web 2.0 and technical communication
DESCRIPTION
Presentation I gave at the annual meeting of the Finnish Technical Communication Society.TRANSCRIPT
![Page 1: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/1.jpg)
Web 2.0 and Technical Communication
Laura Katajisto
STD Fall meeting
Tampere 28.11.2007
![Page 2: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/2.jpg)
Contents
What’s Web 2.0 about? Web 2.0 examples Criticism Technical communication and Web 2.0 TC 2.0 examples Unanswered questions
![Page 3: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/3.jpg)
Web 2.0
![Page 4: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/4.jpg)
Web development
Web 1.0 Static pages, rarely updated (Perlin 2007) Producer consumer distinction (Bombosch 2007)
Web 1.5 Dynamic pages generated on demand from a
content management system (Perlin 2007) Producer consumer distinction starts to blur
(Bombosch 2007)
![Page 5: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/5.jpg)
Web development
Web 2.0 Total hype or a new level of the internet (Perlin
2007) Opposite of shrink-wrapped produce; producers no
longer have monopoly over public discourse; empowered consumers have instant access to huge amounts of expertise and they must rely on their own judgment (Bombosch 2007)
Read-only webpages upgraded with social interaction features (Katajisto 2007 )
![Page 6: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/6.jpg)
From http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
![Page 7: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/7.jpg)
Examples of Web 2.0 services
Wikipedia Flickr YouTube Del.icio.us DIGG Pãgii TopTable Writely Reddit TripAdvisor
Sphere Stumbleupon Jaiku Twitter Netvibes MySpace Facebook
![Page 8: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/8.jpg)
Criticism
Kevin Farnham, author of Myspace Safety: 51 Tips For Teens And Parents:
”The problem in this world, of course, is that indeed everything IS published and what's published into the digital domain is imperishable. Which means that idle chit-chat that once was dissipated into the summer breeze is now carved into digital stone, as it were, becoming part of the permanent public record that exists for all participants in the […] world.”
From the comments section at http://radar.oreilly.com/archives/2006/07/levels_of_the_game.html
![Page 9: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/9.jpg)
Criticism
The Economist
22.09.2005
![Page 10: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/10.jpg)
Technical Communication 2.0
![Page 11: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/11.jpg)
Paradigm shift in TC
Traditional technical communication Gather information
Author a deliverable
Publish
Update
![Page 12: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/12.jpg)
Shift in user behavior
Four trends of user behavior Users produce, share and organise content
Users access site content and functions well beyond the borders of the site’s ”pages”
Users are pursuing social goals, not just work goals
Hart-Davidson, Intercom Sept/Oct issue 2007. ”Web 2.0 – What Technical Communicators Should Know”.
![Page 13: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/13.jpg)
Paradigm shift in TC
Technical communication in Web 2.0 Assistance for people, not just ”users”
Google as the quick start guide, user guide and help system
Perpetual release cycle – goodbye print release deadlines!
Non-writers produce content, technical communication specialists moderate and edit
![Page 14: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/14.jpg)
Paradigm shift in TC
Technical communication in Web 2.0 Direct feedback from ”Rate this topic” features
and feedback forms
New (?) components of user assistance» Training movies in Flash or MP4 format» Wikis» Blogs (written by product specialists)» Webinars» Podcasts» RSS feeds
![Page 15: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/15.jpg)
TC 2.0 Examples
![Page 16: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/16.jpg)
Forums and mixed media
User support for Pãgii (www.pagii.com)
FAQ produced by Pãgii The rest of the support
comes from a very plain-looking Forum
Video tutorial on how to create a pagii is posted in and played from YouTube
![Page 17: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/17.jpg)
Wikis as user support
http://labs.adobe.com/wiki/index.php/Main_Page
![Page 20: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/20.jpg)
Video tutorials
http://www.adobe.com/designcenter/video_workshop/
![Page 21: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/21.jpg)
Podcasts as user support
http://www.rastervector.com/resources/podcast.html
![Page 22: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/22.jpg)
Oh happy day – web 2.0 is here to stay?
![Page 23: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/23.jpg)
Unanswered questions
Legal risks ”If an outsider posts bad information or instructions
that I follow, who’s at fault and who do I sue?” (Perlin 2007)
Loss of control DIGG riot,
http://infowars.net/articles/may2007/020507Digg.htm
“Web 2.0 'neglecting good design' “ Jakob Nielsen,
http://news.bbc.co.uk/2/hi/technology/6653119.stm
![Page 24: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/24.jpg)
Unanswered questions
Designing for a minority http://www.aaronsw.com/weblog/whowriteswikipedia ”over 50% of all the edits are done by just .7% of the
users” ”the most active 2% […] have done 73.4% of all the
edits”
![Page 25: Web 2.0 and Technical Communication](https://reader033.vdocuments.net/reader033/viewer/2022051413/5596ea501a28abf51d8b466c/html5/thumbnails/25.jpg)
Final words…
…from YouTube
http://www.youtube.com/watch?v=NLlGopyXT_g