BOOM! StudiosCorporate Campaign

#WeAreComicsToo

Disclaimer:

This proposal is a sample presentation.

This campaign will focus on social media. Through a selfie contest users will:

● Take selfies that embody the campaign’s spirit and tag line “We are comics too”. ● Download the “We are comics too” app with art from BOOM! titles● Create a 1-4 panel comic strip with art from “Lumberanes” and “Bee and Puppycat”.● Post their pictures with the hashtag #WeAreComicsToo onto the BOOM! Studios

Facebook Page. ● People will also be able to interact with BOOM! Studios artists and art at the “We

Are Comics Too” photobooth at various comicons where BOOM! Studios traditionally has a booth.

Each week, we will feature a pic of the week. The user who submits the photo that best embodies the spirit of the campaign will be drawn into an issue of Lumberjanes comic as a special guest.

The Selfie Contest

Our goals are to:

● Promote BOOM! Studios support of women in comics● Encouraging female participation● Create a sense of community● Increase sales of BOOM! Studios titles

We want to drive people to the social media assets that are already in place (i.e. Facebook, Twitter, Youtube), lure them to a minisite for the campaign to opt in for email updates and also peak interest in original BOOM! Studios titles.

The social media sites will be managed by the current BOOM! Studios marketing managers. They will post weekly updates and announcements, update the content of the minisite blog and send weekly updates to the email opt ins.

Campaign Goals

Timeline

Launch

Soft launch at London Super Comic Con on March 15- 16

App testing March 1-27

Emerald City Comicon March 28-30, Seattle, Wa. Official launch: Press release, minisite live, FB, Twitter, and Youtube announce. Panels at Comicon.

Active comicon season (March- October), the BOOM! Studios Facebook page, Twitter page and minisite will post regular updates about #WeAreComicsToo movement, the latest releases of female driven titles and #WeAreComicsToo pic of the week. Email subscribers will receive information on newly released titles, comic events and special promotions for subscribers only.

San Diego Comic-Con International July 23-27. BOOM!tube will also conduct interviews to ask how comic book readers feel about women in comics and what women want to see in their comics. December 1:

Comic with winner is released.

The winner of the #WeAreComicsToo selfie campaign will be announced the week of October 20th, after New York Comicon.

Facebook data research as of February 2014 says that of the 24 million people who self identify as comic book fans, 46.67% are female. Since BOOM! Studios has had such success with diversity of talent and content we think this is a great opportunity to grow female readership.

Our secondary audience is women who like movie series like Twilight, Harry Potter, Hunger Games and television series like Game of Thrones and The Walking Dead. These women may to go see the latest X-men movie only because they were invited, but find that they actually like the genre.

The primary audience for this campaign is American females in their mid teens to their mid twenties who have have an interest in comic books, fiction and science fiction. They are typically actively engaged in comics and on the look out for content that is targeted to women.

Target Market

1. We Are Comics Too Comic strip app2. Instagram account3. Minisite4. Photo booth backdrop5. Facebook page6. Twitter7. Website8. BOOM!tube

Advertising Media

WRC2

A way we feel that we can make the selfie campaign unique is to develop a branded mobile app in which users can take a selfie, upload it to the application, and make a 1- 3 panel comic strip of their own. The free version of the app will have generic comic book accessories and backgrounds along with a few selections from Bee and PuppyCat and the Lumberjanes. The upgraded version can be purchased for $1.00 and will include more branded environments and accessories as well as richer color, texture and font options. This app would allow users to interact with the worlds. This implements sales psychology principle which states that a person is more likely to purchase something they can interact with.

We Are Comics Too App WRC2

Instagram is all about building a following. Users share photos with hashtags. It’s a visual platform and our product lends itself very well to that. It is a great way to bring the audience in and gain exposure for the campaign. Females are the target audience and Instagram is heavily used by females.

Instagram

A Minisite for the campaign would be an important tool in targeting the our audience and focusing on the campaign and specific titles. This will provide a highly targeted sales tool for specific titles. It will also have links which lead back to the BOOM! Studios main pages and social media pages. Another advantage to the minisite is the use of opt in forms. The opt in form will allow visitors to the site to sign up for email updates. The updates will notify subscribers of special events, campaign updates and promotions. We feel an email update list will increase sales of hard copy comics and increase subscriptions to digital comics.

Minisite

A photo booth backdrop supports the digital campaign. Displaying the photo booth at the comicons the artists attend will draw more people to the booth and encourage interaction with each other and the artists. When visitors come to the booth, they will be able to take selfies in the photo booth and post their selfies with the hashtag #WeAreComicsToo. Comicon are a great opportunity to interact and create a sense of community with our primary audience.

Photobooth

The Facebook and Twitter pages BOOM! Studios already has in place can be used to not only promote the contest, but also inform contestants about BOOM! Studios events and promotions as well as host conversations about women in comics.

Facebook and Twitter

The BOOM! Studios website would be a great place to highlight the campaign to our primary audience. Adding a slide to the rotating slideshow in the home page banner would take minimal effort and there would be no cost since the asset is already in place.

Website

The BOOM! Studios Youtube channel is another asset that is in place already and adding a video component to the campaign will give the audience more of an opportunity to relate and interact. The “man on the street” interviews at comicons which will be posted to the site will also promote the conversation and give another layer of interest to the campaign. Viewers will also be able to share the videos and broaden the campaign’s reach.

BOOM!tube

The goal of this campaign is to increase the sales or BOOM! Studio titles, promote the studio’s content with appeal to the female audience and to encourage female participation and a sense of community. The use of selfies and a selfie contest will appeal to the primary and secondary female audiences. It will also provide more exposure of BOOM! Studios original titles though the use of photos posted with the hashtag #WeAreComicsToo onto social media sites such as Facebook, Twitter, and Instagram. The use of the Youtube channel and the creation of a minisite to generate a subscription based email list will keep the audience informed of special events, campaign updates and special promotions. The minisite will focus on Bee and PuppyCat and Lumberjane titles, but it will also link back to the main website to encourage shopping through other titles. The more people who interact with the pages the more they buy and subscribe to the webcomic.

The majority of the campaign budget is allocated to the WeAreComicsToo app. The free version will encourage participation in the selfie campaign and the version available to $1.00 will recoup the costs of development as well as allow users to interact with the art from their favorite titles.

The photo booth at the comicons will attract people from the primary audience to the booth, encourage interaction with the artists, and those personal experiences will be shared online to create more interest from the online community and secondary audience.BOOM! Studios has been know for diversity and innovation. This campaign is the logical next step in that legacy.

Benefits

Budget Item Description Quantity Price

Mobile App Branded mobile app featuring art from BOOM! Studio titles

1 Free version1 Purchase version

$22,000

Instagram - $0

Minisite Single page with opt in email form

1 $2,000

Photo booth Backdrop

Cardboard booth for comicon events

1 $500

Facebook Existing account

Twitter Existing account

Website Existing company page - $0

BOOM! tube Existing Youtube channel - $0

Total Cost: $24,500