web 2.0 and the world of global collaboration v2010
DESCRIPTION
This is a presentation by Jane Hagen, VP Marketing at GroveSite, to a group of small business executives and companies in international trade. While Hagen discusses GroveSite collaboration software and wikis. the majority of the presentatiaon introduces Web 2.0 technologies such as blogs, podcasts, videocasts, wikis, social networking sites, and web conferencing.TRANSCRIPT
Jane HagenVice President Marketing
GroveSite
Made in Heaven:
Web 2.0 and
Global Collaboration
June 23, 2010
www.grovesite.com
©2010 GroveSite
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A Virtual Presentation about
Virtual Technologies!
Jane Hagen,
VP Marketing, GroveSite
Located in Phoenix
Using desktop sharing
web-based software called
„Glance‟
www.grovesite.com
©2010 GroveSite
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A “Flat World” requires Global Collaboration Exploit global market opportunities
Coordinate global resources to deliver right product on time
GLOBAL, „VIRTUAL TEAMS‟
RESULTS IN MAJOR COMMUNICATION CHALLENGES!
www.grovesite.com
©2010 GroveSite
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Web 2.0: The “Writable Web”
Web-based tools – no software to download
So easy that „everyday people‟ can now
write on the web
- Business people
- Consumers, kids, too
- “User-generated”
content
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©2010 GroveSite
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3 Classes of Web 2.0 Technologies
“User-generated” content
- Blogs
- Podcasts, videos
Collaborative
- Web conferencing, desktop sharing
- Wikis
- Online workspaces/portals
Social networking
- Twitter (micro blogging)
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©2010 GroveSite
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Blogs (also known as weblogs)
Def: Public website in the form of an online
journal, usually with dated entries, compiled
by one or more authors
What can you do with a blog?
- Author one; show your expertise; be found
- Subscribe, comment
Examples:- http://latimesblogs.latimes.com/money_co/2010/06/california-exports-
jump-april.html
- http://www.lacountystrategicplan.com/blog/2010/06/10/endorse-educate-
advocate/
- http://www.lachamber.com/blog/
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©2010 GroveSite
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Blog : LA County Strategic Plan for Econ Development
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Podcasts (iPod broad‘cast’ing)
Def: a pre-recorded audio broadcast converted to a MP3 or other audio format and made available on the internet
Includes „video‟ podcast or „video cast‟
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©2010 GroveSite
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Video Example
Recorded at Business Roundtable,
Commonwealth Club of CA, Jan 2010
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©2010 GroveSite
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Web Conferencing
Def: ability to hold group meetings or live
presentations over the internet; screen sharing
Synchronous – everyone present at same time
Examples:
- Glance (what we are using today)
- GoToMeeting
- WebEx
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©2010 GroveSite
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Wiki
Def: website in which content is easily,
interactively, added by its members. The
Hawaiian term ‘wiki’ means ‘fast’ or ‘quick.’
CLICK
“EDIT”TYPE
CLICK
“SAVE”
1. 2. 3.
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©2010 GroveSite
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VirtualOrganizations
Online WorkspacesDef: Private team sites, easily edited by members; file sharing,
forums, project management, issue tracking, online databases
Better:
Project Execution
Productivity
Knowledge Sharing
Customers
Expanded:
Communications
Relationships
New Services
Suppliers
Improved:
Product Design
Speed to Market
Coordination
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©2010 GroveSite
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Collaboration: Shared Product Development Log
www.grovesite.com
©2010 GroveSite
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Supplier Collaboration: Sample Tracking
www.grovesite.com
©2010 GroveSite
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Online Communities: Tradeport Collaborator
www.grovesite.com
©2010 GroveSite
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Online Communities:
CA Business Transportation and Housing Agency
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©2010 GroveSite
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Social Networking Services
Def: websites with interactive, user-submitted
network of personal profiles, photos, music,
videos, and self-defined groups/connections
Examples:
- www.myspace.com
- www.facebook.com
- www.linkedin.com (business)
- www.twitter.com
What value do these provide for businesses?
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How can you reach potential customers
through social networking?
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©2010 GroveSite
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What Web 2.0 technologies are right
for you?
Will it help me get the right product to market
on time?
Will it help me get more customers?
Will it help me collaborate with customers
better, deepening customer loyalty?