wearables and augmented reality business trends 2014
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Wearables & Augmented Reality
Business trends
Valery Komissarova Business Development Director
03.06.14
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Big picture
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Internet of Things
Source: Xively
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Consumer Robotics
$390 bln. market
2017
Source: Grishin Robotics
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Wearable computing
A term that refers to computer-powered devices or equipment that can be worn,
including clothing, watches, etc.
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Market size
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Market structure
• Consumer
– Wearable cameras
– Sports & activity trackers
– Smart clothing & textiles
– Smart glasses
– Smart watches
– Entertainment & gaming
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Wearable tech investing
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Wrist bands are heating up
• 2014 – 17 mln. units total
– Basic bands (FitBit, Jawbone etc.)
– ‘Smart’ bands (Pebble, Galaxy Gear etc.)
• 2014 – 8 mln. units
• 2015 – 23 mln.
• 2017 – 45 mln.+
Source: Canalys 2014
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Challenges
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«The Dirty Secret of Wearables»
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Design & fashion
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Privacy & acceptance
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Russia
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Augmented reality
An overlap between the virtual and the real world
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Market size
• $181.25 million – 2011
• $5,155.92 million – 2016
• CAGR of 95.35% from 2011 to 2016
• Developer investment in AR applications
– $670 million – 2013
– $2.5 billion - 2018
– Source: ABI Research
Source: Markets & Markets
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Market structure
• By products (where used) – smartphones (the most attractive) – Tablets (2nd place) – eye wear – head mounted displays – head up displays
• By applications – Consumer
• gaming market, e-learning, GPS, online advertisement
– Industrial • defense, medical, and manufacturing and repair
– Retail & travel are among others interesting directions
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$2 billion
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Annual Revenues from Mobile AR Apps
Source: Juniper Research
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Trends & challenges
• Enterprise – first • Mostly retail, marketing, publishing
– Impact on sales & loyalty is unclear
• Misguided expectations • ‘Feature technology’ • Tech is not quite ready yet • ‘Gimmick’ perception • Use-cases, use-cases, use-cases • User education • Not just startups anymore
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Thanks
Questions?
Valery Komissarova Business Development Director
03.06.14