web 2 for free

Web 2 For Free

This workshop

could save you at

least £1596.96*

textgoeshere

Dave Nolan

web development | strategy | support

NCVO Publishers Forum20th March 2008

Ring 0845 458 7495Write [email protected] http://textgoeshere.org.uk/

textgoeshere Dave NolanNCVO Publishers Forum20th March 2008

Ring 0845 458 7495Write [email protected] http://textgoeshere.org.uk/web development | strategy | support

What we'll cover



Benefits

increase reach expand information-gathering improve knowledge-sharing and project

management stimulate participation and feedback connect (to) people save money raise money



Key terms

blog wiki social network tag widget mashup RSS feed, syndication



Events and beyond

www.flickr.com: groups, tags, badgesyoutube.com: channels, tagsupcoming.yahoo.comslideshare.netwww.surveymonkey.comwww.wufoo.comwww.sobellhospiceoxford.org, http://www.flickr.com/people/sobellhospiceoxford/

http://www.ilph.org/, http://www.youtube.com/user/horsecharity



Collaboration

www.wikispaces.com www.google.com/docs www.basecamphq.com www.backpackit.com www.google.com/calendarwww.theinternationale.net/playstories



Knowledge management

Social bookmarking del.icio.us ma.gnol.ia grazr.com Social news sites digg.com reddit.com www.addthis.comnptech tag, for:ictforesight, grazr for foresight



Feeds, syndication

reader.google.com pageflakes.com, netvibes.com, live.com sproutbuilder.com www.flypaper.nethttp://www.masternewmedia.org/news/2006/03/09/how_to_create_a_rss.htm



Social networking

facebook.com group or a profile? personal profile or organisational? what applications can you use? e.g. justgiving

linkedin.com bebo.com myspace.comhttp://www.nspcc.org.uk/getinvolved/raisemoney/facebook_wda50097.html

Leonard Cheshire



Maps, GIS

maps.google.co.uk www.lefsesoft.com www.londonprofiler.org www.casa.ucl.ac.uk/software/googlemapcreator.asp



Publishing

www.bloglines.com www.wordpress.com www.nabble.com www.webride.com ning.com groups.google.com technorati.com'Talking of Sex' http://brookcentres.blogspot.com



Software replacements

Image editing pixenate.com snipshot.com

PDF Creation www.pdfonline.com/doc2pdf/convert_pdf.aspx



Raising money

pledgebank.com justgiving.com kiva.comOpen Rights Group, www.openrightsgroup.org/



Beyond digital natives

twitter.com jaiku.com tumblr.comwww.yomo.co.uk



Caveats

Who's in control? They are. Who owns the data? They do. Why is it free? They want your eyeballs.



Strategic issues

Are you just another consumer? How may their service, T&Cs change? How can you migrate to another setup?Youtube vs Flickr

“…by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube’s (and its successor’s) business… in any media formats and through any media channels.”



Practical issues

Accessibility (widgets) Registration information Data protection, marketing Technical know-how



The future belongs to robots

Sematics and microformats Outside the walled garden Creative Commons



Signing off

Further reading & acknowledgementshttp://www.sosaidthe.org/2008/03/15/secret-guide-to-social-media-in-government/

http://theinternationale.org/2008/02/11/trust-me-im-telling-you-stories/

Images http://www.flickr.com/photos/bigblonde/

http://www.flickr.com/photos/cayusa/

http://www.flickr.com/photos/dunechaser/

http://www.flickr.com/photos/waldopepper/

web 2 for free

Technology