we use new media 2013
DESCRIPTION
Social Media through the medium of doughnuts. Talk by Paul Webster & Graham Richards at #wunm conference. 16th November 2013, Starbeck.TRANSCRIPT
![Page 1: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/1.jpg)
By Dr Tweet & Dr Doodleaka: Graham Richards & Paul Webster
Social Media Explained
#WUNM
![Page 2: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/2.jpg)
You’re Famous!
![Page 3: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/3.jpg)
It’s about conversations…..
Social media…is about pursuing relationships and fostering communities. Paul Adams, Google - http://thinkoutsidein.com/blog
It's not about forgetting everything you know. Groups can still campaign, still support, still raise awareness, just now you ALSO have the power of an on-line space to do all this.
![Page 4: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/4.jpg)
Social Networking – the numbers
![Page 5: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/5.jpg)
How popular?
85% of households own at least one internet device – the average is three
Of 12 – 15 yr olds, 87% on at least one social network rising to 96% of those 18-34
64% of active internet users visit Facebook
It's not a passing phase!
...although recent reports from Facebook indicate a movement by teens towards message sites such as Twitter and WhatsApp...
Aged 12-15
1 Facebook (87%)2 Twitter (5%)3 YouTube (4% for Male, 1% for Female)4 Instagram (2%)5 Google+ (1%)6 Tumblr (1%)7 My Space (1%)8 Bebo (1%)
What is your main Social Media Profile?
![Page 6: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/6.jpg)
Which Websites?
Other notable sites visited by this age range include …
… ebay (11), iTunes (19), Twitter (27), Instagram (40) and Skype (49)
92% of 15-34 yr olds plan to join more networks (38% happy with what they have)(InSites Consulting)
1 Google2 YouTube3 BBC4 Facebook5 Yahoo6 Disney 7 Wikipedia8 Windows Live9 Amazon10 MSN
Top 10 Websites visited by children aged 6-14(Comscore – May 2013)
![Page 7: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/7.jpg)
Or...
Is your social media stuck in 1992?
![Page 8: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/8.jpg)
![Page 9: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/9.jpg)
• "I'm eating a #doughnut"
![Page 10: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/10.jpg)
Twitter1 Billion ??
Think of it as being 'at a big party'
37% of 12-15 yr olds are on Twitter
9.66 million Olympic opening ceremony mentions, more than all all at Beijing
Fastest way to communicate news and create 'viral' campaigns
See content of tweet, not the tweeter
40% of tweets from a mobile
Most Followers – Katy Perry (47,259,098)
Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouthand people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
![Page 11: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/11.jpg)
• "I LIKE doughnuts"
• "Please like doughnuts too and share them with your friends
![Page 12: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/12.jpg)
Facebook272 ??
97% of 12-15yr olds who use social media have a Facebook profile
In UK 33 million active accounts (26 million access from mobile)
Top 3 Brands… Amazon UK (3.8 million Fans), Skittles and Coca-Cola
Over 1.2 billion accounts worldwide, over half of the active internet population
30% check status as soon as they wake up
But 25% of users have no privacy or security setting enabled
![Page 13: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/13.jpg)
Foursquare
• "This is where I'm eating my doughnut"
![Page 14: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/14.jpg)
Foursquare25 million ??
8 Shelter Shops in Edinburgh using it
Incentive to visit a location and become Mayor and maybe get bonuses
New badges released in UK frequently to collect as a game
See also GetGlue
![Page 15: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/15.jpg)
• "Here's a vintage style photo of my doughnuts"
![Page 16: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/16.jpg)
Instagram35 million ??
55,000,000 images uploaded every day
150,000,000 users
Video content now to rival Vine
55% of pictures use one of the 20 filters to add 'style' to pictures. See #nofilter hashtag being used!
![Page 17: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/17.jpg)
You Tube
• "Here I am eating my doughnut...LoL!"
http://www.youtube.com/watch?v=jH6xD0JzujA
![Page 18: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/18.jpg)
You Tube1,820,318,522 ??
23% of traffic originates from Facebook
3.7 billion videos viewed during January 2012
2nd most popular search engine
Of 12 – 15 yr olds 31% of Boys have a account but only 21% of Girls
We are all Content Creators & Community Reporters
http://www.youtube.com/watch?v=9bZkp7q19f0
![Page 19: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/19.jpg)
Doodle
• "When can we meet to eat doughnuts?"
![Page 20: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/20.jpg)
Doodle
0 ??
Easy meeting scheduling
No more 'round robins'
Ties in with Google Calendar
![Page 21: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/21.jpg)
Eventbrite
• "Book to come to my doughnut eating event!”
![Page 22: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/22.jpg)
Eventbrite60,000 ??
146,530,403 tickets sold
Handles all the tedious tasks of planning & administering event bookings
Free if event is free
Ticket wallet & Check-in Android & iphone apps
Integration with Mailchimp & SurveyMonkey
![Page 23: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/23.jpg)
Mailchimp
• "Sending out a email newsletter of all that's happening in the doughnut world”.
![Page 24: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/24.jpg)
Mailchimp12,000 ??
Template driven e-mail based news bulletin
Handles bounces
Check stats and click rate
Build subscriber lists from external sources
![Page 25: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/25.jpg)
• "I'm sharing a doughnut recipe"
![Page 26: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/26.jpg)
Pinterest14.2 ??
70,000,000 accounts worldwide
'Home Decor' is most popular category
Most popular with female web users (80%)
Pin boards and share collections of pictures (<20% are Faces)
Most popular age is 25-34
7.9 million visits in Sept 2012 (786% growth over 12 months)
105,161 Repins, 14271 Likes ...
![Page 27: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/27.jpg)
Wordpress
• "Sharing my thoughts about the sublime joys of eating a doughnut"
![Page 28: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/28.jpg)
Wordpress62% ??
Over 55 million active Wordpress blogs
Simplest way to get an .org website
Don't worry it's not finished – some of the best blogs build as conversations
![Page 29: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/29.jpg)
Google+
• "I'm a Google employee who eats doughnuts..."
![Page 30: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/30.jpg)
Google+5 billion ??
300 million active users
66% of users are male
20 million visitors per month
625,000 new users per day
15-34 year old most users of the site (28%)
http://toys.usvsth3m.com/google-plus-simulator/
![Page 31: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/31.jpg)
Smartphone
My Vine Status...
"I'm being Live-video streamed as I Tweet that I've just Checked Into a sweet shop and bought some doughnuts using my NFC phone, I'll take a 70's style picture of them which you can Like. When I get home I'll Blog about how good it was and share my updated doughnut Board with the Group.”
“Please +1 me!”
![Page 32: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/32.jpg)
Smartphone1,300,000 ??
17% of households use as primary web connection
30% of all internet traffic from a mobile device
82% of UK mobile phone sales are smart phones
At least 12.2 million people own a Tablet PC
81% never turn their phone off
Where are they used? (15-34 yr olds vs over 35)In Bed (44% vs 20%) The Toilet (17% vs 6%)
'If you took away my mobile, you would take away a part of me'
![Page 33: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/33.jpg)
Messenger Apps
• “Let's talk about doughnuts..."
![Page 34: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/34.jpg)
Messenger AppsFacebook ??
Snapchat – you sure that picture has gone?
Ask.fm – Can be used anonymously to ask questions
WhatsApp – Free messaging (after purchase)
$23billion – lost by SMS carriers to free messaging apps in 2012
WhatsApp on 50% of UK iPhones
Also see WeChat, KakaoTalk (popular for Games) & LINE (popular for Stickers)
![Page 35: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/35.jpg)
Vine
•“Here's a doughnut being eaten quickly..."
![Page 36: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/36.jpg)
Vine6 seconds ??
40 million users
5 Tweets a second contain a Vine link
Silly - http://www.youtube.com/watch?v=kqqQfQo5P_E&feature=youtu.be
Creative marketing - http://www.youtube.com/watch?v=LMScTGonfh4
And of course … A Doughnut - http://www.vineroulette.com/v/I%27m-gonna-eat-this-doughnut-before-this-Vine-finishes-hphjJxdz01q
![Page 37: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/37.jpg)
Social Networking sites for Younger AudienceLegal age for most sites is 13 yrs old – but 22% aged 8-12 have an account (down from 30% in 2012)
87% of parents know there is a minimum age for Facebook, but only 37% know it is 13.
Don't over react! → Set a good example → Promote responsible use (89% of parents check)
Once an image or comment is out there ... it's out there for ever
Guidelines http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/
Also – www.doublescoop.net - connects Grandparents with kids
Club Penguin Superclubs (Scplus.com) Fantage
http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012
![Page 38: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/38.jpg)
Personal Social Media Check Up
Who is the audience?
When I'm going for my next job interview would I want my potential employer to see this?
What impression do I give of myself and my group?
Would anyone find my message offensive or discriminatory?
Is what I am saying defamatory?
Does it bring my group into disrepute?
Diocese of Ripon and Leeds Guidelines
Also see - http://familylives.org.uk
![Page 39: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/39.jpg)
Be active!
Know your Message and Audience
Start slow, pick one network, experiment
Build a network of friends that works for YOU
Most sites cost nothing .. except time!
Attend (or run!) a surgery
Your Action is Live as soon as you Follow, Link, Comment, Pin ..be prepared!
Not about numbers, small good quality networks can be better
Don't have to follow back & 'unfriending' OK
Monitor & keep content Fresh
Share & Say Thank You http://www.personalizemedia.com/the-count/
![Page 40: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/40.jpg)
Social media is online media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
![Page 41: We use new media 2013](https://reader036.vdocuments.net/reader036/viewer/2022062511/54b783924a7959166f8b45f6/html5/thumbnails/41.jpg)
Thank youDr Tweet & Dr Doodle
aka: Graham Richards & Paul Webster
@grahamrichards & @watfordgap
Anyone Hungry?