THRILLING DISCOVERIES:

H a l l o w e e n 2 0 1 5Consumer spend has held strong over the last year. And this year, 1 in 5

consumers will spend over $150 on Halloween, according to the Alliance Data 2015 Halloween! Happenings study*. Findings show that the whole family still likes to dress up, decorate, and buy loads of candy (they like Reese’s Peanut Butter Cups® the best). Even the weather won’t keep them from celebrating!

AVERAGE HALLOWEEN SPEND

WEATHER WON’T STOP THEM

LET’S DECORATE!

47%(57% in 2014) will

buy new costumes.

$104$104

30%30%WON’T let the weather impact costume choice.

BUY THE SAME AMOUNT of candy regardless of weather.

74%74%

only buy new Halloween decorations

IF SOMETHING CATCHES THEIR EYE.

GO ALL OUT – the more decorations the better!

HALLOWEEN

w i t h h e a r tAlthough most are unfamiliar with Halloween-related social services, 53% are

up for giving candy to the troops (Operation Gratitude) and 46% would collect canned goods instead of candy (Trick or Treat Food Drive).

would eat it YEAR-ROUND if it were available.

said “YUCK!”

FEELINGS ABOUT CANDY CORN

LEFTOVER CANDY?

25%25%

GOBBLE UP their Halloween candy immediately.

say, “I think we still have candy from LAST YEAR!”

85%shop at discount retailers such as Walmart, Target,

and Dollar General.

16%16% 39%39%

8%8%

26%26% 22%22%

© 2015 Alliance Data.*Based on an Alliance Data proprietary consumer panel of credit cardmembers.