest
yle
(the
way w
e
live) tr
end
s fo
r co
nsid
era
tion
in
deve
lopin
g the
Str
ate
gic
Pla
n.
The
se tre
nds, a
nd the
MPL
stra
teg
ic
resp
ons
e a
re s
umm
arize
d in
the c
hart
at
right
.
Ea
ch t
rend
is
ana
lyze
d in
gre
ate
r d
eta
il on
the f
ollo
win
g p
ages. O
ur s
trate
gic
re
spons
es
our
wove
n in
to o
ur f
our
Str
ate
gic
The
mes.
21
•H
OW
LIB
RA
RIE
S
CA
N H
ELP
TH
E TR
EN
DS
•Pro
vid
e c
onv
eni
ent onl
ine s
erv
ice
op
tions
Tim
e-C
runc
hed
Li
fest
yle
s
•H
elp
eve
ryone
ach
ieve
the
ir
asp
ira
tions
for
fam
ily, he
alth,
ed
uca
tion,
ca
reers
and
life
A C
om
mun
ity
with
Hig
h A
spira
tions
•Pro
vid
e p
ublic
sp
ace
s th
at se
rve
as
com
mun
ity a
ssets
, b
ring
ing
d
ivers
ity togeth
er
& s
treng
theni
ng
Ma
rkha
m’s s
oci
al ca
pita
l
Soci
al C
ap
ita
l in
Decl
ine
TIM
E-CR
UN
CHED
LIF
ESTY
LES
D
uring
our
com
mun
ity c
onv
ers
ations,
we h
ea
rd a
bout
the tim
e c
runc
h a
nd
long
com
mut
es
with
their
im
pa
ct o
n fa
mily life.
The Inte
gra
ted
Leis
ure M
ast
er
Pla
n
identified
la
ck o
f tim
e a
s a s
igni
fica
nt
ba
rrie
r to
using
the C
ity’s leis
ure
se
rvic
es.
Da
ta s
how
s th
at M
ark
ham
ha
s m
any
m
ulti-g
ene
rational and m
ulti-f
am
ily
house
hold
s – m
akin
g f
or
bus
y, n
ois
y
hom
es
with
a lot
of
sha
ring a
nd
com
petition
– f
or
ad
ult a
ttent
ion,
for
Inte
rnet tim
e a
nd f
or
quie
t st
udy
spa
ce.
M
PL
RESPO
NSE P
rovi
de c
onv
eni
ent
onl
ine o
ptions/
cha
nnels
for
acc
ess
ing
lib
rary
serv
ices.
22
Tim
e-
Cru
nche
d
Life
style
s
Pro
vid
e
conv
eni
ent
onl
ine s
erv
ice
op
tions
+ LE
ISU
RE T
IME
IN M
ARK
HA
M
MPL
Str
ateg
ic P
lan
Surv
ey a
sked
…ho
w d
o yo
u sp
end
leis
ure
time?
2.7
%
7.0
% 1
5.2
%
18
.4%
19
.7%
32
.4%
35
.2%
43
.8%
63
.1%
64
.1%
68
.7%
72
.5%
0.0
%
10
.0%
20
.0%
30
.0%
40
.0%
50
.0%
60
.0%
70
.0%
80
.0%
No leisure
tim
e
Oth
er
Attend
ing
cultur
al eve
nts
Pla
yin
g inte
ract
ive/vi
deo g
am
es
Pla
yin
g s
port
s
Sho
pp
ing
Cookin
g/cr
aft
ing
Exerc
isin
g/fitn
ess
Bro
wsing
Inte
rnet
Sp
end
ing
tim
e w
ith
fam
ily
Wa
tchi
ng m
ovi
es
or
tele
vision
Rea
din
g
How
Do Y
ou
Sp
end
You
r Le
isu
re T
ime?
23
A C
OM
MU
NIT
Y W
ITH
HIG
H A
SPIR
ATIO
NS
Mark
ham
dre
am
s big
. C
om
mun
ity
cons
ulta
tion
conf
irm
ed t
hat th
is is
a
com
mun
ity w
ith
high
asp
irations
– f
or
educ
ationa
l su
ccess
, fo
r ca
reer
adva
ncem
ent
, and
for
fina
ncia
l pro
sperity
and
secu
rity
.
MPL
RESP
ON
SE M
PL
will he
lp e
very
one
ach
ieve
the
ir a
spira
tions
for
fam
ily,
hea
lth,
ed
uca
tion,
ca
reers
and
lif
e
24
A
Com
mun
ity
with
Hig
h A
spira
tions
Help
eve
ryone
ach
ieve
the
ir
asp
irations
for
fam
ily, he
alth,
educa
tion, ca
reers
and
lif
e
SOCI
AL
CAPI
TAL
IN D
ECLI
NE
The
2010 Int
egra
ted L
eisu
re
Mast
er P
lan
ident
ifie
d t
he
decl
ine in
soci
al ca
pital
acr
oss
Nort
h A
merica
.
Oft
en
desc
ribed a
s th
e
Bow
ling A
lone
synd
rom
e,
ass
oci
ate
d w
ith
the d
rop
in
mem
bers
hip
in
soci
al cl
ubs
like a
dul
t bow
ling lea
gue
s and
in
serv
ice
org
ani
zations
.
MPL
RESPO
NSE Str
eng
then
Mark
ham
’s s
oci
al ca
pital
thro
ugh
the p
rovi
sion
of
pub
lic s
pace
s th
at
bring
our
div
ers
e c
om
mun
ity t
ogeth
er
and
pro
vide inc
lusi
ve
pro
gra
ms
and
eve
nts
that
enh
anc
e m
utua
l
unders
tand
ing.
25
Soci
al
Ca
pita
l in
D
ecl
ine
Pro
vid
e p
ublic
sp
ace
s th
at se
rve a
s co
mm
unity
ass
ets
, bri
ngin
g d
ivers
ity
togeth
er
& s
treng
theni
ng
Ma
rkha
m’s s
oci
al ca
pital
5. C
ON
TEN
T TR
END
S &
HO
W L
IBRA
RIES
CA
N H
ELP
26
•H
OW
LIB
RA
RIE
S C
AN
HELP
TH
E TR
END
S
•Pro
vid
e c
onv
eni
ent
onl
ine
readin
g o
ptions
Ris
e o
f th
e
ebook
•Fo
llow
our
cus
tom
ers
’ le
ad a
nd
keep p
ace
with
the f
orm
at
pre
fere
nces
that re
sident
s w
ant
E vs
Paper
Debate
•C
ham
pio
n th
e p
ow
er
of
readin
g to c
hang
e liv
es
for
the
better
The P
ow
er
of
Readin
g
We ident
ifie
d t
hree C
ont
ent
tr
end
s fo
r co
nsid
era
tion
in
deve
lopin
g the
Str
ate
gic
Pla
n.
The
se tre
nds, a
nd the
MPL
stra
tegic
resp
ons
e a
re
sum
marize
d in
the c
hart
at right
.
Ea
ch t
rend
is
ana
lyze
d in
gre
ate
r deta
il on
the f
ollo
win
g
pages. O
ur s
trate
gic
resp
ons
es
are
wove
n in
to o
ur f
our
Str
ate
gic
The
mes.
RISE
OF
THE
EBO
OK
Eb
ook u
se c
ontinu
es
to r
ise a
mong
pub
lic
libra
ry c
usto
mers
. H
ow
eve
r acc
ess
co
ntinu
es
to b
e c
ons
tra
ined
by b
udget issu
es
as
well
as
the b
usi
ness
models
d
eve
lop
ed
by the
pub
lishin
g ind
ust
ry f
or
ebook s
ale
s to
lib
rari
es.
Gene
rally,
th
e p
ublic
libra
ry s
ect
or
acq
uire
s m
ate
ria
l un
der
licensi
ng/p
urc
hase
mod
els
:
Pub
lic lib
rary
mod
els a
lmost
alw
ays
focu
s on
one
-book, one
-reader
acc
ess
to
title
s w
ith
ea
ch ―
copy‖
limited
to a
set nu
mb
er
of
circ
ula
tions.
Seve
ral la
rger
pub
lish
ers
pro
vid
e s
ing
le-u
ser
copie
s of
titles
onl
y f
or
a
limited
period
of
tim
e (a
yea
r or
two) and r
equir
e lib
rari
es
to r
ene
w e
ach
co
py if
they w
ant co
ntinu
ed
acc
ess
. Ea
ch c
opy m
ay o
r m
ay n
ot als
o c
om
e
with
a lim
it o
n th
e n
umb
er
of
circ
ula
tions;
the lic
ense
expir
es
whe
neve
r one
of
the tw
o lim
its—
tim
e o
r ci
rcula
tions—
is r
each
ed
.
MP
L R
ESPO
NSE
Whi
le the
business
mod
els f
or
eb
ooks
continu
e to e
volv
e, pro
vide c
onve
nient
onl
ine r
ea
din
g o
ptions
(as
fea
sib
le w
ithin
the
cons
train
ts o
f pro
duct
a
vaila
bility a
nd
cost
).
―Pub
lic
libra
ries
are
b
ala
nci
ng e
book a
ccess
w
ith
acc
ess
to
tra
ditio
nal b
ook
serv
ices
for
loya
l a
nd
d
ed
ica
ted p
rint
use
rs.
Ma
teri
als
bud
gets
for
most
public
libra
ries
are
ke
ep
ing
pa
ce w
ith b
oth
in
fla
tion a
nd p
op
ula
tion
gro
wth
.‖
Ebound
Cana
da R
eport
: Eb
ook C
ollect
ion
Pra
ctic
es. A
ugus
t 2
01
5
27
Ris
e
of
the
eb
ook
Pro
vide
conv
eni
ent
onl
ine
readin
g
options
THE
REA
DIN
G D
EBAT
E –
EBO
OK
S VS
. PA
PER
BOO
KS
28
E vs
Pa
per
Deb
ate
Follo
w o
ur
cust
om
ers
’ le
ad
and
keep p
ace
w
ith
the f
orm
at
pre
fere
nces
that M
ark
ham
re
sident
s w
ant
Aft
er
seve
ral yea
rs o
f p
ola
riza
tion,
and
pre
dic
tions
th
at eb
ooks
woul
d c
om
ple
tely
rep
lace
pa
per
books
, th
e e
book
pub
lish
ing
mark
et ha
s m
atu
red
a
nd a
ppea
rs to h
ave
sta
biliz
ed. It no
w a
pp
ea
rs
that it m
ay b
e p
oss
ible
for
the d
igita
l a
nd p
rint
w
orl
ds
to c
o-e
xis
t.
For
lib
rari
es, the
pri
cing
iss
ues
pers
ist (s
ee s
ideb
ar
at le
ft) a
nd m
ana
gin
g the
cha
lleng
e o
f p
rovi
din
g
tra
ditio
nal b
ook
serv
ices
to loya
l a
nd d
ed
ica
ted
p
rint
use
rs w
hile
, a
t th
e s
am
e tim
e, exp
and
ing
the
ir
eb
ook
collect
ions
.
MPL
RESPO
NSE F
ollow
our
cus
tom
ers
’ le
ad
and
keep
pace
with
the f
orm
at p
refe
renc
es
tha
t
Ma
rkha
m r
esi
dent
s w
ant
D
ID Y
OU
KN
OW
?
In
som
e c
ase
s, lib
raries
pay thr
ee to f
ive tim
es
more
for
eBooks
tha
n co
nsum
ers
.
Th
ere
are
ca
ps
and
tim
e lim
its
on
ebook
use
by lib
rary
cus
tom
ers
.
Th
is m
eans
the
re a
re f
ew
er
titles
and
few
er
cop
ies
for
read
ers
to d
isco
ver.
THE
E-B
OO
K P
RIC
ING
CO
ALI
TIO
N
A
Coa
litio
n of
Ca
nadia
n pub
lic lib
raries
is
work
ing to r
aise a
wa
rene
ss o
f ebook
prici
ng
issu
es, w
ith
the g
oal of
ens
urin
g b
road a
ccess
to
eBooks
for
Ca
nadia
n re
aders
.
CON
TEN
T M
ATTE
RS
In
a tim
e o
f gre
at un
cert
ain
ty, w
hat w
e
do k
now
for
cert
ain
is
that co
ntent
– the
co
llect
ion
of
libra
ry m
ate
rials, w
heth
er
or
dig
ital – is
import
ant
to
Mark
ham
’s lib
rary
cus
tom
ers
. M
PL
Str
ate
gic
Pla
n Sur
vey R
esp
ond
ent
s to
ld
us tha
t th
eir t
op 3
reaso
ns t
o u
se the
lib
rary
are
rela
ted
to the
cont
ent
:
Borr
ow
ing
lib
rary
ma
teria
ls
Bro
wsi
ng
the b
ooks
, m
ovi
es, e
tc.
Read
ing
in the lib
rary
50
.0%
71
.7%
88
.2%
0%
2
0%
4
0%
6
0%
8
0%
10
0%
Read in the
lib
rary
Bro
wse
the b
ooks
, m
ovi
es
etc
.
Borr
ow
lib
rary
mate
rials
Pu
rpose
s of
Lib
rary
Use
29
THE
FUTU
RE O
F RE
AD
ING
– A
PER
SIST
ENT
PREF
EREN
CE F
OR
PRIN
T
Even
am
ong
the
Mill
enn
ial G
ene
ration,
a
pre
fere
nce f
or
pers
ists
. A
rece
nt s
tudy -
How
Mill
enni
als C
ons
ume
Cont
ent
– f
oun
d t
hat
in the
last
year, n
earl
y tw
ice a
s m
any
resp
ond
ent
s ha
d r
ead a
book
(79%
), t
han
an
ebook o
n any
devi
ce –
the c
lose
st b
ein
g a
table
t (4
6%
).
This p
ers
iste
nt p
refe
renc
e f
or
am
ong
Mill
enn
ials s
uggest
s th
at
earl
y a
ssum
ptions
about
the tra
nsitio
n fr
om
-ba
sed t
o d
igital co
ntent
may h
ave
been
ove
r-ag
gre
ssiv
e. Fo
r lib
raries, t
his
means
tha
t co
llect
ion
bud
get
allo
cations
will
need
to b
e c
are
fully
mana
ged t
o k
eep p
ace
with
gene
rationa
l co
mple
xitie
s and
cha
nges
in r
eadin
g
pre
fere
nces
ove
r tim
e.
Pub
lishi
ng T
ech
nolo
gy: H
ow
Mill
enn
ials
Cons
ume
Cont
ent
30
THE
POW
ER O
F RE
AD
ING
31
The
Pow
er
of
Rea
din
g
Cha
mp
ion
the
pow
er
of
rea
din
g to
cha
nge liv
es
for
the b
etter
An incr
ea
sing
body o
f re
sea
rch
pro
vides
evi
dence
th
at re
ad
ing
for
ple
asu
re a
nd
em
pow
erm
ent
ha
s m
any
benefits
:
•in
crea
ses
em
pa
thy,
•im
pro
ves
rela
tionsh
ips
with
oth
ers
,
•re
duce
s th
e s
ym
pto
ms
of
dep
ress
ion a
nd
dem
ent
ia,
•im
pro
ves
wellb
ein
g thro
ugh
life,
•im
pro
ves
soci
al ca
pita
l,
•in
crea
ses
know
led
ge o
f oth
er
cultur
es, a
nd
•in
crea
ses
the s
ens
e o
f p
ers
ona
l a
nd s
oci
al
belo
ng
ing
in this w
orl
d.
MP
L R
ESPO
NSE C
ha
mp
ion
the p
ow
er
of
rea
din
g to c
hang
e liv
es
for
the b
etter
thro
ugh
ma
rketing
, co
nte
nt a
nd
pro
gra
mm
ing
“Ev
eryt
hing
ch
ang
es w
hen
we
read.”
6. P
LACE
TRE
ND
S &
& H
OW
LIB
RARI
ES C
AN
HEL
P
32
•H
OW
LIB
RA
RIE
S C
AN
H
ELP
THE
TREN
DS
•Pro
vide s
pace
tha
t co
mpens
ate
s fo
r m
ore
com
pact
hous
ing u
nits
•D
eve
lop inn
ova
tive
new
serv
ice m
odels
Pla
ces
to G
row
•M
eet pub
lic e
xpect
ations
for
libra
ry
space
as
a k
ey e
lem
ent
of
com
mun
ity
qua
lity o
f lif
e &
pub
lic r
ealm
Pla
ce m
aki
ng &
a R
esi
lient
City
•Fo
rm p
art
ners
hips
to e
nhanc
e t
he
libra
ry r
ole
as
a c
om
mun
ity learn
ing
hub.
Com
mun
ity
Lea
rnin
g H
ubs
We ident
ifie
d t
hree P
lace
tr
end
s fo
r co
nsid
era
tion
in
deve
lopin
g the
Str
ate
gic
Pla
n.
The
se tre
nds, a
nd the
MPL
stra
tegic
resp
ons
e a
re
sum
marize
d in
the c
hart
at right
.
Ea
ch t
rend
is
ana
lyze
d in
gre
ate
r deta
il on
the f
ollo
win
g
pages. O
ur s
trate
gic
resp
ons
es
are
wove
n in
to o
ur f
our
Str
ate
gic
The
mes.
PLAC
ES T
O G
ROW
33
Pla
ces
to
Gro
w
Pro
vid
e s
pa
ce
that co
mp
ensa
tes
for
more
com
pact
ho
usin
g u
nits
Deve
lop
in
nova
tive
new
se
rvic
e m
odels
Pla
ces
to G
row
– O
nta
rio’s
Gro
wth
Pla
n
Li
ke o
ther
mun
icip
alities
in the G
rea
ter
Gold
en
Hors
esh
oe, M
ark
ham
is
pla
nnin
g f
or
resi
dent
ial
inte
nsifica
tion a
long its
gro
wth
corr
idors
.
In
crea
sed
density
and s
maller
housi
ng u
nits
will
d
rive
a n
eed
for
indoor
pub
lic s
pace
for
study,
le
isure
tim
e a
nd
soci
al in
tera
ctio
n.
MP
L R
ESPO
NSE
Pro
vid
e s
pa
ce tha
t co
mpensa
tes
for
more
co
mp
act
housing
units
D
eve
lop
inno
vative
new
serv
ice m
odels
for
urb
an a
rea
s
PLAC
EMA
KIN
G A
ND
A R
ESIL
IEN
T CI
TY
34
Pla
cem
aki
ng
& a
Resi
lient
C
ity
Meet p
ublic
exp
ect
ations
for
libra
ry s
pa
ce a
s a
ke
y e
lem
ent
of
Ma
rkha
m’s q
ualit
y o
f lif
e &
pub
lic r
ea
lm
Pla
ce m
akin
g D
rives
Resi
lient
Citie
s
In
crea
sed
da
ta a
nd r
ese
arc
h s
how
s
the r
ole
of
pla
ce m
akin
g a
nd the
pub
lic
rea
lm in
quality
of
life
out
com
es.
MPL
RESPO
NSE
M
eet p
ub
lic
exp
ect
ations
for
libra
ry
spa
ce a
s a
com
mun
ity a
sset and a
ke
y e
lem
ent
of
Ma
rkham
’s p
ublic
rea
lm.
COM
MU
NIT
Y LE
ARN
ING
HU
BS
35
Com
mun
ity
Lea
rnin
g
Hub
s
Form
pa
rtne
rshi
ps
to
enh
anc
e o
ur r
ole
as
com
mun
ity
lea
rnin
g h
ubs
Resi
dent
s and
stu
dent
s in
p
art
icul
ar, a
re looki
ng f
or
pla
ces
for
ind
ivid
ualiz
ed a
nd
colla
bora
tive
lea
rnin
g.
MPL
RESPO
NSE
C
ont
inue
to e
volv
e o
ur s
pa
ces
to
sup
port
dif
fere
nt lea
rnin
g n
eed
s.
D
eve
lop
bra
nche
s a
s co
mm
unity
lea
rnin
g h
ubs
with
pa
rtne
rs
delive
ring
lea
rnin
g p
rog
ram
s.
AN
AFT
ERN
OO
N W
ITH
ROBO
TS A
T UN
IONV
ILLE
LIB
RARY