wear it and ready set inflate
DESCRIPTION
As the boating safety community works tirelessly to reduce the number of fatalities from the current flat-line, the North American Safe Boating Campaign is doing just that with the “Wear It!” campaign. The campaign can be found in all fifty states as well as making headway internationally. Join us to learn how the campaign and related initiatives such as the “Inflatable Life Jacket World Record Day” and “Inflatable Life Jacket Education Kit” are orchestrating an overall impactful program to address the key components of the RBS Strategic Plan as well as the need for outreach among the recreational boating safety community.TRANSCRIPT
NASBLA 2010 Annual Conference
Honolulu, HI
Tuesday, September 14, 2010
2009 USCG Statistics: 2009 USCG Statistics: Key FindingsKey Findings
Deaths: 736 vs. 709 (in 2008) = 3.81% increaseDrownings: 543 vs. 510 (in 2008) = 6.5% increaseAccidents: 4,730 vs. 4,789 (in 2008) = 1.23% decreaseInjuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.
USCG Strategic PlanUSCG Strategic PlanThe North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:Objective 2. Awareness of Safe Boating PracticesObjective 4. Life Jacket Wear
The Campaign also indirectly supports many other components of the USCG’s Strategic Plan
The North American Safe The North American Safe Boating Campaign (“Wear It!”)Boating Campaign (“Wear It!”)Efforts of the 2010 campaign include traditional and
“non-traditional” outreach methodsTraditional: Public Service Announcement
““Wear It!”Wear It!”Traditional Outreach Methods:
Press Releases Distributed six search engine optimized press releases
E-Newsletters Distributed five monthly electronic newsletters on behalf
of the National Safe Boating CouncilMedia Buy/Earned Media Coverage
Placed a total of 998 print, radio, television and online media hits
Reached a potential audience of more than 287 million
““Wear It!”Wear It!”“Non-Traditional” Outreach Methods:
The Life Jacket Safety Dance (via Facebook Connect)
““Be a Survivor: Wear It!”Be a Survivor: Wear It!”
2010 National Tiger Team Meeting2010 National Tiger Team MeetingHeld in Arlington, VA on Monday, August 16, 201027 Individuals from USCG, State Agencies, Non-Profit
Groups, Industry, other Organizations in attendanceFocus of the Meeting:
Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign
Life Jacket Trends and how they relate to the “Wear It!” Campaign
USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”
Inflatable Life Jacket World Inflatable Life Jacket World Record Day – “Ready, Set, Record Day – “Ready, Set, Inflate!”Inflate!” Inflatable Life Jacket World Record Day
Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT Goal: Promote life jacket wear, specifically inflatable life jackets, and general
boating safety
www.ReadySetInflate.com User-friendly format for Event
Organizers/Media/Educational Component: Join an Event/Organize an
Event Media Section Videos/Photo Galleries RESOURCES for Event
Organizers
““Ready, Set, Inflate!”Ready, Set, Inflate!”• 1,154 participants; 3 dogs in inflatable life jackets
• 29 US States, 1 US Territory, and 2 Washington D.C. locations
• 13 Canadian locations
• First Press Release announcing event was published over 190 times, reaching more than 6.2 million viewers
• Second Press Release announcing event totals and success of the event was published over 100 times, reaching more than 8.9 million impressions
Update: July 30, 2010 – 415 participants in Sydney, Australia
Why is “Ready, Set, Inflate” So Why is “Ready, Set, Inflate” So Revolutionary?Revolutionary?
Inflatable Life Jacket Education KitInflatable Life Jacket Education KitKit is intended to educate about inflatable life jacketsKit Includes:
Flip Chart
1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo
Educational DVD/Sample PSAsAdditional supporting materials (posters, reading materials, etc.)
The Kit is available for purchase from the NSBC for $225 (including shipping and handling)
Rachel BurkholderRachel BurkholderCommunications Director, [email protected]
Fred MessmannFred MessmannDeputy Director, NSBC