web 2.0 and medicine

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Web 2.0 & Medicine Iris Thiele Isip Tan MD, FPCP, FPSEM Clinical Associate Professor, UP College of Medicine MS Health Informatics (cand.) Section of Endocrinology, Diabetes & Metabolism, Department of Medicine Philippine General Hospital Philippine Rheumatology Association 5 Feb 2011

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Lourdes Manahan Memorial Lecture delivered at the 2011 annual convention of the Philippine Rheumatology Association

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Page 1: Web 2.0 and Medicine

Web 2.0

& Medicine

Iris Thiele Isip Tan MD, FPCP, FPSEM

Clinical Associate Professor,

UP College of Medicine

MS Health Informatics (cand.)

Section of Endocrinology, Diabetes &

Metabolism, Department of Medicine

Philippine General Hospital

Philippine Rheumatology Association 5 Feb 2011

Page 2: Web 2.0 and Medicine

Smartphones

Blogs Podcasts Wikis

RSS Tagging

Social Media Vodcasts

Web 2.0

HTC Desire by Eric Homfeldt, 9 Feb 2010. http://www.flickr.com/photos/3bilder/4406656206/

Page 3: Web 2.0 and Medicine

Web 1.0 vs Web 2.0 by Andre Pan, 5 Sept 2006. http://www.flickr.com/photos/popoever/234877734/

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http://blog.vovici.com/blog/bid/18085/Web-1-0-vs-Web-2-0Accessed 27 Jan 2011

Page 5: Web 2.0 and Medicine

“Distributed

technologies built to

integrate, that

collectively transform

mass participation into

valuable emergent

outcomes.”

Ross DawsonFuture Exploration Network

Harness collective intelligence ...

Tim O’Reilly

Page 6: Web 2.0 and Medicine

Digital Native

“native speaker” of the

digital language of the

Internet

Digital Immigrant

not born in the digital

world but have

adopted new

technology

Prensky M. “Digital Natives, Digital Immigrants” From On the Horizon

NCB University Press 9(5), Oct 2001

Page 7: Web 2.0 and Medicine

Eysenbach G. J Med Internet Res 2008;10(3)

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Are you stuck in Web 1.0?PubMed Google Scholar Medline Plus

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Blogshort for “web log”

A personal diary.

A daily pulpit.

A collaborative space.

A political soapbox.

A breaking-news outlet.

A collection of links.

Your own private thoughts.

Memos to the world.

http://www.blogopreneur.com/2006/12/27/blogs-versus-forums/Accessed 27 Jan 2011

Push-Button Publishing

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http://www.lupus.ph

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Medscape Blogshttp://blogs.medscape.com/brunooliveira

http://blogs.medscape.com/elizabethtindall

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Medscape Blogshttp://blogs.medscape.com/brunooliveira

http://blogs.medscape.com/elizabethtindall

Page 23: Web 2.0 and Medicine

PodcastsVodcasts

Playable On Demand

+ Broadcast

Series of digital files

(audio or video)

Released episodically

Often downloaded through

web syndication

http://en.wikipedia.org/wiki/PodcastImage from http://fuzionpodcastnetwork.com/

Page 24: Web 2.0 and Medicine

iTunes UiPod nano image from http://www.ableweb.org/news/fall2009/firstpage-f09pub.htm

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Podcasts in iTunes

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Podcasts in iTunes

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Podcasts in iTunes

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RSSReally Simple Syndication

Channel

Feed

Webfeed

Format used to publish

frequently updated works

Full or summarized text

Metadata (publishing dates and

authorship)

For readers to subscribe to

timely updates of websites

Aggregate feeds into one

placehttp://en.wikipedia.org/wiki/RSShttp://en.wikipedia.org/wiki/File:Feed-icon.svg

Page 29: Web 2.0 and Medicine

Google reader

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Find the RSS icon on your favorite pageClick to subscribe!

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Find the RSS icon on your favorite pageClick to subscribe!

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Find the RSS icon on your favorite pageClick to subscribe!

Page 33: Web 2.0 and Medicine

Find the RSS icon on your favorite pageClick to subscribe!

Page 34: Web 2.0 and Medicine

WebicinaPeRSSonalized Rheumatology

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WebicinaPeRSSonalized Rheumatology

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WebicinaPeRSSonalized Rheumatology

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WebicinaPeRSSonalized Rheumatology

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WebicinaPeRSSonalized Rheumatology

Page 39: Web 2.0 and Medicine

Rheumatology: Images in Clinical Medicine http://clinicalcases.org

Page 40: Web 2.0 and Medicine

Rheumatology: Images in Clinical Medicine http://clinicalcases.org

Page 41: Web 2.0 and Medicine

WikiHawaiian word for “quick”

Website that allows creation

and editing of any number of

interlinked web pages via a

web browser

Often used to create

collaborative works

http://en.wikipedia.org/wiki/Wikihttp://en.wikipedia.org/wiki/File:Wikipedia-logo-v2.svg

Page 45: Web 2.0 and Medicine

TaggingTag

A non-hierarchical keyword or

term assigned to a piece of

information

Description that allows item

to be found again by

browsing or searching

Tag Cloud

A visual depiction of user-

generated tags

Importance of each tag is

shown with font size or color

http://en.wikipedia.org/wiki/Tag_cloud

http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

Page 46: Web 2.0 and Medicine

http://www.delicious.com

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http://www.delicious.com

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Tagging

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Tagging

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Tagging

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Social Media Internet-based applications

that allow the creation and

exchange of user-generated

content

Six types

Collaborative projects

Blogs and microblogs

Content communities

Social networking sites

Virtual game worlds

Virtual communities

http://en.wikipedia.org/wiki/Social_media

http://www.blogcatalog.com/blogs/webdesign-social-marketing-gadget-tech-and-web-20-news Accessed 27 Jan 2011

Page 52: Web 2.0 and Medicine

Facebook

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Facebook

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Facebook

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Facebook

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Facebook

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Facebook

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Facebook

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Twitter Tweet

140-character message

Using Twitter

Find and follow

Check it often

Take it with you

Hashtag (#)

Keyword for tweets

http://support.twitter.comhttp://www.flickr.com/photos/svartling/3638204140/

Page 60: Web 2.0 and Medicine

Live-tweeting at medical conferences

Sharing links/articles of interest

140 Health Care Uses of Twitterhttp://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/

http://techcrunch.com/2010/09/14/the-new-twitter/

Page 61: Web 2.0 and Medicine

Twitter

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Twitter

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Twitter

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Twitter

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Twitter

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Smartphones

Blogs Podcasts Wikis

RSS Tagging

Social Media Vodcasts

Web 2.0

HTC Desire by Eric Homfeldt, 9 Feb 2010. http://www.flickr.com/photos/3bilder/4406656206/

Page 67: Web 2.0 and Medicine

“Mobile technology

has the potential to

revolutionize the way

physicians practice

medicine.”

Burdette et al. Clin Inf Dis 2008;47:117-22

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Smartphone Platform

Market Share

6%9%

16%

26%

43% RIM

Apple

Microsoft

Google

Palm

comScore Feb 2010 USA

Page 70: Web 2.0 and Medicine

US Physicians Using

a Smartphone

36%

64%

36%

27%

37%

No

smartphone

iPhone

Blackberry

2009 Manhattan Research Study “Taking the Pulse”

Page 71: Web 2.0 and Medicine

Epocrates

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RSS reader

lifehacker.com

http://www.mobiletor.com

Page 74: Web 2.0 and Medicine

Smartphones

Blogs Podcasts Wikis

RSS Tagging

Social Media Vodcasts

Web 2.0

HTC Desire by Eric Homfeldt, 9 Feb 2010. http://www.flickr.com/photos/3bilder/4406656206/

Page 75: Web 2.0 and Medicine

Second LifeWeb 3.0

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Second LifeWeb 3.0

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Second LifeWeb 3.0

Page 78: Web 2.0 and Medicine

!ank Y"http://www.endocrine-witch.net